Professional Documents
Culture Documents
COMPANY PROFILE
This chapter intends to supply material information about Drake Personnel Phils., Inc.
concerning its history, organizational structure, business scheme, as well as its financial
highlights. This chapter also includes a financial analysis done on its financial statements.
Members of the Drake International Group of Companies are global specialists in the
and temporary staffing and technology solutions. Established in Canada in 1951, Drake
operates in 10 countries around the world. In the Philippines, Drake is strategically located
in the Business District of Makati. The Philippine group of companies under Drake
International is herein referred to as Drake Philippines. It has several business entities under
its wings, namely, ASC Global Recruitment, Drake Business Services Asia, and Drake
Services, Inc. Drake Philippines is headed by Cristina P. Castaneda, who is the Chairman of
the Board of Directors, President, and Country Manager all at the same time.
Drake Personnel Phils. Inc. (also referred to in this study as DPP or Drake Personnel)
was incorporated in the Philippines and registered with the Philippine Securities and
Exchange Commission on October 17, 2008. Its primary purpose is to engage in business of
providing or furnishing any and all forms of services and facilities relating to local
Drake Personnel works with numerous multinational firms in the Philippines belonging
Tower, No. 312 Sen. Gil Puyat Avenue, Makati City, Metro Manila.
B. Organizational Structure
1. Organizational Chart
individuals within an organization. The organizational chart of Drake Personnel Phils., Inc.
Country Manager
Quality
Management
Representative
OPERATIONS SUPPORT
Business
Operations MARKETING AND
Development
Manager ADMINISTRATION
Officer
Business
HUMAN
Development Operations Officer
RESOURCES
Executive
Business
Managing INFORMATION
Development
Consultant TECHNOLOGY
Specialist
Senior
Recruitment
Specialist
Senior
Recruitment
Specialist
Recruitment
Specialist
2. Functions
Board of Directors
The Board of Directors (BOD) determines the company’s vision and mission to guide
and set the pace for its current operations and future development. They also determine the
values to be promoted throughout the company, review company goals, and company
policies. They review and evaluate present and future opportunities, threats and risks in the
external environment, and current and future strengths, weaknesses, and risks relating to the
company.
Country Manager
The Country Manager implements the company policy, directs strategy towards the
profitable growth and operation of the company, puts in place adequate operational planning
and financial control systems, and closely monitors the operating and financial results
against plans and budgets. She also approves and monitors the company’s strategies and
policies, annual budgets and business plans, evaluates the performance of the company, and
company and reviews whether or not the internal controls and governance policies that the
company has put into place are followed. At the same time, the Quality Management
Support
Companies in the Philippines. Under Support are the Finance and Accounting, Marketing
Accounting Manager
The Accounting Manager heads the Finance and Accounting Department. This
department manages the finances and resources of the company as well as the contracts with
clients, particularly matters regarding payment and collection. The Accounting Manager
The Senior Administrative Specialist is the head of Marketing and Administration. This
The Human Resource Officer heads the HR Department. This department is associated
with the management of the organization’s human resources by continuously evaluating and
enhancing employee relations and human resource policies, programs, and practices. This
involves sustaining the work structure by updating job requirements and job descriptions for
all positions.
Senior IT Specialist
and procurement of systems and equipments that they deem suitable for the operations of the
company.
Operations Manager
The Operations Manager’s functions are, but not limited to, researching and reporting on
marketing mix, and managing budgets. The Operations Manager generally heads both the
The Business Development Manager heads the Business Development Team, which is
C. Business Scheme
1. Operational Characteristics
Drake Personnel Phils. Inc.’s operations include training and assessing personnel,
recruitment firm as it provides services to other Drake Companies abroad. On the other
parties locally.
2. Financial Highlight
This part covers and illustrates the charts and figure of DPP’s distribution of assets,
sourcing of assets and nature and sources of revenues and expenses. Moreover, analysis of
the company’s financial condition is also highlighted in this section. Different financial
2.1.Distribution of Assets
Assets illustrate the resources controlled by the entity which benefits are expected to
flow to the entity. This section highlights how assets are allotted for the year 2014-2015.
