Professional Documents
Culture Documents
I Ingame statistic
1.1 NRU (daily) 7,500 2,500 1,200
1.2 NRU (monthly) 225,000 75,000 36,000
1.3 Total Registered Users 225,000 300,000 336,000
1.4 A30 225,000 142,500 93,000
1.5 Pay rate 7% 7% 7%
1.6 Paying Users 15,750 9,975 6,510
II Growth rate and revenue
2.1 ARPPU (VND) 350,000 350,000 350,000
2.2 User Loss Rate 0% 70% 60%
2.3 NRU 0% -67% -52%
2.4 A30 0% -37% -35%
2.5 Gross revenue publishing 5,512,500,000 3,491,250,000 2,278,500,000
2.6 Payment fee 15% 826,875,000 523,687,500 341,775,000
2.7 Margin Publishing 4,685,625,000 2,967,562,500 1,936,725,000
VI Total Cost
6.1 Management Fee 3% 165,375,000 104,737,500 68,355,000
6.2 Marketing fee 4,464,544,834 1,488,181,611 744,090,806
6.3 Developer Publishing 23% 1,141,087,500 722,688,750 471,649,500
6.5 Other fees 2% 110,250,000 69,825,000 45,570,000
6.6 Connection, network fee 2% 110,250,000 69,825,000 45,570,000
6.7 License game 4,011,300,000 0 0
6.8 Total cost 10,002,807,334 2,455,257,861 1,375,235,306
VII Profit
7.1 Profit -5,317,182,334 512,304,639 561,489,694
450,000 450,000
50% 50%
0% 0%
-14% -8%
576,650,391 531,325,195 21,259,737,305
86,497,559 79,698,779 3,188,960,596
490,152,832 451,626,416 18,070,776,709
Net Revenue
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