Professional Documents
Culture Documents
SAP Contact Center links communications with the appropriate business context by networking with
other SAP and non-SAP business solutions and collaboration tools. This helps organizations improve
customer service, streamline business processes, decrease human latency and increase agility.
Customer
Corporate communication Service Operations
services
Inbound Outbound Expert and Mobile Automated Voice
Contact Center Contact Center Users Self-Services (IVR)
“ Human latency in
communications between
colleagues, partners and
customers on process
related actions can cause
significant delays and
decreased quality in
business processes.
“
Linking communication
tools and events with
The result once communication is linked with processes
business processes
increases performance
and quality.
“ What if….
… it only took a mouse click to communicate with your customers
and colleagues?
… while reviewing a lead, your account managers could see whether the
colleague who qualified the lead is currently available for a phone call?
... you could see in real-time how your process execution maps with your
communication events.
Directory and
presence
Queues
Skills
Presence
Real-time routing
engine
Customer
- CONNECTED -
... and often
... I can’t get
If I don’t know the customers
Front-Office anyone to help
the answers... are completely
me ...
Contact Center mad.
- DISCONNECTED -
- DISCONNECTED -
Customer
- CONNECTED - SLAs
Front-Office
Contact Center
Motivation
- DISCONNECTED -
Back-Office
Experts
Customer
satisfaction
- DISCONNECTED -
Contact Center
Management
CIO’s
Office Lower Your System TCO
Contact ■ Lower system installation, integration,
Center maintenance and scalability costs
Site 1 ■ Bundled solution with native SAP
integrations (vs. separate components)
Back-office
■ Monetize Your existing investments
and Field
Contact
Center
Site n
Customer
- CONNECTED -
I get instant Customers
... and they are
Front-Office support from can truly see
happy to help.
experts the difference.
Contact Center
- CONNECTED -
- CONNECTED -
while I’m in
I can help my and
control of my
Mobile Workers peers customers
availability.
Customer
- CONNECTED -
Business impact positive
Front-Office
Contact Center
Customer
satisfaction
- CONNECTED -
Back-Office
Experts Motivation
- CONNECTED -
EMEA
North America Deutsche Annington; EKZ; Mascot
Barnes & Noble, Agilent, Air Products; International; Royal Unibrew;
Sysco Food; Pepsi Bottling Venture; Newcastle University; Lattice Group
SourceGas; Yaskawa Electric (National Grid); Exxaro Resources
Asia-Pacific-Japan
Times of India; China Trust Bank; Neptune
Latin America
Orient Lines; Kansai Nerolac Paints
Cerveceria Polar; Fast Shop Comercial;
Fundação dos Economiários Federais
Improved customer service with Reduce average handle time Operational costs down 50%
IVR Self-Service, including Biller
Centralized call center agents Reduce wait time by 30 seconds
direct functionality, which allows
online payments, online Flexible and scalable contact Improved grade of service
customer account management center platform to enable future 94.3% (Calls answered in 30
etc. growth seconds)
Reduces Average Handling Time ■ 1-hour end-user training for SAP High availability and reduced
(AHT) by 30 seconds Contact Center redundancy
Reduced resources required to ■ Integrated with Voxeo/Chrysalis Reduced installation,
meet service level by 5% Outbound IVR application integration, and maintenance
costs as a result of native
integration with SAP CRM
“
“….. the fact that I can now sleep better at night. The fact that SAP Contact Center does not require any
expensive hardware enabled us to invest in a proper development system, a test landscape. With SAP
Contact Center’s High Availability Controller, we were able to achieve a highly available, redundant call center
system with automatic failover of critical services.”
