GLOBAL COUNTRY STUDY REPORT

ON
“HOTEL INDUSTRY OF U.S.A”
w.t.r.
BUSINESS OPPORTUNITIES FOR GUJARAT & RAJASHTHAN

SUBMITTED TO
INSTITUTE CODE: 705
C.K. SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT
UNDER THE GUIDANCE OF
Ms.HetalThaker
ASSISTANT PROFESSOR
IN PARTIAL FULFILMENT OF THE AWARD OF THE DEGREE OF MASTERS OF
BUSINESS ADMINISTRATION (MBA)
OFFERED BY
GUJARAT TECHNOLOGICAL UNIVERSITY
AHMEDABAD

Prepared By:
Radhika Shah (147050592044)
Mansi Shah (147050592041)
Niket Shah (147050592042)
Pranit Shah (147050592043)
SiddharthChitte (147050592047)
KamilShaikh (147050592045)
Students of
MBA (Semester-4)
Group no.-
MAY’ 2016
INSTITUTE CERTIFICATE
COMPANY CERTIFICATE
 Declaration

We, following students, hereby declare that the Global Country Study Report titled
“HOTEL INDUSTRY in U.S.A & RAJASTHAN is a result of our own work and our
indebtedness to other work publications, references, if any, have been duly
acknowledged. If we are found guilty of copying any other report or published
information and showing as our original work, or extending plagiarism limit, We
understand that we shall be liable and punishable by GTU, which may include ‘Fail’
in examination, ‘Repeat study & re-submission of the report’ or any other punishment
that GTU may decide.
Enrollment No. Name Signature
Radhika Shah
Pranit Shah
Mansi Shah
Niket Shah
Kamil Sheikh
SiddharthChitte

Place: Date:
 PREFACE

Practical training at MBA level is to develop students experience about industrial environment
of business practice at domestic as well as international level. In order to develop practical
base in them as supplement to theoretical study of management.
In general theoretical knowledge & concept ideas are enough background for career
development, but practical training is very important as vast difference will experienced by
individual students giving more weight age. 50 % theory + 50% practical= 100% success.
IT is very true saying that “without practical exploration no one become expert.” global
country study report is an opportunity provided by Gujarat technological university to
students of affiliated colleges. Management to enhance student’s industrial knowledge,
workers attitude in Industry, Ability of Students to observe & perceive Business system of
INDIA as well as other country of GLOBE.
AS Result of MBA its part of Education that we may be allowed to know about how particular
Industry/ sector will perform in another country compared to INDIA for future Business
Studies.
 ACKNOWLEDGEMENT

The acknowledgement is not formality, but it’s way by which we are getting an opportunity To
show deep sense of gratitude & obligation to all people, Guides, who have provided us With
Inspiration, Guidance & moral help to motivate during preparation of Project At very outset,
we would like to express our gratitude from the bottom of our hearts To GUJARAT
TECHNOLOGICAL UNIVERSITY via C K SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT for
providing an opportunity to perform Global Country Report so we students will learn about
business as well as Managerial Activities & study Regarding another country & various
industries.
WE would like to express our gratitude to our FACULTY guide HetalThakar (Assistant
Professor) Of C.K.SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT who helped us in carrying
out & produce project report, which ultimately produce successful Report.
Last but not the least we are Thankful to our parents, friends & above all well-wisher for
blessings us for our success
INDEX
TOPICS Page
no.
PART-1
COUNTRY STUDY & BUSINESS OPPORTUNITIES FOR
RAJASTHAN/GUJARAT/INDIA: MACRO ANALYSIS

1. About the Country of Study

Overview
Latest News/Developments in the Country
List of Industries
Contribution of industries in national GDP
Export-Import statistics
Major players of each industry with their market share

2. About Selected Industry / Sector of country of study

1. Overview of selected industry
2. Justification for selecting the Industry / Sector in terms of bilateral trade
opportunities with India/Rajasthan/Gujarat
3. Details of selected industry w.r.t. Rajasthan/Gujarat

3. STEEPLED analysis
1. 3.1 STEEPLED analysis of selected sector/Industry in the country of study
2. 3.2 STEEPLED analysis of selected sector/Industry in
Gujarat
3. 3.3 Comparative analysis of STEEPLED in tabular form

4. SWOT analysis of the Industry

1. 4.1 SWOT analysis of selected sector/Industry in the country
of study
2. 4.2 SWOT analysis of selected sector/Industry in Gujarat
5. About selected state of India
1. 5.1 Overview of selected state
2. 5.2 Overview of selected industry
3. 5.3 SWOT analysis of selected sector/Industry in selected
State
Business Description
Product Services
Marketing Analysis & Marketing Plan
Competitive Environment
Export /Import
Financial Proforma
 ABOUT UNITED STATES OF AMERICA

Britain's American colonies broke with the mother country in 1776 and were
recognized as the new nation of the United States of America following the Treaty
of Paris in 1783. During the 19th and 20th centuries, 37 new states were added to
the original 13 as the nation expanded across the North American continent and
acquired a number of overseas possessions. The two most traumatic experiences
in the nation's history were the Civil War (1861-65), in which a northern Union of
states defeated a secessionist Confederacy of 11 southern slave states, and the
Great Depression of the 1930s, an economic downturn during which about a
quarter of the labour force lost its jobs. Buoyed by victories in World Wars I and II
and the end of the Cold War in 1991, the US remains the world's most powerful
nation state. Since the end of World War II, the economy has achieved relatively
steady growth, low unemployment and inflation, and rapid advances in
technology.

GEOGRAPHIC LOCATION OF USA

United States is at the north western end of North America , separated from the Lower 48 by Canada . The

capital city, Washington, District of Columbia, is a federal district located on land donated by the state of
Maryland.

