Report

On
BSRM Steels Limited

Course Name: Project Management & Appraisal

Course Code: FIN-3205

Submitted to
Rubaiyat Shaimom Chowdhury
Assistant Professor
Department of Business Administration

Submitted by
Name: Baly Akter
ID: 151-401-058
Batch: 40
Semester: 8th (Retake)
Program: Bachelor of Business Administration
Date: 06.05.2018

Shanto-Mariam University of Creative Technology

LETTER OF TRANSMITTAL

To

Rubaiyat Shaimom Chowdhury

Assistant Professor

Dept. of business Administration

SMUCT

Subject: Request to accept the Report on “Financial Statements Analysis on “ Beximco

Pharmaceuticals Ltd”

Dear Sir,

Here is the report on “Financial Statements Analysis on “Beximco Pharmaceuticals Ltd” you
asked us to prepare this report as a course requirement of Project Management & Appraisal.

The report focuses on the Project Management & Appraisal. We are proud of making this
report informative and fruitful. For any classification we will be available and looking for
such term paper in coming days will. We will be happy to get such type of report further.

Sincerely Yours

Group-
BBA – 40Batch 8th Semester
Department of Business Administration
Shanto- Mariam University of Creative Technology
ACKNOWLEDGEMENT

As per requirements of the Bachelor of Business Administration (BBA) program

our venerable course teacher Rubaiyat Shaimom Chowdhury has assigned a report
in the course curriculum. Our assigned report is we express our sincere gratitude
to our honorable course teacher Rubaiyat Shaimom Chowdhury Assistant Professor
of the Department of Business Administration, Shanto- Mariam University of Creative
Technology, for his guidance, advice and assistance in preparing the assigned
report. We are really grateful to our course instructor for his unstinted support,
timely and sophisticated direction and finally endless morale in learning the
knowledge through preparing this report.
Thanks are also due to our group members who have done their job
enthusiastically and perfectly.

Finally, we would express our thanks and appreciation to all of our classmates
and friends who help us a lot in this assignment by giving valuable suggestions
and providing different information regarding preparation of this report.

Origin of the Report

The report “Financial Analysis” has started after the midterm under the instruction of our
course instructor (Project Management & Appraisal) Rubaiyat Shaimom Chowdhury

Objective of the Report

We prepare this report as a requirement of the course- Project Management & Appraisal

There have been various objectives for this study, the first of which is to gather practical
knowledge.

The second objective, however the most important one or in other word the principle aim of
this report is the understanding and extending knowledge in Project Management &
Appraisal.
Methodology of the study
This report based on both primary and secondary data. Initially, the work is started with data
those were available at company’s annual report and company’s news letter. Moreover it
becomes helpful to gather some more information from the website of the company.
Latter on the work progressed through some depth interviews of good range professional
trying to heat some expected area of the study. After that an effective questionnaire is design
to collect likely data from the target of people. We highlight different important things which
we found during our survey. After doing all of those we submit the report to the proper
authority.

Purpose of the report

As business exceptive of the future, we should have to gather experience beside our survey.
We should not concern our lesion only in classroom but to implement it in practical life that
will help us in our future life. A clear objective help in preparation of well decorated report in
which other take the right type of decision. So we identifying objectives in very much
important. Our purpose of preparing the report is to identifying how the company maintaining
the accounting procedure to know about the company’s financial statements to find out the
company’s decision making process through ratio analysis.
Business Outlook- A General Overview

The Bangladesh economy after struggling in the beginning of 2014, mostly due to the
political disturbances, recovered well and grew at 6% plus. Gains made in agriculture,
services, foreign trade and remittances helped achieve this growth despite the fact that
industrial growth slumped in 2014. Inflation based on Consumer Price Index declined from
7.6% in January 2014 to 6.99% in December 2014 with a fall in food prices being the
primary factor. Strong export growth and inward remittance from abroad helped to push the
foreign exchange reserve to a record US $ 22 billion.

The exemptions on pharmaceutical product patents granted to the least developed countries
are set to expire by end of 2015. In February this year, the LDCs led by Bangladesh, applied
for extension of the exemption period till their graduation from the LDC status. It should be
noted here that, WTO-TRIPs council in 2013 granted extension of the general exemptions to
the LDCs for protecting IP rights for a period of 8 years till July 1, 2021. The issue of
granting exemption on pharmaceutical products patent is likely to be extended as well.

In absence of any significant changes in the government policy on public spending for
healthcare, growth in demand for pharmaceutical products will continue to be driven mostly
by increased private spending backed up by the country’s steady economic growth and
increased health awareness of the people. Additionally, Bangladesh has established a strong
base for manufacturing pharmaceutical products and the industry has earned reputation as
manufacturer of quality medicine. Thus there is opportunity for the companies to achieve
accelerated growth through exports. The reemergence of political instability remains a risk to
maintaining growth going forwards.
Introduction
Subject like Pharmacy demands practical knowledge in the own field. Thus industrial training
program is one of the most important parts of a students studying in a dynamic subject like
Pharmacy. For gathering complete knowledge about pharmacy there is no alternative for In-
plant or industrial training program which has to be accomplished by every student of
pharmacy after his/her final year (B.Pharm.) examination. This training is conducted by the
pharmaceutical industries in our country. By this training, each pharmacy student can achieve
vast experience; can correlate the theoretical knowledge with the practical experience. Thus
he/she can develop him/herself completely for pharmacy related job. To take part in such
type of training program I have been selected for The Beximco Pharmaceuticals Ltd.

The Beximco Pharmaceuticals Ltd. is the leading pharmaceutical company of Bangladesh.

This company manufactures product not only for the market of Bangladesh but also for the
international market because they manufacture products having higher quality. They maintain
cGMA in the production area and also they have well developed SOP. Besides they do IPC
properly that is very important thing for manufacturing quality products.

Beximco Pharmaceuticals manufactures a range of dosage forms including tablets, capsules,

dry syrup, powder, cream, ointment, suppositories, large volume intravenous fluids, metered
dose inhalers etc. in several world-class manufacturing plants, ensuring high quality
standards complying with the World Health Organization (WHO) approved current Good
Manufacturing Practices (cGMP).My training program was from 18th July to 2nd
August,2010. During this period I have visited & worked in every section under the direct
supervision of related officers.
Business profile
Beximco Pharma has a clear focus on expanding its global footprint. Over the years we have
strengthened our presence in many Asian and African countries and our export sales are
mainly derived from these semi regulated markets. However, we are increasingly focused on
regulated markets for value added generics. At the same time we are actively evaluating
opportunities in other emerging markets by replicating our successful operating model in key
markets. We are planning to strengthen our distribution and marketing efforts in potential
new territories based on surveys and responses.
During the year a total of 55 registrations were made in 15 countries, and we entered 2 new
markets – Romania and Uganda. At the beginning of 2015, Beximco Pharma started
exporting medicines to Australia, and became the fi rst Bangladeshi company to do so.
To expand our export business and to capitalize on the generic drug opportunities in overseas
markets –we continue to pursue approvals from leading global drug regulatory authorities and
in the year we received approvals from the regulatory authorities of Taiwan, Canada, and
Indonesia. We have also become the fi rst Bangladeshi pharma company to be audited by the
US FDA. The audit took place in January 2015 and it was completed without any 483
observations issued by the US drug regulatory authority- a remarkable feat for any generic
drug company.

Mission & Vision

Mission

They are committed to enhancing human health and well being by providing contemporary
and affordable medicines, manufactured in full compliance with global quality standards.
They continually strive to improve their core capabilities to address the unmet medical needs
of the patients and to deliver outstanding results for their shareholders.

Vision

They will be one of the most trusted, admired and successful pharmaceutical companies in
the region with a focus on strengthening research and development capabilities, creating
partnerships and building presence across the globe.