Yaskawa America
Service-to-Profit Chain
1 Business flexibility
Customer Profit
SLAs
Satisfaction +/-
Improve customer
satisfaction
Ability to make real-time
Motivation 2
adjustments
1
SAP Contact Center scope Solution Priorities
Bundled Contact
1
3 2 Center Infrastructure
Contact Center
Agents, Supervisors & Mgrs
Best practice
2 SAP integration
Contact Center
Billing HelpDesk Sales
Impacts:
Low first contact resolution rates Contact Center
Low service levels and Management
CIO’s
Office
customer satisfaction Contact
High customer churn Center
Site HQ
Contact
■ Leverage expertise in the back-office and in the field Center
to route customer contacts immediately to the best Site
available people
Back-office
strategic asset
Center
Site
■ Contact Center is the eyes and ears of Your organization
towards Your customers
■ Best Run Contact Center helps You to
■ understand what Your customers ask from You and
■ realize what kind of products /services and skills You
need to respond customer demand at any given time
Understand Your Customer Interface Take Decisions to Action Achieve Remarkable Results
Understand Your customers’ Deploy contact center services across Use contact center as a strategic asset
requirements and behaviors Your organization for creating customer value
Get real-time feedback on Your Adapt Your customer experience in Maximize contact center performance
strengths and weaknesses real-time
Avoid unnecessary investments
Plan long-term goals based on facts Stay ahead of Your competitors
Monitor
Native
Systematically monitor the quantity and Complete
integration
quality of customer interactions Contact
to SAP
Center
business
Analyze
Suite
Inbound applications
Outbound
Analyze Your Contact Center strengths and Extended CC
weaknesses Monitor and IVR
Empower
analyze Your
Your agents
Identify contact
center
with real-
time data
Identify the key areas which impact Your performance Define
customer service performance and quality targets for
Your service
level
Plan Engaging
Cloud and
On-premise
user
Plan how You want Your customer service to experience
deployment
perform models
Easy-to-use
customer
Strategize interface
management
Make Your customer service as strategic
asset in Your organization
Monitor Your service performance Online Monitoring tools enable You Use the real-time data across Your
in real-time to be in control organization
Monitor Your service levels, contact Configure the dashboard content to Engage agents with real-time queue
volumes and agents in real-time match Your monitoring needs view on softphone
Online Monitoring covers all inbound Save the frequently used views as Use in-built access control to provide
channels and outbound campaigns templates role and group specific monitoring
viewing rights
Accurate monitoring data is granular to Alarm function provide information if
individual contact level e.g. waiting times are getting too high
Understand Your customer behavior Analyze Your productivity Reporting data conveniently
available in tools You like:
Know how, when and why Your Agent reports enables You to analyze On Your workstation thru Your browser
customers are contacting You Your contact handling performance
On Your iPad using SAP Business
Use contact volume reports to analyze See how You are meeting Your service Objects Explorer
seasonal patterns in customer contacts level targets
Combined with Your other business
and channels
Know who are Your top performers data e.g. SAP BI
Understand why Your customers Ask the right questions and provide Create and manage scripts
are contacting You the right answers on-the-fly
Systematically collect information what Inbound and outbound questionnaires Easy-to-use tools to manage scripts
are the most frequent questions
Enrich agent productivity by providing Link scripts to any inbound and
Conduct transactional customer service specific information and outbound services
satisfaction surveys hyperlinks
Script changes takes effect tin real-time
Access script results thru SAP Contact
Center Monitoring and Reporting
Lack of multi-skilled Scripting tools guide agents during customer interactions Increased agent
agents Supervisor tool allows managers to support and coach agents in productivity
real time Increased customer
Call recording helps in agent training by demonstrating best interaction quality
practices Skilled and motivated
personnel
Difficult to react on Use temporary resources, e.g. office and mobile experts, Ability to upscale and
fluctuating contact to help with customer interactions during peak times downscale resources
volumes Identify trends /seasonal patterns via Reporting to plan staffing according to need
proactively and minimize unnecessary surprises Monitor and adapt
Monitor Contact Center operations in real time and re-assign Contact Center
resources according to situation at any given time operations in real time
Use automated services, e.g. call-back and IVR during peak Balance /share load
times to balance load across the business day across the business day
increase productivity
Learn &
Tailor to
Develop
Your needs
Adapt functional configuration – queues, users continously
Adapt
and routing rules – in real time according to
in real time
business need without IT’s involvement or service and increase
