Professional Documents
Culture Documents
2 Paul uses positive verbs to make his CV dynamic and interesting. Match the verbs
1–8 from the CV to these synonyms.
3 Clauses with reduced past and present participles are often used to provide
information in CVs. They can go before or after the main clause. Look at the
example then rewrite the sentences using reduced past and present participles.
1 I am a highly motivated individual and I possess the enthusiasm and drive needed
to succeed. I am looking to join a dynamic company.
A highly motivated individual, possessing the enthusiasm and drive
needed to succeed, I am looking to join a dynamic company.
2 Samantha is an experienced engineer who is prepared to work long hours. She is
looking to take on more responsibility.
An _______________________________________________________________,
Samantha is looking to take on more responsibility.
3 Andrew is a senior manager who is committed to improving the profile of his
company. He has the ambition required to take the company forward.
A _________________________________________________________________
4 Stephen is a well-regarded manager who works in the oil industry. He would like to
gain experience in HR.
A _________________________________________________________________
4 Read the job ad. Decide what experience, skills and personal qualities an applicant
will need. Then write the CV.
TECHNICAL CONSULTANT
DFT International is a global leader with over 20 years’ experience providing
recruitment solutions to the energy sector.
We are looking for a Technical Consultant to be based in Dubai.
Ideally you will have over five years’ experience of working for a
multinational resource & energy company.
PROFILE
A highly motivated individual, possessing the enthusiasm and drive needed to succeed in this competitive
industry, I am looking to join a dynamic company of conscientious professionals. Prepared to travel to
projects around the world, I am committed to producing the highest quality work for my clients.
EDUCATION
Midlands University, BSc (Hons) Structural Engineering 2007–2010
Moseley Central College 2004–2007
A levels: Maths (A) English (B) Technology (B) Science (B)
WORK EXPERIENCE
Midlands Construction Company, UK Trainee civil engineer April 2011 – June 2011
Kuwait Construction Civil engineer June 2011 – present
Responsible for managing projects, including budgeting, forecasting, scheduling and quality assurance. Day to
day responsibilities include:
● analysing and reviewing design plans and drawings
● implementing plans according to schedule
● assisting in the supervision of building works
● ensuring compliance with Health & Safety regulations
● liaising with clients and contractors
● upholding best working practices
● demonstrating high performance standards, including deadlines and quality work
● delivering final construction projects
● maintaining long term client relationships
REFERENCES
Available on request
I CAN
organise and write a CV
use positive verbs, nouns and adjectives to make a CV dynamic
use reduced past and present participles
1 Read the extract from what was said at the weekly meeting of Lyons’ Digital
Exports Limited. Then read John Grogan’s notes. Decide which information in
John’s notes needs to be included when he writes up the meeting minutes.
Chair (Dan Clarke): So, where are we up to with the new laptops? Have they arrived yet? I can’t believe we’re still
waiting for them.
Export sales manager (Peter Lewis): Well, it’s OK.The new shipment’s just arrived. This morning, in fact. But that
means they’re a week late.
Marketing manager (Colin Scott): In that case late payment fees should come into play. We get a 10% reduction
for late shipment.
Chair (Dan Clarke): OK. But we need to seek legal advice on this. Let’s agree on that.
Marketing manager (Colin Scott): Sure.
2 John has started writing up the meeting minutes (the notes of what was discussed
at the meeting). Read his write-up and answer these questions.
1 What reporting phrases does John use in his minutes? Which phrase is impersonal?
2 What tenses does John choose to use when reporting what was said? Why does he
choose these tenses?
4 Now read these notes from a board meeting at Lucas Petroleum. What do all the
participants agree to do?
5 Write up the meeting minutes as a report using some of these reporting phrases.
Remember that we do not move tenses back. Use impersonal as well as personal
reporting phrases.
explained that ... suggested that … announced that … pointed out that …
e.g. Joe Phillips reported that ... It was announced that ...
I CAN
write up meeting minutes in a report
use reporting phrases to create a sense of immediacy
1 Read the information box and the summaries of the three parts of a business
proposal (a–c). Then read the sections (A–C) of the model proposal. Match these
to the three summaries, then put them in a logical order 1–3.