LANGUAGES OF USA

Official Language of USA.

CURRENCY AND EXCHANGE RATE

Currency of USA

Exchange rate of USA

RELIGIONS OF USA
FLAG OF USA

NATIONAL ANTHEM OF USA

"The Star-Spangled Banner" is the national anthem of the United States of America. The lyrics come from
"Defence of Fort M'Henry", a poem written in 1814 by the 35-year-old lawyer and amateur poet Francis Scott
Key after witnessing the bombardment of Fort McHenry by British ships of the Royal Navy in Baltimore
Harbour during the Battle of Fort McHenry in the War of 1812.

ECONOMIC SCENARIO OF USA

The United States is the world's largest national economy, representing 22% of nominal global
GDP and 17% of global GDP (PPP). The United States' GDP was estimated to be $17.914 trillion as
of Q2 2015. The U.S. dollar is the currency most used in international transactions and is the world's
foremost reserve currency. Several countries use it as their official currency, and in many others it is
the de facto currency. The United States has a mixed economy and has maintained a stable overall
GDP growth rate, a moderate unemployment rate, and high levels of research and capital
investment.

The US has abundant natural resources, a well-developed infrastructure, and high productivity.[37] It
has the world ninth-highest per capita GDP (nominal) and tenth-highest per capita GDP (PPP) as of
2013. Americans have the highest average household and employee income among OECD nations,
and in 2010 had the fourth highest median household income, down from second highest in 2007. It
has been the world's largest national economy (not including colonial empires) since at least
the 1890s.

The U.S. is the world's largest producer of oil and natural gas. It is the second-largest trading nation
in the world] as well as the world's second largest manufacturer, representing a fifth of the global
manufacturing output. Of the world's 500 largest companies, 128 are headquartered in the US.

POLITICAL STABILITY OF USA

USA Political stability index (-2.5 weak; 2.5 strong): For that indicator, The World Bank (govindicators.org)
provides data for the USA from 1996 to 2013. The average value for the USA during that period was 0.45
points with a minimum of -0.2 points in 2004 and a maximum of 1.01 points in 2000.
LATEST DEVELOPMENTS IN THE UNITED STATES
 OVERVIEW OF INDUSTRIES, TRADE AND COMMERCE IN U.S.A

Major players of each Industry with their market share.

The 2015 IndustryWeek 50 Best US Manufacturers
The Industryweek 50 Best U.S. Manufacturers is IW's exclusive annual ranking of America's
top-performing public manufacturers.
Use this free database to view the 2015 IW 50 US Best to sort the list alphabetically, or by
ranking, industry, and financial performance measures.
To sort the list, click the column heading of the data you'd like to re-order. To sort in reverse,
click the column heading a second time. For complete information about each company, click
on the company name.
REVENUE REVENUE
RANK COMPANY NAME INDUSTRY
(MILLIONS) GROWTH
Railcars, Ships, &Other
1 Polaris Industries Inc. $4,480 18.6
Trans. Equip.
Computers &Other
2 Apple Inc. $182,795 6.95
Electronic Products
Northern Tier Energy Petroleum &Coal
3 $5,556 11.58
LP Products
Monster Beverage
4 Beverages $2,465 9.72
Corp.
5 Deluxe Corp. Publishing &Printing $1,674 5.63
Petroleum &Coal
6 Western Refining Inc. $15,154 50.24
Products
7 Sanderson Farms Inc. Food $2,775 3.42
8 Hershey Co. Food $7,422 3.86
9 Sherwin-Williams Co. Chemicals $11,130 9.27
10 Toro Co. Machinery $2,173 6.43
Computers &Other
11 Microsoft Corp. $86,833 11.54
Electronic Products
12 NewMarket Corp. Chemicals $2,335 2.41
Petroleum &Coal
13 Oasis Petroleum Inc. $1,390 21.74
Products
14 Pilgrim's Pride Corp. Food $8,583 2.05
Westlake Chemical
15 Chemicals $4,415 17.45
Corp.
Communications
16 Qualcomm Inc. $26,487 6.52
Equipment
Packaging Corp. of
17 Paper $5,853 59.68
America
IDEXX Laboratories
18 Chemicals $1,486 7.9
Inc.
19 Fossil Group Inc. Apparel $3,510 7.66
20 Thor Industries Inc. Motor Vehicles $3,525 8.75
Mettler-Toledo
21 Instruments $2,486 4.5
International Inc.
22 Nike Inc. Apparel $27,799 9.82
Petroleum &Coal
23 Alon USA Partners LP $6,779 (3.79)
Products
24 Lear Corp. Motor Vehicle Parts $17,727 9.2
25 Donaldson Co. Inc. Machinery $2,473 1.5
26 Colgate-Palmolive Co. Chemicals $17,277 (0.82)
27 FMC Technologies Inc. Machinery $7,943 11.46
Rockwell Automation Electrical Equipment
28 $6,624 4.28
Inc. &Appliances
29 Coach Inc. Apparel $4,806 (5.3)
30 Gentex Corp. Motor Vehicle Parts $1,376 17.38
Mead Johnson
31 Beverages $4,409 4.97
Nutrition Co.
32 Altria Group Inc. Tobacco $24,522 0.23
33 Hormel Foods Corp. Food $9,316 6.45
Computers &Other
34 IBM Corp. $92,793 (6.98)
Electronic Products
35 Estee Lauder Cos. Inc. Chemicals $10,969 7.73
36 Cummins Inc. Motor Vehicle Parts $19,221 11.1
Computers &Other
37 Oracle Corp. $38,275 2.95
Electronic Products
Renewable Energy Petroleum &Coal
38 $1,274 (14.97)
Group Inc. Products
39 Gilead Sciences Inc. Pharmaceuticals $24,890 122.2
Computers &Other
40 Western Digital Corp. $15,130 (1.44)
Electronic Products
41 Borg Warner Inc. Motor Vehicle Parts $8,305 11.68
Keurig Green Mountain
42 Food $4,708 8.02
Inc.
Railcars, Ships, &Other
43 Wabtec Corp. $3,044 18.63
Trans. Equip.
44 Lockheed Martin Corp. Aerospace &Defense $45,600 0.53
Skyworks Solutions Computers &Other
45 $2,292 27.87
Inc. Electronic Products
46 Wabash National Corp. Motor Vehicles $1,863 13.92
Linear Technology Computers &Other
47 $1,388 8.28
Corp. Electronic Products
Electrical Equipment
48 Middleby Corp. $1,637 14.55
&Appliances
49 Nordson Corp. Machinery $1,704 10.44
Marathon Petroleum Petroleum &Coal
50 $97,949 (2.26)
Corp. Products
 Contribution of Industries in National GDP

