You are on page 1of 6

    Inst Login Register for Free

The Media Development Network

Media Development

All Blogs Programmes Strategic Thinking Research & Evaluation Universities Support Materials Planning Models Change Theories

Countering Violent Extremism through Media and Communication Strategies

Network Contact: Kate Ferguson


AUGUST 29, 2016

2 
Your rating: None (1 vote)

Author: 
Kate Ferguson

Publication Date

March 1, 2016

Affiliation: 
University of East Anglia

This report presents an analysis of a corpus of academic and grey literature relevant to the question: How can media and communications be used to counter identity-based
violence (IBV) or violent extremism (VE)? Whether IBV is committed against one person or thousands, each victim suffers specifically because they are perceived by the
perpetrator(s) as belonging to an enemy identity group; therefore, all acts of VE are also acts of IBV. The report was commissioned by the Partnership for Conflict, Crime & Security
Research (PaCCS), an initiative of the United Kingdom (UK) funding councils to deliver research to help improve understanding of current and future global security challenges. The
project involved, in part, a placement with BBC Media Action, during which time the author (who was and remains wholly independent of BBC Media Action and the BBC) was given
access to internal documents and talked with many members of BBC Media Action staff regarding the project and their own expertise and experience.

The analysis revolves around the notion of "counter-narratives". The author, Kate Ferguson, defines this concept as current and emerging strategic communication strategies by
state bodies or non-state organisations (though they may often be state-funded) that are reactive, intentional, and direct, within a political, policy, or military context, and that have
an explicit objective to counter VE (hereafter, CVE) by replacing one narrative with another. Ferguson cites Rachel Biggs and Sebastien Feve of the Institute of Strategic Dialogue
(ISD), who define counter-narratives (in the CVE context) as being intentional and direct efforts to deconstruct, discredit and demystify VE messaging, whether through ideology,
logic, fact, or humour. Biggs and Feve acknowledge that the intent is confrontational, not discursive; counter-narratives are therefore identifiable as being a form of strategic
communication and having a fixed objective. These distinctions affect whether, for example, education-entertainment progammes should be considered as employing counter-
narratives; a drama may include a storyline in order to draw attention to a particular issue and even to encourage a change in social attitudes or behaviour, but that does not
necessarily mean the programme is an example of a counter-narrative. To help clarify, thus, Ferguson specifies that the discussion here is limited to a political, policy, or military
context.

Part I focuses on these counter-narratives, looking at the evidence relating to strategic policy communication strategies and counter-propaganda techniques. This reflects literature
from policymakers, think-tanks, and civil society initiatives rather than the academic literature base. Key findings include the following: (i) Current literature and policy concerned
with countering propaganda is dominated by the language of "counter-narratives", but a common understanding of this relatively new lexicon has yet to emerge. (ii) There is little
hard evidence that proves interaction with VE content leads to participation in VE activities. However, the picture is mixed: While there is some evidence suggesting patterns of
discourse and communication such as hate speech, dehumanisation, and identity-based narratives (or propaganda) can contribute to conditions where IBV or VE becomes more
likely, the causal relationship remains unproven. (iii) The theory that the messages, myths, promises, objectives, glamour, and other enticements propagated via VE narratives can
be replaced with, or dismantled by, an alternative set of communications is an assumption that remains unproven. (iv) There is a rich literature on propaganda, nationalism, and
identity that would argue the values identified in contemporary violent Islamist extremism (VIE) propaganda were also present in virtually every successful identity-based
propaganda campaign in history. (v) The assumption that responding to each set of VIE narrative and its intended and/or potential audience with a specifically designed counter-
narrative will be effective fails to address why the VE narrative may be appealing in the first place. (vi) Counter-narrative and CVE researchers and practitioners may wish to explore
why engaging with certain VE narratives online can be so appealing from a communications perspective and, therefore, consider whether there are media or communication
based-solutions that can draw on these lessons.

