Professional Documents
Culture Documents
problem, and scope and delimitation. This chapter also describes the significance
Introduction
The emergence of social media in the 21st century has paved way for
social media in people’s lives, life was made easy and has been useful for
used in the industry of business. Businessmen and women use this as a tool in
promoting their firm as well as their products and services. In the educational
which is one of the most fast-paced facilities that one could observe now. Social
which has the ability to allow the sharing of videos, text, sound and images in a
introduction of social media in this digital era has deeply enhanced interactions
and communication globally. The dependence and reliance on social media sites
by people across the globe in their day-to-day activities make it necessary for
researchers to find out more about the different usages of these sites on users.
The presence of social networking sites made every information across the globe
spread quickly.
Philippines, about forty-four (44%) of the total population in the year 2016
accessed social media. The presence of social media appealed to kids as young
accessing social media. In this digital era, more and more people gained
knowledge and see through the impact of social media in their lives.
platforms would be discussed. Social media can be classified into different types
of platforms: (a) social news, (b) social networking sites, (c) micro-blogging sites,
(d) blogging sites, (e) blogs and forums. Example include: social news, i.e.
Reddit; social networking sites, i.e. Facebook; blogging sites, i.e. Tumblr and
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Pinterest; micro-blogging sites, i.e. Twitter; and blogs and forums, i.e. Jimdo and
Wordpress.
by Al-Khalifa and Garcia (2013), which include providing a media to share ideas
each other, facilitating the art of learning and reaching out to the students in
order to understand and teach them at the same time. These media provide
The aim of the present study is to determine the social media usage of
2) Identify which among the social media sites is commonly used by the
respondents:
a. Facebook h. Google+
b. Twitter
c. Instagram
d. YouTube
e. Pinterest
f. Tumblr
g. Flickr
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3) Determine the role of social media to the respondents:
a. Information Provider
b. Entertainment
This study is significant to the student for they will be informed of different usages
of social media. In effect, this study will help them in better utilization of social
This will provide clear information to the teachers about how social can be
used in any form and for them to know better techniques in utilizing social media
The result of this study may serve as a basis for future studies of other
researches which are related to the topic. The findings of this study can also
The focus of this research work is to primarily study social media usage of
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information provider, entertainment, socialization/communication, and reviews
and opinion.
The information and data needed in the study will be limited to the
Definition of Terms
The following definitions are given to these words since a word may mean
interactive base on certain interest; includes web and mobile technology; web
applications that students use, i.e. Facebook, Youtube (Oshrasive, Peter, 2015).
As used in the study, it is the factor that might affect the academic performance
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Students. Persons formally engaged in learning, who is studying at a school or
college (Dictionary.com, n.d.). As used in the study, this is group of people who
Usage. Is the degree to which something is used or the way in which it is used
CHAPTER 2 PLEASE
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CHAPTER 3
Methodology
Research Design
This research study will use descriptive method of research to gather data
and information. The purpose of using this method is to describe the current
status of the variable using statistical analyses. Data collection is observed in this
research design and to quantify the gathered data, the researchers will use
depth, detailed and rational results and conclusion for the study.
Research Method
In gathering data and information for this study, the researchers will be
depth understanding of the sample. And the main aim of the study is to evaluate
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on the observation of results to come up with the conclusion since the variables
In this study, the target population is the Senior High School students in
Mindanao State University who uses social media. The respondents of this study
Mindanao State University - General Santos who use social media. The number
𝑁
of respondents is determined using Slovin’s formula (𝑛 = 1+𝑁𝑒 2). After computing,
Sampling Method
this method is done by selecting respondents in which the members of the entire
University- General Santos City Senior High School who are using social media
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Instrument of the Study
(answers) which will be analyze in the later days. The questionnaire is divided
into three sections. Section I was for collection of information or personal data of
Furthermore, in the section III of the survey questionnaire, the researchers will
adopt the Likert Scale (Strongly Agree-5, Agree-4, Neutral-3, Disagree-2, and
Strongly Disagree-1) on their survey form. After the data have been collected, the
Researchers chose this kind of instrument since it is easily done and not
The research instrument will be validated using a validity tool and also
through consultations with the research advisers and panelists. The possible
The researchers conducted the study in five steps; first, the researchers
will validate their survey questionnaires. Second, the researchers will ask
permission from the Mindanao State University- General Santos City Senior High
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who use social media. After that, the researchers will gather the survey forms.
