ASSIGNMENT FRONT SHEET <No.

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Qualification Edexcel BTEC Level 5 HND Diploma in Computing and Systems Development

Unit number and title Unit 01: Business Skills for ECommerce

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Learner’s name Assessor name

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I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

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Grading grid

P1.1 P1.2 P2.1 P2.2 P3.1 P3.2 P3.3 P3.4 P3.5 M1 M2 M3 D1 D2 D3

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Assignment title ULKOM BICYCLE HIRE

In this assignment, you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.

Assessment criteria Expected evidence Task Assessor’s Feedback

no.

LO1. Understand the structure and aims of business organisations

What type of organization ULKOM is

1.1 assess an organisation’s 1
and what is their main aim?
core business functions

1.2 evaluate an
organisation’s business aims A full SWOT analysis table.
and show how they relate to 1
stakeholders

LO2. Understand the impact of e-Commerce

2

2.1 analyse the impact,
including the risks, of
introducing an e-Commerce
system to an organisation
- The benefits to customers and to
the organization of introducing the
e-Commerce solution.
2
- The potential cost of implementing
the system, any support staff that
might be needed and what back-up
systems are required.

Your discussion should include a

comparison of two countries across
2.2discuss the global impact the world. Consider for example, the 2
of e-Commerce on society impact of e-Commerce in the US and
UK.

LO3. Be able to design e-Commerce solutions

You must find organizations that are

3.1 investigate market involved in the same kind of 3
potential for an e-Commerce
business.
opportunity

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3.2evaluate current e- 3
Commerce systems in use by
organisations

3.3discuss the financial 3

implications of an e-
Commerce solution

3.4design an e-Commerce 4
solution
Use block diagrams to fully design
the structure for the proposed
system.

3.5evaluate the suitability of 4

an e-Commerce solution

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 Assessment criteria Expected Evidence Feedback
(note on Merit/Distinction if applicable)
M1Analyse concepts, theories or
principles to formulate own
responses to situations.
M2Analyse own knowledge,
understanding and skills to define
areas for development.
M3 Exercise autonomy and
judgement when implementing
established courses of action.

D1 Evaluate approaches to
develop strategies in response to
actual or anticipated situations.
D2 Evaluate and apply strategies
to develop own knowledge,
understanding and skills.
D3 Determine, direct and
communicate new courses of
action.

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Summative feedback

Assessor’s Signature Date

IV Grading Check: Comments if any:

Agree

Disagree Modify grade to

IV Signature Date

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 Business Skills for E-Commerce
Task1:

"ULKOM BICYCLE HIRE" is the name of a bicycle rental shop on a small scale and their
headquarters are located in Cambridgeshire has been active for many years should be reputable in the
market and bring confidence to customers when choosing a leasing company bicycle rental other. The
fact that they have three branches in three major cities of England are London, Manchester and Cardiff,
so the number of their clients may be relatively large and the main purpose their business is aimed at the
domestic market. Previously with the stored information and the company's operations by manual
method, but the head of the company wanted to improve the efficiency of the business and reduce
errors and want a database to be located in the center with a web-based solution, to all branches can be
viewed online and each branch is updated status of the bike in the company. The online system is done
well, it will attract customers and help customers easily identify information of the company. For
example, customers can book a rental one or more of the bike and previous pay 20% of the total cost of
a bicycle rental, customers can return the bicycle to any of the three branches.