It is strongly recommended that Ostrich Publications promotes its products on all of the major social media A
channels. However, that is just a first step on the road to an effective marketing strategy. While showing the
products on social media platforms is all well and good, it is vital that the company creates a revitalised
brand that is more suited to being promoted on social media platforms. Notwithstanding the company’s
wide range of publications, few of them are obviously adapted to this new and expanding market. It is clear
that this has to change.
A marketing campaign must be created which engages with its young audience. In order for this to be
successful, it is essential that Ostrich Publications acquires fans, followers and subscribers. Moreover, it is
advisable to make connections with subscribers by inviting them to join in particular discussions or attend
specific events. The purpose of this is not only to promote Ostrich Publications, but also to gather useful
feedback from the target audience.
At Universal Office Solutions, we pride ourselves on our expertise in the growing sector of social media B
marketing. In contrast to other marketing solution providers, we have experts worldwide who have unrivalled
experience in dealing with the marketing problems of evolving businesses in a wide variety of contrasting
sectors. For further details and a breakdown of costs please contact our head office.
Although Ostrich Publications continues to be a significant player in the world of magazine publishing, it is C
beginning to lose market share. This is a consequence of the company’s reliance on a traditional approach to
marketing. In today’s digital world, it is necessary to make the leap to social media marketing.
Our research shows that rival publishing companies have increased their market share by 10 to 20% as a direct
result of adopting social media marketing techniques. It is likely that this trend will continue.
4 Add the linking words and expressions underlined in the text to these categories.
5 It is common to use expressions with it in business proposals, e.g. it is clear that ... ,
it is necessary to ... . Find five other expressions with it in the proposal.
7 You work for High Street Solutions. Read the information about both companies
then write a business proposal for your client, Lemon Bookshops.
I CAN
write a clearly structured business proposal
use linking words and expressions
use it expressions
1 Have you ever received a mail shot or e-shot? If so, how effective are they? What
features of a mail shot make it successful?
2 Have you ever sent a mail shot or e-shot? If so, what were you trying to sell or
promote? What techniques did you use?
1 Which company has sent the mail shot, what service do they offer, and why has
Jack been chosen as a recipient?
2 Which of the following techniques are used in the mail shot to get Jack’s interest
and attention?
using first names and ‘you’ to make it personal and direct
flattering the reader and making them feel special and unique
providing an ‘objective’ testimonial from a happy customer
using a formal, polite tone
providing a special offer or offer of preferential service
providing a sense of urgency
giving a lot of detail about any offers made
being chatty and conversational in tone
using a PS at the end to grab the reader’s attention one last time
Hi Jack!
As a frequent flyer and valued customer, we wanted to drop you a line to say thank you for
recently choosing BigFlightSite. We are the world’s most popular flight-booking site owing to our
unbeatable prices and great special offers, so it’s really smart of you to have chosen BigFlightSite to
book your recent flight to London.
We wanted to remind you that BigFlightSite can help you save by tracking airfare prices before you
book so that you get the best possible offer, as well as by tracking prices after you’ve booked in case
you may be eligible for a partial refund. Just think – you really can’t lose if you choose BigFlightSite!
Don’t take our word for it though. Check out our testimonials from satisfied customers.
‘I’ve saved my company over three thousand ‘No other flight site can compete with BigFlightSite’s
dollars this year by booking with BigFlightSite’ reliability and customer service.’
Brad Lewis, Electron Inc., Houston Susie Scott, Elegance Fabrics, Seattle
And, remember, as well as providing great service, we offer regular promotions so as to keep our best
customers satisfied. So, we’re offering you a 10% discount on top of any other saving on the next flight
you book as long as it’s a business-class flight with one of our selected airlines. So, happy flying and
stay smart – keep using BigFlightSite.
Yours
All at BigFlightSite
PS Hurry! Our special offer is only available to the end of the month!
4 Replace the expressions in bold (1–6) with the expressions in the box that have the
same meaning.
1 You can make great monthly savings because of our unique way of tracking prices.
2 Join our website in order to take advantage of our very special offers.
3 We contact all major retailers, our aim being that we can find the best price for
you.
4 Provided that you return the product in seven days, we won’t charge you anything.
5 Our service will provide you with a full guarantee as well as lots of useful extras.
6 You’ll want to take out our insurance protection as a provision against a situation
in which something unforeseeable goes wrong.
5 Write a mail shot to a regular customer from one of these companies. Include a
special offer or promotion, at least one testimonial, and a PS.