Part II looks at "alternative approaches" to the use of the media to counter VE, drawing on insights from the media development and media assistance sectors, as well as research
into whether mass media and new communication interventions can inhibit IBV in certain crisis situations. The theoretical foundations for these alternative approaches are
supported by a stronger and more established research base, drawn from the multi-disciplinary fields of development, peace building, and social cohesion. Media projects have less
impact if seen to be linked to a political agenda. A growing evidence base suggests that radio and television drama addressing issues of identity, reconciliation and tolerance have
a positive an impact on public attitudes and behaviour. Ferguson discusses 3 organisations using drama or soap opera with focus on issues of identity, conflict, and reconciliation:
Radio La Benovolencija, Search for Common Ground, and BBC Media Action. Many of the projects discussed could also be described as providing media assistance, integrating
education-entertainment programming into existing media structures while building capacity and skills with the domestic sector. Ferguson makes the argument that media
assistance can ensure that local and domestic media can respond appropriately to VE narratives. Organisations such as IWPR - the Institute for War and Peace Reporting - have
built networks of journalists around the world, particularly in conflict-affected regions. They do this by supporting local reporters, citizen journalists, and civil society activists, and
thereby strengthen the ability of media and civil society to speak out. This is supported by more traditional media assistance development: providing training, mentoring, and
platforms for professional and citizen reporters; building up the institutional capacity of media and civic groups; and working with independent and official partners to remove
barriers to free expression, robust public debate, and citizen engagement. There is an emerging evidence base regarding the potential for rapid reaction media and communication
strategies in situations where there is a threat of IBV, such as dispelling rumour or appealing for calm.

Some of the key findings to emerge from the analysis highlight the need for trust and credibility; the limits of media and communication projects seem evident when they are seen
as beholden to or the mouthpiece of a political agenda. Ferguson argues that there is scope for research into the trust communities place in different forms of citizen journalism,
whether online or offline, and particularly in comparison to their own national or international media platforms. Witnessing "someone like me" share a platform with "others unlike
me" can have encourage positive attitudes around tolerance and understanding of other. The review illustrates the need for cross-disciplinary engagement and inter-disciplinary
research to discourage stigmitisation of Muslims and Muslim communities and promote a more diverse CVE research culture that encompasses research from other disciplines. The
projects that are most successful do not seek to comprehensively reshape the status quo but, rather, aim to facilitate conversation, encourage awareness, or dispel misinformation.
Furthermore, the empirical evidence base regarding the relationship between hate speech, prejudice, and IBV suggests media producers and communication platforms could do
more to integrate codes of conduct or community guidelines informed by the research. Tackling hate speech requires a far more comprehensive strategy than simply banning or
blocking content; it requires an holistic approach that addresses the root causes of tension and division within societies. Ferguson calls for more research into the spontaneous
inter-group dialogues already taking place online. Researchers may wish to explore why engaging with certain VE narratives online can be so appealing from a communications
perspective and, therefore, consider whether there are media- or communication-based solutions that can draw on these lessons.

Click here for the 42-page report in PDF format. (http://www.paccsresearch.org.uk/wp-content/uploads/2016/03/Countering-Violent-Extremism-Through-Media-and-Communication-Strategies-.pdf)

(http://www.comminit.com/files/victorochen-620_0.jpg)

Source: 
New Media Development Publications January - June 2016, sent from CAMECO to The Communication Initiative on August 19 2016. Image credit: The
Commonwealth/Victor Ochen

About Kate Ferguson (/media-development/content/kate-ferguson-0)


(/media-

developm More knowledge from Kate Ferguson (/media-development/content/kate-ferguson-0)

ferguson)

Post new comment


Subject:
Login (/media-development/user/login?destination=node%2F9382256) or Register (/media-development/user/register?destination=node%2F9382256)

Comment: to post comments

"Media Development" on Twitter

Tweets about "media development"


iMayank @imayank_yt
Replying to @imayank_yt and 6 others
Business out of it. If you are confused direct message. I can lay out a
plan. I’m a business student who has done extensive course work in
marketing small business development and social media development.
Guess what I’ll even help you out for free.

7h

व णु शाह @0169287322
Press Council Nepal | Press Council Nepal, PCN, Council, Media
Council, Media Development,... presscouncilnepal.org/np

14h

Embed View on Twitter

BBC Media Action on Facebook


BBC Media Action
70.669 Me gusta

Me gusta esta página Hacer donación

Sé el primero de tus amigos en indicar que


te gusta esto.