SWOT Analysis Positive/Beneficial Negative/Harming

The agent inside Strengths – S Weaknesses – W
 Reputable.  Not yet have online
 There are some payment gateway.
branches located in
major cities.
 Customers can book
online.
 The system data is
synchronized.
External agents Opportunities – O Threats – T
 Branch expansion.  Competition by the
 Add services. other company.
 Cooperation with  Financial issues.
other company.
Analysis details of SWOT table:

 Strengths: The strength of one company is fundamental to this company grow and help
the company achieve business efficiency. Thanks to the company strengths that can assert
itself with the partners or the company competitive. Prestige is an indispensable element
in the business, the company "ULKOM BICYCLE HIRE" have formed very early should

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 reputation of the company may be relatively large. Based on that can gain the confidence
of customers, investors and partners to bring efficiency to the business of the company.
Next, companies have the three branches located in three major cities should work to
attract customers is easy and customers can rent the car in three different branches,
customer can return at any one certain branch and free of charge return the car. For
example, Car rental customers in Cardiff can return the car in Manchester or London. The
third is customers can book online without having to pick up the car at store and make
sure to comply with customer requirements. Strengths followed of company is data
synchronization system, to easily update the situation of bicycles in many different
branches. For example, the customers rent car and return the car in two different
branches and when customers receive bikes the booking status become "rent".
 Weaknesses: Should have online payment gateway to the transaction between the
customer and the seller is made simpler. Also contributed to bring the trust between
buyers and sellers. If the companies do not be performing this, we can ask another
company to stand out make represents for the transaction. This can bring in business
efficiency and increase profits certain parts.
 Opportunities: The first Opportunities to develop the company. If the company has a
large number of customers, expansion business scale is essential. Can rise the number of
branches in cities within the country or abroad in order to increase profits for the
company. Second, the need to add more services to attract customers. For example, can
for rent or sell bike accessories such as protective gear, repair tools, water bottles,
watches, flashlights, addition of service as guide beautiful places to visit, etc ... We can
also partner with other companies to increase the relationship and profit. For example,
can cooperate with tour companies, hotels, etc ...
 Threats: The first challenge problem is the competition, the competition in business is a
sure thing happens. Sometimes competition can help you perfection more and need to
find for ways to help your company eliminate opponents. These measures help we can
eliminate opponents is need to give more incentives to the customer, customer care
regime takes precedence over the media and widely promoted. For example, to the
special day of the week or month, will discounts car rental, when customers rent car will
get a gift or the rental accessories free in store, the company's hotline operates 24 / 24 to
assist customers, often enquire the customer if not back to the shop, etc... The second
problem is the issue of finance, finance is also noteworthy points in the business.
Measures to financial management as manage inventory items can help solve, risk
management to avoid significant losses and monitor the cost of business. For example, we

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 can repair or liquidating some inventory to long days, monitoring costs as the delivery
date, etc ...

Task 2:

1) "ULKOM BICYCLE HIRE" is a small business in the UK bicycle rental and e-commerce
application for the business. Here I will analyze the impact of e-commerce of this business:

Benefits to the organization:

Marketing: Not be limited by the scope of the market, such as the e-commerce business help advertise,
communication on a global scale, places have Internet. Not limited amount of information, businesses
can put information on the Internet to introduce those who are interested and can also update the
information in a simple way without costly. Marketing costs lower compared to traditional marketing,
businesses have to spend only small fee to maintain their website and implement website optimization
standard SEO (Search Engine Optimization). Advertising costs internet also much lower than advertising
on television, newspapers or magazines. Easily control the marketing efficiency than traditional
marketing. For example, for traditional marketing you can’t count how many people are interested in the
product when looking at television or newspapers. Online marketing can also control the relative
effectiveness. For example, you can know how many people click on your advertising.

Increase sales: For e-commerce, customer subjects are no longer limited in terms of geography, or time
worked. Not only can sales to residents in the city, in the country or can other countries. However, this is
not problem to wait for customers find to, should to actively seek customers for myself. Therefore, sure
that the number of customers will increase significantly leading to increased revenue, thing that any
business needs to know well. But, also must ensure the quality and price of the product or service must
be good, if not Ecommerce also does not help you.

Better service for customers: With E-Commerce, can provide catalog, information, detailed quotation
and fast, can facilitate online customers shop. In short, E-Commerce gives you the tools to make
customer satisfaction, because the influence of time, no one has the patience to wait for information
within days. Moreover, service quality and service attitude are very important factors in finding and
keeping customers.