The United States has a capitalist mixed economy which is fueled by abundant natural
resources and high productivity.According to the International Monetary Fund, the U.S. GDP
of $16.8 trillion constitutes 24% of the gross world product at market exchange rates and over
19% of the gross world product at purchasing power parity (PPP).
The US's nominal GDP is estimated to be $17.528 trillion as of 2014 From 1983 to 2008, U.S.
real compounded annual GDP growth was 3.3%, compared to a 2.3% weighted average for the
rest of the G7. The country ranks ninth in the world in nominal GDP per capita and sixth
in GDP per capita at PPP. The U.S. dollar is the world's primary reserve currency.
The United States is the largest importer of goods and second largest exporter, though exports
per capita are relatively low. In 2010, the total U.S. trade deficit was $635 billion. Canada,
China, Mexico, Japan, and Germany are its top trading partners.In 2010, oil was the largest
import commodity, while transportation equipment was the country's largest export.Japan is the
largest foreign holder of U.S. public debt.The largest holder of the U.S. debt are American
entities, including federal government accounts and the Federal Reserve, who hold the majority
of the debt.
The Stockholm International Peace Research Institute, SIPRI, found that the United
States' arms industry was the world's biggest exporter of major weapons from 2005–2009,and
remained the largest exporter of major weapons during a period between 2010–2014, followed
by Russia, China (PRC), and Germany.
In 2009, the private sector was estimated to constitute 86.4% of the economy, with federal
government activity accounting for 4.3% and state and local government activity (including
federal transfers) the remaining 9.3%.The number of employees at all levels of government
outnumber those in manufacturing by 1.7 to 1.While its economy has reached
apostindustrial level of development and its service sector constitutes 67.8% of GDP, the
United States remains an industrial power.The leading business field by gross business receipts
is wholesale and retail trade; by net income it is manufacturing.In the franchising business
model, McDonald's and Subway are the two most recognized brands in the world. Coca-Cola is
the most recognized soft drink company in the world.
Chemical products are the leading manufacturing field.[407] The United States is the largest
producer of oil in the world, as well as its second largest importer.[408] It is the world's number
one producer of electrical and nuclear energy, as well asliquid natural gas, sulfur, phosphates,
and salt. The National Mining Association provides data pertaining to coal andminerals that
include beryllium, copper, lead, magnesium, zinc, titanium and others.
Agriculture accounts for just under 1% of GDP,yet the United States is the world's top producer
of cornandsoybeans.The National Agricultural Statistics Service maintains agricultural
statistics for products that
includepeanuts, oats, rye, wheat, rice, cotton, corn, barley, hay, sunflowers, and oilseeds. In
addition, the United States Department of Agriculture (USDA) provides livestock
statisticsregarding beef, poultry, pork, and dairy products. The country is the primary developer
and grower of genetically modified food, representing half of the world's biotech crops.
Consumer spending comprises 68% of the U.S. economy in 2015.In August 2010, the
American labor force consisted of 154.1 million people. With 21.2 million people, government
is the leading field of employment. The largest private employment sector is health care and
social assistance, with 16.4 million people. About 12% of workers areunionized, compared to
30% in Western Europe.The World Bank ranks the United States first in the ease of hiring and
firing workers.The United States is ranked among the top three in the Global Competitiveness
Report as well. It has a smaller welfare state and redistributes less income through government
action than European nations tend to.
The United States is the only advanced economy that does not guarantee its workers paid
vacations and is one of just a few countries in the world without paid family leave as a legal
right, with the others being Papua New Guinea, Suriname and Liberia.However, 74% of full-
time American workers get paid sick leave, according to the Bureau of Labor Statistics,
although only 24% of part-time workers get the same benefits.While federal law currently does
not require sick leave, it's a common benefit for government workers and full-time employees
at corporations.In 2009, the United States had the third highest workforce productivity per
person in the world, behind Luxembourg andNorway. It was fourth in productivity per hour,
behind those two countries and the Netherlands.
The 2008–2012 global recession had a significant impact on the United States, with output still
below potential according to the Congressional Budget Office.It brought
highunemployment (which has been decreasing but remains above pre-recession levels), along
with low consumer confidence, the continuing decline in home values and increase in
foreclosures and personal bankruptcies, an escalating federal debt crisis, inflation, and rising
petroleum and food prices. There remains a record proportion of long-term unemployed,
continued decreasing household income, and tax and federal budget increases.
Americans have the highest average household and employee income among OECD nations,
and in 2007 had the second highestmedian household income.According to the Census Bureau
real median household income was $50,502 in 2011, down from $51,144 in 2010.The Global
Food Security Index ranked the U.S. number one for food affordability and overall food
security in March 2013.Americans on average have over twice as much living space per
dwelling and per person as European Union residents, and more than every EU nation.For 2013
the United Nations Development Programme ranked the United States 5th among 187 countries
in its Human Development Index and 28th in its inequality-adjusted HDI (IHDI).
There has been a widening gap between productivity and median incomes since the
1970s. However, the gap between total compensation and productivity is not as wide because of
increased employee benefits such as health insurance.While inflation-adjusted
("real") household income had been increasing almost every year from 1947 to 1999, it has
since been flat on balance and has even decreased recently. According to Congressional
Research Service, during this same period, immigration to the United States increased, while
the lower 90% of tax filers incomes became stagnant, and eventually decreasing since
2000. The rise in the share of total annual income received by the top 1 percent, which has
more than doubled from 9 percent in 1976 to 20 percent in 2011, has had a significant impact
on income inequality, leaving the United States with one of the widest income distributions
among OECD nations.The post-recession income gains have been very uneven, with the top 1
percent capturing 95 percent of the income gains from 2009 to 2012. The extent and relevance
of income inequality is a matter of debate.
Wealth, like income and taxes, is highly concentrated; the richest 10% of the adult population
possess 72% of the country's household wealth, while the bottom half claim only 2%. Between
June 2007 and November 2008 the global recession led to falling asset prices around the world.
Assets owned by Americans lost about a quarter of their value. Since peaking in the second
quarter of 2007, household wealth was down $14 trillion, but has since increased $14 trillion
over 2006 levels. At the end of 2014, household debt amounted to $11.8 trillion, down from
$13.8 trillion at the end of 2008.
There were about 578,424 sheltered and unsheltered homeless persons in the U.S. in January
2014, with almost two-thirds staying in an emergency shelter or transitional housing program.In
2011 16.7 million children lived in food-insecure households, about 35% more than 2007
levels, though only 1.1% of U.S. children, or 845,000, saw reduced food intake or disrupted
eating patterns at some point during the year, and most cases were not chronic. According to a
2014 report by the Census Bureau, one in five young adults lives in poverty today, up from one
in seven in 1980.
 Export-Import statistics
PURPOSE
To provide detailed statistics on goods and estimates of services shipped from the U.S. to
foreign countries. The United States Code, Title 13, requires this program. Participation is
mandatory. The Treasury Department assists in the conduct of this program.
COVERAGE