PC PROTECT
ENJOYFILMS
Reliable protection for people
who regularly work and play
online
Great movies to rent online for
people who really know about cinema!
I CAN
write a mail shot using the correct register
recognise and use some features of mail shots
use linking expressions
1 Match each set of adjectives (1–4) to the product they describe. How do these
adjectives create a positive impression of the product?
2 Read the four product descriptions in the advertising copy on the next page.
Check your answers to Exercise 1.
3 These opening sentences are missing from the four product descriptions. Match
each sentence (1–4) with its advertising aim (a–d).
4 Read the four product descriptions again. Match the missing sentences in
Exercise 3 with the product descriptions.
Monkey-picked tea B
________ Specially trained monkeys are used to climb steep cliffs to pick this rare, wild tea in a remote mountain
region of China. Grown for centuries, and admired for its fresh, sharp taste by legendary emperors, monkey-picked
tea has to be tasted to be believed. Order a packet today, and we’ll throw in a free booklet about how the tea is
prepared and how the monkeys are trained. And remember that our product is free of additives, and no monkeys
were harmed or mistreated in order for us to bring this unique, great-tasting brew to you!
Target Boots D
________ And we at Target are proud of our top-of-the-range product – Target Boots are the four-wheel drive of
walking shoes. Our walking shoes are lightweight and comfortable, waterproof and durable. They will provide you
with great traction control as well as the torsion stability needed to allow you to be well supported wherever the
trail takes you! Target Boots are crammed with the latest refinements and technological ideas such as the tri-
density foot bed. However, what is most important about these walking shoes is that they are versatile – you can
wear them for activities ranging from gardening to dog walking to trekking.
6 Prepare advertising copy and a detailed product description for one of the
products below. Remember to use an opening line that grabs the reader’s
attention, and lots of positive descriptive adjectives.
I CAN
write an attention-grabbing opening
use positive descriptive adjectives
use the correct preposition with a verb or adjective
1 Read the tips for writing internal reports and tick the three that are correct.
2 Read the internal report and match these headings to the four sections (1 to 4).
3 Match the phrases in italics (1–8) with the synonymous phrases in bold in the
internal report.
1 Why are passive structures used in sections 1–3 but active structures in section 4?
2 What is the purpose of using numbered points in each section?
3 Why are modal verbs (ought to, should) used in section 3?
5 Look at these diagrams which are a result of a survey into current employee
satisfaction with Lloyds’ catering service. Then write an internal report including
terms of reference, findings, conclusions and recommendations.
1 ____
This report was commissioned by the personnel department on April 1st. It reviews in detail overall
satisfaction with the company’s benefits package among current employees, and its findings are based
on interviews carried out with a representative one hundred employees (about 10% of the current
workforce).
In the interviews, employees were asked to comment on aspects of current practice concerning:
1 overall satisfaction with our current benefits package
2 problems encountered when dealing with the personnel department
3 suggestions for the improvement of communication policies.
2 ____
It was found that 70% of employees were satisfied with the overall package, and of these 25% were very
satisfied. Of the remaining 30%, 10% expressed extreme dissatisfaction with the package. It is worth
noting that while employees in the 18 to 35 age group all expressed satisfaction, older employees were
more likely to express dissatisfaction.
Key areas which were criticised included the following:
1 Most employees complain about the lack of dental insurance in our benefits package.
2 The most common suggestion for improvement was for the ability to process benefits requests
online.
3 Older employees repeatedly had problems with procedures for getting access to discounted
prescription drugs.
3 ____
In general, the benefits package is considered appropriate. However, it can be concluded that there is a
need to look into the following areas:
1 Older employees are having serious problems with the provision of discounted prescription drugs.
2 Our benefits request system ought to be revised as most complaints concern in-house processing.
3 Improvements need to take place in personnel department response time.
4 Information technology improvements should be considered as employees become more
technologically savvy.
4 ____
Before renewing the benefits package, I recommend that we should take the following steps:
1 meet with representatives to discuss the serious nature of complaints concerning prescription drug
benefits for older employees
2 give priority to vacation request response time, as employees need faster approval in order to be
able to plan their vacations
3 take no special actions for the benefits package of younger employees
4 discuss the possibility of adding an online benefits requests system to our company Intranet.
