Predicates

Visual Words

Auditory Words
Part One
Kinaesthetic Words
By John Vincent
Sensory based words that give us a
deeper understanding of how someone is
thinking

Predicates Predicates

Visual Words
Auditory Words

Look, see, vision, watch, dim, appear, Hear, listen, sound, say, announce, silent,
eyeful, glance, clear, focus… loud, talk, audio, tone, noise

“Look at this… did you see that? Let me “I hear that… Let me know if it sounds like
Show you… see it from this point of a good idea… Take my word for it”
view…”

Predicates

Kinaesthetic Words
Feel, touch, hold, solid, relax, soft, sharp,
grip, heavy, hit, grab, move
“It feels right to me… Stay in touch... He just
poked holes in it… solid proposal… touch
and go… move over…”
Predicates
Emailing People for the first time

Avoid sensory based words

Or use a selection of all three
Replying to Peoples Emails

Match their predicates
Check through your Emails

What predicates have people used?

Did you match them when replying

Email Rapport 1
 Layout Language
Match
Look for Slang
 Font Size Miss-use of Capitals, lowercase letters
and punctuation;
 Text Font
 Font Colour thanks i will email (e-mail, Email, E-mail)
 Length of Sentence you.
 Paragraph Spacing
Match accepted differences e.g. email
 Use of: ! !!! @ ☺ etc
Match less than 50% mistakes

Direct Second Email

How direct is the request?
Never answer their question in your

first email.

How much extra information?

Have them invest some time into

Match how direct they are the communication.

Social Niceties Embedded Commands

Asking about the person and how they
are.
Revelling information about yourself and
aiming to talk about the similarities.
Home, family, friends, work, future.
The way you use embedded commands
in the written word is subtle, like small
differences between me and me.
“I hope you will enjoy it and I look forward
to hearing from you.”

Email Rapport 2
 Analogue Marking Reciprocity
The use of: The number one rule of persuasion
and influence is Reciprocity.
 CAPITALS
 Bold
It’s accepted by sociologists and
Larger text font anthropologists the world over that:
 different text font
 different coloured font
A person or group of people will normally
repay to a larger extent than that which was
 Highlighted given or indeed offered to them.
 etc

Email Rapport 3