Manufacturing Facilities
The main manufacturing site is spread across a 22-acre area located near the capital city,
Dhaka, which houses facilities for manufacturing tablets, capsules, intravenous fluids,
liquids, creams, ointments, suppositories, metered dose inhalers, ophthalmic drops, large
volume parenterals, sterile ophthalmic, prefilled syringes, lyophilized injectables etc. The site
has its own utility infrastructure to ensure adequate generation and distribution of electricity
with an installed capacity of 10 MW, besides having water purifying and liquid nitrogen
generation facilities. Their penicillin units (both API and formulation) are located separately
at Kaliakoir, 21 km from the main site.
Research & Development
Their product development team continues its strong research orientation in formulation
development to transform BPL into a truly international one. As a generic drug company
They have given top priority in building and strengthening capabilities to excel in
formulating technologically complex products in order to create strong differentiation. Their
R&D team develops a wide range of generic products including difficult to copy formulations
in defined specialty areas. They have successfully developed multi-layer tablet, sustained
release formulation, dispersible tablet, CFC-free inhalers, prefilled syringes, lyophilized
injectables, sterile ophthalmic etc. They have made a number of submissions with EU and US
regulatory authorities while there is a growing pipeline of submissions for the regulated
markets. Their research and development activities are closely focused on market needs and
driven by technological progress. A new, state-of-the-art research lab is being set up to
facilitate the development of innovative and difficult products with a focus to create unique
market opportunities.

Specialized Products

 Oral Solid Dosage

 Metered Dose Inhaler
 Ophthalmic
 Intravenous Fluid
 Liquid and Semisolid
 Pre-filled Syringe
 Dry Powder Inhaler
 Lyophilized Injectables
 Oral Soluble Film

Global Footprint

Beximco Pharma is a leading exporter of medicines in the country and has won the
prestigious National Export Trophy (Gold) a record five times for outstanding contribution to
export. The company has a geographic footprint in more than 50 countries with visible and
growing presence in regional markets of Asia and Africa, and other emerging markets. BPL
has a clear strategy to capitalize on the generic drug opportunities in overseas markets and it
has become the first Bangladeshi company to export medicines to regulated markets of USA
and Australia, besides supplying sterile ophthalmic products to Europe. Recently it has
entered the gulf market with the launch of products in Kuwait. The company is currently a
leading contract manufacturing partner for MNCs at home and abroad.
 Financial Analysis

Current Ratio
3

2.5

2
Axis Title

1.5

0.5

0
2013-12 2014-12 2017-06
Series1 2.03 1.78 2.68

Quick Ratio

1.4
1.2
1
Axis Title

0.8
0.6
0.4
0.2
0
2013-12 2014-12 2017-06
Series1 1.38 1.13 1.31
 Financial Leverage Ratio
1.395
1.39
1.385
1.38
Axis Title

1.375
1.37
1.365
1.36
1.355
1.35
1.345
2013-12 2014-12 2017-06
Series1 1.39 1.39 1.36

Debt/Equity Ratio

0.12
0.1
0.08
0.06
0.04
0.02
0
2013-12 2014-12 2017-06
Series1 0.06 0.04 0.11
 Inventory Turnover Ratio
2.16
2.14
2.12
2.1
2.08
2.06
2.04
2.02
2
1.98
1.96
1 2 3
Series1 2.14 2.07 2.03

Fixed Assets Turnover Ratio

29%
43%
2013-12
2014-12
2017-06
28%
 Asset Turnover Ratio
0.47
0.46
0.45
0.44
0.43
0.42
0.41
0.4
0.39
0.38
0.37
2013-12 2014-12 2017-06
Series1 0.4 0.4 0.46
Pharmaceutical Company Business Plan – Executive Summary
FM3-BD Pharmaceuticals, LLC is a licensed and standard FM3-BD Pharmaceuticals
manufacturing company that will be located in an industrial area in Bangladesh. We have
been able to secure a long-term lease agreement for a facility in a strategic location with an
option of a long-term renewal on an agreed terms and conditions that is favorable to us.

The facility has government approval for the kind of production business we want to run and
the facility is easily accessible and we are deliberate about that because we want to facilitate
easy movement of raw materials (chemicals and packaging containers) and finished products
(drugs / medicines).

FM3-BD Pharmaceuticals, LLC is in the FM3-BD Pharmaceuticals manufacturing industry

to engage in developing and producing generic drugs, marketing and distributing generic
drugs and gaining regulatory approval for generic drugs.

We will manufacture standard and effective pharmaceutical products such as mental health
and lipid regulators, anti diabetics and respiratory, pain and antibacterial, nervous system
disorders and antihypertensive, antiulcer ants and thyroid, dermatological and hormonal
contraceptives, and ADHD and anticoagulants.

