MBA-784: Creativity and Innovation

Course Code Course Title Credits (ECTS)

MΒΑN-784 Creativity and Innovation 7.5
Department Semester Prerequisites
School of Business Fall, Spring, Summer None
Type of Course Field Language of Instruction
Required Management English
Level of Course Year of Study Lecturer
2nd Cycle 2nd Dr Rudi Kaufmann
Mode of Delivery Work Placement Co-requisites
Face-to-face N/A None

Module objectives

1. Reflecting on students’ own level of creativity and developing an innovative mindset.

2. Creating awareness of those factors, characteristics and procedures that make
individuals and companies creative and innovative.
3. Based on an understanding of possible barriers for creativity and innovation, students
appreciate the importance of systematically planning for innovation.
4. Identifying corporate growth opportunities to maximize growth and profitability.
5. Understanding the implications and opportunities from relating innovation and
corporate social responsibility.
6. Acquire a basic understanding of change management.
7. Explain the role of a leader for innovation planning.
8. Understand the relationship between Innovation planning and Total Quality
Management.
Learning Outcomes

After completing this course, you are able to:

1. Apply tools to unlock creativity and innovation.

2. Improve innovation capabilities of employees by developing a corporate
culture conducive for creativity and innovation.
3. Transform opportunities for growth into corporate strategies.
4. Draw on and applied best practice in SME Innovation Management from
European and local scenes.
5. Identify a product, process or social innovation that can be applied to a
company.
6. Develop an innovation management plan and Implemented all parts of an
innovation management plan.

Course Content:

1. Creativity, Innovation and Vision

2. A Corporate Culture conducive to creativity and innovation
3. The relation between Innovation and CSR and Networking
4. Funding opportunities
5. Change Management
6. Strategies for Growth
7. The relation between Innovation and Knowledge Management
8. The relation between Innovation and Leadership
9. The relation between Innovation and TQM
10. The elements of an Innovation Management Plan
11. European Best Practice Case Studies

Teaching Methods

The course methodology consists of several elements:

1. Readings
2. Presentations
3. Forum discussions
4. Live online discussions
5. Self-reflection activities
6. Movies, games and other creative activities
7. Creating and continuously reflecting on and updating your Innovation Plan
8. Quizzes
Assessment Methods

Homework and Project Presentations, Self-Assessment, Mid-Term, Final Exam.

1. Homework, Presentations and Self-Reflections (see lectures)
2. Mid-Term Exam (Team): ‘In the News Report on Creativity and Innovation’ (4000 words
+/- 10%)- accounts to 25% of Final Mark
3. Project (Team): Innovation Management Plan based on chosen Product/Service or Social
or Process Innovation based on Innovation Management Plan Template provided in class-
accounts for 25% of final mark
4. Presentation of Innovation Management Plan (Team)- accounts for 10% of final mark
5. Individual Final Exam based on lecture content- accounts for 40% of the final mark.

Textbooks:
Title Publisher Year ISBN

Pervaz, K.A. and Innovation FT Prentice 2010 ISBN-978-0-

Shepherd, C.D Management: Context, Hall 273-68376-6
strategies, systems and
processes.

Manual by Innovation Intercollege 2009

Kaufmann, Hans Management for SMEs. Nicosia
Ruediger Developed for EU
Leornardo Project.

Recommended Background Reading – Journals and Press

Online Innovation Management Course for SMEs:

http://www.mint.intercol.edu/course/view.php?id=3
Gelb, M.J. 2000. How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day.
Dell. US
International Journal of Innovation Management
European Journal of Innovation Management
Economics Research
International Journal of Entrepreneurship and Innovation Management
Creativity and Innovation Management
EuroMed Journal in Business
World Review of Entrepreneurship, Management and Sustainable Development
International Journal of Management Cases