The competition: e-commerce is a "playground" for creativity, where it can freely apply the best ideas,
the latest for supported service, marketing strategy, etc ... And once all the competitors are applied e-
commerce, then the victory will belong person most creative or create featured for businesses, products
and services in order to attract and keep customers .

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The benefits to customers: The e-Commerce provides benefits to customers as customers can purchase
anytime, anywhere, giving customers more choice of products and better service. Helps customers
compare the products together, from that can find be suitable price. Customers can communicate
directly with suppliers to request or support. For example, as Customer contact and urgent delivery
requirements. With SEO standards of e-commerce site, customer easy to find information quickly. Page
e-Commerce, also for auction customers the enterprise products. Online payment gateway to help
customers trust when shopping online.

Risks involved: Electronic commerce is a business activity brings high efficiency, but once the facing risk
is also significant damage. The following are common risks: risks of data, data risks for buyers and
suppliers, the risk of extortion, intrusion by hackers, technological risks, etc... Below is a detailed
description of the risks:

 Risks of data: The hackers can attack the data warehouse to steal information or delete all the
information, also can occur several system issues such as viruses attack.
 Data risks for buyers and suppliers: The customer information is stolen, block while performing
transactions or orders. Customer can also spoof the IP address and email spoofing of banking
institutions. Hacker stolen credit card information. Providers can also receive the spoofing orders.
 The risk of extortion: Risk of extortion through network including the risks threatened attack site,
transmit the virus, revealing information about credit card numbers, personal information.
 Intrusion by hackers: Target of the hacker is not predictable. It is possible that the data system of
the e-commerce website, the transaction, deceptive or they can sabotage the program to cause
trouble, to discredit.
 Technological risks: Technological risks that may occur when the program or the server
compromised by virus. Virus can replicate itself or cloning and spread to many other programs.
The purpose of the virus is destroying the program, erase all data or format to the system's hard
drive.

2)

The advent of Ecommerce has a huge impact on society. It changes the different sectors of
society such as the economy, education and health etc ... The following is a detailed description of the
factors that are influenced by Ecommerce:

 Time Saving: The convenience here is that you do not need to go to the store to select a
product you want, just need to access the site sales of enterprise for product selection
and ordering. Help us save a lot of things and avoid risk issues for yourself.

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  Jobs: There are also many small businesses not fully capable of performing Ecommerce
sites for their businesses. Forcing them to resort an external enterprise to design, so
creating jobs for the developer web and marketing analysis.
 Disabled & Elderly: Because the elderly and disabled people can’t go to the center, shops
and supermarkets. Should help they can buy the things they need.
 Education and training: This day at the university, they have applied electronic commerce
Courses for teach. Can be seen as helping the next generation aware, potential of E
Commerce.
 Health: Currently there are some drug stores have applied ecommerce for the sales. The
private clinics have applied ecommerce for booking appointment, posting information
about the disease and talk online with doctor.

Task 3:

1. "ULKOM BICYCLE HIRE" is the name of a bicycle rental shop on a small scale and their
headquarters are located in Cambridgeshire has been active for many years. They have three
branches in three major cities of England are London, Manchester and Cardiff. Due have
many years of activity in this area, should the number of business customers relatively large.
It has three branches in three different cities, but the three branches are located too far apart
should activity market is the place have office are located in that locality. I will investigate the
potential market for e-commerce solutions, conducting bicycle rental in the local area.
Including services such as: customer can book to hire a bicycle, customers can return the
bicycle to any of the three locations, the types of bicycles available are: road bike, mountain
bike, touring bike, folding bike. The first is market analysis, ULKOM is a market consumer
merchandise slow-moving, the products are often seasonal rentals during the year. ULKOM
have loyal customer base and many competitors. Creating competitive market where
suppliers or users do not affect the market price. For example, if ULKOM, price increase car
rental prices, customers will find to another company to reference pricing, but a guest single
row, it will not change the price of the market because this is probably customers very few
when rent bike in company. Second, stage learn the scale of the market. We will analyze the
market size of Cambridge and London, as a place to be headquartered and where the capital
of England, with distance nearly than the remaining two branches. Cambridge, London and six
surrounding cities has about 25 bicycle rental companies and 8 city is estimated to have 10
million inhabitants. Market size may determine that a Bicycle rental customers on the market,
multiplied by with in rent number of average person on the market each year multiplied by
the price of a car rental. Number of tenants in the market can be estimated average

