RELIANCE Communication LTD

RELIANCE COMMUNICATION, HUBLI
RATIONALE FOR THE STUDY
The project entitled “Assessment of market potential of fixed wireless phone of

RELIANCE communication ltd” in Bijapur has been taken by me as a part of academic
assignment and how the typical company works in a system of conventional marketing
channels. In this project some the basic aspects which the researcher needs to study
including competitive study of the tariff war against each other and it also talks about
technology with respect to the technology upgraded day by day in this current scenario
tells about how best the customer is retrograded with better usage of the services
Reliance production capacities rank amongst the top 10 companies and one of
worlds largest share holder communities and also Reliance is communication is leading
business house consistently pursuing growth opportunities to maximize share holder
value.
Telecommunication is the fastest growing sector in India as well as world. Cellular

service is booming like anything. Lot of organizations are coming into this sector as there
is lot of opportunity of fast growth. In India telecommunication sector is growing at the
rate of 90 percent.
The project was undertaken to know the consumers feedback and their satisfaction
level in the city of Bijapur towards land line service. Reliance communication is launched
in the Indian market in the year 2002.
Flag ship company of Anil Dhirubhai Ambani group.
RCOM is a known brand in CDMA cellular service
Telecom sector is booming at this period. Every month 8 million subscribers are added to
the Indian market and market penetration has crossed 25%
The upcoming market is the rural market because 30% of the urban market is near
to saturate. But the rural market is still untapped
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TITLE OF THE PROJECT
“Assessment of market potential of Fixed wireless phone of RELIANCE

communication ltd”
OBJECTIVE:
Assessment of market potential of fixed wireless phone of OF RELIANCE

communication ltd.
SUB OBJECTIVE
To find out the perception of people towards Reliance Fixed wireless phone
To accesses the counter strategies of the competitors.
To access the promotional activities of different players in the market
To analyze the trend in market
To access the promotional activities in market
Scope of the study
• The study will help the reliance communication to know the consumer feedback.
• The study will help to know the potential market for land line service in Hubli
city.
• The company can find out where their competitors and they stand.
• The study will help the company to know the customer profile.
• The study covers the customers who are internet users & non internet users in
Hubli city.
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COMPANY PROFILE
Reliance communication limited is a company of India’s no.1 business

conglomerate- The Reliance group, the largest and fastest growing, most valuable
business group having significant presence in oil and gas, petrochemicals, textile and the
power sector. With one of the strongest and largest marketing network in the country, all
Reliance brands are leader in their respective categories.
Reliance’s production capacities rank amongst the top10 companies worldwide.

The Reliance group enjoys India’s leading business house, consistently pursuing growth
opportunities to maximize shareholder value. Reliance has established a considerable and
enviable track record in project execution and project management, consolidated further
by having completed all the projects well ahead of schedule. Reliance has also already
demonstrated its ability to create a strong franchise in completely new service industry-
cellular operations.
The group philosophy is simple to achieve leadership in the chosen area Reliance
has adopted global best practices in all aspects of operations. Reliance also incorporated
world scale and world-class cutting edge technologies to attain global Competitiveness
while leveraging the Group’s financial credence and proven project execution skills.
It is result of the dream of Late Shri Dhirubhai Ambani founder chairman Reliance
group,
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DHIRUBHAI AMBANI
Few men in history have made as dramatic a contribution to their country’s

economic fortunes as did the founder of Reliance, Shri Dhirubhai H Ambani. Fewer still
have left behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the
true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud
patriot, the leader of men, the architect of India’s capital markets, the champion of
shareholder interest.
When Dhirubhai embarked on his first business venture, he had a seed capital
of barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he
converted this fledgling enterprise into a Rs 60,000 crore colossus—an achievement
which earned Reliance a place on the global Fortune 500 list, the first ever Indian private
company to do so.
Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of

the greatest growth stories in corporate history anywhere in the world, and went on to
become India’s largest private sector enterprise.
The Late Dhirubhai Ambani dreamt of a digital India — an India where the
common man would have access to affordable means of information and communication.
Dhirubhai, who single-handedly built India’s largest private sector company virtually
from scratch, had stated as early as 1999: “Make the tools of information and
communication available to people at an affordable cost. They will overcome the
handicaps of illiteracy and lack of mobility.”
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ANIL D. AMBANI
Regarded as one of the foremost corporate leaders of contemporary India, Shri

Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group,
namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance
Natural Resources limited.
Till recently, he also held the post of Vice Chairman and Managing Director of
Reliance Industries Limited (RIL), India’s largest private sector enterprise. Anil D
Ambani joined Reliance in 1983 as Co-Chief Executive Officer
He is a member of:
Wharton Board of Overseers, The Wharton School, USA
Central Advisory Committee, Central Electricity Regulatory Commission
Board of Governors, Indian Institute of Management, Ahmedabad
Board of Governors Indian Institute of Technology, Kanpur
Awards and Achievements:

Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards
Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the
Business Barons – TNS Mode opinion poll, 2004
Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management

Association, October 2002
Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December 2001
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Selected by Asia week magazine for its list of ‘Leaders of the Millennium in Business
and Finance’ and was introduced as the only ‘new hero’ in Business and Finance from
India, June 1999
Introduction to Reliance - Anil Dhirubhai Ambani Group
Let me now briefly describe to you the Reliance Anil Dhirubhai Ambani Group, of
which we are the flagship company. Barely two years in the making, our Group now
ranks among India's top 3 business houses. We have a strong presence across a wide
array of high-growth consumer-facing businesses - from telecom and financial services to
energy and power, from media and entertainment to healthcare.
Our group enjoys the unparalleled trust and confidence of nearly 7 million shareowners -
the largest such family in India, perhaps even in the world.
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Reliance Mutual Fund

Reliance Energy Ltd.
Reliance Communications
Harmony
Reliance Life Insurance Reliance Anil Dhirubhai Ambani Group
Reliance Portfolio Management Service

Reliance General Insurance
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Reliance Capital
Reliance Capital is one of India’s leading and fastest growing private sector
financial services companies, and ranks among the top 3 private sector financial services
and banking companies, in terms of net worth.
The company has interests in asset management and mutual funds, life and general
insurance, private equity and proprietary investments, stock broking and other activities
in financial services.
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Reliance Infrastructure Limited
Reliance Infrastructure Ltd is not only India’s largest private sector enterprise in
power utility but also the largest private sector player in many other infrastructure sectors
of India. In the power sector we are involved in generation, transmission, distribution and
trading of electricity and constructing power plants as EPC partners. In the infrastructure
space the company is focused on roads, Urban infrastructure which includes MRTS,
Sealink and Airports, Specialty Real Estate which includes business districts, trade
towers, convention centre and SEZ which includes IT & ITES SEZ and non IT SEZ as
well as free trade zones.
Reliance Health
In a country where healthcare is fast becoming a booming industry, Reliance

Health is a focused healthcare services company enabling the provision of solution to
Indians, at affordable prices. The company aims at providing integrated health services
that will compete with the best in the world.It also plans to venture into diversified fields
like Insurance Administration, Health care Delivery and Integrated Health, Health
Informatics and Information Management and Consumer Health.
Reliance Health aims at revolutionising healthcare in India by enabling a healthcare
environment that is both affordable and accessable through partnerships with government
and private businesses.
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Reliance Media & Entertainment
As part of the Reliance - ADA Group, Reliance Entertainment is spearheading the

