Professional Documents
Culture Documents
Presented By
TENALI ENGINEERING
COLLEGE
GUN
TUR
By
Avinash Reddy. M
III CSE
e-mail id:
avinashreddy.muvva@gmail.com
1
warehouse architectures can evolve to deliver
the value of data mining to end users.
Abstract:
DATA is a collection of
facts from which conclusions may be drawn…
2
Whereas a data warehouse is a repository of data,
data warehousing is the entire process. As shown in
Figure 1, data warehousing encompasses a broad
range of activities: all the way from extracting data
from source systems to the use of the data for
decision-making purposes. Specifically, it includes
data extraction, transformation, and
loading, the access of the data by end users, and
applications. A data warehouse environment
includes an extraction, transportation,
DATAWAREHOUSING: transformation, and loading (ETL) solution, an
online analytical processing (OLAP) engine, client
3
companies focus on the most important information Data warehouse is to get the enterprise-wide data in
in their data warehouses. Data mining tools predict a format that is most useful to end-users, regardless
future trends and behaviors, allowing businesses to of their locations. Data warehousing is used for:
make proactive, knowledge-driven decisions. Data
mining tools can answer business questions that Increasing the speed and flexibility of
traditionally were too time consuming to resolve. analysis.
They scour databases for hidden patterns, finding Providing a foundation for enterprise-wide
predictive information that experts may miss integration and access.
because it lies outside their expectations. Improving or re-inventing business
Most companies already collect and refine processes.
massive quantities of data. Data mining techniques Gaining a clear understanding of customer
can be implemented rapidly on existing software and behavior.
hardware platforms to enhance the value of existing
information resources, and can be integrated with
new products and systems as they are brought on-
line.
Benefits of data mining
Scope of data mining The primary benefit of data mining is the
Data mining techniques can yield the ability to turn feelings into facts. It also protects you
benefits of automation on existing software & from your gut feelings, because we all realize that
hardware platforms, and can be implemented on new many times they are not right. The fundamental
systems, as existing platforms are upgraded and new benefit of data mining is then two folds.
products developed. Faster processing means that Let’s look at a number of tangible benefits
users can automatically experiment with more the data mining process can bring to companies.
models to understand complex data. High speed 1. Fraud detection
makes practical for users to analyze huge quantities All too often businesses are so caught up in
of data. Larger databases, in tern, yield improved their daily operations that they don’t have time to
predictions. dedicate to uncovering to those out of ordinary
business. These events include fraud, employee
Techniques in data mining: theft, and illegal redirection of company goods.
Data mining uses a number of techniques to Fraud detection is seen primarily as out-of-the-blue
discover patters and uncover trends in data data mining.
warehouse data. The most commonly used 2. Return on investments
techniques are: A significant segment of the companies
• Artificial neural networks looking at, or already adopting, data warehouse
• Decision tees technology spend millions of dollars on new
business initiatives. The research & development
• Genetic algorithms
costs are astronomical. Everyone has struggled with
• Nearest neighbor method
time. These returns on investment give a finite
amount of money and people available. This is a
The basic reasons organizations form of targeted data mining.
implement Data Warehouses are: 3. Scalability of electronic solution
The major player in the data-mining arena
To perform server/disk bound tasks associated with provides solutions that are robust and scalable. A
querying and reporting on robust data mining solution is one that performs well
Servers/disks not used by transaction processing and can display results in an acceptable time. The
systems. ability to work with a wide range fo input datasets is
part of this phenomenon called scalability.
BENEFITS OF DATAWARE
HOUSING
4
THE DATA MINING
PROCESS
Data Mining
differs from
traditional data
analysis in that it
discovers patterns
that were
previously overlooked, as opposed to queries or
statistical methods which require the analyst to make
an assumption.
5
Applications of data mining Data Warehousing provides the means to change
Wide ranges of companies have deployed successful raw data into information for making effective
applications of data mining. business decisions--the emphasis on information, not
Successful application areas include: data. The data warehouse is the hub for decision
support data. A good data warehouse will... provide
A pharmaceutical company can analyze its
the RIGHT data... to the RIGHT people... at the
recent sales force activity and their results
RIGHT time: RIGHT NOW! While data warehouse
to improve targeting of high-value
organizes data for business analysis, Internet has
physicians and determine which marketing
emerged as the standard for information sharing
activities will have the greatest impact in
Data warehouse and data mining plays an important
the next few months. The data needs to
role in storing data and sorting out the particular
include competitor market activity as well
data. It has become very easy for a user to get the
as information about the local health care
information that he wants through this mining.
systems. The results can be distributed to
Quantifiable business benefits have been prove
the sales force via a wide-area network that
through the integration of data mining with current
enables the representatives to review the
information systems, and new products are on the
recommendations from the perspective of
horizon that will bring this integration to an even
the key attributes in the decision process.
wider audience of users.
A credit card company can leverage its vast BIBLIOGRAPHY & REFERENCES
warehouse of customer transaction data to
identify customers most likely to be
interested in a new credit product. Using a
small test mailing, the attributes of
customers with an affinity for the product
can be identified.
A large consumer package goods company
can apply data mining to improve its sales
process to retailers. 1. Eckerson, W.W. (1988)
THE WORKING OF DATA "Post-Chasm
WAREHOUSE Warehousing," Journal
of Data Warehousing,
CONCLUSION
3. Data Mining Concepts
and Techniques by
Jiawei Han, Micheline
Kamber
Websites
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1. www.datawarehousingonli
ne.com
2. www.pcc.ac.uk.com
3. www.dsstechniques.com