TABLE I
Distribution of Assets
The company imposes an Imprest System of cash management but does not apply a
Petty Cash System. All cash are in bank, stated in face value, and earn interest at the
prevailing deposit interest rates. On the average, cash makes up 16.39% of the total assets.
In 2014, cash and cash equivalents decreased significantly due to its poor collection policy
while the usual operations of the company continue. Cash, being the most liquid asset,
The largest component of assets is the company’s receivables, which are generally
collectible within a 30 to 60 day period. This item is composed of receivables from trade
that are not yet due as of balance sheet date, excess mobile usage, SSS maternity benefits,
and other medical premiums advanced by the company to its employees through check or
In the normal course of business, the company enters into various significant
transactions with related parties. Dues from related parties make up 33.11% of Total Assets,
almost as much as the receivables. This is because company normally advances funds to
other Drake Philippines companies for working capital support. The amounts are generally
payable on demand and bear no interest but are offset with Dues to related parties that are of
Prepayments and other current assets include input VAT, prepaid insurance, prepaid
taxes. Prepayments are expenses not yet incurred but already paid for. Input VAT is
recognized as the revenue of the company is bigger compared to its expenses. Advances to
employees pertain to non-interest bearing advances which are payable upon demand,
through liquidation or through salary deduction. Creditable withholding tax represents taxes
withheld by the company’s customers in accordance with the tax regulations, which
remained unutilized as of the end of the reporting period. These can be utilized by the
company as a deduction from future tax obligations. Prepayments and other current assets
are classified as noncurrent when it is not probable to be incurred within one (1) year from
the end of financial reporting date or the company’s normal operating cycle, whichever is
longer. Prepayments and other current take up only 7.41% of the pie.
Property and equipment significantly decreased from 2013 to 2015. Based on the
assessment performed, there were no assets found impaired or whose carrying values may
not be recoverable. What comprise most of the property and equipment account are the
computers as they are the medium used by the company’s employees in their operations.
Distribution of Assets
Cash
Receivables
Due from Related Parties
Prepayments and Other CA
Property and Equipment
Intangible Asset
Other Assets
2.2.Source of Assets
Drake Personnel Phils., Inc.’s source of assets consists of its equity and liabilities.
Liabilities are economic obligations of the firm that are recognized and measured in
conformity with generally accepted accounting principles. Liabilities also include certain
deferred credits that are not obligations but recognized and measured in conformity with
generally accepted accounting principles. Equity, on the other hand, is the residual interest
TABLE II
Source of Asset
Accounts payable and accrued expenses consist of: Payables for goods and services that
have been acquired in the ordinary course of business from suppliers; Dues to government
agencies such as BIR, SSS, HDMF and PHIC; Accrued expenses of rent, dues and
subscriptions, repairs and maintenance, communication, light and water, and professional
fees; and, Output VAT. This liability account makes up 13.53% of the sources of asset and
Dues to related parties largely source the assets of the company as it takes up 58.58% of
the pie. The account represents transfer of funds from a related party to the company for
Without the dues to related parties, the company depends mostly on its equity. Common
shares (Ordinary Shares) have a par value of Php 10.00 while 92,300 shares were authorized
by the company. Of the authorized shares, 69,300 shares are issued and outstanding as of
December 31, 2015. Preferred shares (Preference Shares), on the other hand, are valued at
Php 100.00 each. 30,770 shares were authorized where 23,070 are issued and outstanding as
of December 31, 2015. On October 31, 2013, the BOD recommended the declaration of
200% stock dividends to stockholders of record as of December 31, 2013 resulting in the
of such declaration, 15,380 preferred shares and 46,200 common shares were issued.
December 16, 2013, the BOD approved the appropriation amounting to Php 2 Million for an
that the account remains untouched, it is deemed that the investment has not been made yet.
On the other hand, the Unappropriated Retained Earnings showed vital changes as it slightly
increased in 2014 then significantly decreased to almost half of its amount in 2015. The
somewhat increase in 2014 may be inferred from the significant increase in net income,
which was balanced by the amount of stock dividends issued. The significantly huge decline
in 2015 is caused by the net loss that the company has suffered.
Sources of Asset
Accounts Payable and
Accrued Expenses
Due to related Parties
Share Capital
Revenue is recognized when it is probable that the economic benefits associated with the
transaction will flow to the company and the amount of the revenue can be measured
reliably.
