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Dear Sir,
This proposal outlines the details of an exciting opportunity that is being given by 123FM
Limited (99.7MHz) and ABC Radio (100.9MHz). The partnership will give GHANA OIL
COMPANY LIMITED an unrivalled profile in our catchment area. This proposal also outlines
Abc/123 FM’s request to do business with GHANA OIL COMPANY LIMITED purely on batter
basis. As such, Abc/123FM request for the batter of Six(6) Liters of fuel on a weekly basis from
Ghana Oil Company Limited with the offer of radio advertisement in return to Ghana Oil
company Limited.
123 FM PROFILE
123fm is a private radio which operates on the frequency of 99.7 MHz and is located in the
Tamale Municipality in Northern Region. The listenership base of 123fm 99.7 is extraordinary.
We operate for twenty four (24) hours each day; we play popular up market music and give our
captive listeners / audience the best programmes. We syndicate our Morning show, News,
Current Affairs and Sports programs from Joy 99.7fm and intersperse it with important
and pressing local issues in and around the Northern Region.
Because the station operates within the Northern Region, the language used on 123fm is 100%
English.
123fm provides an established platform from which retailers and service companies can, at
minimal cost, bring products and services to the attention of the region’s urban, pre-urban and
rural communities.
VISSION STATEMENT: To be the most credible and reliable brand in Northern Region and
beyond.
Over 70% of the entire 123fm audience listens exclusively to 123fm from Monday through to
Sunday. To ensure balanced content over its 7-day;24-hour broadcast schedule,123fm engages
in participative dialogue with community leaders and residents alike; provides a wide range of
musical entertainment; a popular daily magazine programme focusing on the family, health and
women’s issues; youth-participation forums; educational, community health, and cultural
programmes; sports coverage, and the opportunity for all to interact on air with current issues
affecting themselves, their families and communities towards development and growth.
SUPER BUYERS
Over 65% of 123 FM listeners are aged 25 – 55, the Super buyers in their peak years of
acquisition, with discretional incomes to ring your cash register.
LOYALTY
123 FM listeners stay tuned longer almost eight (8) hours each day, with fewer turnovers in
audience than virtually any other station in the Region. 123fm enjoys higher listener loyalty
because 123 FM gives the audience what they want.
LISTENER LOCATION
People listen to 123 FM everywhere, Men and Women listen equally at home, at work, and in
their cars. 123 (99.7fm) listeners respond with their hearts, their hands, their loyalty and their
money.
LOYALTY
Abc radio listeners stay tuned longer almost eight (8) hours each day, with less turnover in
audience than virtually any other station in the Region. Abc radio enjoys higher listener loyalty
because Abc radio gives the audience what they want.
LISTENER LOCATION
People listen to Abc radio everywhere, Men and Women listen equally at home, at work, and
in their cars. Abc radio 100.9 listeners respond with their hearts, their hands, their loyalty
and their money.
Thank you.
Yours faithfully
…………………………………………..
ALEXANDER JIMPETEY
MARKETING MANAGER
ADVERTISEMENT PACKAGES
PACKAGE 1 PACKAGE 2
4 Slots jingles daily 3 Slots of jingles daily
4 Slots of LPM daily 3 Slots of LPM daily
1 Slot of Announcement daily 1 Slot of Announcement daily
15 Minutes of airtime once monthly 10 Minutes of airtime twice monthly
GH¢1,800.00 GH¢980.00
PACKAGE 3 PACKAGES 4
3 Slots of jingles daily 3 Slots of jingles daily
3 Slots of LPM daily 2 Slots of LPM daily
1 Slot of Announcement daily 1 Slot of Announcement daily
GH¢600.00 GH¢500.00
…………………………………………..
ALEXANDER JIMPETEY
MARKETING MANAGER