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In the above formula, "Gain from Investment” refers to the proceeds obtained from the
sale of the investment of interest. Because ROI is measured as a percentage, it can be
easily compared with returns from other investments, allowing one to measure a variety
of types of investments against one another.
For example, suppose Joe invested $1,000 in Slice Pizza Corp. in 2010 and sold
his shares for a total of $1,200 a year later. To calculate the return on his investment, he
would divide his profits ($1,200 - $1,000 = $200) by the investment cost ($1,000), for a
ROI of $200/$1,000, or 20%.
With this information, he could compare the profitability of his investment in Slice Pizza
with that of other investments. Suppose Joe also invested $2,000 in Big-Sale Stores
Inc. in 2011 and sold his shares for a total of $2,800 in 2014. The ROI on Joe’s holdings
in Big-Sale would be $800/$2,000, or 40%. Using ROI, Joe can easily compare the
profitability of these two investments. Joe’s 40% ROI from his Big-Sale holdings is twice
as large as his 20% ROI from his Slice holdings, so it would appear that his investment
in Big-Sale was the wiser move.
LIMITATIONS OF ROI
Yet, examples like Joe's reveal one of several limitations of using ROI, particularly when
comparing investments. While the ROI of Joe’s second investment was twice that of his
first investment, the time between Joe’s purchase and sale was one year for his first
investment and three years for his second. Joe’s ROI for his first investment was 20% in
one year and his ROI for his second investment was 40% over three. If one considers
that the duration of Joe’s second investment was three times as long as that of his first,
it becomes apparent that Joe should have questioned his conclusion that his second
investment was the more profitable one. When comparing these two investments on
an annual basis, Joe needed to adjust the ROI of his multi-year investment accordingly.
Since his total ROI was 40%, to obtain his average annual ROI he would need to divide
his ROI by the duration of his investment. Since 40% divided by 3 is 13.33%, it appears
that his previous conclusion was incorrect. While Joe’s second investment earned him
more profit than did the first, his first investment was actually the more profitable choice
since its annual ROI was higher.
Examples like Joe’s indicate how a cursory comparison of investments using ROI can
lead one to make incorrect conclusions about their profitability. Given that ROI does not
inherently account for the amount of time during which the investment in question is
taking place, this metric can often be used in conjunction with Rate of Return, which
necessarily pertains to a specified period of time, unlike ROI. One may also
incorporate Net Present Value (NPV), which accounts for differences in the value of
money over time due to inflation, for even more precise ROI calculations. The
application of NPV when calculating rate of return is often called the Real Rate of
Return.
Keep in mind that the means of calculating a return on investment and, therefore, its
definition as well, can be modified to suit the situation. it all depends on what one
includes as returns and costs. The definition of the term in the broadest sense simply
attempts to measure the profitability of an investment and, as such, there is no one
"right" calculation.
For example, a marketer may compare two different products by dividing the gross
profitthat each product has generated by its associated marketing expenses. A financial
analyst, however, may compare the same two products using an entirely different ROI
calculation, perhaps by dividing the net income of an investment by the total value of all
resources that have been employed to make and sell the product. When using ROI to
assess real estateinvestments, one might use the initial purchase price of a property as
the “Cost of Investment” and the ultimate sale price as the “Gain from Investment,”
though this fails to account for all of the intermediary costs, like renovations, property
taxes and real estate agent fees.
This flexibility, then, reveals another limitation of using ROI, as ROI calculations can be
easily manipulated to suit the user's purposes, and the results can be expressed in
many different ways. As such, when using this metric, the savvy investor would do well
to make sure he or she understands which inputs are being used. A return on
investment ratio alone can paint a picture that looks quite different from what one might
call an “accurate” ROI calculation—one incorporating every relevant expense that has
gone into the maintenance and development of an investment over the period of time in
question—and investors should always be sure to consider the bigger picture.
DEVELOPMENTS IN ROI
Recently, certain investors and businesses have taken an interest in the development of
a new form of the ROI metric, called "Social Return on Investment," or SROI. SROI was
initially developed in the early 00's and takes into account social impacts of projects and
strives to include those affected by these decisions in the planning of allocation of
capital and other resources.
If the same portfolio returned only 4%, it would have a negative active (4% - 5% = -1%).
If the benchmark is a specific segment of the market, the same portfolio could
hypothetically underperform the market and still have an active return relative to the
chosen benchmark. This is why it is important for investors to know which benchmarks
are being used and why.
where:
Generally speaking, the higher a project's internal rate of return, the more desirable it is
to undertake the project. IRR is uniform for investments of varying types and, as such,
IRR can be used to rank multiple prospective projects a firm is considering on a
relatively even basis. Assuming the costs of investment are equal among the various
projects, the project with the highest IRR would probably be considered the best and
undertaken first.
In theory, any project with an IRR greater than its cost of capital is a profitable one, and
thus it is in a company’s interest to undertake such projects. In planning investment
projects, firms will often establish a required rate of return (RRR) to determine the
minimum acceptable return percentage that the investment in question must earn in
order to be worthwhile. Any project with an IRR that exceeds the RRR will likely be
deemed a profitable one, although companies will not necessarily pursue a project on
this basis alone. Rather, they will likely pursue projects with the highest difference
between IRR and RRR, as chances are these will be the most profitable.