Groups foray into the media and entertainment space. Reliance Entertainment core focus
is to build significant presence for Reliance in the Entertainment eco-system: across
content and distribution platforms.
The key content initiative are across Movies, Music, Sports, Gaming, Internet &
mobile portals, leading to direct opportunities in delivery across the emerging digital
distribution platforms: digital cinema, IPTV, DTH and Mobile TV.
Reliance ADA Group acquired Adlabs Films Limited in 2005, one of the largest
entertainment companies in India, which has interests in film processing, production,
exhibition & digital cinema.
Reliance web world
Reliance web world is the retail interface initiative of the infocomm offering and a part of
reliance’s strategy of vertical integration. To service and support customers who will
subscribe to the infocomm wave is the genesis of reliance web world, the largest retail
chain in the history of India and Indian retailing.
Reliance webworld sells and services reliance indiamobile and other services, and
that too in an exciting environment. Reliance webworld, the new age destination for the
country will provide an amazing array of broadband applications spanning online & off
line gaming(another first!!!), videoconference, digital movies, digital music & virtual
office. Reliance Communications has already launched the Direct To Home (DTH) TV
also, known as "Big TV”. From this Rel Com will have presence across all B2C
communications channel in one of the fastest growing markets in the world.
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Mission
We will create an integrated infrastructure with state –of-art digital technology to

provide innovative, cost effective and world-class services to our customers. We will be
India’s defining service provider and the most preferred one. We will achieve dominant
market share in India by 2005 and will rank among the world’s top ten carriers by 2007.
This marks the beginning of reliance dream of ushering in a digital revolution in India by
becoming a major catalyst in improving quality of life and changing the face of India. It
aims to achieve this by putting the power of information and communication in the hands
of the people of India at affordable cost.
Reliance Communication is offering a complete range of telecom services,

covering mobile and fixed line telephony including broadband, national and international
long distance services, data services and a wide range of value added services and
applications that will enhance productivity to enterprises and individuals.
Reliance infocom will extend its effort beyond the traditional value chain to develop and
deploy telecom solutions for India’s farmers, businesses, hospitals, government and
public sector organizations.
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Reliance Communications Limited
Type Public (BSE: RCOM)

Founded 2004
Headquarters Navi Mumbai, India
Anil Ambani, Chairman and Managing Director
Satish Seth, Vice-Chairman Reliance-ADA Group
Key people
S. P. Shukla, CEO - Personal Business & Director -
Reliance Telecom
Industry Telecommunications
Products CDMA service, GSM service, Broadband Internet Service
Revenue US$ 4 Billion
Employees 33,000
Website Reliance Communications
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Reliance Communications (formerly Reliance infocom), along with Reliance Telecom

and Flag Telecom, is part of Reliance Communications Ventures . According to National
Stock Exchange data, Anil Ambani controls 66.75 per cent of the company, which
accounts for more than 1.36 billion shares of the company.
Reliance Communications Limited founded by the late Shri. Dhirubhai H

Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani
Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitalization
of over Rs. 3,00,000 crore, net worth in excess of Rs. 40,000 crore, cash flows of Rs.
9,000 crore, net profit of Rs. 5,000 crore and zero net debt.
Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance

Communications is India's foremost and truly integrated telecommunications service
provider. The company, with a customer base of over 40 million including over 1.3
million individual overseas retail customers, ranks among the Top 10 Asian Telecom
companies by number of customers. Reliance Communications' corporate clientele
includes 600 Indian and 250 multinational corporations, and over 200 global carriers
Reliance Communications is India’s largest information and communications

service provider with over 50 million subscribers. The company is the realization of our
founder’s dream of bringing about a digital revolution that will provide every Indian with
affordable means of communication and a ready access to information.
It offers a complete range of integrated telecom services. These include mobile and
fixed line telephony, broadband, national and international long distance services, data
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services and a wide range of value added services and applications aimed at enhancing
the productivity of enterprises and individuals.
Reliance Communications is India's largest integrated and fully converged

communications service provider with over 35 million individual, enterprise and carrier
customers in India and across the world. Our pan-Indian operations span the full
spectrum of wireless, wireline, long distance, voice, data, video and internet
communication services.
We offer a comprehensive international portfolio through a submarine cable network

that spans 4 continents and 40 countries. Our domestic wireless network currently covers
more than 10,000 towns and 300,000 villages across the country, providing coverage to
over 60 per cent of India's population. We have more than 500,000 commercial, retail and
residential buildings directly connected to our intra-city fiber optic network.
We operate the largest, next generation long distance network in the country,
comprising 1,00,000 route kilometers of optic fiber cables that provides the most
comprehensive inter-city connectivity.
The domestic network is seamlessly connected to our 65,000 route kms of global
network operated by FLAG Telecom, our wholly owned subsidiary.
In the current fiscal year, we will spend over Rs 16,000 crore to further expand and
strengthen our network coverage, across India and rest of the world.
In addition to quality and reach of coverage, we have invested in a number of key

assets to further support our relationship with our 35 million customers –
We operate the largest, most extensive retail distribution network in the country,
with 2,000 distributor partners and over 500,000 retail outlets.
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The backbone of our retail presence is constituted by over 1,650 Reliance World
stores across 700 Indian cities. Along with our partners, we have a branded retail
presence in over 1,300 towns
We are one of the biggest retailers of handsets, and consumer electronics, in India.
A large share of our sale comes from our own in-house Classic brand of handsets, India's
second largest selling brand
.
We have Internet data centre capacity that runs into over 200,000 square feet
across multiple locations, which is being further expanded even as I speak our Java-based
R-World suite, which is available on most Reliance phones, offers to our wireless
subscribers the most comprehensive range of service applications for any operator in the
country - from knowledge and information, to entertainment and commerce.
Across the industry, our company is now widely acknowledged for its thought
leadership and innovations. In 2003, the launch of our nation-wide wireless services,
caused a paradigm shift in mobile call rates, bringing down call rates per minute by as
much as 95 per cent. Since then, we have set the industry benchmarks in every sphere -
from technology to tariffing, creating value for our millions of customers..
It is expected that the usage of telephony will continue to grow at the present rate
of 6 to 7 million additions per month over the next several years to reach the 500-million
connections mark by the year 2010.
In four years, we put up a total of 14,000 towers across the country. This year alone
we will add 23,000 more towers.
Our wireless network is currently available in 10,000 towns. By the end of this year,
it will be available in over 23,000 towns and 6,00,000 villages. In four years of
operations, we invested nearly Rs 32,000 crore. This year alone we will invest over Rs
20,000 crore. At the end of last year, our coverage extended to 50 per cent of India's
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population. At the end of this year, we will have covered over 90 per cent of our
population
Customer Care
Reliance Communication is built around the wants and needs of our customers.
We believe that customer care is not just the responsibility of those who face the
customers --- but of each and every one of us in the company. In line with this, customer
care will always receive our highest priority. We operate an 8,000-person world-class,
multi-lingual call centre facility, which provides 24x7 support to our customers. Our
customer care executives have the capacity to handle more than 5, 00,000 calls every day.
In addition, we handle more than 2, 20,000 calls every day through interactive voice
response.
Our Average Revenue per User (ARPU), at Rs. 377 per month, ranks amongst the
top 3 in the Indian market.
We logged over 50 crore minutes of talk time every day -- the largest for any
network in the country.
We have established ourselves as the first-choice provider for millions of

consumers of highest-value, lowest-price handsets.
Business excellence
Reliance Anil Dhirubhai Ambani Group Companies
Reliance Communications Limited
Reliance Communications has a reliable, high-capacity, integrated (both wireless and

wireline) and convergent (voice, data and video) digital network. It is capable of
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delivering a range of services spanning the entire infocomm (information and

communication) value chain, including infrastructure and services — for enterprises as
well as individuals, applications, and consulting.
Code of Conduct
1) Values and Commitments