TABLE III
Nature and Sources of Income
The Revenue line item in the Statement of Comprehensive Income arises from rendering
recruitment (Management Fee) and placement (Placement Fee) services and, until 2013,
temporary staffing services. Revenue has significantly varied over three years.
Interest income from bank deposits is recognized on a time proportion basis that reflects
effective yield on the asset and is presented net of final tax, while; miscellaneous income is
recognized when earned and when the related costs can be measured reliably.
2.4.Nature of Cost and Expenses
Being a service-oriented business, the expenses of Drake Personnel Phils., Inc. are
mainly for cost of services and operating expenses. Cost of services are expenses incurred
that are associated with the services rendered, while Operating expenses are costs
TABLE IV
Nature of Costs and Expenses
TABLE V
Breakdown of Cost of Services
Tables IV,V and VI show that costs of services largely exceed the operating expenses of
the company which implies that a larger amount of resources of the company are allocated
more for activities related to placement services. On the average, cost of services make up
86% of the average total cost and expenses while operating expenses make up only 13.56%.
3. Financial Analysis
Financial amounts are to be evaluated to aid the company in making wise economic
decisions concerning the business. Methods of analysis to be used with the financial
statements information of Drake Personnel Phils., Inc. include the horizontal, trend
The business operations of Drake Personnel Phils. Inc. is just like any other service-
oriented business. It does not have any peculiar accounts particular to its industry.
3.2.Vertical Analysis
accounts are shown as percentages of a total. Using common-size financial statements help
investors to spot trends that a raw financial statement may not uncover.
The Common-size Statement of Comprehensive Income for the years ended December
TABLE VII
Common-size Statement of Comprehensive Income
Revenue from rendering of services, the main, and almost, the only, source of income,
The total cost of services decreased from 86.16% in 2013 to 79.45% in 2014, but
subsequently increased in 2015 to 84.60%. The decrease was caused by the decline in
transportation and travel and salaries and wages in 2014, while the increase was followed by
the subsequent hiring of talents in 2015. Meanwhile, total operating expenses increased from
11.31% in 2013 to 14.74% in 2014 and to 15.72% in 2015. The increase was caused by the
constant hiring of professionals who make the operations of Drake Personnel effective and
3.3.Horizontal Analysis
compares ratios or line items in a company’s financial statements over a certain period of
time. The analyst will use his or her discretion when choosing a particular timeline.
Trend Analysis
Trend Analysis, a type of Horizontal Analysis, shows past information over a certain
period of time using the earliest year presented as base year which enables an analyst to
Cash decreased by 19% in 2014. This could be attributed to the simultaneous decrease in
revenue in 2014 as the company ended its temporary staffing services and focused on
a huge amount at the end of the year. It may be inferred that services were rendered near the
end of the year. On another point of view, collection of receivables may be too relaxed.
The company normally advances funds to other Drake Philippines companies for
working capital support. A minimal decrease of 4.47% occurred in 2014 as the account was
offset by an advancement of funds to Drake Personnel from the same Drake Philippines
Value Added Tax resulting from purchases from VAT-able companies. Input VAT is net of
includes office equipment, computers, furniture and fixtures, and leasehold improvements.
The significant decrease can tell that, although there is increase in acquisition, depreciation
In 2014, the company acquired through purchase accounting software which caused the
This increase was mostly due to the increase in trade payables and dues to government
The amount due to related parties from 2013 significantly decreased in 2014 by 23.86%
because the company paid off some of its dues and did not incur any other dues to
parties.
An isolated case of deferred tax liability was recorded in 2014 for the amount of ₱961.
The share capital account increased in 2014 as the Board of Directors declared on
October 31, 2014 the distribution of 200% stock dividends to stockholders of record on
Cash increased by 5.37% in 2015. Despite the net loss that the company suffered in
2015, the amount of cash still increased which may be attributable to collections made all
₱763,857. The company continues to acquire property and equipment in 2015 and there
were no impairments. However, depreciation and amortization still play vital roles in the
The intangible assets account decreased by 53.15% because of the on-going amortization
₱1,482,530 in 2015 as trade payables more than doubled last year’s account due to
The amount due to related parties slightly increased in 2015 because of the continuous
advancement of funds of related parties in order to cater to the company’s working capital
needs.