IRRs can also be compared against prevailing rates of return in the securities market. If
a firm can't find any projects with IRRs greater than the returns that can be generated in
the financial markets, it may simply choose to invest its retained earnings into the
market.
A similar issue arises when using IRR to compare projects of different lengths. For
example, a project of a short duration may have a high IRR, making it appear to be an
excellent investment, but may also have a low NPV. Conversely, a longer project may
have a low IRR, earning returns slowly and steadily, but may add a large amount of
value to the company over time.
Another issue with IRR is not one strictly inherent to the metric itself, but rather to a
common misuse of IRR. People may assume that, when positive cash flows are
generated during the course of a project (not at the end), the money will
be reinvested at the project’s rate of return. This can rarely be the case. Rather, when
positive cash flows are reinvested, it will be at a rate that more resembles the cost of
capital. Miscalculating using IRR in this way may lead to the belief that a project is more
profitable than it actually is in reality. This, along with the fact that long projects with
fluctuating cash flows may have multiple distinct IRR values, has prompted the use of
another metric called modified internal rate of return (MIRR). MIRR adjusts the IRR to
correct these issues, incorporating cost of capital as the rate at which cash flows are
reinvested, and existing as a single value. Because of MIRR’s correction of the former
issue of IRR, a project’s MIRR will often be significantly lower than the same project’s
IRR. (For more, see: Internal Rate Of Return: An Inside Look.)
“Capital Employed” as shown in the denominator is the sum of shareholders' equity and
debt liabilities; it can be simplified as (Total Assets – Current Liabilities). Instead of
using capital employed at an arbitrary point in time, analysts and investors often
calculate ROCE based on “Average Capital Employed,” which takes the average of
opening and closing capital employed for the time period.
A higher ROCE indicates more efficient use of capital. ROCE should be higher than the
company’s capital cost; otherwise it indicates that the company is not employing its
capital effectively and is not generating shareholder value.
For a company, the ROCE trend over the years is also an important indicator of
performance. In general, investors tend to favor companies with stable and rising ROCE
numbers over companies where ROCE is volatile and bounces around from one year to
the next.
Read more on how ROCE can be an effective analysis tool - Spotting profitability with
ROCE.
The current ratio is called “current” because, unlike some other liquidity ratios, it
incorporates all current assets and liabilities.
A ratio under 1 indicates that a company’s liabilities are greater than its assets and
suggests that the company in question would be unable to pay off its obligations if they
came due at that point. While a current ratio below 1 shows that the company is not in
good financial health, it does not necessarily mean that it will go bankrupt. There are
many ways for a company to access financing, and this is particularly so if a company
has realistic expectations of future earnings against which it might borrow. For example,
if a company has a reasonable amount of short-term debt but is expecting
substantial returns from a project or other investment not too long after its debts are
due, it will likely be able to stave off its debt. All the same, a current ratio below 1 is
usually not a good sign.
On the other hand, a high ratio (over 3) does not necessarily indicate that a company is
in a state of financial well-being either. Depending on how the company’s assets are
allocated, a high current ratio may suggest that that company is not using its current
assets efficiently, is not securing financing well or is not managing its working capital
well. To better assess whether or not these issues are present, a liquidity ratio more
specific than the current ratio is needed.
An example: assume that Big-Sale Stores has $2 billion in cash, $1 billion in securities,
$4 billion in inventory, $2 billion in accounts receivable and $6 billion in liabilities. To
calculate Big-Sale’s current ratio, you would take the sum of its various assets and
divide them by its liabilities, for a current ratio of 1.5 (($2B + $1B + $4B + $2B) / $6B =
$9B / $6B = 1.5). Big-Sale Stores, then, appears to have healthy financials.
The current ratio can give a sense of the efficiency of a company's operating cycle or its
ability to turn its product into cash. Companies that have trouble getting paid on
theirreceivables or have long inventory turnover can run into liquidity problems because
they are unable to alleviate their obligations.
One limitation of using the current ratio emerges when using the ratio to compare
different companies with one another. Because business operations can differ
substantially between industries, comparing the current ratios of companies in different
industries with one another will not necessarily lead to any productive insight. For
example, while in one industry it may be common practice to take on a large amount of
debt through leverage, another industry may strive to keep debts to a minimum and pay
them off as soon as possible. Companies within these two industries, then, could
potentially have very different current ratios, though this would not necessarily indicate
that one is healthier than the other because of their differing business practices. As
such, it is always more useful to compare companies within the same industry.
Another drawback of using current ratios, briefly mentioned above, involves its lack of
specificity. Of all of the different liquidity ratios that exist, the current ratio is one of the
least stringent. Unlike many other liquidity ratios, it incorporates all of a company’s
current assets, even those that cannot be easily liquidated. As such, a high current ratio
cannot be used to effectively determine if a company is inefficiently deploying its assets,
whereas certain other liquidity ratios can.
One popular ratio is the working capital ratio, which is the same as the current ratio.