Every significant management decision has ethical value dimensions. Managing
ethics is particularly relevant for Reliance at Reliance – ADAG Companies believe that
any business conduct can be ethical only when it rests on the nine core values of Honesty,
Integrity, Respect, Fairness, Purposefulness, Trust, Responsibility, Citizenship and
Caring. Strong commitments to these high values have long been building principles for
Reliance – ADAG Companies
2) Policy on Code of Ethics
This code expects every employee to conduct business with integrity, in

compliance with applicable laws, and in a manner that excludes consideration of direct or
indirect personal advantage / gains. It is the individual responsibility of each one of
Reliance – RELIANCE – ADAG Companies’ employee to ensure that all of us are aware
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of these values, commitments, and procedures, and behave in accordance with the spirit
as well as the letter of this code.
Code of Ethics contains the policy on the following
Conflict of Interest
Payments and Gifting
Receipt of Gifts
Purchases through suppliers and other service providers
Regarding full-time consultants, agents, representatives
Political Contributions
3) Business Policies
I . Fair Market Practices

ADAG Companies believes that the welfare of consumers is best served by
economic competition. We believe in and strive to protect the free enterprise system. We
are committed to the maintenance of an efficient, free and competitive market structure.
We compete fairly and ethically for all business opportunities.
II. Policy on Inside Information

• New products or processes;
• Mergers, acquisitions or dispositions of businesses or securities;
• Problems being faced by the company;
• Sales;
• Profitability;
• Negotiations relating to significant contracts or
• Business relationships with others;
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• Significant litigation; or
• Other financial, technical, commercial, legal information
• pricing policies
• Customer negotiation details
• Business policies
It is important to understand that any Reliance – ADAG Companies employee may

hold inside information and be subject to the restrictions contained in this policy.
Employees should not give or release, without proper authority, to anyone not employed
by the company, or to another employee who has no need or does not have the
appropriate authority to receive inside information. Careful control of and restriction of
access to sensitive inside information can significantly inhibit improper use of such
information.
III. Financial, Records and Accounting integrity

We are committed to the maintenance of accurate and complete corporate records.
IV Policy on External Communication
Reliance – ADAG Companies seeks to form a constructive and productive

relationship with all aspects of media. Reliance – ADAG Companies recognizes that
open communication is essential. Reliance –ADAG
Companies has a comprehensive corporate information programme and provides

full relevant information about its activities to legitimately interested parties, subject to
any overriding considerations of business confidentiality and cost.
Only employees authorised by Reliance – ADAG Company’s Corporate

Communications Department are permitted to give an interview/or publish an article
written by him/her, in various sections of media/radio/T.V. shows, etc.
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V) Policy on Quality
ADAG Companies are committed to total customer satisfaction in terms of
quality and services for the entire range of our products. Our continued commitment to
excellence and innovative efforts help us stay ahead as market leader
4) Ethics Management
ADAG Companies have established an elaborate Ethics Management
Organization to underscore our commitment to ethical conduct throughout Our Company.
It is a key part of vigorous corporate-wide efforts to promote a positive and ethical work
environment.
5) Policy on Prevention of Sexual Harassment
Objective to promote a productive work environment;
Not to tolerate verbal or physical conduct of a sexual nature by any employee that
harasses, disrupts, or interferes with another’s work performance or that creates an
intimidating, offensive, or hostile environment
6) Code of Conduct for Prevention of Insider Trading
The Policy and Obligations
The Company endeavors to preserve the confidentiality of un-published price

sensitive information and to prevent misuse of such information. The Company is
committed to transparency and fairness in dealing with all stakeholders and in ensuring
adherence to all laws and regulations. Every director, officer, designated employee of the
Company has a duty to safeguard the confidentiality of all such information obtained in
the course of his or her work at the Company. No director, officer, designated employee
may use his or her position or knowledge of the Company to gain personal benefit or to
provide benefit to any third party.
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To achieve these objectives, Reliance Communications Limited hereby

notifies that this Code of conduct is to be followed by all Directors, officers, designated
employees and connected persons.
Milestones of Reliance
July.29.2008
Reliance Globalcom and Internap Forge Strategic Alliance
July.21.2008
Reliance Communications Mobile Subscriber base crosses 50 Million
June.24.2008
Reliance Globalcom, Stealth Communications forge Strategic Alliance to extend VOIP
Network across 50 countries.
May.26.2008
Reliance Globalcom acquires U.K. based Global Managed Network Services provider
VANCO Group Limited
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May.12.2008
Reliance Communications and Alcatel - Lucent forms Joint Venture to offer Managed
Network Services to Telcos across the globe
May.02.2008
RCOM Announces its Financial Results for the Financial Year Ended March 31, 2008
April.29.2008
Reliance Communications Announces Unlimited Free STD calls
March 28, 2008

Corporation Bank Launches Banking Services on Reliance Mobile World
March 07, 2008

Reliance Communications drops Prices of Internet Data Cards
February 19, 2008

HDFC Bank with Reliance Communications turns every Reliance Mobile Phone into a
Credit Card
January 12, 2008

RCOM Receives Start-up GSM Spectrum, to Offer Nationwide GSM Services Shortly
under its existing UASL
November 14, 2007

RCOM launches Rural Mobile Application Contest
November 07, 2007

Reliance Communications Partners With Microsoft To Deliver IPTV In India On The
Microsoft Mediaroom Platform
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September 11, 2007

Reliance Communications ties up with Sulekha.com to offer Local Search on Reliance
Mobile World
September 11, 2007

First to launch BlackBerry 8830 World Edition Smartphone in India
September 06, 2007

Reliance Communications launches Money Transfer on Mobiles
September 04, 2007

Reliance Communications' Flag Telecom Awards U.S. Dollar 1.5 Billion (Rs 6000
Crore) Turnkey Contract To Construct Flag Next Generation Network Submarine Cable
July 25, 2007

RCOM joins hands with Yatra.com for air and hotel bookings
July 16, 2007

RCOM Acquires US based Yipes Holdings, Inc.
July 12, 2007

Reliance Communications Awards Alcatel-Lucent All-IP Next-Generation, CDMA and
GSM Network Expansion
June 07, 2007

Reliance Communications adds 1.4 million new mobile subscribers
June 04, 2007

Reliance Classic' makes music - FM Radio Phones launched at just Rs. 1888
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May 12, 2007

Reliance Slashes Rates to US & Canada - Rs. 1.99 per minute
April 30, 2007

RCOM First Listed Indian Telecom Company To Reward Shareholders
April 30, 2007

RCOM First Listed Indian Telecom Company To Reward Shareholders
April 06, 2007

Reliance Communications acquires 1.2 million Subscribers in March 2007
February 26, 2007

Search Jobs & Classified Ads From Reliance Mobile World
January 10, 2007

Reliance Communications adds a record 1.4 mn subscribers in December '06
June 10, 2006

Reliance Communications and Orbit Communications Company Launch "RiTV"
June 10, 2006

Reliance Communications and Orbit Communications Company Launch "RiTV"
March 23, 2006

Mahendra Singh Dhoni new brand ambassador for Reliance Communications
March 06, 2006

Reliance Communications lists on BSE and NSE
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January 27, 2006

Reliance launches India's first 1-day recharge under its 1 Nation - 1 Rupee plan
January 22, 2006

Free Outgoing Calls, SMS bonanza on Reliance mobiles
January 19, 2006

Reliance Demerger adds record Rs.55, 000 Crore to shareholder wealth
January 09, 2006

Reliance now turns focus on fixed wireless phone tariffs
January 06, 2006

Now, Lifetime Rental Free on Reliance Postpaid
January 03, 2006

R World contest for Apsara Award Show
November 23, 2005

Reliance Infocomm wins HSBC Global Payments & Cash Management Partnership
Award
November 23, 2005