We are also in business to make profits at the same to give our customers value for their
money; we want to give people and businesses who patronize our pharmaceutical products
the opportunity to be part of the success story of our brand.

We are aware that there are several big scale and small scale FM3-BD Pharmaceuticals
manufacturing companies scattered all around Bangladesh whose products can be found in
every nooks and crannies of Bangladesh, which is why we spent time and resources to
conduct our feasibility studies and market survey so as to enable us locate the business in an
area that can easily accept our products and brand.

We ensured that our facility is easy to locate and we have mapped out plans to develop a far-
reaching distribution network for wholesalers of pharmaceutical products all around
Bangladesh.

Much more than producing quality, effective and safe FM3-BD Pharmaceuticals products,
our customer care is going to be second to none. We know that our customers are the reason
why we are in business which is why we will go the extra mile to get them satisfied when
they purchase any of our product and also to become our loyal customers and ambassadors.

FM3-BD Pharmaceuticals, LLC will ensure that all our customers (wholesale distributors) are
given first class treatment whenever they visit our factory. We have a CRM software that will
enable us manage a one on one relationship with our customers (wholesale distributors) no
matter how large the numbers of our customer base may grow to.
FM3-BD Pharmaceuticals, LLC is family business that will be owned by Md. Ullas and his
immediate family members. Md. Ullas who is the Chief Executive Officer of the Company is
Graduate of Pharmacology and he holds a Master’s Degree in Business Management (MBA).

He has well over 12 years of experience working in related industry as a senior production
manager prior to starting FM3-BD Pharmaceuticals, LLC. He will be working with a team of
professionals to build the business and grow it to enviably height.

Our Product
FM3-BD Pharmaceuticals, LLC is going to run a standard and licensed FM3-BD
Pharmaceuticals manufacturing company whose products will not only be sold in Dhaka but
also throughout the Bangladesh. We are in the FM3-BD Pharmaceuticals manufacturing
industry to make profits and also to give our customers value for their money.

We will ensure that we do all that is permitted by the law in Bangladesh to accomplish our
business goal and objective. These are some of the products that we will be offering;

 Developing and producing generic drugs

 Marketing and distributing generic drugs
 Gaining regulatory approval for generic drugs
 Mental health and lipid regulators
 Anti-diabetics and respiratory
 Pain and antibacterial
 Nervous system disorders and antihypertensive
 Anti-ulcerants and thyroid
 Dermatological and hormonal contraceptives
 ADHD and anticoagulants

Our Vision Statement

Our vision is to establish a standard FM3-BD Pharmaceuticals manufacturing Company
whose products will be not only be sold in Dhaka, but also throughout the Bangladesh.

Our Mission Statement

Our mission is to establish a standard and world class FM3-BD Pharmaceuticals
manufacturing Company / brand that in our own capacity will favorably compete with leaders
in the industry. We want to build a business that will be listed amongst the top 20 FM3-BD
Pharmaceuticals manufacturing brands in Bangladesh.
Our Business Structure
FM3-BD Pharmaceuticals, LLC is a business that is established with the aim of competing
favorably with other leading FM3-BD Pharmaceuticals product brands in the industry. This is
why we will ensure that we put the right structure in place that will support the kind of
growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer
centric and are ready to work to help us build a prosperous business that will benefit all the
stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of five years or more
depending how fast we meet our set target. In view of that, we have decided to hire qualified
and competent hands to occupy the following positions;

 Chief Executive Officer (Owner)

 Production / Plant Manager
 Human Resources and Admin Manager
 Merchandize Manager
 Sales and Marketing Manager
 Machine Operators
 Accountants / Cashiers
 Distribution Truck Drivers
 Roles and Responsibilities

Chief Executive Officer – CEO (Owner)

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,
counseling, and disciplining managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and appraising job results; developing
incentives; developing a climate for offering information and opinions; providing educational
opportunities.
  Creates, communicates, and implements the organization’s vision, mission, and
overall direction leading the development and implementation of the overall
organization’s strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization.