Another class of liquidity ratios works in a similar way to the current ratio, but are more
specific as to the kinds of assets they incorporate. The cash asset ratio (or cash ratio),
for example, compares only a company’s marketable securities and cash to its current
liabilities. The acid-test ratio (or quick ratio) compares a company’s easily liquidated
assets (including cash, accounts receivable and short-term investments, excluding
inventory and prepaid) to its current liabilities. The operating cash flow ratio compares a
companies active cash flow from operations to its current liabilities. These liquidity ratios
have a more specific purpose than the current ratio, that is, to gauge a company’s ability
to pay off short term debts.
Another similar liquidity ratio is the debt ratio, which is the opposite of the current ratio.
Debt ratio calculations take current liabilities as the numerator and current assets as the
denominator in an attempt to measure a company’s leverage.
This is not a bad sign in all cases, however, as some business models are inherently
dependent on inventory. Retail stores, for example, may have very low acid-test ratios
without necessarily being in danger. At the time of writing, Wal-Mart Stores Inc.'s (WMT)
acid-test ratio is 0.20, while Target Corp.'s (TGT) is 0.40. The companies' current ratios
are 0.90 and 1.20, respectively. In such cases other metrics should be considered, such
asinventory turnover. The acceptable range for an acid-test ratio will vary by industry,
and comparisons are most meaningful within a given industry.
For most industries, the acid-test ratio should exceed 1. Then again, a very high ratio is
not always an unalloyed good. It could indicate that cash has accumulated and is idle,
rather than being reinvested, returned to shareholders or otherwise put to productive
use. Some tech companies generate massive cash flows and accordingly have acid-test
ratios as high as 7 or 8. While this is certainly better than the alternative, these
companies have drawn criticism from activist investors who would prefer that
shareholders receive a portion of the profits.
Another way to calculate the numerator is to take all current assets and subtract illiquid
assets. Most importantly, inventory should be subtracted, keeping in mind that this will
negatively skew the picture for retail businesses, as in the cases of Walmart and Target
mentioned above. Other elements that appear as assets on a balance sheet should be
subtracted if they cannot be used to cover liabilities in the short term, such
as advances to suppliers, prepayments and deferred tax assets.
The denominator should include all current liabilities, which are debts and obligations
that are due within one year.
It is important to note that time is not factored into the acid-test ratio. If a company's
accounts payable are nearly due but its receivables won't come in for months, that
company could be on much shakier ground than its ratio would indicate. The opposite
can also be true.
Inventories 2,042
To obtain the company's liquid current assets we add cash and cash equivalents, short-
term marketable securities, accounts receivable and vendor non-trade receivables. We
then divide current liquid current assets by total current liabilities to calculate the acid-
test ratio.
Not everyone calculates this ratio the same. Reuters, for example, reports a quick ratio
of 1.06 for Apple's most recent quarter, implying that they simply subtracted inventories
from total current assets. There is no single, hard-and-fast method for determining a
company's acid-test ratio, but it is important to understand how data providers arrive at
their conclusions.
In the United Kingdom, current assets are also known as current accounts.
Assets that cannot feasibly be turned into cash in the space of a year – or a business'
operating cycle, if it is longer – are not included in this category and are instead
considered "long-term assets." These also depend on the nature of the business, but
generally include land, facilities, equipment, copyrights and other illiquid investments.
Accounts receivable, bills to customers that have yet to be paid, are considered current
assets as long as they can be expected to be paid within a year. If a business has been
making sales by offering loose credit terms, a chunk of its accounts receivables might
not come due for a longer period of time. It is also possible that some accounts will
never be paid in full. This consideration is reflected in an allowance for doubtful
accounts, which is subtracted from accounts receivable. If an account is never
collected, it is written down as a bad debt expense.
Inventory is included as current assets, but this item should be taken with a grain of salt.
Different accounting methods can be used to inflate inventory, and in any case it is not
nearly as liquid as other current assets. It may not even be as liquid as accounts
receivable, which can be sold to third-party collection agencies in a pinch, albeit at a
steep discount. Inventories tie up capital, and if demand shifts unexpectedly—which is
more common in some industries than others—inventory can become backlogged. A
seemingly healthy current assets balance can obscure a weak inventory turnover
ratio and other problems.
Prepaid expenses are considered current assets not because they can be converted
into cash, but because they are already taken care of, which frees up cash for other
uses. As the year progresses, the value of prepaid expenses as assets decreases; they
are amortized to reflect this fact. Prepaid expenses could include payments to insurance
companies or contractors.
The quick ratio or acid-test ratio is slightly less stringent: it adds cash and cash
equivalents, marketable securities and accounts receivable, and divides the sum by
current liabilities. This gives a more realistic picture of a company's ability to meet its
short-term obligations, but can be skewed by a backlog of accounts receivable.
The current ratio is the most accommodating: it divides current assets by current
liabilities. It should be noted that in addition to accounts receivable, this measure
includes inventories, so it probably overstates liquidity in many cases, especially for
retailers and other inventory-intensive businesses.
In personal finance, current assets include cash on hand and in the bank, as well as
marketable securities that are not tied up in long-term investments. In other words,
current assets are anything of value that is highly liquid. Current assets can be used to
pay outstanding debts and cover liabilities without having to sell fixed assets.
Things to Remember
If the ratio is less than one then they have negative working
capital.
A high working capital ratio isn't always a good thing, it could
indicate that they have too much inventory or they are not
investing their excess cash.
