Professional Documents
Culture Documents
The External Environment Analysis is a framework for identifying and examining the key
factors, opportunities, and threats in the external business environment most likely to impact your
organization’s ability to achieve desired results.
Directions
•• Use the descriptions of each force to identify key factors that are relevant to your industry
and business.
•• Examine the key factors for new or enhanced business opportunities they may offer.
•• Use your analysis to either validate or make changes in your strategic choices.
Societal:Changes in demographics (age, education, mobility, race, religion, gender, etc.), lifestyles,
contemporary culture, consumer tastes, employee expectations, social movements, etc.
Key Factors:
Opportunities:
Threats:
Opportunities:
Threats:
Economic:Changes in economy (local and national, expansion or recession, etc.), tax structure, money supply,
employment, inflation, interest rates, monetary and fiscal policies, etc.
Key Factors:
Opportunities:
Threats:
Environmental:Changes in concern for the earth/environment, environmental regulation, air quality, hazardous
waste, etc.
Key Factors:
Opportunities:
Threats:
Opportunities:
Threats:
Opportunities:
Threats:
Summary
Most significant opportunities to seize:
Aspects of my current strategy that need to change to allow my organization to seize opportunities
and mitigate threats: