“ACKNOWLEGEMENT”

B y the Grace of Allah and the utmost efforts of our group members,
which are Rana Muhammad Hassan, Imtiaz Karim, Ahmad
Hasan, Asia Ramzan and Ammara Farooq we are now able to accomplish
our project well within the time frame. Our efforts in project were never be able to
give us this fruitful report without the help of certain individuals. At this moment,
we would like to accomplish those individuals who have helped us a lot, so that we
could make and complete our website and final report within limited time.

First of all we would like to pay special thanks to our devoted

teacher Prof. Amir Awan, that if he wouldn’t have given us this project, we
wouldn’t be able to explore the E-commerce.

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PREFACE

O ur overall experience of preparing this report was a knowledgeable

journey. We learn a lot about the functions of e-commerce. Apart
from this, by actually conducting this report, We also learnt practical
application of what We have been studying in overall M.B.A.

For completing this project We required the e-commerce business plan for
completing our project, we have visited several relevant websites to benchmark at
this time in the industry in order to estimate the industrial profile, business
processes and SWOT analysis. We got our required data from websites of online
business.

While conducting this report We faced some problems in getting the data as at
websites data is not managed very well. The knowledge of what We have studied
in MBA also came in handy. Once every thing was found out it got very
interesting.

RANA M. HASSAN
IMTIAZ KARIM
AMMARA FAROOQ
AHMED HASSAN
ASIA RAMZAN

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Introduction to Carpets

The history of Pakistani carpets goes centuries back in carpets weaving and it has
earned a name for its high quality carpets made in exquisite designs and
pleasing / pastel colors combinations and offered at most competitive prices.

Lahore Oriental Rugs

Our Lahore Oriental Rugs consists of the finest quality rugs made by Pakistani
master weavers, who have passed down the skill from generation to generation
since the Mogul rule of the Indian subcontinent in the 16th century. For this
reason, they are also often referred to as Mogul rugs. The materials used in these
rugs are top quality - most of them use 100% New Zealand worsted wool for the
pile, and many have silk fields or highlights of silk.

Other Facilities with Lahore Oriental Rugs

Industries

We have a large network of masters, craftsmen, weavers, designers, dyers and

finishers keep a close watch on all steps of manufacturing from spinning of yarn
to wool, dying, designing, weaving and finishing. Extreme care is taken to ensure
that every piece is a perfect piece, free of defects and blemishes.

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OVERVIEW

Our Lahore Oriental Rugs consists of the finest quality rugs made by Pakistani
master weavers, who have passed down the skill from generation to generation
since the Mogul rule of the Indian subcontinent in the 16th century. For this
reason, they are also often referred to as Mogul rugs. The materials used in these
rugs are top quality - most of them use 100% New Zealand worsted wool for the
pile, and many have silk fields or highlights of silk.

QUALITY POLICY

OUR COLOURS

We attach special importance to colors and choose only those in fashion at a given
time. Our colors are always fast and have special sheen. In response to market
demands we always introduced new designs and colors.

OUR SPECIAL SIZES

Stock available in all sizes from 1*1 to 9*12 and runners (special sizes 10*14 and
12*18) are always available in our warehouse for spot selection. We have built in
capacity to under take manufacture of programmed goods.

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OUR DESIGNING

We give special attention to designing which constitute the Saul of a carpet. Our
team designers have latest information on color trends and designs preferences
CREATE SCINTILLATING new designs.
This revolutionary change in carpet designing offers an infinite choice of designs
to consumers. This is what makes Lahore oriental rugs difference from other
exporters.

OUR CRAFTSMANSHIP

We make extra efforts to ensure that every carpet should be flat piled weaved
which is made in our hand looms as a price of art. We employ the best experts in
the field for clipping and finishing the carpet. Edges are also stitched with special
trends to ensure resistance to rough handling and heavy traffic.

PRODUCTS

DESIGNS

1. Single knot 9/16 quality woolen Caucasian design.

2. Single knot 9/14 silk ground 30%wool 70%silk Persian designs.
3. Double knot chobi/ziggler designs in handspun ghazni wool.
4. Single knot 9*14 quality silk touch medallian designs.
5. Single knot 9*14 quality movri bokhara woolen designs.