Every company has to chart out its game plan for financing the business at an early
stage. The cost of capital thus becomes a critical factor in deciding which financing track
to follow – debt, equity or a combination of the two. Early-stage companies seldom have
sizable assets to pledge as collateral for debt financing, so equity financing becomes
the default mode of funding for most of them.
The cost of debt is merely the interest rate paid by the company on such debt. However,
since interest expense is tax-deductible, the after-tax cost of debt is calculated as: Yield
to maturity of debt x (1 - T) where T is the company’s marginal tax rate.
The cost of equity is more complicated, since the rate of return demanded by equity
investors is not as clearly defined as it is by lenders. Theoretically, the cost of equity is
approximated by the Capital Asset Pricing Model (CAPM) = Risk-free rate +
(Company’s Beta x Risk Premium).
The firm’s overall cost of capital is based on the weighted average of these costs. For
example, consider an enterprise with a capital structure consisting of 70% equity and
30% debt; its cost of equity is 10% and after-tax cost of debt is 7%. Therefore, its
WACC would be (0.7 x 10%) + (0.3 x 7%) = 9.1%. This is the cost of capital that would
be used to discount future cash flows from potential projects and other opportunities to
estimate their Net Present Value (NPV) and ability to generate value.
Companies strive to attain the optimal financing mix, based on the cost of capital for
various funding sources. Debt financing has the advantage of being more tax-efficient
than equity financing, since interest expenses are tax-deductible and dividends on
common shares have to be paid with after-tax dollars. However, too much debt can
result in dangerously high leverage, resulting in higher interest rates sought by lenders
to offset the higher default risk.
All sources of capital, including common stock, preferred stock, bonds and any
other long-term debt, are included in a WACC calculation. A firm’s WACC increases as
the beta andrate of return on equity increase, as an increase in WACC denotes a
decrease in valuationand an increase in risk.
To calculate WACC, multiply the cost of each capital component by its proportional
weight and take the sum of the results. The method for calculating WACC can be
expressed in the following formula:
Where:
Re = cost of equity
Rd = cost of debt
E = market value of the firm's equity
D = market value of the firm's debt
V = E + D = total market value of the firm’s financing (equity and debt)
E/V = percentage of financing that is equity
D/V = percentage of financing that is debt
Tc = corporate tax rate
Calculating cost of debt (Rd), on the other hand, is a relatively straightforward process.
To determine the cost of debt, use the market rate that a company is currently paying
on its debt. If the company is paying a rate other than the market rate, you can estimate
an appropriate market rate and substitute it in your calculations instead.
There are tax deductions available on interest paid, which is often to companies’
benefit. Because of this, the net cost of companies’ debt is the amount of interest they
are paying, minus the amount they have saved in taxes as a result of their tax-
deductible interest payments. This is why the after-tax cost of debt is Rd (1 - corporate
tax rate).
A firm's WACC is the overall required return for a firm. Because of this,
company directorswill often use WACC internally in order to make decisions, like
determining the economic feasibility of mergers and other expansionary opportunities.
WACC is the discount rate that should be used for cash flows with risk that is similar to
that of the overall firm.
To help understand WACC, try to think of a company as a pool of money. Money enters
the pool from two separate sources: debt and equity. Proceeds earned through
business operations are not considered a third source because, after a company pays
off debt, the company retains any leftover money that is not returned to shareholders (in
the form ofdividends) on behalf of those shareholders.
Suppose that lenders requires a 10% return on the money they have lent to a firm, and
suppose that shareholders require a minimum of a 20% return on their investments in
order to retain their holdings in the firm. On average, then, projects funded from the
company’s pool of money will have to return 15% to satisfy debt and equity holders. The
15% is the WACC. If the only money in the pool was $50 in debt holders’ contributions
and $50 in shareholders’ investments, and the company invested $100 in a project, to
meet the lenders’ and shareholders’ return expectations, the project would need to
generate returns of $5 each year for the lenders and $10 a year for the company’s
shareholders. This would require a total return of $15 a year, or a 15% WACC.
Investors may often use WACC as an indicator of whether or not an investment is worth
pursuing. Put simply, WACC is the minimum acceptable rate of return at which a
companyyields returns for its investors. To determine an investor’s personal returns on
an investment in a company, simply subtract the WACC from the company’s returns
percentage. For example, suppose that a company yields returns of 20% and has a
WACC of 11%. This means the company is yielding 9% returns on every dollar the
company invests. In other words, for each dollar spent, the company is creating nine
cents of value. On the other hand, if the company's return is less than WACC, the
company is losing value. If a company has returns of 11% and a WACC of 17%, the
company is losing six cents for every dollar spent, indicating that potential investors
would be best off putting their money elsewhere.
WACC can serve as a useful reality check for investors; however, the average investor
would rarely go to the trouble of calculating WACC because it is a complicated measure
that requires a lot of detailed company information. Nonetheless, being able to calculate
WACC can help investors understand WACC and its significance when they see it in
brokerage analysts' reports.
Popular methods of capital budgeting include net present value (NPV), internal rate of
return (IRR), discounted cash flow (DCF) and payback period.