Production / Plant Manager

 Responsible for overseeing the smooth running of the pharmaceutical production
plant
 Part of the team that determines the quantity and quality of pharmaceutical products
that are to be produced
 Maps out strategy that will lead to efficiency amongst workers in the plant
 Responsible for training, evaluation and assessment of plant workers
 Ensures that the steady flow of both raw materials to the plant and easy flow of
finished products through wholesale distributors to the market
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Ensures that the plant meets the expected safety and health standard at all times

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily office and factory activities.
Merchandize Manager
 Manages vendor relations, market visits, and the ongoing education and development
of the organizations’ buying teams
 Responsible for the purchase of raw materials and packaging materials
 Responsible for planning sales, monitoring inventory, selecting the merchandise, and
writing and pricing orders to vendors
 Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data
generated by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Accountant / Cashier
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects;
conducts market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization
Client Service Executive
 Welcomes guests and clients by greeting them in person or on the telephone;
answering or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the manager in an effective and timely
manner
 Consistently stays abreast of any new information on the company’s products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
clients
 Receives parcels / documents for the company
 Distribute mails in the organization
 Handles any other duties as assigned by the line manage

Production Workers / Machine Operators:

 Responsible for preparing, blending, compounding and packaging pharmaceutical
products
 Handle labeling of pharmaceutical products
 Operate machines used in the manufacturing mental health and lipid regulators, ant
diabetics and respiratory, pain and antibacterial, nervous system disorders and
antihypertensive, antiulcerants and thyroid, dermatological and hormonal
contraceptives, and ADHD and anticoagulants
 Assist in packaging and loading pharmaceutical products into distribution trucks

Distribution Truck Drivers

 Assists in loading and unloading pharmaceutical products
 Maintains a logbook of their driving activities to ensure compliance with federal
regulations governing the rest and work periods for operators.
 Keeps a record of vehicle inspections and make sure the truck is equipped with safety
equipment
 Assists the transport and logistics manager in planning their route according to a
delivery schedule.
 Local-delivery drivers may be required to sell products or services to pharmaceutical
stores and businesses on their route, obtain signatures from recipients and collect
cash.
  Transports finished goods and raw materials over land to and from manufacturing
plants or retail and distribution centers
 Inspect vehicles for mechanical items and safety issues and perform preventative
maintenance
 Complies with truck driving rules and regulations (size, weight, route designations,
parking, break periods etc.) as well as with company policies and procedures
 Collects and verifies delivery instructions
 Reports defects, accidents or violations

Pharmaceutical Company Business Plan – SWOT Analysis

We are quite aware that there are several FM3-BD Pharmaceuticals manufacturing
companies both large and small in Bangladesh which is why we are following the due
process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to
position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be welled equipped to confront our threats.

FM3-BD Pharmaceuticals, LLC employed the services of an expert HR and Business Analyst
with bias in start – up business to help us conduct a thorough SWOT analysis and to help us
create a business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for FM3-BD Pharmaceuticals,
LLC;

Strength:
Part of what is going to count as positives for FM3-BD Pharmaceuticals, LLC is the vast
experience of our management team, we have people on board who are highly experienced
and understands how to grow business from the scratch to becoming a national phenomenon.

So also, our state of the art machines and equipment, the wide varieties of pharmaceutical
products that we produce, our large national distribution network and of course our excellent
customer service culture will definitely count as a strong strength for the business.
Weakness:
A major weakness that may count against us is the fact that we are a new FM3-BD
Pharmaceuticals manufacturing company in the Bangladesh and we don’t have the financial
capacity to engage in the kind of publicity that we intend giving the business especially when
big names like Mylan Inc., Sandoz Ltd. and Teva Pharmaceuticals Industries Ltd. et al are
already determining the direction of the market both in the Bangladesh and in the global
market.

Opportunities:

The opportunities available to FM3-BD Pharmaceuticals manufacturing companies with a

wide range of products are enormous. This is due to the fact that almost all over the
Bangladesh take drugs / medicine for different reasons.

As a result of that, we were able to conduct a thorough market survey and feasibility studies
so as to position our business to take advantage of the existing market for pharmaceutical
products and also to create our own new market. We know that it is going to requires hard
work, and we are determined to achieve it.