The isolated case of deferred tax liability recorded in 2014 for the amount of ₱961 was
eliminated in 2015 as the Company gained a Deferred Tax Asset instead. However, the
Deferred Tax Asset amounting to ₱228,640 have not been recognized as at December 31,
2015 because it is not probable that future taxable profit will be available against which the
unappropriated retained earnings decreased because of the net loss incurred by the company
TABLE X
Comparative Statement of Comprehensive Income
For the Year Ended December 31, 2013 and 2014
Revenue has significantly changed over the last two years due to the elimination of
temporary staffing in 2014. The change brought an almost fifteen percent (15%) decrease in
Parallel to the changes in revenue are the changes in cost of services. Because the
company focused on providing permanent executive search services, the directly attributable
costs have dipped by 21.61%. It may also be gathered that the costs have been declining
when compared to revenue, which is economically a good thing so that there may be enough
resources left for the operations of the company. The costs of placing a candidate dropped
from 86.16% to 79.45% of its revenue. The company should find a way to continuously
The increase in foreign exchange loss of ₱138,675 in 2014 may be attributed to the
changes in the value of Peso in comparison to the various foreign currencies held by the
Company. It can also be inferred that the company earned more revenue from foreign
compared from 2013’s despite dropping its temporary staffing services. This is
advantageous for the company as more resources may be available for its continuous
operations.
TABLE XI
Comparative Statement of Comprehensive Income
For the Year Ended December 31, 2014 and 2015
Because of the change in the company’s source of income in 2014, it had to adjust for a
while but nevertheless rose again. This consequent increase in 2015 is advantageous to the
company because revenue from operations contribute cash that the company requires to
As always, parallel to the changes in revenue are the changes in cost of services.
However, variable as it is, it has increased from 2013’s 79.45% to 84.60% in 2014. This
might mean that the costs directly attributable to rendering a service may have increased or
Operating expenses increased to ₱8 Million in 2015 when the company has maintained
the expenses to ₱6 Million for 2 years. The increase is attributable to the increase in shared
employee benefits.
The foreign exchange loss account significantly decreased by 98.12% in 2015. This may
be because the company rendered less foreign transactions in 2015 than in 2014. Another
reason may be that the foreign currencies’ value decreased at the end of 2015.
Income from operations suffered a negative ₱164,078 and the total comprehensive
income a negative ₱411,870, which means that not enough resources are left to be able for
Revenue in 2014 was only 85% of 2013’s while 2015’s was 109% of 2014. The
company being able to bounce back to its benchmark revenue is favourable because the
revenue of its services is the lifeline of the entity. In order to support its operations, Drake
Personnel must be able to continuously generate revenues but at the same time minimize the
costs it comes with. The Costs of Services and Operating Expenses both increased by 116%
in 2015.
The highly significant increase in income from operations and total comprehensive
to a negative in amount. This is disadvantageous to the growth of the company and must
TABLE XII
Statement of Comprehensive Income
Trend Percentages
3.4.Ratio Analysis
Liquidity ratios give information about the ability of a firm to satisfy its short-term
financial obligations. It shows the ability of a firm to convert its short-term assets to cash
when the need to fulfill short-term obligations presents itself. Table XIII presents the
liquidity ratios of Drake Personnel Phils. Inc. for the years 2013, 2014, and 2015.
TABLE XIII
Liquidity Ratios
The current ratio tests the liquidity of a firm by dividing its current assets over its current
liabilities. This measures the ability of the company to pay its obligations when they come
due. In the 3 years, Drake Personnel was able to develop its current ratio from 1.20 to 1.43
to 1.34 because of the escalation in its cash, receivables, due from related parties, and
prepayments. Ideally, current ratios should at least be 2:1 or simply 2. However, current
ratios may also depend on the industry of a company. According to Bizminer Industry
Financial Report released on December 2016, executive search firms’ current ratio
benchmark is at 1.95:1 on the average. In DPP’s case, although the current ratio has been
constantly improving, it has yet to reach the ideal number. The company is still susceptible
The quick ratio is used to measure whether the company is liquid enough to pay its
short-term dues or not. The company’s quick ratio did not reach 1:1 signifying that the quick
assets of the company are not capable of paying for its current liabilities.