For example, assume that a company with a weighted average cost of capital (WACC)
of 10% is comparing two projects, A and B. Project A has a NPV of $3 million and an
estimated life of five years, while Project B has a NPV of $2 million and an estimated life
of three years. Using a financial calculator*, Project A has an EAA of $791,392.44, and
Project B has an EAA of $804,229.61. Under the EAA approach, Project B would be
selected since it has the higher equivalent annual annuity value.
The EAA approach is relatively easier to use rather than the other method used to
compare projects with unequal lives, the replacement-chain or common life approach.
A firm's cost of equity represents the compensation that the market demands in
exchange for owning the asset and bearing the risk of ownership.
The capital asset pricing model (CAPM) is another method used to determine cost of
equity.
“Capital Employed” as shown in the denominator is the sum of shareholders' equity and
debt liabilities; it can be simplified as (Total Assets – Current Liabilities). Instead of
using capital employed at an arbitrary point in time, analysts and investors often
calculate ROCE based on “Average Capital Employed,” which takes the average of
opening and closing capital employed for the time period.
A higher ROCE indicates more efficient use of capital. ROCE should be higher than the
company’s capital cost; otherwise it indicates that the company is not employing its
capital effectively and is not generating shareholder value.
For a company, the ROCE trend over the years is also an important indicator of
performance. In general, investors tend to favor companies with stable and rising ROCE
numbers over companies where ROCE is volatile and bounces around from one year to
the next.
Read more on how ROCE can be an effective analysis tool - Spotting profitability with
ROCE.
In the above formula, "Gain from Investment” refers to the proceeds obtained from the
sale of the investment of interest. Because ROI is measured as a percentage, it can be
easily compared with returns from other investments, allowing one to measure a variety
of types of investments against one another.
BREAKING DOWN 'RETURN ON INVESTMENT - ROI'
Return on investment is a very popular metric because of its versatility and simplicity.
Essentially, return on investment can be used as a rudimentary gauge of an
investment’s profitability. ROI can be very easy to calculate and to interpret and can
apply to a wide variety of kinds of investments. That is, if an investment does not have a
positive ROI, or if an investor has other opportunities available with a higher ROI, then
these ROI values can instruct him or her as to which investments are preferable to
others.
For example, suppose Joe invested $1,000 in Slice Pizza Corp. in 2010 and sold
his shares for a total of $1,200 a year later. To calculate the return on his investment, he
would divide his profits ($1,200 - $1,000 = $200) by the investment cost ($1,000), for a
ROI of $200/$1,000, or 20%.
With this information, he could compare the profitability of his investment in Slice Pizza
with that of other investments. Suppose Joe also invested $2,000 in Big-Sale Stores
Inc. in 2011 and sold his shares for a total of $2,800 in 2014. The ROI on Joe’s holdings
in Big-Sale would be $800/$2,000, or 40%. Using ROI, Joe can easily compare the
profitability of these two investments. Joe’s 40% ROI from his Big-Sale holdings is twice
as large as his 20% ROI from his Slice holdings, so it would appear that his investment
in Big-Sale was the wiser move.
LIMITATIONS OF ROI
Yet, examples like Joe's reveal one of several limitations of using ROI, particularly when
comparing investments. While the ROI of Joe’s second investment was twice that of his
first investment, the time between Joe’s purchase and sale was one year for his first
investment and three years for his second. Joe’s ROI for his first investment was 20% in
one year and his ROI for his second investment was 40% over three. If one considers
that the duration of Joe’s second investment was three times as long as that of his first,
it becomes apparent that Joe should have questioned his conclusion that his second
investment was the more profitable one. When comparing these two investments on
an annual basis, Joe needed to adjust the ROI of his multi-year investment accordingly.
Since his total ROI was 40%, to obtain his average annual ROI he would need to divide
his ROI by the duration of his investment. Since 40% divided by 3 is 13.33%, it appears
that his previous conclusion was incorrect. While Joe’s second investment earned him
more profit than did the first, his first investment was actually the more profitable choice
since its annual ROI was higher.
Examples like Joe’s indicate how a cursory comparison of investments using ROI can
lead one to make incorrect conclusions about their profitability. Given that ROI does not
inherently account for the amount of time during which the investment in question is
taking place, this metric can often be used in conjunction with Rate of Return, which
necessarily pertains to a specified period of time, unlike ROI. One may also
incorporate Net Present Value (NPV), which accounts for differences in the value of
money over time due to inflation, for even more precise ROI calculations. The
application of NPV when calculating rate of return is often called the Real Rate of
Return.
Keep in mind that the means of calculating a return on investment and, therefore, its
definition as well, can be modified to suit the situation. it all depends on what one
includes as returns and costs. The definition of the term in the broadest sense simply
attempts to measure the profitability of an investment and, as such, there is no one
"right" calculation.
For example, a marketer may compare two different products by dividing the gross
profitthat each product has generated by its associated marketing expenses. A financial
analyst, however, may compare the same two products using an entirely different ROI
calculation, perhaps by dividing the net income of an investment by the total value of all
resources that have been employed to make and sell the product. When using ROI to
assess real estateinvestments, one might use the initial purchase price of a property as
the “Cost of Investment” and the ultimate sale price as the “Gain from Investment,”
though this fails to account for all of the intermediary costs, like renovations, property
taxes and real estate agent fees.