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 population of 8 city can are 9 million person. Relevant age group 9 and older can also
remaining are 8 million people. From this group, only 10% of consumers are interested in the
market price without regard to the quality of the business, 4% interested customers to
ULKOM , brought to 4000 loyal customers with company . The average rental price is £ 20, on
average a person can rent a bike for a week is 52 weeks * average unit price of £ 20,
equivalent to £ 1040 a renter / year. This gives us the market size of 4000 customer are £
1040 * 4000 renter, it's the market scale in terms of finance. Based on the strength of
customers to exploit more of the potential of the market. Customers can rent a bike in many
different branches, but customers aged 9 to 18 should need the representative to rent a bike.
This practice helps businesses meet legal requirements. ULKOM perform competition by two
methods that directly and indirectly in London and Cambridge for the development of e-
commerce plans. There are many competitors in this area, should take measures to defeat
the opponent. For example, in London there are bicycle rental companies like London Bicycle
Tour Company, Electric Bike Store, London Green Cycles, etc ... Grasp the strengths and
weaknesses of the business to better understand the threats and opportunities of e-
commerce impact on business development. The possibility of ULKOM to attract online
customers, especially ULKOM has operated for many years has the number of loyal
customers, it costs little advertising investment. Electronic commerce offers the opportunity
to transform the enterprise. For example, before application of e-commerce business, the
business activities of ULKOM be processed manually. But now had a central database with a
web-based solution. Thanks to apply of e-commerce into their business, so data from all
branches will be online, and each branch will be able to see the updated status of the bike in
each branch.

2. Evaluate e-Commerce systems based on work as: Payments, order processing, share
communications, marketing and promotions and finally customer service. Below is detailed
description of each job:
 Payments: To process the payment, businesses can link to the payment gateway
provider, such as PayPal. The advantage of online payment gateway PayPal
Express Checkout are instruments aimed at customers who have an account with
PayPal, enables faster payment process. PayPal also offers incentives such as
payments accumulate points and can also handle the payment to customers
without PayPal accounts.

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  Order Processing: Customers renting a bicycle in a particular branch, in this case,
customers can also pay off at any branch. ULKOM system has central database
should extremely easy for updating. Second, customers booking online and
delivery requirements, here there are two issues is time of delivery and payment
method. Customers can choose payment methods such as online or paid in
advance which is 20% of the total hire cost.
 Distribution of goods and services: Tracking orders are a function of e-commerce
in order to keep customers. Tracking orders also considered is progress review,
purchases of customer. When employees go delivery to customers, this person is
responsible for informing the customer about the delivery progress. Create two
communications to chew and to better understand customers help build
sustainable linkages.
 Marketing and promotions: ULKOM have many campaigns to promote e-
commerce, you can give the customer a discount code when renting bicycles from
three or more, but discount code must redeemable online. Through social
networking sites such as Instagram, Facebook, Twitter help reduce marketing
costs. Standards-based SEO of Google or marketing on Google.
 Customer service: Creating a customer care channels online. Ensure hotline
systems are always operational 24/24. Customers can exchange or return the
product to not meet the requirements.

