Professional Documents
Culture Documents
only?
No, not only big cos like IBM, McDonalds, Coca-Cola, GM, Nike
globalization but there are some other examples as well like Red
have not even heard of. And there's a lot that goes into
imagine.
King (British).
all is done properly, the govt might change its mind. Such are
environment :
Political
Economic
Competitive
Technology levels
Structure of distribution
program.
stage of the river. The current was far too strong to allow
Apart from resources, crossing borders can also mean issues like
population trends such as rural/urban shifts, control of
boys.
standards. Women who labor their minds are less popular and
in global markets.
their standards.
In Japan, houses aren't numbered sequentially so delivery can
be a real hassle.
door.
Material Culture
Social Institutions
Aesthetics
Language
For example the following are the ways a gift can get attention
in various countries.
not expect the same in return. Avoid ribbons and bows. The gift
badger, cunningness.
Europe: avoid red roses and white flowers, even numbers and
Arab: do not give a gift the first time. Can be taken as a bribe.
relationships.
ceremonial gifts.
If culture were dynamic in nature, it was easy. What are tough
is not easy. And besides, culture gives the means to adjust the
the market from inferior rice. But poor weather betrayed the
carry out a research to find whether their rice was really better .
The govt went to the extreme of endorsing the foreign and thus
curbed the possibility of a rice crisis. Later they found out that
plans.
he invited his counterpart to play golf on the first day. Till three
the family. The USian on the other hand wanted to sign the
concepts of time. For American, time was important, but for the
culturally naïve.
or group decisions.
The Top level arises when there are family owned firms and
Communications emphasis
both places.
English American
Newspaper bookstalls
Cupboard closet
Blouse tunic
P-time Vs M-time
Negotiations Emphasis
The gender bias has pervaded for a lot many years and it
soci>Negotiations Emphasis
The gender bias has pervaded for a lot many years and it
then as a woman.
from period to period than from part of the world to part of the
lowest levels; only the big and difficult issues should be brought
work to be done.
specified.
*Trust
*Politics
pace
that stand for values that are functional, even essential, for
their effectiveness and corporate identity. Supra-national
shared values.
overheads.
Cost vs control
Legal barriers
Good locations.
Unique format
Financial strength
Recognised name
Performance objectives.
MARKETS:
Doing it alone
Acquisition
Joint ventures
Franchising
Concessions
Licensing
Japan.
CONSUMER CULTURE
media advertising).
saver in a busy world. In the United States and Europe, this was
hectic world.
other places".
Mass media plays central roles in the creation of global
cosmopolitan segment.
themes).
humankind.
have
been positioned in U.S. advertising as part of the "American"
way of life.
GCCP, and use of this will give the brand a more global image
(e.g., Michael Jordan for Nike, Pierce Brosnan for Omega) to the
in New York, New Delhi, or Paris. Thus, the story theme implies
with a small hut for a cabin at the sea shore. Thus, local culture
A brand can be
mixed strategy.
consumer segment.
It follows that the use of GCCP will be easier and more frequent
goes to show that in the global market as well, the brand equity
due to all the years of commitment to oral care. And all the
work done in rural healthcare. The brand's power score has risen
The real battle with HLL in 80's led to the short downfall.
health care.
Finally the brand bored people and there was failure till the
90's. New players like promise, Cibaca and Forhans. At this time
the packaging also failed. The biggest failure was Colgate Total,
a germ fighter, due to high price. Colgate learned that India was
action. The toothbrusher did not want to labor his tongue. The
night. Some used dual pastes as well. Colgate took the brand
the gaining of market shares but how long the brand remained a
The target for volumes is the rural and semi-urban India. There
paste users at the lower segment. The dental powder now has a
are used to the ritual use of Colgate. And they resist change.
There, not the brand , but the name exists. Yet Colgate passes
every test of the Mega brand. Colgate has definitely passed the
CRISP test.
R-Relationship
I- Identity
S- Search
P- perceived Value
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The Nestle case presents facts about every aspect covered
under this effort. It has all the meat it takes to build a very
that Nestle has applied to build itself. Nestle had two big
visions:
Own a brand
and leave the rest to them. US market was forced to accept the
KitKat.
Global brands are the onus of the SBUs & general management
who talk on
· Planning policy
Partners in success.
At corporate level, it has relations with a small no. of
and approved, then work with all the agencies and the operating
out what that brand means to them and it is relevant for their
market.
especially if they start bad mouthing. But things will come out
in the open and the partner can come to know about it. The
The purity problem with Perrier is like a bad son beig reformed
but still accepted though one has to bear the shame in the
mistake as well.
Maggi. For Maggi in Russia, it is only "You and MaggiÉ make the
best meals". Maggi communications beginning with "You and
same packaging all over the world, so local markets don't have
much freedom.
work.
multinational?
of the sales. They did this by convincing that each market has
adequate stronghold".
Role of retailer?
home delivered.
like home delivery, gas stations, and even virtual shopping and
have boosted direct selling cos like amway, Oriflame, avon and
Amway does not follow this model anywhere in the world. But
required alond with a C&FA. This cuts costs and the company's
motivation.
world.
providers like courier and paging firms. Two days a week, the
frequently.
This benefits both parties. They have the infrastructure and the
manpower, which can get optimal use and are also able to defer
TRADE COMMISSION.
economic factors.
available to consumers.
AGENCIES SEE CREATIVE HASSLE IN LOTTERY LAWS
The panel's draft report slammed lottery ads that tout instant
savings."
guidelines are common sense and all the state lotteries have
Advertising Age
Internet
Graham.
The Secret Formula (the Coca-Cola success story) by Frederick
Allen.