Reliance Infocomm wins HSBC Global Payments & Cash Management Partnership
Award
October 13, 2005

Reliance WebWorld bags Frost & Sullivan award for Video Conferencing
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July 20, 2005

Reliance Infocomm welcomes Ms. Nalini Gupta as Marketing Advisor at the Chairman's
Office
September 06, 2005
BSE quotes live on RIM handsets
June 26, 2005
Anil D. Ambani appointed Chairman of Reliance Infocomm
June 16, 2005
Reliance mobile's R World bags international award
June 15, 2005
Reliance launches high-tech voice & data services in the Andamans
May 18, 2005
Reliance launches "zero rental" plans with lowest call rates
March 21, 2005
Reliance Infocomm join hands with LG Electronics to accelerate Internet penetration in
India
January 05, 2005

Reliance Infocomm join hands with India times for 8888 SMS-based services
Telecommunication:
Most of you are familiar with a telephone, mobile phone and also the personal
computer.Right now, we can send text messages, images, and video. We do voice chat,
gather information, music, images etc. today It is so simple to communicate over long
distances with this technology that nothing seems far or impossible.
Telecommunication is the science of communicating over long distance using

telephone or radio technology. This involves using computer and technology to transmit,
receive and switch voice, data and video communications over different transmission
media, including copper fiber or air. Earlier when you had to make long distance calls
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you needed to speak loudly so that the voice could travel long distances. But today
everything is digitized for clearer and better transmission of information happens much
faster than we can imagine.
This is what reliance infocom is offering to their customers. With fiber optic
network it provides high quality transmission and faster information flow.
Let us now take a look at the different components of the telephone network.
Telephone Network Components:
We have learnt about telephony and telecommunications. Let us now understand

what goes into a telephone network.
The components of the telephone network are

Switches
Transmission facilities
Customer premise equipment (CPE)
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How do you think you are connected to another phone? Do you have n-number of wires
going in and out of your telephone? If that were the case, then you would be able to
connect to only a few people in this system. To be able to connect to multiple users there
was a system invented called switching. If you recall some of the 70’s movies you would
see an operator connecting the telephone call with the help of a record. That, exactly, is
switching. Switching is nothing but connecting one point to another specific point in the
network. In the olden days it was manually operated and humans would physically
connect the numbers.
Today, modern electronic switches, like the one seen here, route calls in
nanoseconds, using signaling software to identify the most efficient path and making
instant connections.
INDUSTRIAL BACKGROUND
The Indian telecom sector, like most other infrastructure sector is controlled by
the state. The Department of Telecommunication (DOT), reporting to the ministry of
communication (MOC) is the key body for policy issues and regulation, apart from being
a basic service provider in rest of country. Mahanagar Telephone Nigam Ltd (MTNL) is
the operator in Mumbai and Delhi circles. By an act of parliament, the telecom regulatory
Authority of India (TRAI) was formed to be the regulatory agency.
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Ministry of communication – all the operations of this sector come under the
purview of MOC . It is responsible for all major policy changes, planning, supervision,
spectrum control etc.
Telecom regulatory authority of India – TRAI, was founded to act as an

independent regulatory body supervising telecom development in India. Founded by an
act of parliament, the main functions of the body was to finalize toll rates and settle
disputes between players. An independent regulator is critical as the sector witness’s
competition.
Mahanagar telephone Nigam Ltd (MTNL)- it was founded in 1986 when Mumbai and
Delhi circles were transferred from DOT. MTNL provides basic telecom services in these
two cities.
Videsh sanchar Nigam Ltd (VSNL)- it enjoys a monopoly position in allowing

international access to India . all incoming and outgoing calls to the country are routed
through VSNL’s gateways.
THE TELECOM INDUSTRY OVERVIEW
The Indian Telecommunications network with 110.01 million connections is the

fifth largest in the world and the second largest among the emerging economies of Asia.
The wireless subscriber base has jumped from 33.69 million in 2004 to 62.57 million. In
the last 3 years, two out of every three new telephone subscribers were wireless
subscribers. Consequently, wireless now accounts for 54.6% of the total telephone
subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is
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expected to bypass 2.5 million new subscribers per month by 2008. The wireless
technologies currently in use are Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA).There are primarily 9 GSM and 5
CDMA operators providing mobile services in 19 telecom circles and 4 metro cities,
covering 2000 towns across the country. According to Broadband Policy 2004,
Government of India aims at 9 million broadband connections and 18 million internet
connections by 2008.
Transmission media
Transmission media transmits the data from a point to another. Transmission

media are of various types- copper wire twisted, coaxial cable, fiber, wireless
communication or satellites to name a few.
Copper wire twisted (also known as twisted pair):

Copper wire twisted or twisted pair is the traditional communication medium of the
telephone system.
Evolution of the industry-Important Milestones

History of Indian Telecommunications
Year
1851 First operational land lines were laid by the government near Calcutta
(seat
of British power)
1881 Telephone service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Cable Communication
Company (IRCC)
1947 Nationalization of all foreign telecommunication companies to form the
- 30 -
Posts, Telephone and Telegraph (PTT), a monopoly run by the

government's Ministry of Communications
1985 Department of Telecommunications (DOT) established, an exclusive

provider of domestic and long-distance service that would be its own
regulator (separate from the postal system)
1986 Conversion of DOT into two wholly government-owned companies: the

Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications
and Mahanagar Telephone Nigam Limited (MTNL) for service in

metropolitan areas.
1997 Telecom Regulatory Authority of India created.
1999 Cellular Services are launched in India. New National Telecom Policy is
adopted.
2000 DoT becomes a corporation, BSNL
Main Services being provided by BSNL
1. Universal Telecom Services: Fixed wireline services & Wireless in Local loop (WLL)
using CDMA Technology called bfone and Tarang respectively. BSNL is dominant
operator in fixed line. BSNL had 81% marketshare of fixed lines.
2. Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile

Telephone services using GSM platform under brandname CellOne. Pre-paid Cellular
services of BSNL are know as Excel. BSNL had 17% share of mobile telephony in the
country.
- 31 -
3. Internet: BSNL is providing internet as dial-up connection Sancharnet as Prepaid,

Netone as Postpaid and ADSL-Broadband Dataone. BSNL has around 50% marketshare
in broadband in India.
4. Intelligent Network (IN): BSNL is providing IN services like tele-voting, toll free
calling, premium calling etc.
WHY CDMA?
Technologies being used today for cellular communications in India are:
CDMA(Code Division Multiple Access)-Reliance Infocomm,tata
Indicom,HFCL,Bharti(Touchtel),BSNL and MTNL operate on this technology, which is
considered to be superior to GSM.In thus technology, each piece of transmission has a
unique code, which is spread all over the allotted spectrum.
GSM(Global System for Mobile Communication)-In India the cellular operators like
Airtel,BPL Cellular, idea and Hutch etc. are using this technology to provide mobile
communication.
Difference between CDMA &GSM
Imagine a room full of people trying to talk to each other. In the case of GSM
technology, if two people were to carry on a conversation and be able to hear each other
clearly, each pair would have to wait for everyone else to stop talking. In case of CDMA,
although everyone speaks a the same time in different languages the respective listeners
understand their own languages and filter out the remaining noise that is other
conversation. This is because of the transmission has a unique code.
This means that CDMA technology has higher capacity nearly 4 times that of GSM.So,
even if there are more people talking at a given point of time, there will be more calls get
connected as compared to GSm.Higher capacity also ensures that there is high speed
internet access along with faster data downloads.
Advantages of CDMA
Coverage:
- 32 -
Due to advanced technology- CDMA’s coverage is between1.7 and 3 times that of GSM.
This means services would be available at far off locations of the CDMA network. Also
ensures that you stay connected even in basements and lifts.
Clarity:
CDMA systems can achieve crystal clear voice conversations because of

