BURBERRY

B urberry’s digital mind-set has claim to be a

fundamental masterpiece and Integral part of the
brand and way of thinking across the organisation.
This way of thinking underpins how Burberry connects
with customers globally, whether through its runway
shows, marketing innovations and customer insight to
enhance customer experiences. burberry is one of the most
followed luxury platforms on social media with over 50
million followers across all the brand’s 20 social platforms.
Burberry continued to roll out this strategy across key
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Burberry Designs
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PIONEERING SPIRIT
With the invention of gabardine by Thomas Burberry
more than 130 years ago, Burberry has a pioneering and
adventurous past. In 1879, Company founder Thomas
Burberry (1835-1926) invented gabardine, the innovative
weatherproof cotton fabric in 1879, which revolutionised
vGabardine has since protected a long line of pioneers
and helped them to achieve their dreams. The polar
explorers of the Heroic Age of Antarctic Exploration chose
Burberry gabardine to accompany them to one of the most
inhospitable regions known on earth. Explorers including
Sir Ernest Shackleton, Captain Sir Robert Falcon Scott and
Roald Amundsen, who was the first to conquer the South
Pole in 1911, favoured Burberry gabardine clothing and at
times tents for their lightweight and windproof qualities
which was seen much very unique. Burberry provided
motoring kit for the intrepid amateur and professional
motorist in the early twentieth century. Record-breaking
racing drivers including Malcolm Campbell and Selwyn
Edge.both raced at Brooklands in Hampshire at that very
“Everyone talks about building a relation-
ship with your customer. I think you build
one with your employees first.”
...
2
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4/19/2018 8:19:30 PM
 RUNWAY

Finally, the trench coat is synonymous available to purchase immediately

with the brand. The Burberry
trench coat began as the Tielocken,
patented by Thomas Burberry in
1912. Burberry runway shows not
only inspire inspire with critically
acclaimed collections, innovative
media digital partnerships and live
musical performances. The global
reach of the shows is extended tec
live-streaming on digital channels.
In February 2016, it was decided that
Burberry unveiled plans for the “see
now, buy now” show format, replace.
the September 2016 show, some
products from the collections are
after the show. All Burberry shows
feature products from all four
seasons, designed for the global
audience. The innovative design
featured a belted closure, without
buttons. During the First World
War, Burberry adapted the design
to meet the needs of the military with
every detail, the epaulettes, gun flap,
storm shield and D-rings designed
to serve a purpose. The trench coat
was worn by Officers in both World
Wars and has evolved over 100 years
to represent timeless British style and
innovation. This was the cosen idea.

Througout time globally. Dust, sed mo volupta
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The Burberry team consists of over 10,000 employees
worldwide. Our Company designs, develops, makes
and sells products under the Burberry brand. Product
design and development are centred in Burberry’s London
headquarters with finished products manufactured at
both company owned facilities in the UK and through
an external supplier network predominantly located in
Europe. Creative and marketing content are developed

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