Professional Documents
Culture Documents
Nam Heong Ipoh has provided so many choices of food. The items are grouped into
8 categories.
2.1 Noodles
- KL Curry Laksa
2.2 Rice
- Kong Po Rice
- Butter Rice
- Marmite Rice
- Kampung Chicken
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2.4 Dessert
- Ipoh ABC
- Cendol
- Happy Sundae
2.8 Others 1
- Happy Sundae
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1.0 Target Country – Indonesia
China and Malaysia do have the same language that is, Chinese. A bit of different
The main targeted cities for Nam Heong Ipoh to expand are Shanghai and Beijing.
The populations of these two cities are of 24.15 million and 21.5 million.
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3.1 Political factors in Shanghai
Stability of Government
China is considered to have lower risk compared with other happening market.
Regulatory and legal fluidity is a main trouble for other corporation in the area.
“The politic in China is promising as there is only one party to rule the country.
companies.
The good news is China is not a place full of political problems. The government is
very strict and carry out the law to sustain the country. China is also very strong in
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3.2 Economic
Inflation Rate
Interest Rate
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Disposable Income in China
Unemployment Rates
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3.3 Social
Cultura Implications
Demographics
16 – 25 years: 16.1%
26 – 55 years: 41.2%
56 – 65 years: 8.3%
rate
Social Lifestyle
- China are famous for their proverb ‘Dare to do hard work’. This can be
comprehended as the fast pace of the local citizens. They always give their
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Educational Level
Distribution of Wealth
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3.4 Technological
New Discoveries
- Due to the launch of new technologies ike smartphone, tablet, high speed
internet, it is as easy as ABC to break the ice via the devices. Social media
communicate.
dictatorship sounds bad for many people but China government still
prioritise the open free market within controlled parameter as China is too
- China has very high competition on food delivery service. So Nam heong
Ipoh has to make sure of the trend and cooperate with the delivery apps in
Shanghai.
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3.5 Environment
Geographical Location
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People’s Attitude towards the Environment
3.6 Legal
Product Regulations
- Nam Heong Ipoh’s dishes are classified under the China Food Regulation
from June 30, 2001. Every restaurant has to broadcast the kitchen food
Employment Regulations
people. Firstly, the corporation has to acquire the legal document before
Patent Infringements
- Nam Heong Ipoh is going to launch their restaurant. Nam heong Ipoh needs
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2.0 External Opportunity and Threat
As Shanghai has many special street food, Nam Heong has to really make the food
delicious and unforgettably palatable. This is the only way to divert crowds from street
There are also so many quality restaurants in China like Lost Heaven Bar, Jia Jia tang
Bao, Xindalu China Kitchen, ULTRAVIOLET BY PAUL PAIRET and others. These are
the top-notch dine-in restaurants that would be a major threat to Nam Heong Ipoh.
Nam Heong Ipoh not only has to increase the food quality, but also to the ambience
3.0 Recommendation
In a nutshell, the launch of Nam Heong Ipoh in Shanghai will be a great confident
boost as the Chinese citizens never have this kind of ‘Old Town’ experience before.
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References
Gulimoto, C.Z. (2014). Mapping the diversity of gender preferences and sex
Luxembourg for Business, (2016). Market Entry Guide China. Retrieved from
http://www.luxembourgforbusiness.lu/sites/default/files/publications/pdfs/market-
entryguide-china.pdf
http://www.mirandah.com/indonesia-41054/patent-system-in-china
http://www.namheongipoh.com.my/namheong%20web(product%20B1.html
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