The export statistics consist of goods valued at more than $2,500 per commodity shipped by
individuals and organizations (including exporters, freight forwarders, and carriers) from the
U.S. to other countries.
CONTENT

Data are compiled in terms of commodity classification, quantities, values, shipping weights,
method of transportaion (air or vessel), state of (movement) origin, customs district, customs
port, country of destination, and whether contents are domestic goods or reexports. Since
January 1989, commodities have been compiled under Schedule B harmonized classifications
of domestic and foreign commodity exports. These transactions are classified under
approximately 8,000 different products leaving the United States. Statistics are also complied
under the Standard International Trade Calssification (SITC), North American Industry
Classification System (NAICS), End-Use Commodity Classification, and Advanced
Technology Products. These statistics include data about all 240 U.S. trading partners, 400
U.S. ports, and 45 districts.
FREQUENCY

Data are continuously compiled and processed. Documents are collected as shipments depart,
and processed on a flow basis. Reports summarize shipments made during calendar months,
quarters, and years. Statistics are reported monthly approximately 40 to 45 days after the end
of the calendar month and on a year-to-date basis.
METHODS

A full compilation (i.e., a "census") of commodity exports, plus U.S. Census Bureau estimates
of low-valued exports and Bureau of Economic Analysis (BEA) estimates of trade in services.
Statistics for exported goods transactions are compiled from three sources: Shipper's Export
Declaration documents filed with Customs and Border Protection and sent to the U.S. Census
Bureau (3 percent of all transactions), comparable data in electronic form submitted directly
by exporters and their agents (63 percent), and special computer tapes from Canada for U.S.
exports to Canada (34 percent). Estimates are made for low-value exports by country of
destination, and based on bilateral trade patterns.

Statistics for U.S. exports to Canada are based on import documents filed with Canadian
agencies and forwarded to the U.S. Census Bureau under a 1987 data exchange agreement.
Under this agreement, each country eliminated most cross-border export documents;
maintains detailed statistics on cross-border imports; exchanges monthly files of cross-border
import statistics; and publishes exchanged statistics in place of previously compiled export
statistics.
PRODUCTS

U.S. International Trade in Goods and Services (FT900), press release and supplement,
provides summary statistics for goods on a census, balance of payment basis, and services data
each month. This includes data for the most recent month and year on goods by various
commodity classifications, and by country of destination. Annual revisions are released in
June of the following year.
U.S. Merchandise Trade: Selected Highlights (FT920) provides data on value, charges,
insurance and freight (CIF), and shipping weight for general imports and imports for
consumption by district of entry, district of unlading, world area, country of orgin, and by
method of transporation. Final data are released monthly.
USA Trade Online, an online subscription service, provides U.S. export statistics of
commodities at the 2, 4, 6 and 10-digit Harmonized Schedule (HS) level. Monthly, year-to-
date and annual statistics on value and quantity by country, customs district. Port statistics by
6-digit HS and country are also provided for value, shipping weight, and method of
transportation. State export statistics are provided for 6-digit HS or 4-digit NAICS and
country are provided for value, shipping weight and method of transportation. Statistics by 6-
digit NAICS, country and district are provided for balance; domestic, foreign and total
exports; and General Imports Customs value, General Imports CIF value, Imports for
Consumption Customs value and Imports for Consumption CIF value.
U.S. Exports of Merchandise - Monthy Provides export statistics in ASCII or dBase format.
Each file has various data fields for HS commodities at the 2, 4, 6 and 10-digit level. Country
and customs district data for value and quantity are provided on a monthly, year-to-date and
annual basis. Files are available for months and years since September 1989.
U.S. Export History Provides five years of historical export statistics in ASCII or dBase
format. Each file has various data fields for HS commodities at the 2, 4, 6, and 10-digit level.
Commodity data for value and quantity are provided on an annual basis and is issued annually.
U.S. Exports by State Provides export statistics by state of Origin of Movement in ASCII file
format. Each file has various data fields for HS commodities at the 6-digit HS level or 3 or 4-
digit NAICS level. Commodity data for value, shipping weight, and method of transportation
are provided on an monthly, quarterly or annual basis.