I CAN
organise a report clearly
use bulleted or numbered points
use passive constructions
use formal expressions to present findings
1 Read the two financial reports on the next page and answer these questions.
2 Match these section headings to the four parts of report A (labelled a–d).
4 Categorise the words in bold in the report under the headings below.
5 Match these definitions with the underlined idiomatic expressions in the two texts.
6 Read the information about Swirling Guitars on the next page. Then write a
financial report. Include information about the company’s context, its
performance and outlook, and provide recommendations for investors.
B Danner Group
Danner Group’s recent acquisition of Lanta Foods has turned the company into one of the largest concerns
in the food processing industry. As well as biscuits, cakes and jellies, Danner now make pet food and crisps.
Once a small, German food manufacturer, Danner has repositioned itself as a global player in the last
decade.
Overseas sales are growing rapidly, and the company is starting to steal market share from its competitors.
It controls over 30% of the international market with sales of about $50 billion per annum. As it trades in
essential foods, and has its finger in lots of pies, it doesn’t seem to be affected by the downturn in the
economy. Led by a strong showing in the pet food sector, the company registered an 18% jump in net
income in the first three quarters of the last financial year before investment gains or losses.
There’s no reason to suspect that Danner Group’s climb won’t continue so long as it avoids the pitfalls
associated with transforming itself into an ever larger conglomerate. It’s in the process of acquiring Simon
Foods, and will, no doubt, be looking to add further to its portfolio. However, as Danner Group is operating
in such a healthy sector, it’s in a win-win situation and its stock will continue to boom.
We’ve been advising investors to take an interest in Danner for a number of years as its stock has been
such a consistent performer. Although its stock is no longer cheap, its growth prospects continue to be
attractive, with profits projected to increase 13% annually for the next few years.
1 How often do you read business newsletters? Why do you read them?
2 Have you ever contributed to a newsletter? What did you write?
3 What would you like to see covered in a newsletter?
2 Look at the list of elements (A–F) that appear in a newsletter. Match each element
to a section (1–6) of the newsletter on the next page.
A news
B masthead and logo (i.e. the title and a witty saying at the top of the newsletter)
C newsletter staff and contact information
D message from the president, CEO or editor
E calendar of events
F staff announcements
3 Look at section 2. Match the sequencers in bold to the near synonyms below.
4 Look at section 2 and section 3. The present perfect is often used when giving
news. To give the news real immediacy the present continuous is used. Find
examples of the present perfect simple and continuous, active and passive, in
section 2. Find examples of the present continuous in section 3.
5 Newsletters often use dynamic news vocabulary. Match the underlined words in
section 3 to their synonyms below.
1 increase ______________
2 announcing in a very positive way ______________
3 were launched on ______________
4 making an offer ______________
5 doing very well ______________
6 Make a list of the news, current events and personnel changes that have recently
taken place in your company or a company you know well. Decide which of these
items of news and events you want to cover in a newsletter and in what order.
Then write the newsletter.
What’s up? 3
This month, the new Cruiser 100 and Beetle 500 hit the market and sales are booming. Cycle shops around
the country are boasting record sales and a large number of enquiries.
Bullitt Bikes are bidding for rival cycle manufacturer Scorpion cycles. Discussions are ongoing.
CEO Mike Laird flew in from California to open our brand new workshop extension to great fanfare. It is
hoped that the workshop will boost our production capacity by 20 per cent over the next few years.
Tina Graham and her team in the finance division spent last weekend swimming 800 metres in the
Worksop Pool for charity. Their brilliant efforts raised 2,000 euros, double the amount of money raised in
last year’s swim. Sophie Lee
I CAN
organise and write a newsletter
use sequencers to order news
use a range of appropriate tenses
use dynamic news vocabulary
1 In a mission statement, a company sets out its aims and its values. Think of a
company that you know well. Which of these values are important to the company
and why?
2 Read the mission statement for Orbit Energy. Match the headings from Exercise 1
to sections 1–6 of the mission statement.
3 Notice that the mission statement uses we and our and simple, concise sentences. It
also uses strong verbs. Find seven strong verbs in bold in the mission statement
that have a similar meaning to these verbs.
4 Choose the correct definition for these words taken from the mission statement.
1 know-how
a practical knowledge b academic knowledge
2 cutting-edge
a new and innovative b traditional and well-known
3 tailor-made
a designed for general use b designed for specific use
4 environmentally sound
a good for the environment b neither good nor bad for the environment
5 top-drawer
a of average quality b of superior quality
Orbit mission
We aim to generate and deliver electricity in a safe, reliable and environmentally sound manner. Our
vision is to be the recognised performance leader in the American electricity industry. We combine
cutting-edge technology and innovation with excellent customer service skills.