This flexibility, then, reveals another limitation of using ROI, as ROI calculations can be
easily manipulated to suit the user's purposes, and the results can be expressed in
many different ways. As such, when using this metric, the savvy investor would do well
to make sure he or she understands which inputs are being used. A return on
investment ratio alone can paint a picture that looks quite different from what one might
call an “accurate” ROI calculation—one incorporating every relevant expense that has
gone into the maintenance and development of an investment over the period of time in
question—and investors should always be sure to consider the bigger picture.
DEVELOPMENTS IN ROI
Recently, certain investors and businesses have taken an interest in the development of
a new form of the ROI metric, called "Social Return on Investment," or SROI. SROI was
initially developed in the early 00's and takes into account social impacts of projects and
strives to include those affected by these decisions in the planning of allocation of
capital and other resources.
Net income is for the full fiscal year (before dividends paid to common stock holders but
after dividends to preferred stock.) Shareholder's equity does not include preferred
shares.
There are several variations on the formula that investors may use:
1. Investors wishing to see the return on common equity may modify the formula above
by subtracting preferred dividends from net income and subtracting preferred equity
from shareholders' equity, giving the following: return on common equity (ROCE) = net
income - preferred dividends / common equity.
3. Investors may also calculate the change in ROE for a period by first using the
shareholders' equity figure from the beginning of a period as a denominator to
determine the beginning ROE. Then, the end-of-period shareholders' equity can be
used as the denominator to determine the ending ROE. Calculating both beginning and
ending ROEs allows an investor to determine the change in profitability over the period.
Things to Remember
If new shares are issued then use the weighted average of the
number of shares throughout the year.
For high growth companies you should expect a higher ROE.
Averaging ROE over the past 5 to 10 years can give you a better
idea of the historical growth.
Another method of calculating invested capital is to add the book value of a company's
equity to the book value of its debt, then subtract non-operating assets, including cash
and cash equivalents, marketable securities and assets of discontinued operations.
The value in the numerator can also be calculated in a number of ways. The most
straightforward way is to subtract dividends from a company's net income.
On the other hand, because a company may have benefited from a one-time source of
income unrelated to its core business – a windfall from foreign exchange rate
fluctuations, for example – it is often preferable to look at net operating profit after taxes
(NOPAT). NOPAT is calculated by adjusting the operating profit for taxes: (operating
profit) * (1 - effective tax rate). Many companies will report their effective tax rates for
the quarter or fiscal year in their earnings releases, but not all. Operating profit is also
referred to asearnings before interest and tax (EBIT).
One downside of this metric is that it tells nothing about what segment of the business is
generating value. If you make your calculation based on net income (minus
dividends) instead of NOPAT, the result can be even more opaque, since it is possible
that the return derives from a single, non-recurring event.
ROIC provides necessary context for other metrics such as the P/E ratio. Viewed in
isolation, the P/E ratio might suggest a company is oversold, but the decline could be
due to the fact that the company is no longer generating value for shareholders at the
same rate—or at all. On the other hand, companies that consistently generate high
rates of return on invested capital probably deserve to trade at a premium to other
stocks, even if their P/E ratios seem prohibitively high.
In Target Corp.'s (TGT) first-quarter 2015 earnings release, the company calculates its
trailing twelve month ROIC, showing the components that go into the calculation:
TTM TTM
(All values in million of U.S. dollars)
5/2/15 5/3/14
It begins with earnings from continuing operations before interest expense and income
taxes ($4,667 million), adds operating lease interest ($90 m), then subtracts income
taxes ($1,575 m), yielding a net profit after taxes of $3,181 m: this is the numerator.
Next it adds the current portion of long-term debt and other borrowings ($112 m), the
noncurrent portion of long-term debt ($12,654 m), shareholders equity ($14,174 m) and
capitalized operating lease obligations ($1,495 m). It then subtracts cash and cash
equivalents ($2,768 m) and net assets of discontinued operations ($335 m), yielding
invested capital of $25,332 m. Averaging this with the invested capital from the end of
the prior-year period ($25,680 m), you end up with a denominator of $25,506 m. The
resulting after-tax return on invested capital is 12.5%.
This calculation would have been difficult to obtain from the income statement and
balance sheet alone, since the asterisked values are buried in an addendum. For this
reason calculating ROIC can be tricky, but it is worth arriving at a ballpark figure in order
to assess a company's efficiency at putting capital to work. Whether 12.5% is a good
result or not depends on Target's cost of capital. Since this is often between 8% and
12%, it is likely that Target is creating value, but slowly and with a thin margin for error.
On a balance sheet, the company's debts are categorized as either financial liabilities or
operating liabilities. Financial liabilities refer to debts owed to investors or stockholders;
these include bonds and notes payable. Operating liabilities refer to the leases or
unsettled payments incurred in order to maintain facilities and services for the company.
These include everything from rented building spaces and equipment to employee
pension plans. For more on how a company uses its debt, see Financial Statements:
Long-Term Liabilities.
Bonds are one of the most common types of long-term debt. Companies may issuing
bonds to raise funds for a variety of reasons. Bond sales bring in immediate income, but
the company ends up paying for the use of investors' capital due to interest payments.
A high debt to equity ratio means the company is funding most of its ventures with debt.