U.S. Exports by Port Provides export statistics by port of export in ASCII file format. Each
file has various data fields for HS commodities at the 6-digit HS level. Commodity data for
value, shipping weight, and method of transportation are provided on an monthly, quarterly or
annual basis.
Related Party Trade provides aggregated data about transactions between parties with various
types of relationships. The report is based on customs value excluding import duties, freight,
insurance and other charges incurred in bringing the merchandise to the U.S. The report is
released annually.
Merchandise Trade Reconciliation provides the results of a study into the differences between
the official trade statistics released by the United States and Mexico, and Canada and Mexico
during 1998 and 1999, and 1996 and 1997. The first report shows the differences during 1996
and 1997. The second report shows the differences during 1998 and 1999.
Profile of U.S. Exporting Companies provides aggregated data about U.S. companies
identified as exporters when matched to the U.S. Census Bureau’s Business Register. The
exporter “Profile” provides data about the exporting community including number of
exporters, the known value of the export trade, employment size, type of company
(manufacturers, wholesalers, and other), and major foreign markets. The report includes
detailed breakdowns based upon the number of employees of the identified exporting
companies. The International Trade Administration released the first report in September
1993, based on 1987 trade data. The Foreign Trade Division has released subsequent reports
starting with 1992 trade data, and annually since 1996.
Special Reports and Data Services provides a multitude of export data products that the
Census Bureau customizes in response to user requests for a nominal fee. Special products
may be prepared once, periodically, or routinely.
USES
The BEA uses the data to update U.S. balance of payments, gross domestic product, and
national accounts. Other federal agencies use them for economic, financial, and trade policy
analysis (such as export promotion studies and export price indexes). Private businesses and
trade associations use them for domestic and overseas market analysis, and industry-, product-
, and area-based business planning. Major print and electronic news media use them for
general and business news reports.
SPECIAL FEATURES

Export statistics provide a principal economic indicator as well as the most complete and only
official source of monthly statistics on U.S. exports.

Import Statistics
PURPOSE

To provide detailed statistics on goods and estimates of services entering the U.S. from
foreign countries. The United States Code, Title 13, requires this program. Participation is
mandatory. U.S. Customs and Border Protection and the Bureau of Economic Analysis assist
in the conduct of this program.
COVERAGE

The import statistics consist of goods valued at more than $2,000 per commodity shipped by
individuals and organizations (including importers and customs brokers) into the U.S. from
other countries.
CONTENT

Data are compiled in terms of commodity classification, quantities, values, shipping weights,
methods of transportation (air or vessel), duties collected, unit prices, and market share,
country of origin, customs district, customs port, import charges and duties. Since January
1989, commodities have been compiled under the Harmonized Tariff Schedules of the United
States (HTS) containing more than18,000 import commodity codes. Statistics are also
compiled under the Standard International Trade Classification (SITC), North American
Industry Classification System (NAICS), End-Use Commodity Classifications, Advanced
Technology Products, and American Iron and Steel Product Groups (AISP). The statistics
include data about all 240 U.S. trading partners, 400 U.S. ports, and 45 districts.
FREQUENCY

Data are continuously compiled and processed. Documents are collected as shipments arrive
and processed on a flow basis. Reports summarize shipments made during calendar months
and years. Statistics are reported monthly approximately 40 to 45 days after the end of the
calendar month and on a year-to-date basis.
METHODS

A full compilation (i.e., a census) is taken of import shipments, plus U.S. Census Bureau
estimates of low-valued imports and Bureau of Economic Analysis (BEA) estimates of trade
in services. Statistics for imported goods shipments are compiled from the records filed with
Customs and Border Protection, usually within 10 days after the merchandise enters the
United States. Estimates are made for low-value shipments by country of origin, based on
previous bilateral trade patterns and periodically updated.
Statistics for over 95 percent of all commodity transactions are compiled from records filed
electronically with Customs and forwarded as computer tape files to the U.S. Census Bureau.
Statistics for other transactions are compiled from hard-copy documents filed with Customs
and forwarded on a flow basis for U.S. Census Bureau processing.
PRODUCTS