Orbit values
1
We are committed to meeting the needs of our customers. We provide a top-drawer service that is tailor-
made to each individual’s requirements.
2
We depend on the combined excellence of our team of skilled and highly qualified employees to realise
our full potential. We are determined to invest in a programme of continual skills development and we
encourage team-building.
3
We endeavour to bring new services and systems to the market by using our extensive know-how and
experience of the electricity industry.
4
We deliver profit and value for those who invest in us.
5
Our intention is to show loyalty and reliability to all our business partners. We promise to engage in fair
business practice at all times.
6
We value our long-standing record of good environmental practice above all other concerns. We
contribute towards sustainable development by seeking a good balance between ecological, social and
economic needs.
I CAN
identify typical company values
organise and write a mission statement
understand and use strong verbs
use simple, concise sentences
1 When writing emails, which of the following pieces of advice are appropriate?
1 You should always have a strong, clear subject line so that the recipient knows what
the email is about before reading it.
2 You should always use titles (e.g. Dear Mr Jones), not first names (e.g. Dear Rob).
3 You should avoid contractions (e.g. I am writing not I’m writing).
4 You should put your most important information in the first paragraph. Get to the
point quickly.
5 Limit sentence length and keep paragraphs short and easy to read.
2 Read the emails (A–C). Match each email to its type (1–3) below. Which one is
most formal, and which one is least formal?
4 Notice the use of adverb–adjective collocations in bold in the emails. Then match
each adverb (1–4) with the set of adjectives (a–d) that it collocates with.
5 Choose one of these situations then write an email to the person concerned. Decide
on your level of formality, your subject line, and the language you wish to use to
communicate your message.
I CAN
write effective emails
use a range of styles
use fixed expressions for emails
use adverb–adjective collocations
Dear Jonathan,
1
My name is Laurence Hall, and I am contacting you ___________ Amity Consulting. We received your
CV sent on the 9th April, and we would like to know if you are still interested in working for us.
At present, we are seeking a freelance consultant on a part-time basis to assist on our training project
in the oil industry in Oman. If this role is of interest to you, please fill in the attached application form
and send it to Claire Forrest at Amity Consulting. We will contact you shortly about an interview.
2
In the meantime, if you have any questions, ___________ contact me.
We look forward to hearing from you.
3
Yours ___________ ,
Laurence Hall
Dear Susan,
4
___________ , DDF Industries will be exhibiting at the Solar Exposition this year, and, to mark the
5
launch of our new, radically innovative X33 panel, Janet Austen, CEO of DDF, ___________ your
company for drinks and canapés at our booth on the first floor at 3 p.m. on Monday the 7th.
6
___________ if you could confirm your attendance by reply.
We really hope you can make it – we’ll all be deeply disappointed if you can’t!
We look forward to seeing you again.
7
____
Henry
Hi Julian,
I am writing to thank you for your outstanding presentation at the Yachting Expo last Monday.
8
___________ , it was both thoroughly entertaining and perfectly executed. It was very much
appreciated by all of us at the Marine Store sales group.
9
___________ taking time out from your busy schedule to provide our employees and clients with
such a memorable presentation.
10
___________ ,
Jon
1 How often do you write emails to clients or suppliers? What is the usual subject
matter of your emails?
2 What is the tone of the emails you send? (Formal and businesslike? Personal?)
2 Read the emails between Graham Lewis of Saxon Precision Tools (the supplier)
and Dan Harris of Everyman Workshops (the client). Answer the questions.
1 What does Dan order? And what does Graham send him?
2 How does the relationship between Dan and Graham change?
3 Read the emails again. Complete the emails with these phrases.
a As I’m sure you will understand, this is now costing me time and money.
b Could you also confirm that you will be able to supply drill bits in a range of sizes?
c We will cover all costs involved in returning the unwanted tools.
d They have assured me that the tools will be with you first thing tomorrow morning.
e Please find attached an invoice for these presses.
4 Find these nouns or verbs in the emails. Match them to their definitions (a–f).
5 Explain the meaning and use of the modal verbs in bold in the emails. Why do the
correspondents choose to use words like could, would and should so often?
2 Read the formal letter on the next page and answer the questions.
3 Read the rules for writing formal letters then find three mistakes in the letter.
1 The writer’s name or company name and address goes at the top right of the letter
or, if using headed paper, it is generally at the centre top.
2 The recipient’s full name, company name and address goes on the left side, below
that of the writer.
3 The date goes below the recipient’s address. It can be written with the number
before or after the month, and with or without the ordinal, so November 8th 2013,
8th November 2013 and 8 November 2013 are all correct. However, the month
should not be shortened, to Nov, for example.
4 If you know the recipient’s name, use Mr or Ms and the surname. Do not use their
first name. Write Dear Sir or Madam when you don’t know names.
5 If you write Dear Sir or Madam, use Yours faithfully at the end. If you use the
recipient’s name, use Yours sincerely before your signature, name and job title.
4 Match the formal phrases in bold in the letter to these informal phrases.
5 Match the adjectives and adverbs 1–6 from the letter to their definitions (a–f).
1 exclusive a first
2 initial b helpful
3 viable c for both
4 considerable d limited to one person / company
5 mutually e possible
6 beneficial f a lot
Meeting between Frank Field (manager, Amazing Websites, Hill Road, Lowestoft)
and Sophie Lawes (owner, Play Toys, 4 Eden Drive, Totnes)
Agreements made to give Sophie exclusive right to trade toys on Amazing Websites.
Agreed 5% commission on Sophie’s sales.
Amazing Websites now wishes to raise this to 7% due to unforeseen difficulties with costs.
Write and explain this to Sophie.
Wizard Bookstores
Workshop Estate, Wolverhampton WV18 6KZ
I CAN
Ms Catherine Hill
start the email
Coffee Shakers
refer toRoad
17 Fell past contact
refer
Staffordan attachment
to
offer more information
end
12ththe
Febemail
2014
M J D ra gon
Mike Dragon
Managing Director
I CAN
write a formal letter of agreement
set out a letter correctly
use formal fixed expressions
Lead in by asking students the following questions: 3 Ask students to read through the sentence pairs
When did you last have a business meeting? Did you and choose the best sentence.
write anything down? What kind of information did Answers
you write? 1 a
1 Ask students to read the extract and the notes 2 a
below quickly, and cross out the information that 3 b
should not be included. Ask students to check their
4 Ask students to read through the notes from a
answers with their partner.
board meeting and answer the question. Get
ANSWER students to compare their answers in pairs.
Dan – queries arrival of new laptop – expresses
ANSWER
disbelief that they’re late
They agree to invest in core projects in the Middle
Peter – new shipment has now arrived – arrived this
East, but not globally
morning – a week late
Colin – late payment fees apply – 10% reduction 5 Ask students to remember when they last had a
Dan – need to seek legal advice – agreed by all meeting and ask them to prepare meeting notes for
their report using the reporting phrases in the box.
2 Organise the class into pairs. Ask students to read Point out that they should use impersonal as well as
and discuss the questions. Check the answers as a personal reporting phrases and should not move
whole class. Ask the students what other reported tenses back.
speech phrases can be used in meeting minutes and
You may ask students to write their meeting minutes
elicit the following:
in class, or, if short of time, as homework.
stated that, explained that, suggested that,
At Advanced level, it is a good idea to involve
announced that, pointed out that, argued that,
students in correcting and commenting on each
agreed that.
other’s work. Organise the class into pairs and ask
Point out that in meeting minutes and similar one pair to swap their meeting minutes with
reports, personal phrases are often changed to another pair. Pairs then work together to make
impersonal, for example, John reported that … > It comments and corrections on the other students’
was reported that … work according to the checklist below (which you
NOTE Using impersonal reporting phrases makes could write up on the board).
meeting minutes more formal. They also make the Writing meeting minutes: a checklist
writing sound more objective and neutral.
Do the minutes include all relevant information?
Do the minutes use reporting phrases accurately
and appropriately?
Are the minutes a clear and accurate record of
the meeting?
2 Ask students to read the descriptions and check At Advanced level, it’s a good idea to involve
their answers to Exercise 1 in pairs. students in correcting and commenting on each
other’s work. After students have written their
Answers advertising copy in class or at home, organise the
1 a type of tea or coffee class into pairs and ask one pair to swap their
2 a type of clothing or footwear advertising copy with another pair. Pairs then work
3 a type of tool or gadget together to make comments and corrections on the
4 a type of pan other students’ copy according to the checklist
below (which you could write up on the board).