If this ratio is too high, the company is at risk of bankruptcy if it becomes unable to
finance its debt due to decreased income or cash flow problems. A high debt to equity
ratio also tends to put a company at a disadvantage against its competitors who may
have more cash. Many industries discourage companies from taking on too much long-
term debt in order to reduce the risks and costs closely associated with unstable forms
of income, and they even pass regulations that restrict the amount of long-term debt a
company can acquire.
For example, since the Great Recession, banks have begun to scrutinize companies'
balance sheets more closely, and a high level of debt now can prevent a company from
getting further debt financing. Consequently, many companies are adapting to this rule
to avoid being penalized, such as taking steps to reduce their long-term debt and rely
more heavily on stable sources of income.
A low debt to equity ratio is a sign that the company is growing or thriving, as it is no
longer relying on its debt and is making payments to lower it. It consequently has more
leverage with other companies and a better position in the current financial
environment. However, the company must also compare its ratio to those of its
competitors, as this context helps determines economic leverage.
For example, Adobe Systems Inc. (ADBE) reported a higher amount of long-term debt
in Q2 of 2015 than it had in the previous seven years. This debt is still low compared
with many of its competitors, such as Microsoft Corp. (MSFT) and Apple Inc. (AAPL), so
Adobe retains relatively the same place in the market. However, comparisons fluctuate
with competitors such as Symantec Corp. (SYMC) and Quintiles Transnational (Q), who
carry a similar amount of long-term debt as Adobe.
A company's long-term debt may also put bond investors at risk in an illiquid bond
market. The question of the liquidity of the bond market has become an issue since the
Great Recession, as banks that used to make markets for bond traders have been
constrained by greater regulatory oversight.
Long-term debt is not all bad, though, and in moderation, it is necessary for any
company. Think of it as a credit card for a business: in the short-term, it allows the
company to invest in the tools it needs to advance and thrive while it is still young, with
the goal of paying off the debt when the company is established and in the financial
position to do so. Without incurring long-term debt, most companies would never get off
the ground. Long-term debt is a given variable for any company, but how much debt is
acquired plays a large role in the company's image and its future.
Bank loans and financing agreements, in addition to bonds and notes that have
maturities greater than one year, would be considered long-term debt. Other securities
such as repos and commercial papers would not be long-term debt, because their
maturities are typically shorter than one year.
Qualitative analysis, on the other hand, deals with intangible, inexact concerns that
belong to the social and experiential realm rather than the mathematical one. This
approach depends on the kind of intelligence that machines (currently) lack, since
things like positive associations with a brand, management trustworthiness, customer
satisfaction, competitive advantage and cultural shifts are difficult, arguably impossible,
to capture with numerical inputs.
People are central to qualitative analysis. An investor might start by getting to know a
company's management, including their educational and professional backgrounds.
One of the most important factors is their experience in the industry. More abstractly, do
they have a record of hard work and prudent decision-making, or are they better at
knowing – or being related to – the right people? Their reputations are also key: are
they respected by their colleagues and peers? Their relationships with business
partners are also worth exploring, since these can have a direct impact on operations.
Perhaps more important is the way employees view the company and its management.
Are they satisfied and motivated, or do they resent their bosses? The rate of employee
turnover can indicate employees' loyalty or lack thereof. What is the workplace
culture like? Overly hierarchical offices promote intrigue and competition and sap
productive energy; a sleepy, unmotivated environment can mean employees are mainly
concerned with punching the clock. The ideal is a vibrant, creative culture that attracts
top talent.
Admittedly, answers to these questions can be difficult to come by. Fortune 500 CEOs
are not known for sitting down with small-time investors for a chat or showing them
around the corporate headquarters. In part, Warren Buffet is able to use qualitative
analysis so effectively because people are so willing to give him access to their time
and information. The rest of us have to sift through news reports and companies' filings
to get a sense of managers' records, strategies and philosophies. The management
discussion and analysissection of a company's 10-K filing and quarterly earnings
conference calls provide a window into strategies and communication styles. Clear,
transparent communication and coherent strategies are good. Buzzwords, evasiveness
and short-termism, not so much.
The idea behind quantitative analysis is to measure things; the idea behind qualitative
analysis is to understand them. The latter requires a holistic view and a fact-based
overarching narrative. Context is key. For example, a CEO who dropped out of college
would be a red flag in some cases, but Mark Zuckerburg and Steve Jobs are
exceptions. Silicon Valley is, for better or worse, a different beast. A look at McDonald's
Corp's (MCD) financials a few years ago would have told you nothing about a looming
backlash against, cheap, nutritionless food. On the other hand, a purely qualitative
approach is vulnerable to distortion by blindspots, over-narrativizing and personal
biases. Quantitative measures can act as a check on these tendencies.
For instance, some industries experience seasonality in their operations. The retail
industry, for example, typically experiences higher revenues and earnings for the
Christmas season. Therefore, it would not be too useful to compare a retailer's fourth-
quarter profit margin with its first-quarter profit margin. On the other hand, comparing a
retailer's fourth-quarter profit margin with the profit margin from the same period a year
before would be far more informative.
Profitability ratios are the most popular metrics used in financial analysis. Read the
short guide on Profitability Indicator Ratios: Introduction.