U.S. International Trade in Good and Services (FT900) press release and supplement provides
summary statistics for goods on a census and balance of payment basis and services data each
month. This includes information for the most recent month and year on goods and services
imports, exports and trade balances, various commodity classifications and country of origin
or destination.
U.S. Merchandise Trade: Selected Highlights (FT920) provides data on value, charges,
insurance, and freight (CIF), shipping weight for general imports and imports for consumption
by district of entry, district of unlading, world area, country of orgin, and by method of
transporation. Final data are released monthly.
Steel Report (FT900A) provides detailed data on U.S. imports for consumption by steel
category and country. Preliminary and final data are released monthly.
USA Trade Online, an online subscription service, provides U.S. import statistics of
commodities at the 2, 4, 6 and 10-digit Harmonized Schedule (HS) level. Monthly, year-to-
date, and annual statistics on value, quantity, country, and customs district. Port statistics by 6-
digit HS and country are provided for value, shipping weight and method of transportation.
State export statistics are provided for 6-digit HS or 4-digit NAICS and country are provided
for value, shipping weight and method of transportation. Statistics by 6-digit NAICS, country
and district are provided for balance; domestic, foreign and total exports; and General Imports
Customs value, General Imports CIF value, Imports for Consumption Customs value and
Imports for Consumption CIF value.
U.S. Imports of Merchandise - Monthly provides import statistics in ASCII or dBase format.
Each file has various data fields for HS commodities at the 2, 4, 6 and 10-digit level. Country
and customs district data for value, quantity, method of transportation, shipping weights,
import charges, duties and much more are provided on a monthly, year-to-date, and annual
basis.
U.S. Import History provides five years of historical annual revised import statistics in ASCII
or dBase format. Each file contains various data fields for HS commodities at the 2, 4, 6, and
10-digit level. Commodity, country, and district data for customs value (both general and
consumption) and quantity is provided on an annual basis and is issued annually. Discs are
available for 1989 to the most recent full year. The discs are released each June includes the
annual revisions.
U.S. Imports by Port provides import statistics by port of unlading in ASCII file format. Each
file has various data fields for HS commodities at the 6-digit HS level. Commodity data for
value, shipping weight, and method of transportation are provided on an monthly, quarterly or
annual basis.

Related Party Trade provides aggregated data about transactions between parties with various
types of relationships. The report is based on customs value excluding import duties, freight,
insurance and other charges incurred in bringing the merchandise to the U.S. The report is
released annually.
Merchandise Trade Reconciliation provides the results of a study into the differences between
the official trade statistics released by the United States and Mexico, and Canada and Mexico
during 1998 and 1999, and 1996 and 1997. The first report shows the differences during 1996
and 1997. The second report shows the differences during 1998 and 1999.
Softwood Lumber Imports from Canada, This table is being produced as a result of the U.S.
Canada Softwood Lumber Agreement to provide aggregate data on monthly imports. The
series began with January 2007 data.
Special Reports and Data Services provides a multitude of export and import data products
that the Census Bureau customizes in response to user requests for a nominal fee. Special
products may be prepared once, periodically, or routinely.
USES

The BEA uses the data to update U.S. balance of payments, gross domestic product, and
national accounts. Other federal agencies use them for economic, financial, and trade policy
analysis (such as import price indexes and import penetration analyses). Private businesses
and trade associations use them for domestic and overseas market analysis, industry-, product-
, and area-based business planning. Major print and electronic news media use them for
general and business news reports.
SPECIAL FEATURES

Import statistics provides a principal economic indicator as well as the most complete and
only official source of monthly statistics on U.S. imports.
 Exporter Database
PURPOSE

To provide a periodic database of all U.S. exporters/importers and their characteristics. The
United States Code, Title 13, authorizes this data program. Use of Title 26 data has been
approved by the Internal Revenue Service.
COVERAGE

Manufacturers, wholesalers, retailers and other intermediary firms that make export and
import shipments during the benchmark year.
CONTENT

The Exporter Database (EDB) and Importer Database (IDB) contains key data items from
export/import statistics, the Business Register establishment list (BR), and selected 5-year
census files; future EDBs and IBDs may include additional information. Export data include
commodities exported; shipment value, weight, country of destination, U.S. customs port, and
method of transportation; exporter ZIP Code; and whether the transaction was between plants
of the same firm. Import data include commodities exported; and shipment value, weight,
country of origin, U.S. customs port, and method of transportation.
Business Register data include exporter/importer identification, location and employment; and
parent company (if any) identification, organization, location, employment, number of
establishments and ownership. Census data are from the censuses of manufactures and
wholesale trade, are establishment-based and include identification, total shipments, total
export/import shipments (or sales), and employment.
FREQUENCY
EDB released annually since 1996. It was first released following the 1992 Economic
Census.IDB released annually since 2009.
METHODS

A compilation of selected establishment- and company-level data from annual export/import,

the latest Business Register, and selected 5-year economic census files. Data are obtained and
linked for all firms and establishments that filed information through the electronic Automated
Export System (AES), Automated Commercial Environment (ACE), or via paper on the
Shipper's Export Declarations (SED) for commodities shipped.
Data from different transactions and files are linked through use of reported Employer
Identification Numbers (EINs), and other census file identification information. Linkages for
single-unit (location) establishments are more exact than linkages for different units within
multi-establishment companies. Matching criteria and reliability codes are used to assure
locational integrity of linkages at the establishment level.

PRODUCTS

A press release and annual report announcing and summarizing results from the EDB and IDB
is available on the Foreign Trade Division website. Additional information is issued by the
International Trade Administration (ITA) and posted on its website.

USES

The ITA uses the summary data to analyze exports/imports and exporters/importers by type of
organization, industry and location, and to assist in managing export promotion programs.
State and local governments use these data to identify areas and industries with export
potential.
SPECIAL FEATURES

Provides the only complete and periodic profiles of U.S. exports/imports and
exporters/importers, and changes in these profiles.
AVAILABILITY

The Exporter Database and Importer Database are generally not available to the public.
Qualified researchers with approved projects can access the data at secure Census Research
Data Centers.
 OVERVIEW OF HOTEL INDUSTRY IN U.S.A

The hotel industry is a mature industry marked by intense competition. Market share increases
typically comes at a competitor’s expense. Industry-wide, most growth occurs in the
international, rather than the domestic, arena.
Common American hotel classifications are as follows:

Commercial Hotels cater mainly to business clients and usually offer room service, coffee-
shop, dining room, cocktail lounge, laundry and valet service as well as access to computers
and fax services.

Airport Hotels are located near airports and are a conveniently located to provide any level of
service from just a clean room to room service and they may provide bus or limousine service
to the air lines.

Conference Centers are designed to specifically provide meeting space from groups; they
provide all services and equipment necessary to handle conventions.

Economy Hotels provide a limited service and are known for clean rooms at low prices
meeting just the basic needs of travelers.

Suite or All-Suite Hotels are hotels which offer spacious layout and design. Business people
like the setting which provides space to work and entertain separate from the bedroom.

Residential Hotels used to be very popular. The typical residential hotel offers long term
accommodations.

Casino Hotels are often quite luxurious. Their main purpose is in support of the gambling
operation. Casino hotels often offer top name entertainment and excellent restaurants.
Resort Hotels are the planned destination of guests, usually vacationers. This is because
resorts are located at the ocean or in the mountains away from inner cities. Resort hotels may
offer any form of entertainment to keep their guests happy and busy.

The global hotel industry was forecasted to generate 550 billion U.S. dollars in revenue in
2016. The hotel company contributing the most to this figure was the British hotel chain
InterContinental Hotels Group which, in 2013, made 21.6 billion U.S. dollars in over 4,600
hotels worldwide. Other major players in this industry include Hilton Worldwide and Marriott
International with 3,992 and 3,672 hotels, respectively, across the world.

Important performance measures for the hotel industry are the average daily rate (ADR), the
revenue per available room (RevPAR), and the occupancy rate of a hotel. In order to achieve
the most accurate performance indication, these benchmarks should be analyzed together. In
April 2014, the highest occupancy rate in the world was seen in the Asia Pacific region at 68.8
percent. In the same month, both the highest ADR and the highest RevPAR were seen in the
Middle East and Africa.
Despite having one of the lowest occupancy rates in the world in the last month of 2013 (the
occupancy rate in the Americas was just 50.5 percent at this time), the hotel industry in the
United States generated 163 billion U.S. dollars in revenue that year. By 2014, the ADR in U.S.
hotels was forecasted to reach around 115 U.S. dollars. In 2013, the most expensive city in the
U.S. in terms of average daily rates was Honolulu, Hawaii, closely followed by New York.

Revenue of the United States hotel industry from 2001 to 2014 (in billion U.S. dollars)
This statistic shows the revenue of the United States hotel industry from 2001 to 2015. In
2013, the revenue of the hotel industry in the U.S. reached 163 billion U.S. dollars.
The total revenue of the U.S. hotel industry was estimated at 155.5 billion U.S. dollars in 2012
by STR Global, which tracks the monthly and daily hotel market performance data. According
to research by Euro monitor International the global hotel industry generated about 457
billion U.S. dollars in revenue in 2011.
The source estimates that the revenue of the global hotel industry will grow to about 550
billion U.S. dollars by 2016.
Amongst the leading hotel companies / groups are for example InterContinental Hotels Group,
Marriott International, Hilton Worldwide, Accor, Starwood Hotels, the Wyndham Hotel Group
and Hyatt Hotels.
To measure the performance of the hotel industry sector three basic benchmark figures are
commonly used:
• Occupancy rate
• Average daily rate (ADR)
• Revenue per available room (Revpar)
The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time
of all the hotel rooms that are available. In 2012, the occupancy rate of the U.S. hospitality
industry was at 61.3 percent, the first time the overall occupancy rates was above 60 percent
since 2007. In 2015, occupancy rates are expected to reach 65.1 percent.

The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is
calculated by dividing total rooms revenue by the number of rooms that were occupied. In
2014, the ADR of hotel rooms in the U.S. was at 113.42 U.S. dollars according to data
published by PricewaterhouseCoopers and STR. In North America the average daily rate is
relatively stable throughout the year. In 2012, the month with the lowest ADR in North
America was January with an average daily rate of 101.86 U.S. dollars, the highest was
measured in October (110.37 U.S. dollars).
Revenue per available room (Revpar) is a measure of utilization in the hotel industry and can
be calculated by multiplying the average daily rate of a property (market) by its occupancy
rate. The Revpar of hotels in the United States was at 74.28 U.S. dollars in 2014. For 2015 a
Revpar of 79.06 U.S. dollars is projected. In 2014, the revenue per available room ranged
between 57.02 U.S. dollars (January) and 86.71 U.S. dollars (July).

Occupancy rate of the United States hotel industry from 2001 to 2015
This statistic shows the annual occupancy rate of the U.S. hotel lodging industry from 2000 to
2014, and a forecast for 2015. In 2005, the occupancy rate was at 63 percent. An occupancy
rate of 64.2 percent was forecasted for 2015.
U.S. hotel occupancy rates - additional information
The timeline indicates a sharp drop in hotel occupancy rates in the United States in 2009,
down to 54.6 percent from 59.8 percent in 2008. This is likely to have been caused by the
global recession occurring at the time and the resulting unwillingness of U.S. consumers to
spend money. The occupancy rate peaked in 2006 and, while rising steadily since 2009, it had
still not reached the same level by 2013. This is reflected in the U.S. hotel industry revenue
which fell from 155.6 billion U.S. dollars in 2008 to 133.3 billion U.S. dollars in 2009.
The U.S. hotel occupancy rate was one of the lowest in the world in 2013,the only region with
a lower rate was Northern Africa at 46.6 percent. The region with the highest occupancy rate
in 2013 was Asia Pacific. The U.S. was also one of the cheapest regions – it had an average
daily rate 94 U.S. dollars cheaper than the most expensive region, the Middle East. In terms of
hotel brands, two of the top three largest brands in the world originated in the U.S., Marriott
International and Hilton Worldwide. The largest brand, however, was the British
InterContinental Hotels Group.
Despite all the setbacks, American customer satisfaction with U.S. hotels remained high in
2014 and the monthly hotel occupancy rate reached 65.7 percent in April 2014 – higher than it
had been in the same month for the previous three years.