The researchers will conduct the data analysis for statement of the
Statistical Treatment
the common usages, and the role of social media to Grade 12 ABM students, the
researchers will use the Weighted Mean to determine the average answer of the
respondents to each question on the survey with some weight on the result than
∑𝑓(𝑥)
The formula in computing Weighted mean: 𝑋̅ = 𝑛
Where:
𝑋̅ - weighted mean
∑ - summation
x – number of respondents
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Chapter 4
research findings. The findings relate to the research questions that guided the
study. Data were analyzed to identify, describe and explore the role of social
Business and Management Students, 55 respondents were chosen for the non-
information about the respondents such as name, age, sex, strand and section.
The second part of the questionnaire consists of the elicited responses from
respondents. The third part of the questionnaire adopted the Likert scale
21.82 %
69.09 %
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Out of 55 respondents, 38 respondents reported that they use social
media every day, which is 69.09% of the total number of respondents. This
means that most of the students use social media in their everyday lives. This
also indicated that social media has become part of their day-to-day activity and
the other hand, 12 respondents said that they use social media 5-6 times a week,
which is 21.82% of the total number of respondents. This implies that in a week,
they access social media nearly every day. This may indicate that students
access social media during week days just to get updated about information
related in school. Only three students mentioned that they use social media 2-4
times a week. They comprise 5.45% of the total number of respondents. This
revealed that there are still students who use social media when there is a
accessing social media is not important to them since these students use social
media not on a regular basis. Lastly, the findings revealed that two students are
only using social media once a week, which is 3.64 % of the total number of
respondents. This indicates that they rarely use social media at all, and do not
regard social media as important in their daily lives. Social media has not
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Most Commonly Used Social Media Sites
GOOGLE + 2
TUMBLR 3
FLICKR 7
PINTEREST 22
YOUTUBE 43
INSTAGRAM 29
TWITTER 39
FACEBOOK 55
0 10 20 30 40 50 60
of the respondents are reported to use the media sharing site. Twitter garnered
the third highest for most used social media site (70.91 %), followed by
Instagram (52.72%). The least used social media site is Google + (3.63%).
The data suggests that Facebook is the most used social media site by
social media site provides a lot of convenience for people. They use it for
information. They also use it for entertainment purposes because they can like
their friends’ posts, share photos or status updates, and even watch relevant
information that they may find useful. Most of the respondents also use Youtube.
Through this website, they can watch as many videos as they like. This site is
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The table below will be the basis of the graphs. This table shows the
Range Description
1.01-2.0 Disagree
2.01-3.0 Neutral
3.01-4.0 Agree
From the figure above, it shows that the respondents strongly agreed that
social media serves as an information provider for them. The data are deduced
using the formula of weighted mean and average weighted mean. With a
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weighted mean of 3.58, it shows that the respondents agree that social media
has a vital role in providing information in the world of politics. In addition to that,
the chosen Grade 12 ABM students strongly agreed that they seek social media
for information connected to the current situation of the society and to their
The findings also show that respondents strongly agree that social media
maybe because social media has a critical role in providing them necessary
political and societal information as well as information needed for their studies.