BBC Media Action


el jueves

Why did this father in South Sudan


start sending all of his children -
including his daughters - to school?
He heard about it on the radio.
‘Our School’ is a radio show helping
a generation of #girls in
#SouthSudan get the education they

BBC Media Action on Twitter

Tweets about @bbcmediaaction


Israr I love PTI @muhammadisrar05
@BBCUrdu @bbcmediaaction @BBC @AboutTheBBC
@BBCBreaking @BBCSport @BBCSport

2m

Caitlin Hicks Retweeted

BBC Media Action @bbcmediaaction


“Anything a man can do, you can do as a girl if you’re educated. Never
think marriage is the only answer, I ensure that I am in school because
I know that later I’ll be better off”, says 21-year-old Agol Deng Tong in
#SouthSudan: bbc.in/2Bck8FL #globaldev #UKAid

Embed View on Twitter


Recent Classifieds View all

OCTOBER 16, 2017


Wonder Girls: Changing Our World

MARCH 28, 2017


Transforming Gender and Food Security in the Global South

JULY 24, 2017


The Routledge Companion to Media and Human Rights

SEPTEMBER 19, 2017


The Oxford Handbook on the Science of Science Communication

AUGUST 2, 2016
The Handbook of International Crisis Communication Research

DECEMBER 19, 2017


Technical Specialists, USAID/Community Support Program - MSI - Lebanon

Recent Comments from the Network

Comment from Prettyojuli


Post date: Jan 19 2018 - 5:47pm
Title: Summit: Is What Works? the question
Posted in: Summit: What Works? Shifting Norms, Changing Behaviours, Amplifying Voice

Comment from Prettyojuli


Post date: Jan 19 2018 - 5:30pm
Title: Rhetoric and African politicians
Posted in: Soul Beat Africa Network

Comment from prekan2000


Post date: Jan 19 2018 - 4:04pm
Title: #SBCCSummit 2018- Abstract accepted !!!
Posted in: Summit: What Works? Shifting Norms, Changing Behaviours, Amplifying Voice

Comment from prekan2000


Post date: Jan 19 2018 - 4:02pm
Title: #2018 SBCCSummit -Abstract accepted !!!!
Posted in: Summit: What Works? Shifting Norms, Changing Behaviours, Amplifying Voice

Comment from Kingsley Essomeonu


Post date: Jan 19 2018 - 9:05am
Title: SBCC courses in Nigeria
Posted in: University and Higher Education Network

Comment from Euston Kazembe


Post date: Jan 19 2018 - 2:14am
Title: Rhetoric and African politician.
Posted in: Soul Beat Africa Network

Comment from Anja Venth - Soul Beat Africa


Post date: Jan 18 2018 - 11:15am
Title: Record number of abstracts received for the SBCC Summit 2018
Posted in: Summit: What Works? Shifting Norms, Changing Behaviours, Amplifying Voice
Comment from Birgitte - Empowerhouse
Post date: Jan 18 2018 - 1:50am
Title: I agree with Jite Phido - C4D literature, approaches and methods
Posted in: Soul Beat Africa Network

Comment from Chancy


Post date: Jan 17 2018 - 11:10pm
Title: C4D Literature
Posted in: Soul Beat Africa Network

Comment from Jite


Post date: Jan 17 2018 - 4:59am
Title: I agree (with Yacoub Adeleke)
Posted in: Soul Beat Africa Network

View All

E-Magazines View all

JANUARY 8, 2018
The Drum Beat 749 - Selections from The CI's Polio Communication Knowledge Repository

DECEMBER 11, 2017


The Drum Beat 748 - Communication and Change News and Issues

DECEMBER 5, 2017
The Soul Beat 271 - Communication and Media News and Issues

NOVEMBER 27, 2017


The Drum Beat 747 - HIV/AIDS Communication and the Right to Health

NOVEMBER 13, 2017


The Drum Beat 746 - Communication and Change News and Issues

OCTOBER 20, 2017


The Drum Beat 745 - Partnering with Faith-Based/Religious Organisations

You might also like