Threat:

We are quite aware that just like any other business, one of the major threats that we are
likely going to face are economic downturn and unfavorable government policies. It is a fact
that economic downturn affects purchasing power. Another threat that may likely confront us
is the arrival of a new FM3-BD Pharmaceuticals manufacturing company in same location
where ours is located.

Pharmaceutical Company Business Plan – MARKET ANALYSIS

Market Trends

A close study of the trends in the FM3-BD Pharmaceuticals Manufacturing industry shows
that the industry is expanding rapidly. This is due to the demand for the industry’s products
by the aging population with more chronic illnesses.

So also, with the regulatory provisions of the Patient Protection and Affordable Care Act
expand consumer access to prescription insurance and provide increased opportunities for
product development. Going forward, the industry revenue growth is expected to outpaced
revenue growth for the Brand Name Pharmaceutical Manufacturing industry.

A large number of brand name drugs manufacturers lost patent protection for blockbuster
drugs beginning in 2010; demand for generics subsequently grew, as consumers demanded
affordable versions of these high-profile products. These trends are expected to continue in
the next five years.

Lastly, the FM3-BD Pharmaceuticals manufacturing industry is the adoption of eco – friendly
approach towards the production and packaging of its products. As a matter of fact, the
industry’s adoption of eco-friendly practices will likely persuade environmentally conscious
consumers to buy its products, while increasing operators’ efficiency.

Our Target Market

When it comes to selling pharmaceutical products, there is indeed a wide range of available
customers. In essence, our target market can’t be restricted to just a group of people, but all
those who resides in our target market locations.

In view of that, we have conducted our market research and we have ideas of what our target
market would be expecting from us. We are in business to engage in developing and
producing generic drugs, marketing and distributing generic drugs and gaining regulatory
approval for generic drugs. Hence our target markets are;

 Hospitals
 Health Facilities
 Pharmaceutical Products Wholesalers
 Retail Pharmacy Stores
 Everybody in our target market location

Our Competitive Advantage

A close study of the FM3-BD Pharmaceuticals manufacturing industry reveals that the
market has become much more intensely competitive over the last decade. As a matter of
fact, you have to be highly creative, customer centric and proactive if you must survive in this
industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with
other FM3-BD Pharmaceuticals manufacturing companies in Dhaka and throughout the
Bangladesh.

FM3-BD Pharmaceuticals, LLC is launching a standard FM3-BD Pharmaceuticals product

brand that will indeed become the preferred choice of residence of Dhaka and every city
where our FM3-BD Pharmaceuticals product will be retailed.
Part of what is going to count as competitive advantage for FM3-BD Pharmaceuticals, LLC
is the vast experience of our management team, we have people on board who are highly
experienced and understands how to grow business from the scratch to becoming a national
phenomenon.

So also, our state of the art pharmaceutical production machines and equipment, the wide
varieties of FM3-BD Pharmaceuticals products that we produce our large and far reaching
national distribution network and of course our excellent customer service culture will
definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups FM3-BD Pharmaceuticals manufacturing companies) in the
FM3-BD Pharmaceuticals manufacturing industry, meaning that they will be more than
willing to build the business with us and help deliver our set goals and achieve all our aims
and objectives. We will also give good working conditions and commissions to freelance
sales agents that we will recruit from time to time.

Pharmaceutical Company Business Plan – SALES AND MARKETING

STRATEGY
Sources of Income

FM3-BD Pharmaceuticals, LLC is established with the aim of maximizing profits in the
FM3-BD Pharmaceuticals manufacturing industry in both Bangladesh and we are going to go
all the way to ensure that we do all it takes to sell a wide range of FM3-BD Pharmaceuticals
products to a wide range of customers.

 FM3-BD Pharmaceuticals, LLC will generate income by selling the following

pharmaceutical products;
 Mental health and lipid regulators
 Anti-diabetics and respiratory
 Pain and antibacterial
 Nervous system disorders and antihypertensive
 Antiulcerants and thyroid
 Dermatological and hormonal contraceptives
 ADHD and anticoagulants
 Developing and producing generic drugs
 Marketing and distributing generic drugs
 Gaining regulatory approval for generic drugs
Sales Forecast
One thing is assured when it comes to FM3-BD Pharmaceuticals manufacturing company, if
your products are well – packaged and branded and if your production plant is centrally
positioned and easily accessible, you will always attract customers cum sales and that will
sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dhaka and every city where our
FM3-BD Pharmaceuticals products will be sold and we are quite optimistic that we will meet
our set target of generating enough income / profits from the first six month of operations and
grow the business and our clientele base.