Based on the data presented, it can be observed that students use social
the idea of Kavitha (2016), wherein he suggested that social media can set up
The data also reveals that the students also use social media for gathering
information relating to societal issues. This can be supported with the idea of
Gaitho (2017), wherein she mentioned that social media brings an increased
awareness about societal issues, although there are questions whether this
social sharing has encouraged people to use computers and mobile phones
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engage actively with campaigns in real life. Their support is limited to
pressing the ‘Like’ button or sharing content. This implies that students of
for sharing information about societal issues that may indicate their
The data also reveals that students do not highly use social media for
gathering political information. It rejects the idea of Kahne (2018), wherein social
Mindanao State University-General Santos City strongly agreed that they use
social media because these serve as an entertainment to them. The data are
deduced using the formula of weighted mean and average weighted mean. Using
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social media for downloading music and videos and for watching favorite dramas
and movies garnered weighted means of 4.49 and 4.38 respectively which
suggests that respondents strongly agreed to it. With a weighted mean of 3.55,
The findings revealed that social media as a tool for entertainment has an
average mean of 4.14 which shows that the respondents of Grade 12 ABM
downloading their favorite music and videos, watching their favorite online
dramas, and playing games online. The findings can be supported by the idea of
Brown (2013), wherein he mentioned that many of the people now use social
media not just for sharing of information and a platform for communication, but
specifically for content sharing and streaming of videos, and playing games as
medium is used frequently for downloading music and videos. This support the
idea of Saha (2012) wherein technology evolution has changed the way people
freedom to choose from multiple ranges of contents and also the when and
where they will watch the content. For this reason, social media as a medium of
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In addition, it can also be drawn out from the data presented that social
online, as opposed to what have been shown in the results for playing games
online. This indicates that students use social media as an entertainment tool
mainly for downloading videos and music, as well as watching movies and
do not enjoy playing online games. It might also be because students lack time to
Based on the data above, it suggests that there is a strong approval that
social media is used for socialization and communication. The data are deduced
using the formula of weighted mean and average weighted mean. Collaborating
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with peers online, as a usage of social media had garnered a weighted mean of
4.55, using social media for communicating with family, friends, etc. away from
them had collected a weighted mean of 4.65 and meeting new people and
gaining new friends by using social media had a weighted mean of 4.07. These
The graph above shows that being a tool for socialization as a role of
weighted mean of 4.42. Students put emphasis on using social media for
their peers online, communicating with their family and friends far away, as well
Based on the data shown in figure 5, it can be drawn out that social media
with family and friends that are distant from us. This can be supported by the
idea of Moqbel (2013), wherein, he emphasized in his study that social media
bridges the distance among different people. This may indicate that the
used to collaborate with peers online. This might be collaborating with peers
online that has relation with academic works. This can be highlighted with the
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and other school works, and set up group discussions that will benefit students
academically. This indicates that students also use social media as a medium for
communicating with their peers for group discussions about school-related works.
It can also be drawn out from the data presented that students do not use
social media for meeting new people and new friends as opposed to what
Moqbel (2013) has mentioned, wherein he mentioned that most of the people
engage in social networking sites to develop new relationships. From the data
mentioned, students do not find time to develop relationship with other people
because they lack time to do so. Another reason behind this might also be
because they do not want to add friends on social media that they are not familiar
with so they stick with the idea of maintaining old relationships with friends and
acquaintances.
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The data presented in figure 6 shows that the Grade 12 ABM students
strongly agreed that they are using social media for the purpose of reviews and
opinions. These include the expression of their personal views toward certain
issues, which has a weighted mean of 3.75, exhibiting school projects and
activities and improving through comments and opinions of other users with a
weighted mean of 3.67, and for the improvement of their knowledge through
interaction of different users to the articles, pages, news, and etc. had a weighted
mean of 4.02. These weighted mean reveals that respondents agreed to the first
and second statement while they strongly agreed to the third one.
The data above reveals the respondents agreed that they are using social
media for the purpose of reviews and opinions, which has an average weighted
mean of 3.81. These include the expression of their feelings through status
school projects and activities, and for the improvement of their knowledge
through interaction of different users to the articles, pages, news, and etc.