As seen in table XIII, the working capital for 2013 and 2014 are both positive, which
Solvency ratios, or debt ratios, measure a firm’s ability to meet its long-term obligations
while remaining solvent. The table below shows the solvency ratios of Drake Personnel
Phils., Inc.
TABLE XIV
Solvency Ratios
Throughout the three years, the total liabilities of the company exceeded its total equity.
The solvency ratios show that the assets of the company are heavily financed by debt. If
no additional investments are to be made, the company must then devise a way to increase
the net income that increases the retained earnings of the company.
Profitability ratios indicate a firm’s operating efficiency. Included here is the ability to
The increase in service revenue is not enough to conclude that the company is profitable.
Certain factors must be taken into consideration such as how much of the revenue is left
after all costs and expenses are accounted for. The return on assets and equity must also be
studied. Table XV shows the profitability ratios of Drake Personnel Phils., Inc.
TABLE XV
Profitability Ratios
Gross profit margin measures the residual profit after deducting the cost of services.
Among the years included in the analysis, 2015 gross profit margin declined from 0.21 to
0.15. The service revenue increased in 2015. Accordingly, the cost of services also
increased.
The operating profit refers to the residual profit after the cost of the services and
operating expenses are deducted from the service revenue. Like the gross profit margin, the
operating profit margin kept on decreasing from a ratio of 0.03 in 2013 to 0.06 in 2014 until
it resulted to a -0.003.
generating income. Return on equity reveals how much profit a company generates with the
money shareholders have invested. The return on asset and return on equity are measured by
comparing the total residual profit after tax has been deducted from the operating profit to
the total assets or equity of an entity. Same as operating profit margin, the return on asset
and return on equity shot up in 2014 but declined and resulted to a negative in 2015.
composes the Return on Equity (ROE): profit margin, total asset turnover, and financial
leverage. It can be inferred that Drake Personnel is selling its services at a small margin as
evidenced by its profit margin, is having a difficult time turning over large amount of sales
as evidenced by its asset turnover, and is not dependent on debt as a means of financing its
assets as evidenced by its average financial leverage. The higher the financial leverage, the
paying its accounts payable, and maintaining its inventory. However, because Drake
Personnel Phils. Inc. is a service-oriented entity, other performance ratios such as fixed asset
turnover, payable turnover, and inventory turnover are not applicable to the company. Table
XVI below shows the performance ratios of DPP for the years 2014 and 2015.
TABLE XVI
Performance Ratios
Receivable turnover ratio measures the entity’s effectiveness in extending credits and in
collecting those credits. It helps users know how efficient the company is in collecting
funds. Generally, a higher ratio means the company has a good collection policy in making
its customers pay. However, a very high ratio might mean that the company is too tight on
its policy which might lead to earning low revenue. DPP’s receivable turnover proves to be
Total asset turnover measures how well the company utilizes its assets to generate sales.
A high asset turnover ratio means that the company is using its assets efficiently in order to
generate high revenue. In comparing the company’s historical ratio, it can be found that it
has been decreasing each year which means that the company has not been generating more
In the Review of Related Literature in Chapter 1, it was stated that, in order for a
recruitment agency to keep pace in the changing demands of the market and continuous
innovation of technology, it must seek and create new opportunities and solutions to offer
the global and local market. With what can be gathered from the Operational Characteristics
description of the company, Drake Personnel has already been providing a number of
would need in the coming years, more than the outsourcing of the recruitment process. With
the proper development and advertising of these services, Drake Personnel would not only
be able to keep their place in the recruitment and placement industry, but might as well
It can be observed that the largest component of the Assets section is the Receivables.
Because the company’s revenue is of a huge amount, brought by its nature of business, the
size of its receivables is acceptable. However, although this asset can easily be converted to
cash especially when it falls due and demandable, it would still be better if the account
would be maintained at a minimum. When a company holds a huge amount of receivables
and maintains a lax collection policy, the conversion of receivables to cash would cost the
company the amount that they could have invested if they had the cash on hand already.
Also, the amount of cash that should have been turned around from the receivables could
have been used in providing for the other operational needs of the company.