Professional Documents
Culture Documents
By Ildiko Hazak
May 12, 2014
Agenda
• Thinner – design
• Faster – processor
• Sleeker – style
• Lighter – in weight
• Longer/stable – battery life
• Greater – storage capacity
• Better features – higher screen resolution,
better camera
As of December 28, 2013, Apple had sold
over 195 million iPads.
iPhones and iPads Sold
Apple’s New Product Strategy
• “Apple is closer than it’s ever been to entering into a new product
category” - CEO Tim Cook
• In the past, Cook has said that mobile payments intrigued Apple and
that there was further potential there for the Touch ID fingerprint
scanner that's built into the iPhone 5S
• Reports have also said that Apple is at work on an enhanced set-top box,
something more capable than its current Apple TV
• Apple will begin showing the future of its desktop and mobile operating
systems in June
2014 New Product Roadmap
Challenges