Preferred stock combines features of debt, in that it pays fixed dividends, and equity, in
that it has the potential to appreciate in price. The details of each preferred stock
depend on the issue.
BREAKING DOWN 'PREFERRED STOCK'
Preferred shareholders have priority over common stockholders when it comes to
dividends, which generally yield more than common stock and can be paid monthly
orquarterly. These dividends can be fixed or set in terms of a benchmark interest rate
like theLIBOR. Adjustable-rate shares specify certain factors that influence the dividend
yield, and participating shares can pay additional dividends that are reckoned in terms
of common stock dividends or the company's profits.
COMPANIES IN DISTRESS
If a company is struggling and has to suspend its dividend, preferred shareholders may
have the right to receive payment in arrears before the dividend can be resumed for
common shareholders. Shares that have this arrangement are known as cumulative. If
a company has multiple simultaneous issues of preferred stock, these may in turn be
ranked in terms of priority: the highest ranking is called prior, followed by first
preference, second preference, etc.
Some preferred stock is convertible, meaning it can be exchanged for a given number
of common shares under certain circumstances. The board of directors might vote to
convert the stock, the investor might have the option to convert, or the stock might have
a specified date at which it automatically converts. Whether this is advantageous to the
investor depends on the market price of the common stock.
Due to certain tax advantages that institutions enjoy with preferred shares but individual
investors do not, these are the most common buyers. Because these institutions buy in
bulk, preferred issues are a relatively simple way to raise large amounts of capital.
Private or pre-public companies issue preferreds for this reason.
Preferred stock issuers tend to group near the upper and lower limits of the credit-
worthiness spectrum. Some issue preferred shares because regulations prohibit them
from taking on any more debt, or because they risk being downgraded. While preferred
stock is technically equity, it is similar in many ways to a bond issue; some forms,
known as trust preferred stock, can act as debt from a tax perspective and common
stock on the balance sheet. On the other hand, several established names like General
Electric, Bank of America and Georgia Power issue preferred stock to finance projects.
For more on this interesting hybrid security, read A Primer on Preferred Stocks and
Valuation of Preferred Stocks.
DEFINITION OF 'PARTICIPATING PREFERRED STOCK'
A type of preferred stock that gives the holder the right to receive dividends equal to the
normally specified rate that preferred dividends receive as well as an additional dividend
based on some predetermined condition.
If, during its current quarter, Company A announces that it will release a dividend of
$1.05 per share for its common shares, the participating preferred shareholders will
receive a total dividend of $1.05 per share ($1.00 + 0.05) as well.
Participating preferred stock is rarely issued, but one way in which it is used is as a
poison pill. In this case, current shareholders are issued stock that gives them the right
to new common shares at a bargain price in the event of an unwanted takeover bid.
There are different ways to go about calculating EBIT, which is not a GAAP metric and
therefore not usually included in financial statements. Always begin with total
revenue (or equivalently, total sales) and subtract operating expenses, including
the cost of goods sold. You may take out one-time or extraordinary items, such as the
revenue from the sale of an asset or the cost of a lawsuit, as these do not relate to the
business' core operations, but these may also be included. If a company has non-
operating income, such as income from investments, this may be—but does not have to
be—included; in that case, EBIT is distinct from operating income, which, as the name
implies, does not include non-operating income.
Often, interest income is included in EBIT, but it may be excluded depending on its
source. If the company extends credit to its customers as an integral part of its
business, then this interest income is a component of operating income and is always
included. If, on the other hand, the interest income derives from bond investments, or
charging fees to customers that pay their bills late, it may be excluded. As with the other
adjustments mentioned, this one is up to the investor's discretion, and should be applied
consistently to all companies being compared.
In the simplest terms, EBIT is calculated by taking the net income figure from the
income statement and adding the income tax expense and interest expense back in.
Put a different way, operating expenses are subtracted from total revenue. As an
example, we'll use Procter & Gamble Co's (PG) income statement from the year ending
June 30, 2015 (all figures in millions of USD):
To calculate EBIT, we take net sales ($76,279 m) and subtract the cost of products sold
($38,876 m) along with the "selling, general and administrative expense" ($23,585 m)
and the "Venezuela charge" ($2,028). We then add non-operating income ($531 m),
including interest income ($151 m), to obtain an EBIT of $12,472.
Whether to include the Venezuela charge raises questions. As mentioned above, one-
time expenses can arguably be excluded. In this case, a note in the earnings release
explains that the company is continuing to operate in the country though subsidiaries.
Due to capital controls in effect at the time, however, P&G is taking a one-time hit to
remove Venezuelanassets and liabilities from its balance sheet. Similarly, an argument
could be made for excluding interest income and other non-operating income from the
equation. These considerations are to some extent subjective, but consistent criteria
should be applied to all companies being compared.
Another way to calculate P&G's fiscal 2015 EBIT is to work from the bottom up,
beginning with the net earnings ($7,144 m). We ignore non-controlling interests, as
we're only concerned with the company's operations, and add the net loss
from discontinued operations ($1,786 m), for much the same reason. We then add
income taxes ($2,916 m) and interest expense ($626 m) back in, to obtain the same
EBIT we did via the top-down method: $12,472 m.