Professional Documents
Culture Documents
1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. THE ORGANIZATION/COMPANY
ABOUT THE ORGANIZATION
UNIQUE SELLING PROPOSITION
OBJECTIVES
MISSION
VISION
TIMELINE
ORGANIZATION STRUCTURE
4. THE MARKET
TARGET AUDIENCE
MARKET TREND
COMPETITORS
MARKETING STRATEGIES
5. 4P’S
PRODUCT
PROMOTION
PLACE
PRICE
6. BUSINESS RISKS
7. FINANCIAL ASSESSMENT
EXECUTIVE SUMMARY:
The Royal fitness Club is a specialized gym for all the age
age people and adults that will continue to exist into the
future.
at reasonable price.
INTRODUCTION:
classes and crossfit with a pantry for specific age group like
the kids and old age people and sauna bath and steam room
THE ORGANIZATION/COMPANY:
nutrients and less in sodium, sugar and fat. We will only use
evening .
Kids will have an open park to enjoy and senior citizen can
interact with the kids and kids can play with the balls in the
park.
Sauna bath and steam room is also provided so that
people need special care and needs to stay fit and healthy,
OBJECTIVES:
exercising.
workouts.
MISSION:
Our primary objective is to create a new and revolutionary
VISION:
Our vision will be remarkable and people will be
TIMELINE:
and one big hall where we will be starting yoga and zumba
ASSISTANT MANAGER
MANAGER
TRAINERS
CUSTOMERS
THE MARKET:
TARGET AUDIENCE:
Our target audience will be pregnant women, old age people
of age.
MARKET TREND:
fitness wearables.
COMPETITORS:
MARKETING STRATEGIES:
individuals.
4P'S:
- Tai-chi spinner
- Leg peddling
- Knee peddling
- Multi gym 4 in 1
- FOR CHILDREN:
- Swing chair
- Air walker
- Air swing
- Balls cross walker
- Air rider
- Yoga mat*10
- Stepper *10
- Trademill
- Yoga ball*2
- Trademilll
- Chess press
- Seated row
- Assist dipchin
- Leg extension
- Leg curl
- Cross trainer
- Cable cross
- Adjustable bench
- Abdominal bench
- Preacher bench
- Dumbbell rack
- Hyper extension
- OTHER PRODUCTS:
- Crossfit
- Pantry
PROMOTION:
PLACE:
PRICE:
walker
Stepper 10 40,000
Trademill 3 2,10,000
raise
Adjustable 1 20,000
bench
Abdominal 1 20,000
bench
Crossfit 1 2,00,000
Steam
Pantry 1 3,00,000
COSTING:
BUSINESS RISKS(Challenges):
Customer demand
ncreasing competition
FIXED CAPITAL:
MACHINERY:
1 computer = RS 30,000
2 Inverter = RS 20,000
2CCTVs = RS 20,000
2.EQUIPMENT:
1 microwaves = RS 18,000
1 refrigerators = RS 25,000
1 toaster=RS 1000
3.FURNITURE:
5 chairs: RS 25,000
3 tables: RS 45,000
lockers= 50,000
mirrors= 100,000
4.ELECTRICAL FITTINGS:
5 fans = RS 5,000
5.PLUMBING:
3 taps= 2000
WORKING CAPITAL:
MAINTAINANCE:
2.STAFF:
Accountant = RS 2,40,000 per annum
4.ELECTRICITY/WATER BILLS:
Electricity bill per annum = RS 1,20,000 per annum
Water bill per annum = RS 12,000 per annum
TOTAL INVESTMENT:
TOTAL = RS 28,49,900
COST OF PRODUCTION:
53,56,000
OF PRODUCTION
= 1,32,00,000- 60,43,340
=RS 71,56,660
NET PROFIT RATIO = Net profit/Sales turnover X 100
= 71,56,660/1,32,00,000X 100
= 54.2%
= 71,56,660/1,18,79,000X X 100
=60.2%
=11880,000/1,18,79,000 X 100
= 70.1%