L.S.

RAHEJA COLLEGE OF ARTS & COMMERCE

JUHU ROAD, SANTACRUZ (WEST), MUMBAI 400 054

TITLE OF THE REPORT

“AVIVA LIFE INSURANCE COMPANY INDIA

PVT. LTD.”

PRESENTED BY

KUSHAL .P. KAMATH

T.Y. B. COM

(BANKING & INSURANCE)

Semester VI

PROJECT GUIDE

PROF. POOJA GROVER.

UNIVERSITY OF MUMBAI.

ACADEMIC YEAR

2008-2009
 L.S. RAHEJA COLLEGE OF ARTS & COMMERCE

JUHU ROAD, SANTACRUZ (WEST), MUMBAI 400 054

B.Com in (Banking and Insurance)

“AVIVA LIFE INSURANCE COMPANY INDIA

PVT. LTD.”

Name of Student: Kushal .P. Kamath

Seat No: __________________

Date: __________________
 DECLARATION

I, Kushal .P. Kamath, of L.S. Raheja College of Arts & Commerce of

T.Y.BBI. , (Semester VI) hereby declare that I have completed this project on

AVIVA LIFE INSURANCE COMPANY INDIA PVT. LTD.in the

Academic Year 2008-2009. The information submitted is true and original to

the best of my knowledge.

Signature of Student
 CERTIFICATE

I, Prof. POOJA GROVER hereby certify that Kamath Kushal of L.S.

Raheja College of Arts & Commerce of T.Y.BBI. (Semester VI) has

completed the project on AVIVA LIFE INSURANCE COMPANY INDIA

PVT. LTD. in the Academic Year 2008-2009. The information submitted is

true and original to the best of my knowledge.

Co-ordinator Project Guide Principal

Internal Examiner External Examiner

College Seal
 ACKNOWLEDGEMENT
The satisfaction and euphoria that accompanies the successful completion of any
task would be incomplete without mentioning the names of the people who made it
possible, whose constant guidance and encouragement crown all the efforts with
success.

I’m deeply indebted to all people who have guided, inspired and helped me in the
successful completion of this project. I owe a debt of gratitude to all of them, who
were so generous with their time and expertise.

I would like to thank Mrs. Pooja Grover, my project guide, for his continuous
guidance and support.

Last but not the least, I thank everybody, who helped directly or indirectly in
completing the project that will go a long way in my career, the project is really
knowledgeable & memorable one.
 TABLE OF CONTENTS

Executive Summary………………………………………..……….1

Introduction to Insurance.………………………………………….2

Research Design………………………………….………………….8

Company Profile…………………….……………………………..13

Competitive Analysis…………………...…………………….……42

Marketing Problems….…………………………………………….49

Future Line of Research..…………………………………………..53

Coclusion……………………………………………………………55

References…………………………………………………………..57