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SHOW ROOM

ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD

TELEPHONE NOS: 0092-42-4727578---4101323
FAX NO: 0092-42-6611761
MOBILE NO: 0092-300-4541513

WEBSITE: WWW.LAHOREORIENTALRUGS.COM
EMAIL: OGODIL@LOR.COM

DEPARTMENTS
FINANCE DEPARTMENT:
IMTIAZ.KARIM@LOR.COM

MARKETING DEPARTMENT:
RANA.HASSAN@LOR.COM

SHOWROOM:
OGODIL@LOR.COM

CONTACT US

ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD

TELEPHONE NOS: 0092-42-4727578---4101323
FAX NO: 0092-42-6611761

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MOBILE NO: 0092-300-4541513

B2B AND B2C

On our site organizations and individuals both can order any time. We deal with
organizations and with individuals both. That’s why our site is supporting
business to business and business to consumer dealing.

PURE AND PARTIAL

Our business is basically not a pure one. We are delivering carpets through
“FedEx”. Our product is physical but we are delivering through “FedEx” and
giving services at door step. That’s why our business is not a pure one.

DIRECT MARKETING

Customer can contact our showroom and can get information. Same as customer
can visit our site and can order for free broachers of our products which will be
mailed with in 3 days. These broachers have no cost and it will be delivered free at
customer’s door step.

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Enquiry Form

Name: Name
Company
Telephone
Fax
Address
Email
Enquiry

Submit Reset

Business Model

Direct Marketing:

We believe in direct marketing because we think that no one can better advertise
your product as you can do. The reason is that you know better your product and
better you know that how to present your product. That’s why we concentrate only
on direct marketing.

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Full cyber and partial cyber marketing:

We are depending on full cyber and partial cyber marketing. In full cyber
marketing we are using Google channel for advertisement and using some
banners on other famous websites.
In partial cyber marketing we are using some local and international mags for
advertisement our product.

Global Marketing:

We are establishing our business globally so we are marketing our products

globally. Customer can order online from any country and order will be delivered
in 4 working days at customer’s door step.

Special Electronic Distributors:

Order will be delivered through electronic distributors and those distributors will
make sure the payments of products.

Advertisement Strategy

Page Loading Speed:

We keep care about the size of the website. As we show the front page of our
website which size in only 889bytes.

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Passive Pull Strategy:

We make an attractive website and provide full information about the product,
ordering and payment. Customer can get any type of information from our site
and can query from given emails addresses.
The style of the given information is.
1- There will be product image.
2- The size of the product.
3- Material of the product.
4- Price of the product.
5- Order button

Ad Display Strategy:

We are using ad display strategy. For this purpose we designed some colorful add
for different websites.

Payment Methods

Cash On Delivery ( Lahore Only )

Now you can order your products online and we will charge you
the amount on delivery

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________________________________________________________
________________________________________

Cheque On Delivery ( Lahore Only )

Please make your Check payable to:

"Lahore Oriental Rugs"

________________________________________________________
________________________________________

Credit Card

All Visa and Master card are accepted at our office premises (Lahore Only)
2.0% surcharge will be added

________________________________________________________
________________________________________

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Online Credit Cards Accepted

Citibank and cybernet are the payment processors.

________________________________________________________
________________________________________

Online Bank Transfer:

All it takes to enjoy hassle-free payments is to follow 4 simple steps:

1. Logon to UBL netbanking
2. Click on Pay Bills & Prepaid from menu bar
3. Scroll down to Online Shopping, and you can view Shophive.com.
4. Click on Pay and enter your Order Id (given to you by Lahore Oriental
Rugs.com) Enter your PIN on the confirmation page to execute the transaction.

Bank Transfer From anywhere in Pakistan

Branch Locator:

________________________________________________________

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________________________________________

Online Bank Transfer:

Bank Transfer From anywhere in Pakistan

Branch Locator:

________________________________________________________
________________________________________

Bank Transfer From anywhere in Pakistan

Branch Locator :

________________________________________________________

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________________________________________

Money Transfer From anywhere in the World

Send money transfer online via Credit Card from

Australia
Austria
Canada
France
Germany
Ireland
Italy
Netherlands
New Zealand
Norway
Sweden
United Kingdom
United States

________________________________________________________
________________________________________

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Check / Money Order / Demand Draft

Please make your Check / Money Order / Demand Draft payable to:
"Lahore Oriental Rugs"
And should be sent to the following address
Lahore Oriental Rugs . c o m

How Secure Lahore Oriental Rugs is?