CDMA’s strong digital processing and background noise reduction capability.
Cost Benefits
CDMA better coverage and capacity result in cost benefits. Cost per subscribers is
low-which means service provider can offer more facilities at a reduced cost resulting in
savings for he subscribers.
Compatibility
CDMA phones are usually dual mode which means they work in both CDMA systems
and analog cellular systems. This translates into roaming capability in various networks
across the world .Also; the handset can be upgraded o the technology by programming.
You do not need to spend additional money required for a new handset by upgrading the
technology into the existing technology.
Customer Satisfaction
CDMA results in greater customer satisfaction because CDMA provides better reliability,
having been tried and tested in various countries including USA; Korea.Uses lighter
handset listeners understand their sensors longer battery life of handsets due to low power
requirements of CDMA systems.
Comparison (cdma v/s gsm)
- 33 -
Capacity and spectrum efficiencyCdma 1x system can support 2 3 times more

simultaneous calls per MHz as compared to GSM. Hence, better connectivity.
Speech quality
When a subscriber moves from one BTS to another, while making or receiving
call, the call needs to be handed over from one BTS to anoher. In telecom language, this
is called a ‘HANDOVER.” In GSM, before handing over, the call is disconnected from
the serving BTS for a small period resulting in hand over noise and this type of handover
is known as hard handover. Cdma uses soft handover technique where two or more
alternate sites identify the call and hand over the calls to the best server when handover is
required. Hence, here is no disturbance during handover and the chance of call drop
during handover is minimized.
Up gradation and data evolution in GSM & CDMA
GSM
Maximum data speed in GSM system (2G) is 9.6 kbit/ second. The GSM system
can be upgraded to 2.5 G where the data speed can go up to 115 kbit/second.
CDMA
The data speed in case of CDMA 1x can be enhanced with introduction of HDR
(High Data Rate) to a speed of 1.25 mbit/second i.e. almost three times that of Enhanced
data rates for GSM Evolution (EDGE). The main advantage of CDMA is that 3g can be
- 34 -
achieved in the same brand, unlike GSM where you require a separate brand for
WCDMA 3G.
Cdma has various advantages, higher capacity, better spectrum efficiency, better
voice quality, and better data speed capability and has an easier migration path to 3G.
‘2000’ reliance infocomm plan announced
Reliance infocom will offer a complete range of telecom services, covering

mobile and fixed line telephony including broadband national and inter national long
distance services, data services and a wide range of value added services.
Reliance infocom “2002” reliance infocomm from idea to reality
Reliance India mobile, the first of infocomm’s initiatives was launched on

December 28, 2002, the reliance group founder, late shri dhirubhai h ambani. This
marked the beginning of reliance dream of ushering in a digital revolution in India by
putting the power of information and communication in the hands of the people of India
at affordable costs.
RELIANCE GROUP DIVIDED INTO TWO PARTS
RELIANCE INDSTRIES LIMITED BY MUKHESH AMBANI

ANIL DHIRUBHAI AMBANI GROUP (ADAG) BY ANIL AMBANI
RELIANCE INDSTRIES LIMITED
The flagship company, Reliance Industries Limited, is a Fortune Global 500

company and is the largest private sector company in India. Backward vertical integration
has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in
the late seventies, Reliance pursued a strategy of backward vertical integration - in
- 35 -
polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas
exploration and production - to be fully integrated along the materials and energy value
chain.
The Group's activities span exploration and production of oil and gas, petroleum
refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and
chemicals), textiles and retail. Reliance enjoys global leadership in its businesses, being
the largest polyester yarn and fibre producer in the world and among the top five to ten
producers in the world in major petrochemical products. The Group exports products in
excess of US$ 20 billion to 108 countries in the world. Major Group Companies are
Reliance Industries Limited (including main subsidiaries Reliance Petroleum Limited and
Reliance Retail Limited) and Reliance Industrial Infrastructure Limited.
Founded as a textiles company, Reliance has successfully completed a backward

integration strategy that has transformed it into India's largest private-sector
petrochemicals company, and number two overall (behind state-owned India Oil).
Reliance's petrochemicals division is fully integrated and includes exploration and
production; refining (the company has built one of the world's largest and most modern
refinery complexes at Jamnagar in Gujarat); marketing, through a chain of more than
1,000 service stations; and the production of petrochemicals, including polymers,
polyester, polyester intermediates, and others. These chemicals are used to support
Reliance's continued textile operations, which focus particularly on the production of
polyester fabrics. Following the 2004 acquisition of Trevira, the company has become
the world's leading polyester manufacturer, with production levels topping 25 million
meters per year. The company's textile range includes other fabrics, such as acrylics, and
finished garments.
Reliance Industries represents the continuation of India's greatest corporate
success story since the country's independence. Reliance grew to include holdings in
energy production and distribution, telecommunications, and capital finance. After a
public feud between Mukesh D. Ambani and younger brother Anil, these operations were
- 36 -
split off into a new company controlled by Anil Ambani. Reliance Industries is listed on
the Mumbai Stock Exchange. Mukesh Ambani is company chairman and managing
director.
BODY OF THE REPORT
Situation analysis
CDMA technology has made its debut in 1995. it was developed as a new
alternative for the dominant GSM customers now have a choice between opting for a land
line phone , WLL CDMA , fixed wireless Telephone and mobile (GSM) . It poses a lot of
opportunity for Reliance communication . This called for finding out the Demand for
(Rural) fixed wireless land line services and hence projecting in category.
Data collection approach
- 37 -
Primary Data Element
SL NO ELEMENT SOURCE APPLICATION

DESCRIPTION
01 Name, Address, Phone Bijapur taluk Their Life style ,

no, Age, Occupation, (public) Awareness and Perception
Income, present tele and under stand their
service used , views
02 Dealers distribution and BSNL, Reliance Ascertain viability and

customer service centers communication. Market Development
Secondary Data
- 38 -
SL No ELEMENT SOURCE APPLICATION

DECRIPTION
01 Telecom sector India infoline.com To know the history of

Indian Telecom sector
02 Present market trends Economics times, Information regarding

business world , latest development.
03 Company Bsnl.org , Reliance To know the history of

background communication.com BSNL and Reliance.
Product
Reliance (Rural) fixed wireless phone
Classic 2208
Price Free talk time Effective Price
Rs 699 Rs 290 Rs 409
Classic 2208
Rs 899 RS 290 Rs 609
- 39 -
Rural fixed wireless telephone
Handset price 699 899
Validity 2 years Life time
Life time validity 215* recharge
Reliance to Reliance
Free out going calls Rs 95 recharge for 30 days
No further payments to be made towards telephone

.
The moment you get telephone you get Rs 50 free talk time there after you will
get Rs 10 free talk time per month for next 24 month and this free talk time can be used
for local calls, STD, international call. You can purchase additional regular recharge
cards for making calls.
Life time handset even after you have enjoyed the Free talk time over two years,
you can receive calls/sms without recharging. That means , once you get Reliance
telephone , you can stay connected for up to life time without having to pay anything
extra.
Details
The moment you get a Fixed wireless telephone (Rural), you get Rs 50 talk time. There
after you will get Rs 10 free talk time per month for next 24 month
Two years or life time free incoming calls depending on handset you choose.
This free talk time can be used for local calls, STD, international call.
Six month warranty.
- 40 -
You get 24-hour customer care at your service on a toll free number.
Fast charging battery
Caller ID
Green black light display
Poly phonic ring tones.
Light weight stylish design
Speaker phone.
Antenna free
Tariff Details:
Call (RS/per minute): All incoming calls are free.
Call Type Call cost
To Reliance phone(fixed and mobile) 80p/3 min
Other mobile 80p/ min
Other fixed phone(<50km) within SDCA 80p/3 min
Other fixed phone(>50km) 80p/ min
STD calls 80p/ 30Sec
RESEARCH DESIGN
- 41 -
There are three types of research design

Exploratory
Descriptive
Causal
Exploratory
To find out market potential for (Rural) fixed wireless telephone in Bijapur
Descriptive
To know the customer attitude and preference towards (Rural) fixed wireless
telephone in Bijapur
QUESTIONNAIRE DESIGN
A questionnaire is simply a formalized set of question for eliciting information.

