TEORI PERUSAHAAN dan

ORGANISASI PASAR
(THEORY of FIRM and MARKET
ORGANIZATION)

MENJELASKAN/MEMBAHAS
- PENGAMBILAN KEPUTUSAN OLEH SUATU
PERUSAHAAN SECARA INDIVIDUAL
MENGENAI BESARNYA JUMLAH
PRODUKSI (OUTPUT) SERTA HARGANYA
(PRICE) DIHUBUNGKAN DENGAN TUJUAN
PERUSAHAAN (FIRM’S/ FINAL/ GOAL/
OBJECTIVE) : MAKSIMUM PROFIT
(∏MAX)/PROFIT MAXIMIZATION
- OUTPUT and PRICE DETERMINATION
- OUTPUT and PRICING
FIRM EQULIBRIUM/ EQULIBRIUM of the
FIRM

∏ = TR ― TC
JIKA TC (TERTENTU) ∏= ∏ (TR)
TR = q x P ∏ = ∏ (q) PROFIT FUNCTION

q : (1) ∑ PERMINTAAN
STRUKTUR PASAR
(2) ∑ PENAWARAN

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MARKET STRUCTURE/ FORM/ SITUATION
DEGREE of COMPETITION (ESPECIALLY
BETWEEN PRODUCERS/ FIRM) :
(a). NUMBERS of PRODUCERS/SELLERS
(b). TYPE of PRODUCT
(c). POWER of FIRM OVER PRICE
(d). BARRIER TO ENTRY
(e). FIRM’S/ PRODUCER’S KNOWLEDGE ABOUT
MARKET

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MARKET MARKET NUMBER of POWER of FIRM BARIRRIERS NON PRICE
TYPE of PRODUCT
STRUCTURE EXAMPLE PRODUCERS over PRICE to ENTRY COMPETITION
PARTS of
PREFECT AGRICULTURE
MANY STANDARDIZED NONE LOW NONE
COMPETITION ARE REASOABLY
CLOSE
ADVERTISING and
MONOPOLISTIC
RETAIL TRADE MANY DIFFERENTIATED SOME LOW PRODUCT
COMPETTION
DIFFERENTIATION
STANDARDIZED ADVERTISING and
AUTOS, STEEL,
OLIGOPOLY FEW or SOME HIGH PRODUCT
MACHINERY
DIFFERENTIATED DIFFERENTIATION
PUBLIC UNIQUE
MONOPOLY ONE CONSIDERABLE VERY HIGH ADERTISING
UTILITIES PRODUCT
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