Professional Documents
Culture Documents
Business Transformation
Understanding where organizations
are in IT transformation with insight
from IDG’s 2018 Digital Business Survey
SURVEY
To gain a better understanding of how organizations are evolving to a digital business model in regards
to how they are revising technology strategies, changing organizational structures and processes, and
innovating to provide a unique customer experience.
628
All survey respondents are within Company Size
13,978 Employees
organizations that have plans to adopt/
or already launched a “digital-first”
approach.
24
IT professional
Number of 5% Financial Services 12%
8% Other
Questions Business Government/Nonprofit 10%
management
11% Services 8%
Education 8%
Audience Base 13%
63%
IT management
Healthcare 7%
CIO, Computerworld, CSO, InfoWorld, ITworld
Retail, Wholesale & Distribution 6%
and Network World tech buyer audiences via Executive IT
email promotions and communities Advertising/Marketing/PR/Media 5%
2
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
What Our Audience is Saying
3
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
Digital-First Business is Top of Mind
By Industry:
Services 95%
Retail 86%
Government 82%
Q. To what extent has your organization adopted a “digital first” approach to business processes, operations and customer engagement today? (Response excluding “Not at all”)
4
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
Objectives Based on People & Process
Improve process efficiency through automation 64%
Q. What are the top objectives of your organization’s digital business strategy?
5
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
AI & Machine Learning Tools Being
Eyed to Drive Digital Transformation
Artificial Intelligence (AI) 39% 17% 11% 5% 3% 27%
Machine learning 34% 21% 9% 5% 4% 27%
Internet of Things (IoT) 31% 19% 13% 9% 5% 22%
Software-defined networking (SDN) 30% 15% 14% 11% 4% 26%
AR/VR 29% 14% 7% 3% 2% 44%
Software-defined storage (SDS) 28% 16% 14% 8% 4% 29%
App performance monitoring tech (APM) 27% 16% 18% 14% 5% 20%
Bots 26% 13% 11% 5% 1% 44%
Microservices/containers 25% 15% 15% 7% 4% 33%
APIs/embeddable 22% 15% 19% 17% 4% 23%
Private cloud 20% 14% 20% 26% 7% 12%
Public cloud 20% 15% 20% 21% 4% 19%
Mobile technology 18% 18% 22% 27% 10% 6%
Big data/analytics 15% 20% 26% 24% 9% 6%
On my radar or actively researching Piloting new initiatives In production in a business unit or division In production enterprise wide Upgrading/refining Not interested
Q. Which of the following strategies or technologies is your organization currently using or planning to use in the next 12 months to become a digital business?
6
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
Enterprises Utilizing IoT
Enterprise SMB
Q. Does or will the Internet of Things (IoT) play a role in your organization’s digital business strategy?
7
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
Understand the Voice of the Customer
to Better Their Experience
Real-time capture of customer feedback 28% 21% 19% 11% 5% 17%
Personalization/contextualization of customer
28% 22% 17% 7% 5% 21%
interactions
Increased use of data by front-line representatives 21% 23% 21% 11% 8% 16%
On my radar or actively researching Piloting new initiatives In production in a business unit or division In production enterprise wide Upgrading/refining Not interested
Q. Which of the following tools or approaches is your organization currently using or planning to use in the next 12 months to create a better customer experience?
8
IDG Communications, Inc. Source: 2018 IDG Digital Business Survey
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IDG Communications, Inc.