3 Ask students to match each opening sentence to
its advertising aim. Do the first as an example as a As they do this, monitor to support and make
class. Then ask students in pairs to complete the suggestions, and to note any good or incorrect
task. language that you could focus on as a class at the
end. When students have finished, mix pairs so that
Answers students can report back directly to each other on
1 c their advertising copy.
2 a
Writing advertising copy: a checklist
3 b
4 d Is the layout clear?
4 Ask students to read the texts again and match Does the advertising copy use an attention-
the missing opening lines in Exercise 3 to the grabbing opening?
product descriptions. Does it use positive adjectives appropriately to
Answers describe the product?
1 Text B Does it use verbs and prepositions accurately?
2 Text D
3 Text A
4 Text C
3 Divide the class into pairs to decide where in a Alternatively, set this task for homework.
financial report the extracts should go. Then discuss Organise the class into pairs to make comments and
reasons why as a class. corrections on each other’s work according to the
checklist below.
Answers
1 Performance (writer uses the present continuous Writing a financial report: a checklist
to state a temporary situation) Is the financial report organised in terms of
2 Outlook (the writer uses will + verb to talk about context, performance, outlook and
future facts and predictions) recommendation?
3 Context (the writer uses the present perfect to
Does it use a range of verbs and idiomatic
talk about the situation over a period of time) expressions for discussing financial information?
2 Students match each element to one of the Once students have their lists prepared, tell them to
numbered sections of the newsletter. plan then write the newsletter.
4 Ask students to work in pairs to identify examples Is the layout clear and well organised?
of the tenses, according to the instructions. Does the newsletter use sequencers to order
Answers news events?
Section 2: it's been (present perfect active); we've Does it use a range of different tenses
been doing (present perfect continuous); have been appropriate to giving news?
launched (present perfect passive); has been opened
Does it use news vocabulary to make stories
(present perfect passive); has raised (present perfect
more dynamic and interesting?
active)
Section 3: are booming (present continuous); are
boasting (present continuous); are bidding (present
continuous)
Lead in by asking students the following questions: 5 Start by brainstorming ideas for the subject line
How often do you send work emails? What are the and any useful phrases students could use in each of
most common types of email that you send? Who do the potential emails. Then ask students to choose
you send emails to? Are most of your emails formal one situation and to write the email.
or informal? In class, organise students into pairs to prepare and
1 Discuss the pieces of advice as a class and decide write their emails. When they have finished, ask
which are appropriate, and why or why not. them to exchange emails with another pair. Tell
pairs to comment on the accuracy and use of
Answers
language in their classmates’ email.
1, 4 and 5 are appropriate.
Emails can be informal as well as formal, so using Alternatively, set this task for homework.
first names and contractions are acceptable in At Advanced level, it is a good idea to involve
emails in a way that is not the case with letters. students in correcting and commenting on each
other’s work. After students have written their
2 Ask students to read the emails and match them emails in class or at home, organise the class into
to the types. Let students compare their answers in pairs and ask one pair to swap their emails with
pairs before discussing as a class. another pair. Pairs then work together to make
Answers comments and corrections on the other students’
A 2 emails according to the checklist below (which you
B 1 could write up on the board).
C 3 As they do this, monitor to support and make
All three are friendly but quite formal. 1 is most suggestions, and to note any good or incorrect uses
formal, and 3 is least formal. that you could focus on as a class at the end. When
students have finished, mix pairs so that students
3 Ask students to complete the emails with the can report back directly to each other on their
missing phrases. Let students compare their answers emails.
in pairs before discussing as a class.
Writing emails: a checklist
Answers
Does the email incorporate the key features of an
1 c
effective email?
2 g
3 h Does it use fixed expressions?
4 i Does it use adverb–adjective collocations?
5 e
6 j
7 f
8 a
9 b
10 d
5 Ask students to discuss the use of modals in pairs Does it use language effectively to request,
negotiate and make demands or complaints?
first. Then have a class discussion.
Answers Does it use a variety of modal verbs for being
tentative?
1 … should you require any further information.
Here, should means ‘if’ or ‘in the event that’. It is
a formal, polite, written use.