As such its measurement and it represent the most common form of measurement in
marketing research. The questionnaire contains with open ended and closed ended
questions to elicit the required information. open ended questions were used to leave the
respondents free to offer any replies that seem appropriate in the light of question. The
closed questions were used, as they are easier for both respondents as well as researchers.
The questions reduce the interviewer bias and bias caused by arraying level of
respondent’s articulateness.
Multiple choice question were used which represents either in the question proper
of immediately following the questions the list of possible answer from which the
respondents must choose. They are essential for securing adequate co-operation and
reduce interviewer bias
METHODOLOGY
- 42 -
This section explain how the data is collected i.e. either from primary and secondary
data. It explains what method is used to collect the data, which instrument is used for
collection and what is the sample plan.
The preparation of this report involves several phases and they are as follow.
Discussion with organization

Discussion with Mr. Rahul kumar singh helped to collect information about the
organization and basic knowledge about FWP (fixed wireless phone) of Reliance
communication
DATA COLLECTION METHOD
Tools of data collection are as follows

Primary Data & Secondary Data
Data collection Method
Primary Data Secondary Data
INTERNAL SECONDARY DATA EXTERNAL

SECONDARY DATA
PRIMARY DATA COLLECTION METHODS
- 43 -
Primary data are those, which are collected specifically for the research situation in
hand based on the objectives of the study, research approach questionnaire development
and sampling has been designed.
SECONDARY DATA COLLECTION METHODS
Secondary data are gathered from numerous sources, these data are already
collected for the purpose other than specific research. The secondary data are as follows.
INTERNAL SECONDARY DATA

INTERNAL EXPERTS
Detailed information about company, department, product profile, marketing
strategy, distribution are collected through various department managers at reliance
communication ltd
INTERNAL DATA
From old sales records, old reports
EXTERNAL SECONDARY DATA

External Experts
Miscellaneous
SELECTION OF SAMPLE
Population can be defined in terms of Elements, Units, Extent and time.
Element: FWP users and non users

Units: Students, Former, Teacher, Business men.
Extent: In Hubli
TIME: During the period of 1 month
SAMPLING SIZE
- 44 -
The sample was taken as 100, which includes businessmen, and employees.
SAMPLING METHOD
The sampling method used will be non –probability method.
Gender of the respondents
Valid Cumulative
Valid Frequency Percent Percent Percent
Male 87 87% 87.0 87.0
Female 13 13% 13.0 100.0
Total 100 100% 100.0
gender of the respondent
100
80
Frequency
60
40
20
0
male female
gender of the respondent
Out of 100 respondents on whom survey was conducted, 87% of respondents are male
and 13% respondents are female.
Occupation of respondents
- 45 -
Cumulative
Valid Frequency Percent Valid Percent Percent
student 19 19.0 19.0 19.0
former 35 35.0 35.0 54.0
own business 8 8.0 8.0 62.0
other 38 38.0 38.0 100.0

occpation of the respondent
Total 100 100.0 100.0
40
30
Frequency
20
10
0
student former own business other
occpation of the respondent
Out of 100 respondents on whom survey was conducted 19% are students, 35% are
formers, 8% are business men, and 38% are others.
Which Land line service you have subscribed?
Frequenc Valid Cumulative

y Percent Percent Percent
- 46 -
Valid Bsnl 28 28.0 28.0 28.0
Reliance 39 39.0 39.0 67.0
no landline
33 33.0 33.0 100.0
service
Total 100 100.0 100.0

land line you have subscribed
40
30
Frequency
20
10
0
bsnl reliance no landline service
land line you have subscribed
For the question Which Land line service you have subscribed, Out of 100 respondents
on whom survey was conducted 28% respondents are BSNL subscribers, 39%
respondents are Reliance subscribers, and 33% respondents are doesn’t have land line
service.
Since when you been using land line service?

Cumulative
From last 3 months 8 8.0 11.9 11.9
From last 6 month 36 36.0 53.7 65.7
- 47 -
From last 1 year 14 14.0 20.9 86.6
more than 1 year 9 9.0 13.4 100.0
Total 67 67.0 100.0
no landline service 33 33.0
since when you been using land line service

Total 100 100.0
40
30
Frequency
20
10
0
from last 3 months from last 6 month from last 1 year more than 1 year
since when you been using land line service
For the question since when you been using land line service, Out of 100 respondents on
whom survey was conducted 67 respondents are have land line service and 33
respondents are doesn’t have land line service. In that 67 respondents 11.9% respondents
are using land line service from last 3 months, 53.7% respondents are using land line
service from last 6 months, 20.9% respondents are using land line service from last 1 year
and 13.4% respondents are using land line service from more than 1 year.
What influenced you most to take present service?
Cumulative
reference group 27 27.0 40.3 40.3
Advertisement 4 4.0 6.0 46.3
brand name 19 19.0 28.4 74.6
Scheme 4 4.0 6.0 80.6
van announcement 13 13.0 19.4 100.0
- 48 -
Total 67 67.0 100.0

no landline service 33 33.0
Total what influencedyou most100
totake present s100.0
ervice
30
Frequency
20
10
0
reference advertisement brand name scheme van
group announcement
what influenced you most to take present service
For the question What influenced you most to take present service, Out of 100
respondents on whom survey was conducted 67 respondents have land line service and
33 respondents doesn’t have land line service. In that 67 respondents 40.3% of
respondents are influenced by reference group, 6% of respondents are influenced by
advertisement, 28.4% of respondents are influenced by brand name, 6% of respondents
are influenced by scheme and 19.4% of respondents are influenced by van
announcement.
Are you aware about reliance landline?
Valid Cumulative
Yes
76 76.0 76.0 76.0
No 24 24.0 24.0 100.0
Total 100 100.0 100.0
- 49 -
are you aware about reliance landline
80
60
Frequency
40
20
0
yes no
are you aware about reliance landline
For the question are you aware about reliance landline, Out of 100 respondents on whom
survey was conducted 76% of respondents aware about (Rural) Reliance land line and
remaining 24% respondents not aware about (Rural) Reliance land line.
what is your openion regarding tarriff offer of reliance vs the value it offers
What is your opinion regarding tariff offer of reliance vs. the value it offers?
Valid Frequency Percent Valid Cumulativ

Percent e Percent
60
highly priced 13 13.0 13.0 13.0
moderately 65 65.0 65.0 78.0
Frequency
40
priced
Low priced 22 22.0 22.0 100.0
Total 100 100.0 100.0
20
0
highly priced moderately priced low priced
what is your openion regarding tarriff offer of reliance…
- 50 -
For the question What is your opinion regarding tariff offer of reliance vs. the
value it offers, Out of 100 respondents on whom survey was conducted on opinion
regarding tariff offer of reliance vs. the value it offers, 13% of respondents said highly
priced, 65% of respondents said moderately priced, and remaining 22% of respondents
said low priced.
Perception about the Reliance Tariff plan
Valid Cumulative
tarriff plan - parameter
Very 2 2.0 2.0 2.0
good
60 good 53 53.0 53.0 55.0
50
neutral 40 40.0 40.0 95.0
poor 5 5.0 5.0 100.0
Total 100 100.0 100.0
Frequency
40
30
20
10
0
very good good neutral poor
tarriff plan - parameter
- 51 -
Out of 100 respondents on whom survey was conducted 2% of respondents feel