interruptions productivity
Cloud and
Increase Contact Center productivity Engaging
On-premise
user
deployment
Learn & Develop
experience
models
Easy-to-use
continuously customer
interface
Monitor, report and analyze contact center management
operations to continuously learn more about
Your Customer Interface
Plan improvements, take them into action
and measure results
All SAP Contact Center Efficient Role based Administration Highly granular Access Control
functionality configuration in a model
single user interface
System Services Create User Roles and Groups Every object (user, queue, campaign,
including appropriate access rights etc) access control rights can be
Users, Roles and Groups
controlled by appropriate access control
Assign and manage user authorizations
Templates and Update Wizards type (read, modify, create, delete, etc)
via appropriate User Roles and Groups
Functionality: inbound and outbound
contact centers, IVRs
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 39
Increase first contact resolution rates via
Unified Multi-Channel Contact Routing
All channels and queues …Selection of routing mechanisms = Best possible service to the
combined with… customer with current resources
Voice calls Skill based routing (SBR) Automatically routes customer contact
Call-backs Automatic Call Distribution (ACD) to best available agent
Emails Preferred agent routing Optimizes resource utilization at any
given time
Web forms and Web chat Hunt groups /call pick-up groups
Fax and SMS messages Email keyword recognition
Action Items from external systems …
Voice Self Service as part of Your End-to-end Voice Self Services 3rd party integrated Voice Self
customer service scenario Services
Voice menus; e.g. language and/or Fully automated services such as order Also 3rd party Voice Portal /IVR
service selections intake or order cancellation services platforms can be used in addition or
replace SAP Contact Center inbuilt IVR
Customer recognition services Off-hour automated services
Integration via standard SIP interface
Ad-hoc notification services (e.g.
(call data transfer via SIP X-Headers)
abnormal service announcements)
Identify customer service situation Support, control and manage Support, control and manage
and bottlenecks in real time departments and teams individual agents
Contact volumes in different services Adjust department and teams level CDT Supervisor tool allows to support,
operations via Monitoring and/or control and manage individual agents
Staffing and agent activities /statuses
System Configurator tools
For example manage queue login
Service Alarms based on monitoring
For example queue assignments, skill statuses, listen /coach with customer
user defined configuration
requirements, service announcements, calls, record calls and re-distribute
open /closed schedules, etc. agents pending customer emails
In-built call recording and contact history Support for 3rd party Quality Monitoring tools
help You to learn from Your interactions
Analyze recorded calls and email and chat interactions to Quality monitoring interface provides active call capture
learn how to handle customer interactions in efficient manner capabilities for 3rd party quality monitoring vendors
and with consistent quality
Dedicated quality monitoring system provide additional
Use as proof of Your customer transactions capabilities for call content analysis, e.g. automatic voice
analysis to detect customer emotions
Use recorded calls as examples in Your agent training
Contact Center
Management
CIO’s
Office Lower Your System TCO
Contact ■ Lower system installation, integration,
Center maintenance and scalability costs
Site 1 ■ Bundled solution with native SAP
integrations (vs. separate components)
Back-office
■ Monetize Your existing investments
and Field
Contact
Center
Site n
Saved ~10% of costs due to shorter talk times, more effective processes
enabled by the virtualization, and the use of data connections rather than
separate telephone networks.
Saved over 60% on labor costs by increasing the number of handled calls
by each agent and taking advantage of Finnish Railways personnel
located at remote train stations
Powerful
Agent UI enables consistent handling of all contact channels, Complete
Native
resulting higher agent productivity and quality integration
Contact
to SAP
Powerful operations management tools for team leaders and Center
business
supervisors with state-of-the-art reporting Suite Inbound
applications
New administration tools to adjust customer experience and Outbound
contact center operations in real time Backoffice
Experts
Understand IVR
Reliable Your
Customer
Achieve
Remarkable
Improved high availability for continuous 24/7 operations Results
Interface
Take
Increased load capacity and scalability
Decisions
Highly granular access control and security model supporting to Action
demanding data privacy policies Cloud and
Engaging
On-premise
Versatile
user
deployment
experience
models
Easy-to-use
Bundled suite for Inbound and Outbound contact centers customer
interface
On-premise and Cloud deployments for single and management
multi-site customers
Stand-alone and integrated with SAP and non-SAP business
applications
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