We have been able to critically examine the FM3-BD Pharmaceuticals manufacturing

industry and we have analyzed our chances in the industry and we have been able to come up
with the following sales forecast. The sales projections are based on information gathered on
the field and some assumptions that are peculiar to similar startups in Dhaka.

Below is the sales projection for FM3-BD Pharmaceuticals, LLC, it is based on the location
of our business and other factors as it relates to small scale and medium scale FM3-BD
Pharmaceuticals manufacturing company start – ups in the Bangladesh;

First Fiscal Year-: 250,000,000

Second Fiscal Year-: 550,000,000

Third Fiscal Year-: 950,000,000

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor manufacturing same FM3-BD Pharmaceuticals products and customer care
services as we do within same location. Please note that the above projection might be lower
and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location for FM3-BD Pharmaceuticals, LLC and also the kind of FM3-BD
Pharmaceuticals products we will produce, we conduct a thorough market survey and
feasibility studies in order for us to be able to be able to penetrate the available market in our
target market locations.

We have detailed information and data that we were able to utilize to structure our business to
attract the numbers of customers we want to attract per time and also for our products to
favorable compete with other leading FM3-BD Pharmaceuticals manufacturing brands in the
Bangladesh.

We hired experts who have good understanding of the FM3-BD Pharmaceuticals

manufacturing industry to help us develop marketing strategies that will help us achieve our
business goal of winning a larger percentage of the available market in Dhaka and other cities
in the Bangladesh ..

In other to continue to be in business and grow, we must continue to sell our FM3-BD
Pharmaceuticals products to the available market which is why we will go all out to empower
or sales and marketing team to deliver our corporate sales goals.

In summary, FM3-BD Pharmaceuticals, LLC will adopt the following sales and marketing
approach to sell our FM3-BD Pharmaceuticals products;

Introduce our FM3-BD Pharmaceuticals products brand by sending introductory letters to

pharmacy stores, hospitals, residence, pharmaceutical merchants, retailers and other
stakeholders in Dhaka and other cities both in the Bangladesh.

Open our FM3-BD Pharmaceuticals manufacturing company with a party so as to capture the
attention of residence who are our first targets

 Engage in road show in targeted communities from time to time to sell our products
 Advertise our products in community based newspapers, local TV and radio stations
 List our business and products on yellow pages ads (local directories)
 Leverage on the internet to promote our FM3-BD Pharmaceuticals product brands
 Engage in direct marketing and sales
 Encourage the use of word of mouth marketing (referrals)

Pharmaceutical Company Business Plan – Publicity and Advertising

Strategy
In spite of the fact that our FM3-BD Pharmaceuticals manufacturing plant is a standard one
with a wide range of pharmaceutical products that in few years from now will favorably
compete with other leading brands in the industry like Orion, ACI Pharmaceuticals Industries
Ltd. We will still go ahead to intensify publicity for all our products and brand. We are going
to explore all available means to promote FM3-BD Pharmaceuticals, LLC.

FM3-BD Pharmaceuticals, LLC has a long-term plan of distributing our FM3-BD

Pharmaceuticals products in various locations all around the Bangladesh. Which is why we
will deliberately build our brand to be well accepted first in Dhaka before venturing out? As a
matter of fact, our publicity and advertising strategy is not solely for selling our products but
to also effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise FM3-BD
Pharmaceuticals, LLC;
  Place adverts on both print (community based newspapers and magazines) and
electronic media platforms
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram, Facebook,
twitter, et al to promote our FM3-BD Pharmaceuticals product brand
 Install our Bill Boards on strategic locations all around major cities in the Bangladesh
.
 Engage in road show from time to time in targeted communities
 Distribute our fliers and handbills in target areas
 Position our Flexi Banners at strategic positions in the location where we intend
getting customers to start patronizing our products.
 Ensure that our products are well branded and that all our staff members wear our
customized clothes, and all our official cars and distribution vans are customized and
well branded.