This can be supported with the idea of Sapienza (2016) wherein she
experiences, knowledge, and idea with other people. She mentioned that through
social media, one will be able to widen their ideas and access different articles
and pages while showing posts in a wider scale since it could reach large
audience.
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Usages of Social Media
4.50
4.40
4.30
4.20
4.10
4.00
3.90
3.80
3.70
3.60
3.50
Information Provider Tool for Entertainment Tool for Socialization Tool for Reviews and
Opinion
Provider, Tool for Entertainment, Socialization and Reviews and Opinion. The
data are deduced using the formula of weighted mean and average weighted
mean. From the gathered data, it shows that being a tool for socialization has the
highest extent in the role of social media. It may be because the students put
more emphasis on using social media for socializing more than other aspects.
and is used for collaborating with peers online. This might be collaborating with
peers online that has relation with academic works. Moreover, since students are
busy with their academic works, they would likely use social media for school
works, as well as communicating with their families and friends distant to them.
Nevertheless, all of these usages of social media are agreed by the respondents.
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Chapter 5
Students.
Summary of Findings
The overall purpose of the study was to determine the frequency of the
student’s social media usage, the common sites used, and the different usages
of social media.
In line with the statement of the problem and theoretical framework of this
study, thus determined the social media usages of the Grade 12 ABM students in
Conclusion
drawn
In this study, the researchers found out that almost all of the students
Recommendations
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Based on the conclusion, the following recommendations are
proposed:
2. The findings of the study can be used in the review and revisions of the
3. Social media has a lot of usages in the life of students and these should
5. The study may be tried out in other school to prove its effectiveness and
applicability.
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BIBLIOGRAPHY PLEASE
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Appendices
A. Research Questionnaire
Social media paved the way for faster communication. Moreover, these media
are not only limited for communication but for many purposes which include
information provider, entertainment, reviews and opinions, and many more. This
questionnaire will know the frequency of social media usage, the most visited social
media site and as well as the different roles of social media to the Grade 12 ABM
Age: Sex:
____Once a week
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____Everyday
____Others Specify_______
____Facebook ____Pinterest
____Twitter ____Tumblr
____Instagram ____Flickr
____YouTube ____Google+
II. Check () the number that corresponds to your answer for each statement
Questions 5 4 3 2 1
Information Provider
information.
information.
school works.
Entertainment
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I use social media for watching my favorite dramas
and movies.
Socialization
online.
away.
friends.
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B. Letters
Republic of the Philippines
Mindanao State University- General Santos City
SENIOR HIGH SCHOOL PROGRAM
SHEILA J. LOABLE, MS
Good day!
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The undersigned are Grade 12 ABM research students of Mindanao State University –
Determine the frequency of social media in Grade 12 ABM students, 2.) Identify which
among the social media sites are commonly used by the respondents and 3.) Determine
the role of the social media on the respondents in kind of (a) Information provider, (b)
With your expertise, we are humbly asking your permission to validate the attached self-
made questionnaire, for the study using the attached rating tool.
We are looking forward that our request would merit your positive response.
Respectfully yours,
Jehannah Barat
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Mark Loyd Defensor
Noted by:
Allan D. Reyes
Research Teacher
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Republic of the Philippines
Directions. Please encircle the number of the rating that corresponds to your choice using the
5 – Excellent
4 – Very Good
3 – Good
2 – Fair
1 – Poor
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and the items are written in a clear and
understandable manner.
Comments:
in a logical manner.
Comments:
C. Suitability of Items 5 4 3 2
supposed to be measured.
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Comments:
Comments:
E. Objectivity 5 4 3 2
Comments:
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F. Attainment of the Purpose 5 4 3 2
Comments:
Validator
Reference:
Gascon, C., Fuentespina, D., Fabregar, W., &Nunag, M. (2016). The Impact of NDEA Test in the Course
Preference of Grade 10 Students in Notre Dame – Siena College of General Santos City. 39-40. 35