Professional Documents
Culture Documents
Reviewing Materials
Post Production
Budget
£20.00
Launch Date: Make sure it matches the one on your proposal
Intellectual property
What intellectual property is
Having the right type of intellectual property protection helps you to stop people stealing or
copying:
Ø the names of your products or brands
Ø your inventions
Ø the design or look of your products
Ø things you write, make or produce
Copyright, patents, designs and trademarks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.
You own intellectual property if you:
Ø created it (and it meets the requirements for copyright, a patent or a design
Ø bought intellectual property rights from the creator or a previous owner
Ø have a brand that could be a trade mark e.g. a well known product name
If you believe anyone has stolen or copied your property you would sue them in civil court.
Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.
Automatic protection
Protection you have to apply for
Type of Example of intellectual property Time to allow for
protection application
Patents Inventions & products e.g. machine parts, tools, Around 4 years
medicines
Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.
If something is seen as ethically wrong than it is first investigated to see if it is breaking any
laws. However, if it is not in violation of any of these laws then it comes under ethical issues.
This means that no law has been broken, however the public may see it as offensive or
controversial. Many ethical concerns are raised by groups of specific people. These groups
may find the publication offensive, due to how the minority are represented.
Ethical concerns which come into media production are things such as:
Ø Protecting under 18s
Ø Representation of age, gender, race, disability, sexuality and religion
Ø Using off the record information
Ø The power to influence public opinion
Ø Interviewing vulnerable people or children
Ø Anything that could cause offence or harm
Ø Presenting an individual or their views as being representative of an entire group or
people
Ø Running premium rate phone lines
Ø Using hidden microphones
Ø Making a product which offends or insults a viewer/listener/user
Relevant regulatory bodies
Each media industry has its own regulatory body which has a code of conduct and rules
which all media practitioners follow:
BBFC
ASA
OfCom
IPSO