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Appendix 1: Career plan

Current Role
Description Skills and attributes Legal obligations of role Information source (role description, policy, other)
Compiling and distributing financial and statistical
information such as budget spreadsheets, assisting
Confidence, Commercial awareness, Creativity, Marketing, Business degree or
Marketing Assistant with promotional activities, helping to organise
Communication skills, Adaptability related field
market research, visiting customers/external
agencies

Target Role
Description Skills and attributes Legal obligations of role Information source (role description, policy, other)

Excellent communication skills, Intimate Managing all marketing for the company and
understanding of traditional and emerging activities within the marketing department,
marketing channels, Ability to think creatively Developing the marketing strategy for the company
and innovatively, Professional judgment and Marketing, Business degree or in line with company objectives, Co-ordinating
discretion that comes from years of experience in related field, proven experience marketing campaigns with sales activities, creation
Marketing Director
the field, Analytical skills to forecast and identify and related certifications & and publication of all marketing material in line with
trends and challenges, Familiarity with the latest qualifications marketing plans, Planning and implementing
trends, technologies and methodologies in promotional campaigns, Maintain effective internal
graphic design, web design, production, etc, communications to ensure that all relevant company
Strong analytical and project management skills functions are kept informed of marketing objectives
Skill gaps (between current role and target role)

Understand the traditional and emerging marketing channels, years of experience in the field to
identify trends and challenges on marketing industry, project management skills, attend to
training courses

Opportunities
Opportunity Description Timeframe

Apply for training courses to develop skills required Certification through trade associations like the Sales & Marketing Executives
1 year
for the role International (SMEI)

In order to develop the required skills for the target role, work on different positions such
Acquire Work Experience 6 years
as marketing analyst, a sales representative or a marketing account executive

Extremely useful to stay informed on the latest industry developments, protocols, and
new technologies. Also, it's possible to gain access to professional networking
Join a Trade Association opportunities. Membership is available through various organizations, including 1 year
Association of Network Marketing Professionals (ANMP), Advertising and Marketing
International Network (AMIN) and Agency Management Institute (AMI)

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