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H.E.

T’ S
INSTITUTE OF MANAGEMENT STUDIES
Vidyanagar, HUBLI

A PROJECT REPORT
ON

“Design the consumer profile of MC Donald’s”

Undertaken
At

Mc Donald’s, Kolhapur.

Submitted by

Sunil K Chowdary

2009-2010

Under the Guidance of

Mr. Rohit .K
Sec.Gen HET’s IMS
Hubli

Institute Of Management Studies, Hubli


H.E.T’ S
INSTITUTE OF MANAGEMENT STUDIES
Vidyanagar, HUBLI

A PROJECT REPORT
ON

“Design the consumer profile of MC Donald’s”

Undertaken
At

Mc Donald’s, Kolhapur.

Submitted by

Sunil K Chowdary

Reg No’s: MBA/08/32


2009-2010

Under the Guidance of

Mr. Rohit. C .Kalaskar


Sec.Gen HET’s IMS
Hubli

Institute Of Management Studies, Hubli


H.E.T’S

INSTITUE OF MANAGEMENT STUDIES


HUBLI
(APPROVED BY AABMA, NEW DELHI AFFILIATED TO IIBM UNIVERSITY, Pune)

Certificate

This is to certify that the project work entitled “Design the

consumer profile of MC Donald’s” has been successfully carried

out by SUNIL K CHOUDARY (MBA/08/32) of MBA III Tri-

Semester student, under our supervision and guidance.

Mr. Rohit. K External Examiner

Institute Of Management Studies, Hubli


Sec.Gen & Professor
HET’s IMS Hubli

Declaration

I the student studying in MBA Third Tri-semester here by


declare that the project work entitled “Design the consumer profile of
MC Donald’s” successfully completed and submitted by me. Under
the guidance of Rohit. C. Kalaskar Sec Gen & Prof, HET’s
INSTITUTE OF MANAGEMENT STUDIES. This is my original
work and has not been submitted earlier to any other Institution.

The report is for the fulfillment of the Third Tri-semester MBA. The

Matter in this report is based on the data collected by me at Mc


Donald’s and customers in Kolhapur Mc Donald’s.

Signature
Sunil K Choudary
Place: HUBLI
Date: 20 /04/2009

Institute Of Management Studies, Hubli


ACKNOWLEDGEMENT

The success of this project would be incomplete if, I don’t


acknowledge those people who have really put their effort to make my
project successful and worthwhile.
I take it as my pleasure and honor to express my sincere
gratitude to Staff, Mc Donald’s and customers, Kolhapur who not
only gave me opportunity to do my project in their company but also
helped me a lot, For their kind support and information required for the
fulfillment of this project successfully whose guidance has made me to
learn something valuable inputs.
I am very grateful to my Prof. Rohit. C. Kalaskar for giving
me an opportunity to conduct this study.
And I sincerely thank to all the Faculty members, Respondents, who
have spared their valuable time and have provided all the information
required by me.
Lastly I take this opportunity to thank again the person behind
the curtain Prof. Vinay Kumar srivastav whose guidance has made
me to learn something valuable and gain some experience and learning
about the subject and its practicality. His concepts and practical

Institute Of Management Studies, Hubli


exposure helped me a lot and it was great pleasure and honor working
under him.
Place: HUBLI
Date: 20-4-09
Sunil K Choudary

Institute Of Management Studies, Hubli