Our Pricing Strategy

When it comes to pricing for products such as FM3-BD Pharmaceuticals products, there are
two sides to the coin. We are aware of the pricing trend in the FM3-BD Pharmaceuticals
manufacturing industry which is why we have decided to produce various sizes of
pharmaceutical products as regulated by the industry.

In view of that, our prices will conform to what is obtainable in the industry but will ensure
that within the first 6 to 12 months our products are sold a little bit below the average prices
of various FM3-BD Pharmaceuticals product brands in the Bangladesh. We have put in place
business strategies that will help us run on low profits for a period of 6 months; it is a way of
encouraging people to buy into our FM3-BD Pharmaceuticals product brands.

Payment Options
The payment policy adopted by FM3-BD Pharmaceuticals, LLC is all inclusive because we
are quite aware that different customers prefer different payment options as it suits them but
at the same time, we will ensure that we abide by the financial rules and regulation of the
Bangladesh.

Here are the payment options that FM3-BD Pharmaceuticals, LLC will make available to her
clients;

 Payment via bank transfer

 Payment with cash
  Payment via credit cards / Point of Sale Machines (POS Machines)
 Payment via online bank transfer
 Payment via check
 Payment via mobile money transfer
 Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make
payment for FM3-BD Pharmaceuticals product purchase without any stress on their part. Our
bank account numbers will be made available on our website and promotional materials to
clients who may want to deposit cash or make online transfer for the purchase of our
products.

Generating Funds / Startup Capital for FM3-BD Pharmaceuticals, LLC

FM3-BD Pharmaceuticals, LLC is a family business that is owned and financed by Md. Ullas
and his immediate family members. They do not intend to welcome any external business
partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major
sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings and sell of stocks
 Source for soft loans from family members and friends
 Apply for loan from my Bank

Pharmaceutical Company Business Plan – Sustainability and Expansion

Strategy
The future of any business lies in the numbers of loyal customers that they have the capacity
and competence of the employees, their investment strategy and the business structure. If all
of these factors are missing from a business (company), then it won’t be too long before the
business close shop.

One of our major goals of starting FM3-BD Pharmaceuticals, LLC is to build a business that
will survive off its own cash flow without the need for injecting finance from external
sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail
our FM3-BD Pharmaceuticals products a little bit cheaper than what is obtainable in the
market and we are well prepared to survive on lower profit margin for a while.

FM3-BD Pharmaceuticals, LLC will make sure that the right foundation, structures and
processes are put in place to ensure that our staff welfare are well taken off. Our company’s
corporate culture is designed to drive our business to greater heights and training and re –
training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of three years or more. We know
that if that is put in place, we will be able to successfully hire and retain the best hands we
can get in the industry; they will be more committed to help us build the business of our
dreams.

 Check List / Milestone

 Business Name Availability Check: Completed
 Business Registration: Completed
 Opening of Corporate Bank Accounts: Completed
 Securing Point of Sales (POS) Machines: Completed
 Opening Mobile Money Accounts: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of Insurance for the Business: Completed

Leasing of facility and construction of standard FM3-BD Pharmaceuticals

production plant: In Progress
 Conducting Feasibility Studies: Completed
 Generating capital from family members and friends: Completed
 Applications for Loan from the bank: In Progress
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of the Company’s Logo: Completed
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In
Progress
 Recruitment of employees: In Progress
 Purchase of the Needed furniture, racks, shelves, computers, electronic appliances,
office appliances and CCTV: In progress
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business both online and around the community: In
Progress
 Health and Safety and Fire Safety Arrangement (License): Secured
 Opening party / launching party planning: In Progress
 Establishing business relationship with vendors – pharmacy stores, hospitals,
pharmaceutical products wholesale suppliers / merchants: In Progress
Conclusion
After all of that discussion, we know how important and novel kind of business we hope to
do. And we also know how important our customers to us. We intend to offer our customers
excellent service the kind that is unrivalled across the industry. Also our repeat customers
will receive a certain kind of discounts from us as well as those who refer others to us.