Tariff plan is very good , 53% of respondents feel Tariff plan is good, 40% of
respondents stick with neutral and remaining 5% of respondents feel Tariff plan is poor,
and no one said its very poor.
Perception about the Reliance Brand

Valid y Percent Percent Percent
very brand - parameter
1 1.0 1.0 1.0
good
good 43 43.0 43.0 44.0
neutral 48 48.0 48.0 92.0
50 poor 8 8.0 8.0 100.0
Total 100 100.0 100.0
40
Frequency
30
20
10
0
very good good neutral poor
brand - parameter
- 52 -
Out of 100 respondents on whom survey was conducted 1% of respondents are said
Brand is very good, 43% of respondents said Brand is good , 48% of respondents stick
with neutral, and remaining 8% of respondents said Brand is poor but no one said its very
poor.
Perception about Reliance Network

Good 41 41.0 41.0 41.0
Neutral 42 42.0 42.0 83.0
Poor 16 network - parameter
16.0 16.0 99.0
very
1 1.0 1.0 100.0
poor
Total 100 100.0 100.0
50
40
Frequency
30
20
10
0
good neutral poor very poor
network - parameter
- 53 -
Out of 100 respondents on whom survey was conducted, no one said network is very
good , 41% of respondents said network is good, 42% respondents stick with neutral,
16% of respondents said network is poor, and remaining 1% of respondents are said
network is very poor.
Perception about Reliance Scheme
Valid Cumulative
good 29 29.0 29.0 29.0
neutral 49 49.0 49.0 78.0
poor 21 21.0 21.0 99.0
very
1 1.0 1.0 100.0
poor
scheme - parameter
Total 100 100.0 100.0
50
40
Frequency
30
20
10
0
scheme - parameter
- 54 -
Out of 100 respondents on whom survey was conducted, , no one said Scheme is
very good, 29% of respondents said Scheme is good, 49% respondents stick with neutral,
21% of respondents are said Scheme is poor, and remaining 1% of respondents said
Scheme is very poor.
Perception about Reliance Battery
Valid Cumulativ
Valid Frequency Percent Percent e Percent
Good 16 16.0 16.0 16.0
Neutral 36 36.0 36.0 52.0
Poor 42 42.0 42.0 94.0
very
6 6.0 6.0 100.0
poor
battery - parameter
Total 100 100.0 100.0
50
40
Frequency
30
20
10
0
battery - parameter
- 55 -
Out of 100 respondents on whom survey was conducted, no one said Battery is very
good , 16% of respondents said Battery is good, 36% respondents stick with neutral,
42% of respondents said Battery is poor, and remaining 6% of respondents said Battery
is very poor.
Are you satisfied with reliance land line service?

Yes 26 26.0 66.7 66.7
No 13 13.0 33.3 100.0
Total 39 39.0 100.0
no landline
service&BSN 61 61.0
L
Total 100reliance land
are you satisfied with 100.0
line service
30
Frequency
20
10
0
yes no
are you satisfied with reliance land line service
- 56 -
With respect to the question are you satisfied with reliance land line service, Out
of 100 respondents on whom survey was conducted 39 respondents have Reliance land
line service and remaining 61 respondents (28 respondents subscribed BSNL and other
33 respondents does not have land line service). In that 39 respondents 66.7%
respondents are satisfied, and 33.3% of respondents are not satisfied.
Are you not satisfied or subscribed reliance land line because

price is very high?
Valid Cumulative
Yes 21 21.0 23.3 23.3
No 69 69.0 76.7 100.0
Total 90 90.0 100.0
Highly
10 10.0
satisfied
Total 100 100.0
are you not subscribed reliance land line because price is veryh high
60
Frequency
40
20
0
yes no
are you not subscribed reliance land line because pri…
- 57 -
With respect to the question are you not satisfied or subscribed reliance land line
because price is very high, Out of 100 respondents on whom survey was conducted, 10
respondents are highly satisfied and so they quit this question in other 90 respondents
23.3% of respondents are said they are not satisfied or sub scribed because price is very
high and 76.7% respondents doesn’t have any comment on price.
Are you not satisfied or subscribed reliance land line because after sales
service is very poor?
Valid Cumulative
yes 73 73.0 81.1 81.1
no 17 17.0 18.9 100.0
Total 90 90.0 100.0
Highly
satisfie 10 10.0
d
are you not subscribed reliance landline because after sales service is very
Total 100
poor 100.0
80
Frequency
60
40
20
0
yes no
are you not subscribed reliance land line because aft… - 58 -
With respect to the question are you not satisfied or subscribed reliance land line because
after sales service is very poor, Out of 100 respondents on whom survey was conducted,
10 respondents are highly satisfied and so they quit this question in other 90 respondents
81.1% of respondents are said they are not satisfied or subscribed because after sales
service is very poor and 76.7% respondents doesn’t have any comment on after sales
service is very poor.
Are you not subscribed reliance land line because schemes are not attractive?
Valid Cumulative
yes 62 62.0 68.9 68.9
no 28 28.0 31.1 100.0
Total 90 90.0 100.0
Highly
satisfie 10 10.0
d
Total 100 100.0
- 59 -
are you not subscribed reliance land line because scheme are not attractive
60
Frequency
40
20
0
yes no
are you not subscribed reliance land line because …
scheme are not attractive, Out of 100 respondents on whom survey was conducted, 10
respondents highly satisfied and so they quit this question in other 90 respondents 68.9%
of respondents said they are not satisfied or subscribed because scheme are not attractive
and 31.1% respondents doesn’t have any comment on scheme.
Are you not satisfied or subscribed reliance land line because call rate is high?
Valid Cumulative
yes 76 76.0 84.4 84.4
no 14 14.0 15.6 100.0
Total 90 90.0 100.0
Highly
satisfie 10 10.0
d
Total 100 100.0
- 60 -
are you not subscribed reliance land line because call rate is high
80
60
Frequency
40
20
0
yes no
are you not subscribed reliance land line because call…
call rate is high, Out of 100 respondents on whom survey was conducted, 10 respondents
highly satisfied and so they quit this question in other 90 respondents 84.4% of
respondents said they are not satisfied or subscribed because call rates are high and
15.6% respondents doesn’t have any comment on call rates.
Are you not satisfied subscribed reliance land line because other reason?
Valid Cumulative
- 61 -
yes 28 28.0 31.1 31.1

no 62 62.0 68.9 100.0
Total 90 90.0 100.0
Highly
satisfie 10 10.0
d
Total 100 100.0
are you not subscribed reliance land line because other reason
60
Frequency
40
20
0
yes no
are you not subscribed reliance land line because oth…
other reason, Out of 100 respondents on whom survey was conducted, 10 respondents are
highly satisfied and so they quit this question in other 90 respondents 31.1% of
respondents said they are not satisfied or subscribed because other reason and 15.6%
respondents doesn’t have any comment on other reason.
Do you think reliance communication will leader in future telecom industry?
Valid Cumulative
Yes 76 76.0 76.0 76.0
- 62 -
No 24 24.0 24.0 100.0

