Professional Documents
Culture Documents
3. Leadership
a. Dove is one of the 400 brands owned by the company Unilever, a Dutch-
British transnational consumer goods company. Unilever produces food,
drinks, cleaning products, and personal care products.
b. In 2009, Paul Polman succeeded Patrick Cescau as the CEO of Unilever.
c. Paul Polman is a dutch businessman, born in 1956. He has received
several awards related to sustainable development, and is also chairman
of the World Business Council for for Sustainable Development.
d. He has been involved with the companies Proctor & Gamble and Nestle
before becoming the CEO of Unilever.
e. According to Polman, businesses need to “learn to be successful while
contributing to society and supporting ecosystems and biodiversity.”
According to The Guardian, at the root of his philosophy “is a recognition
of the importance of reconnecting business to a sense of purpose beyond
just making money and getting bigger.”
f. Paul Polman is represented both as a “good guy” and a “bad guy” in the
media. While he has many positive things to say about his goals and
values, his company Unilever is seen as flawed and has been known to
abuse its workers.
4. Culture
- “One thing you may note in examining Dove’s line of products is that absent are
any sort of makeup or cosmetics supplements. This is because Dove believes in
helping consumers embrace the bodies that they have, and does not encourage
the use of coverups, makeups, or concealers.”
a. Dove encourages young women to embraces themselves. They do this
through their artifacts, the tools used by Dove, like on their campaign,
advertisement, and products (Hackman & Johnson, 2013, p. 1301).
b. Dove believes that beauty is the source of confidence, not anxiety.
c. Dove believes in raising self-esteem for the next generation by
implementing their values.
d. Their slogan is: you are more beautiful than you think.
● Dove Logo. (2014, October 07). Retrieved October 02, 2017, from
https://www.famouslogos.net/dove-logo/
● Dove (toiletries). (2017, September 13). Retrieved October 02, 2017, from
https://en.wikipedia.org/wiki/Dove_(toiletries)
● Dove. (n.d.) Retrieved October 02, 2017, from
https://www.unilever.com/brands/our-brands/dove.html
● Welcome to Dove. (n.d.) Retrieved October 02, 2017, from
https://www.dove.com/us/en/home.html
● Murdock, D. (2017, April 01). For Corporate Social Hypocrisy, See Unliver’s
CEO. Retrieved October 02, 2017, from
http://www.nationalreview.com/article/446342/corportate-social-responsibilty-
unilver-ceo-exemplifies-its-hypocrisy
● Confino, J (2011, November 21).Unilever CEO Paul Polman: ‘The power is in the
hands of the consumers’. Retrieved October 02, 2017, from
https://www.thegaurdian.com/sustainable-business/unilever-ceo-paul-polman-
interview
● Paul Polman. (2017, September 28). Retrieved October 02, 2017, from
https://en.wikipedia.org/wiki/Paul_Polman
● Unilever. (2017, October 01). Retrieved October 02, 2017, from
https://en.wikipedia.org/wiki/Unilever
● Dove Company History and Review: Real Beauty, Real Soap! (2017, September
05). Retrieved October 04, 2017, from https://www.mapleholistics.com/blog/dove-
company-history-and-review-real-beauty-real-soap/
● D. (2013, April 14). Dove Real Beauty Sketches You’re more beautiful than you
think (3 mins). Retrieved October 06, 2017, from
https://www.youtube.com/watch?v=XpaOjMXyJGk
● T. (2006, October 06). Dove evolution. Retrieved October 06, 2017, from
https://www.youtube.com/watch?v=hibyAJOSW8U