3. The ecommerce form is to increase profits in the business. The financial impact e-commerce
solutions are: Costs of goods and services, the cost of equipment, intermediary services,
website development costs. Below is detailed description of each cost impact:
 Costs of goods and services: Product price are the same, as the price of a bike hire
a minimum of £ 20, but to cover the expenses for transport problem could add
four pounds to the total bill. Maintenance costs to average a bike is £ 10 and the
estimated maintenance 4000 bike / year. £ 40,000 will be added to the total cost
of e-commerce.
 The cost of equipment: Enterprise has invested truck system applicable to the
delivery of goods and transport. The operating costs of a truck is calculated as the
cost of gasoline per vehicle, premium per year and salary the shipper. Next,
warehouse rent costs and parking.

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  Website development costs: Due to the simplicity of e-commerce platform, it is
necessary to just hire a web designer to create a website for the online business.
 Intermediary services: Intermediary service as PayPal online payment gateway. An
estimated 4,000 orders per year, with more than 1,000 orders through PayPal
transaction. PayPal a transaction charge is £ 0.2, so £ 0.2 * 1000 = £ 200. Will be
added to the total cost of e-commerce.

Task 4:

1.

ULKOM
BICYCLE HIRE

Build a Management
website Structure

Optimization Traffic analysis

Domain Order Payment Delivery
Web-Hosting for the search of website processing processing processing
engines

A. Build a Website:
 Domain: "ULKOM BICYCLE HIRE" business has been operating on the market for many
year, to start online business need should register the domain name for e-commerce
sites. Enterprise needs to register the domain name easy to remember and easy
description as ulkombicyclehire.co.uk, using the company provides reputable domain
name or quality assurance such as godaddy.com. Registration domain name and similar
names to avoid misspellings, and moved to the site of the competitor.

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 Web-Hosting: After complete domain name registration, enterprises have an Internet
address, but need web-hosting to put the site up the Internet. Web-hosting is the basic
platform for e-commerce activities, need to find web-hosting provider to reputable e-
commerce site to perform better.
 Optimization for the search engines: The majority of customers will not remember the
address of the website and use the search tool to find specific services. Need optimized
for search engines such as creation of keywords for each specific product. Helping
customers easily accessible to ecommerce sites of company.
 Traffic analysis of website: Google analytics is a free service to analyze the online
activities of users, their shopping needs and the effectiveness of marketing campaigns.
Using this service, ULKOM will get information related to the number of visitors and
compares them with the number of rental bike to find out the conversion rate. Increase
efficiency for finding more customers.
B. Management Structure:
 Order processing: If customers access ulkombicyclehire.co.uk and wish to book hire bike,
customers already have an account on the site, then customer add the individual
requirements (if any). The staff will receive orders and delivery based on the customer
information stored in account. New customer not has accounts can also book hire
bicycles, the customer must leave the information as requested when booking. Employee
would contact directly to the customer for confirmation and delivery.
 Payment processing: Customers can choose the payment methods, such as online
payment, credit card, debit card and cash payment on goods receipt or at the workplace.
Online payments are processed through PayPal payment gateway, even if customers do
not have a PayPal account.
 Delivery processing: After confirmation of customers information put hire, delivery staff
of the company is person responsible for notification of time and delivery schedules to
customers. Must know the distribution of reasonable time period to keep up with the
time requirements of the customers and avoid instance customer do not receive the
goods or return goods.

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2.
CRM (Customer Relationship Management ):

Based on the above four methods to help retain customers and increase sales.
Sales job, the approach to retain customers and increase sales by optimizing
product prices, sales of customer needs, apply to sales incentives. If the sale of
many products also contributed to increased sales of the company. Besides a
reasonable marketing strategy also contributed to increased efficiency, the need
to identify the product, services of the company and the market target to identify
are customers should be directed to. Brand marketing also contributed greatly in
this work, can make customers feel the prestige and quality of the business.
Through social networking sites for marketing helps attract customer attention can
also help customers return to business. The services and support of good business,
appealing also help retain customers through things like create channels of
customer care, customer support channels, can send their greeting cards on
holidays or birthday, tool use autoresponder, opens many events for genus
customer. In brief, enterprise the large number of customers then the turnover of
enterprises also increased.

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