do you think reliance india will leader in future telecom industry
Total 100 100.0 100.0
80
Frequency 60
40
20
0
yes no
do you think reliance india will leader in future teleco…
With respect to the question. Do you think reliance communication will leader in
future telecom industry, Out of 100 respondent on whom survey was conducted 76% of
respondents think reliance India will leader in future telecom industry and remaining
24% of respondents don’t think reliance India will leader in future telecom industry.
Are you ready to take reliance land line, if above said factors are set
to right
Cumulative
Yes 49 49.0 54.4 54.4
No 18 18.0 20.0 74.4
already have land line 23 23.0 25.6 100.0
- 63 -
Total 90 90.0 100.0

are you ready System
Missing to take reliance land line, if above said factors are set to right
10 10.0
Total 100 100.0
50
40
Frequency
30
20
10
0
yes no already have land line
are you ready to take reliance land line, if above said …
With respect to the question are you ready to take reliance land line, if above said factors
are set to right 49% respondents are ready to buy.
- 64 -
Findings
1) Reliance communication is the market leader in the Hubli where 39% of market
covered by Reliance
2) Customers can easily switch between brands, if provided good service
3) After sales service of reliance communication is not up to the mark
4) In the field of land line service, according to survey reference group play an
Important role while purchasing any new connection
5) In the outlets of reliance, customers are facing the problem of non cooperation as
well as late solutions to their query.
6) Battery back up is one of the main problem for CDMA connection holders
7) Reliance network is good.
8) Customer are not ready to buy Reliance because call rates are high
- 65 -
Suggestions
1) Reliance has to improve its After sales service. There should be better service in
outlets.
2) It has to come up with greater flexibility in handset section so that customer could
get versatility while purchasing
3) It should increase its outlets so that they can reach the customers
4) The potential customer do not know the advantages of using reliance land line
over the others by showing the tariff plan and comparing it with competitors .the
highlight must be driven toward the where reliance works cheap
5) Reliance should come up with less costly recharge cards like Rs 10 ,Rs 20And
Make it available in all places
6) Customers have to fill the various application form such as customer application
form , receipts and they need to give identity proof immediately its little bit
difficult to customer so company need to give some extra time to customers
7) It is found that customer care is always busy after long browse or navigation , so
direct access to customer care executives must be done .Giving separate number
may reduce the traffic.
- 66 -
LIMITATION
1 Time duration of 58 days is very less to study the organization.

2 Survey is limited to only in Hubli city
3. Sometimes the respondent depends upon their mood.
4. Some data’s which were given, may not be accurate.
5 More emphasis was given to primary data.
6.There were some people who didn’t respond and much information was not obtained .
Though with these limitation, I am satisfied with the work conducted as it is carefully
administrated keeping in line with the advises of my experts
- 67 -
Conclusion
According to the survey and data analysis we can conclude the following;
Reliance communication has huge potential market for fixed

wireless landline But after sales service is very poor so Reliance should need
to over come this problem And battery should be upgraded and Customers
can easily switch between brands, if provided good service
- 68 -
Dear sir / madam

I am a student of Shivanappa HET IMS, college Hubli studying in MBA
nd
6 SEM. I am engaged in survey on “Assessment of market potential of land line of
Reliance Communication ltd “ as a part of curriculum. Hence I kindly request you to
spare your precious time in providing me required information. I assure that information
collected will be kept confidential and purely used for academic purpose only.
Name : Phone no :
Address :
* Note : please tick (√ )the box below to indicate your answer
1) Sex : Male Female :
2) Occupation : a. Student b. Former

c. Teacher
d. Business man e. other
3) Tick the land line service you have subscribed to?

a. BSNL b. Realiance c. other d. No land line
service
4) Since when you been using land line service?
a. From last three month b. From last six month
c. From last one year d. More than one year
5) What influenced you most to take present service?

a. Reference group b.
Advertisement c. Brand name d. schemes
e. Van announcement
6) Are you aware about Reliance land line?

a. yes b. No
7) What is your opinion regarding the tariff offer of
- 69 -
Reliance VS the value it offers ? a. Highly priced n b. Moderately

priced c. Low priced
8) What do you feel about the following parameters?
parameters Very good Good Neutral Poor Very poor

Tariff plan
Brand
Network
Schemes
Battery
9) Are you satisfied with reliance land line service?
a. yes b. No
If no, specify
10) Are you not subscribed Reliance land line because of these reason that?
Price is very high
Schemes are not attractive

After sale service is very poor
Call rate are high
Other reasion
11) Are you ready subscribe Reliance land line , if above said factors are set right ?
a. yes b. No c. Already have
12) Please specify the comments and suggestion if any, for

Reliance to improve its business
13) Do you think Reliance India will be the leader in future telecom industry?
a. yes b. No
THANKS YOU FOR YOUR KIND CO OPERATION
- 70 -
Bibliography
Marketing Research Donald s tull
Statistics for management Levin Rubn
News papers Economics Times

Business line
Times of India
Websites www.indiainfoline.com
www.relianceinfoline.com
www.google.com
www.reliance.com
- 71 -
- 72 -

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RELIANCE COMMUNICATION, HUBLI

RATIONALE FOR THE STUDY

The project entitled “Assessment of market potential of fixed wireless phone of

Telecommunication is the fastest growing sector in India as well as world. Cellular

TITLE OF THE PROJECT

“Assessment of market potential of Fixed wireless phone of RELIANCE

Assessment of market potential of fixed wireless phone of OF RELIANCE

To accesses the counter strategies of the competitors.

To access the promotional activities of different players in the market

To analyze the trend in market

To access the promotional activities in market

Scope of the study

Reliance communication limited is a company of India’s no.1 business

Reliance’s production capacities rank amongst the top10 companies worldwide.

Few men in history have made as dramatic a contribution to their country’s

Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of

Regarded as one of the foremost corporate leaders of contemporary India, Shri

Awards and Achievements:

Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management

Introduction to Reliance - Anil Dhirubhai Ambani Group

Reliance Mutual Fund

Reliance Life Insurance Reliance Anil Dhirubhai Ambani Group

Reliance Portfolio Management Service

Reliance Infrastructure Limited

In a country where healthcare is fast becoming a booming industry, Reliance

Reliance Media & Entertainment

As part of the Reliance - ADA Group, Reliance Entertainment is spearheading the

We will create an integrated infrastructure with state –of-art digital technology to

Reliance Communication is offering a complete range of telecom services,

Reliance Communications Limited

Type Public (BSE: RCOM)

Reliance Communications (formerly Reliance infocom), along with Reliance Telecom

Reliance Communications Limited founded by the late Shri. Dhirubhai H

Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance

Reliance Communications is India’s largest information and communications

Reliance Communications is India's largest integrated and fully converged

We offer a comprehensive international portfolio through a submarine cable network

In addition to quality and reach of coverage, we have invested in a number of key

We have established ourselves as the first-choice provider for millions of

Reliance Anil Dhirubhai Ambani Group Companies

Reliance Communications Limited

Reliance Communications has a reliable, high-capacity, integrated (both wireless and

delivering a range of services spanning the entire infocomm (information and

1) Values and Commitments

2) Policy on Code of Ethics

This code expects every employee to conduct business with integrity, in

Code of Ethics contains the policy on the following

I . Fair Market Practices

II. Policy on Inside Information

It is important to understand that any Reliance – ADAG Companies employee may

III. Financial, Records and Accounting integrity

Reliance – ADAG Companies seeks to form a constructive and productive

Companies has a comprehensive corporate information programme and provides

Only employees authorised by Reliance – ADAG Company’s Corporate

6) Code of Conduct for Prevention of Insider Trading

The Policy and Obligations

The Company endeavors to preserve the confidentiality of un-published price

To achieve these objectives, Reliance Communications Limited hereby

March 28, 2008

March 07, 2008

February 19, 2008

January 12, 2008