Professional Documents
Culture Documents
Objections
Co, Samantha
Impas, Claudine
See, Ireney
Soriano, Elisha
Uy, Johanna
The Tree of Business
Objections
what are Objections?
2. Preapproach
3. Approach
4. Presentation
• participation
• proof
• visual aids
• persuasive communication
• demonstration
• dramatization
5. Trial close
6. Determine objections
7. Meet objections
8. Trial close
9. Close
10. Follow - up
Objections
and the
Sales Process
• Trial closes -prospects attitude toward the product
– opinion NOT a decision to buy
• 4 ways to respond:
1. If positive, from trial close to close
2. If there’s objection, understand and clarify
3. Be prepared for other objections
4. Return to presentation after responding to objections
and asking a trial close
Understand objections
Is the prospect’s
response a…
Major? Minor?
Condition
from you.”
– Quickly determine if you can help that
of prospect meet it. If you cannot, close
the interview politely.
the – Often, negotiation between buyer and
Sale
seller can overcome a condition.
Giving a
Hopeless Objection
– One that cannot be solved answered or overcome.
– Some Examples:
• “I already have one.”
• “I’m bankrupt.”
• “I’d like to buy your life insurance, but the doctor
gives me only 30 days to live.”
Giving a
True Objection
– One that can be answered
– Two Types: Major and Minor
– If it is of little or no importance, quickly address it and
return to selling
– Nature of Either Two Types of objections may be:
• Practical (overt) objections- tangible
• Psychological (hidden) objections- intangible
Meet the Objection
“Why...”
3. Rephrase as questions