Security is probably one of the most significant concerns for both the shopper and
the retailer during an online transaction. In reality an online transaction is
probably more secure than a card transaction in a shop or conducted over the
telephone or by fax, as the information transmitted online is highly encrypted
using complicated logarithm combinations. To ensure the security we at Lahore
Oriental Rugs do not save the credit card numbers in our database, and
we use the third party payment processing system of WorldPay.com and
PayPal.com

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At Lahore Oriental Rugs, we process your order request (before the payment
page) on SSL Secure server. The privacy of communications between you (your
browser) and our servers is ensured via encryption. Encryption scrambles
messages exchanged between your browser and our online secure server.
Encryption makes it impossible for unauthorized people to view information
traveling between computers, it is therefore very unlikely that anyone read this
page as it traveled across the network.

There are two general indications of a secured web page

1) Check the web page URL

Normally, when browsing the web, the URLs (web page addresses) begin with the
letters ''http''. However, over a secure connection the address displayed should
begin with ''https'' - note the ''s'' at the end

2) Check for the ''Lock'' icon

In order to ensure a connection is secure, your browser will inform you visually by
displaying a lock in the status bar of your browser.
Location of the image
i-Internet Explorer (bottom right corner)
ii-Netscape Navigator (bottom left corner).

The Lahore Oriental Rugs payment system in association with WorldPay.com

uses a combination of both established and innovative techniques to ensure the
security and integrity of all sensitive data. Furthermore, our public web servers
are certified by Thawte, a public Certificate Authority, ensuring that both the
shopper and retailer can have confidence that nobody can impersonate WorldPay
to obtain confidential information.

Transaction Encryption

The transfer of the purchase details from the Lahore Oriental Rugs site to
Worldpay are encapsulated using our own encrypted and digitally-signed
protocol. This uses a combination of standard methods such as PGP, RSA and
MD5 to ensure that the information passed is secure and tamper-proof.

Security for the Shopper

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Any communication between the shopper and WorldPay is also encrypted to the
maximum strength supported by the shopper's browser using TLS or 128 Bit SSL.
Shopper are also protected from fraudulent use of their card in a "card not
present" environment, by their card issuers. The card issuers provides the right
for shopper to dispute a transaction if the goods/services did not arrive or if the
card was used fraudulently.

Data Storage

Data storage on WorldPay systems, and the communication between WorldPay

and the worldwide banking networks, is regularly audited by the banking
authorities to ensure a secure transaction environment. We also ensure that we
stay up-to-date with the latest versions of any third-party code we use, and
continually review our own proprietary code.

Privacy

You should be assured that the information you provide during an online
transaction is treated confidentially, and not disclosed to a third party. Lahore
Oriental Rugs's payment processor WorldPay has adopted a set of guidelines to
protect our users' privacy, which comply with the Data Protection Act 1998. We
do not provide or sell your details to third parties unless you have specifically
requested that we do so, in order that these advertisers and/or third parties can
offer you information, goods and services that may be of interest to you.

Returns and Exchanges:

If you are not completely satisfied with your purchase our standard policy for
merchandise returns is 14 days from date of receipt. Returned items must be not
used, original tags must be attached, the item must be returned in the product box
if delivered in one, and with no visible usage or damage. You must have a valid
reason to return an item. We'll be happy to exchange or issue web site credit
within this period. Customized items and special orders are not returnable or
exchangeable. Shipping and handling are not refundable. Please send back the
package securely wrapped, via prepaid and insured mail. Lahore Oriental
Rugs.com will not be held responsible for items lost or damaged during return
shipment (from customer to Lahore Oriental Rugs). Return shipment is the
responsibility of the customer and should be insured properly based on the value
of the contents. Therefore, customers who wish to return a product should be

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conscious about which shipping company and method of shipment they choose,
please remember that the returning shipping charges are paid by the customer,
not by Lahore Oriental Rugs.

It is highly unlikely that a customer would receive damaged goods. All items are
inspected prior to shipping. However, in the unlikely event you do receive a
damaged item, it must be returned within 14 days of receiving that item. This is
necessary in order to control our inventory. Shipped items to you may be different
in color, flavor or design from the presented on web, only in case if exact match is
not available at that time, but the quality/price would be same.

All items are shipped from Pakistan, therefore they must be returned to our office
in Pakistan.
Please send the merchandise to:
Lahore Oriental Rugs
ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD
TELEPHONE NOS: 0092-42-4727578---4101323
FAX NO: 0092-42-6611761
MOBILE NO: 0092-300-4541513

Contact our customer service department for return or exchange. Our staff is
available during normal business hours, Monday to Saturday.

Revenue (Source of Income)

As there every business have a source of income. Same here in e-commerce there
is two types of source of income 1-by the sale of our original items or goods 2-
advertising on the web site etc.
• Sale of goods
• Advertising on the page
• Subscription charges
• Transaction fee
• Affiliation fee

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