Professional Documents
Culture Documents
August 2010
Banking:
Front Office
Transparency
Differentiated Service
Intelligent Interactions
Integration
Cross Sell / Up Sell
Optimization Sales
Customer Lending Optimization
Customer Analytics Process
Care
Care and
and Dynamic Product Bundling
Collaboration Optimization
Insight
Insight Customer Onboarding (aka Account Opening)
Security
Resiliency
Case Management
Contact Center Optimization
Service Disputes
Process Event-Based Decisioning
Compliance Optimization
Process
Optimization Marketing Customer Segmentation and Profitability
Process Campaign Management
Optimization Marketing Communication
Customer Preferences
Know Your Customer
10 © 2010 IBM Corporation
Building a smarter planet
Key Benefits:
Core Banking
Transformation
Faster deployment
Lower Risk
Support for adoption of
Common Business
Customer
Integration
Optimization Payments open & industry standards
Language Services
Accelerator
Care and
Insight
Analytics
Collaboration
and
Securities
Offer choice of business
Security
Resiliency
applications from IBM &
its partners
Integrated Risk Simplified enterprise
Management
architecture
11 © 2010 IBM Corporation
Building a smarter planet
Optimize
Analyze
3 Outcomes
Manage
2 Patterns
1 Data
Customer experience Cross-sell and up-sell
Organic growth Customer service Customer sat & loyalty
Reduction operations costs Market share growth Profitable revenue growth
Enabled by the IBM Banking Industry Framework Use of Smarter Planet capabilities
13 © 2010 IBM Corporation
Building a smarter planet