Average daily rate of hotels in the United States from 2001 to 2015 (in U.S. dollars)
This statistic shows the average daily rate of hotels in the United States from 2001 to 2015.
The average daily rate of the U.S. hotel industry was forecasted to reach 121.37 U.S. dollars in
2015.
Average daily rates in the U.S. - additional information
The average daily rate of hotels in the United States rose steadily from 83.62 U.S. dollars in
2001 to 107.42 U.S. dollars in 2008. After taking a dip of over nine U.S. dollars in 2009, the
average daily rate has increased each year and is set to reach 115.53 U.S. dollars in 2014. In
2013, the average daily rate of hotels in the U.S. was 110.35 U.S. dollars – much lower than in
the Middle East where the average daily rate was 206.68 U.S. dollars. The geographical region
with the lowest average daily rate was Northern Africa at 84.39 U.S. dollars.
In 2013, the occupancy rate of hotels in the United States was 62.3 percent. This figure was
much higher than the one seen during the global recession of 2009, which was 54.6 percent.
The revenue per available room in the U.S. was 68.69 U.S. dollars and this was forecast to rise
to 72.77 U.S. dollars in 2014. In 2013, the most expensive city in the U.S. in terms of average
daily rate was Honolulu, Hawaii, followed by New York and Miami, Florida.
In 2012, the revenue of the hotel industry was 155.5 billion U.S. dollars in the U.S. alone. The
largest hotel company in the world in terms of revenue in 2013 was InterContinental Hotels
Group with 21.6 billion U.S. dollars. Its closest competitor was Marriott International with
12.78 billion U.S. dollars. Despite only generating 5.01 billion U.S. dollars in revenue in 2013,
the Wyndham Hotel Group had the most hotels worldwide.

Most expensive cities for hotel rates in the United States in 2014 (in U.S. dollars)
This statistic shows the most expensive cities for hotel rates in the United States in 2014. The
average price for a hotel room paid by U.S. travelers in Miami, Florida was 199 U.S. dollars.
Average daily rates in the U.S. - additional information
In 2014, New York City was the most expensive city in the United States in terms of the price
paid by U.S. traveler for a hotel room, followed by Honolulu in Hawaii. At 271 and 220 U.S.
dollars respectively, the two cities, along with San Francisco and Boston, were the only ones
with hotel rates above 200 dollars. For visitors to New York, October is generally the most
expensive month to stay in hotels. In October 2013, the average daily rate for a hotel in New
York was 442 U.S. dollars. A cheaper alternative for tourists would be to use apartment rental
services like Airbnb: the average cost for an Airbnb apartment in New York in 2013 was 180
dollars and a room was just 105. That said, in some cities, such as Miami and Las Vegas, an
Airbnb apartment can cost more than a hotel room.

In 2013, the U.S. hotel industry generated revenue of 163 billion U.S. dollars – the first year
the revenue had risen above pre-recession levels. The occupancy rate of U.S. hotels was 62.3
percent and the average daily rate was 110.35 U.S. dollars. The average daily rate was
forecasted to rise to 115.68 dollars in 2014. The Americas had the lowest average daily rate in
the world in 2013, only the rate in Northern Africa was lower.
The hotel company with the largest number of properties in the Americas was Wyndham hotel
group, followed by Choice Hotels International and the UK-based InterContinental Hotel
Group.
 JUSTIFICATION FOR HOTEL INDUSTRY

Four-Year Boom Expected for the US Hotel Industry

The U.S. hotel industry is booming; more so than anywhere else in the world, and
many in the industry say they expect the good times to keep rolling for a few more
years until supply catches up with demand.
The United States is "the poster child of optimism anywhere around the world,"
Jim Burba, chair of the Americas Lodging Investment Summit and president of the
Burba Hotel Network said at this year's ALIS, the world's largest hotel investment
conference.
A whopping 98 percent of delegates, including investors and hotel-service
providers, said they expect positive revenue per available room growth in 2013.
RevPAR, as it's known, is calculated by multiplying a hotel's average room rate by
its occupancy rate. Burba expects drastically lower growth in RevPAR in Asia and
Europe.
"Growing demand in the face of very limited new supply sets the stage for very
attractive room rate increases and therefore profit growth," said Mark
Woodworth, president of hotel property-research firm PKF Hospitality.
This is "probably the best time that we've seen in the industry, in terms of
fundamentals being solid, going back to the mid-1970's," Woodworth said.
Key fundamentals, including demand growth, average daily rate growth, revenue
growth and profit growth are several times their long-run averages, while new
construction is "well below average," Woodworth said, adding that he sees the
trend continue into 2016.
The U.S. hotel industry is entering its fourth year of recovery and industry pros
note the last cycle like this lasted just five years. However, since the lack of new
supply has been so severe following the economic crisis, hotel owners say they
think the good times will keep rolling for another four years before supply catches
up with growth demand.
In addition to strength in the U.S., large hotel chains such as Hilton Worldwide,
currently owned by the private equity firm Blackstone, have been expanding
aggressively in China.
Hilton added 1,000 hotels to its portfolio over the last several years, with 60
percent of these properties located outside of the U.S., Ian Carter, Hilton's
president of development, said.
Hilton isn't just looking to cater to domestic travellers but also building up its
brand recognition so that, as more Chinese travellers go abroad, they might stay at
a Hilton hotel.
 HOTEL INDUSTRY IN GUJARAT

Hotel industry in Gujarat looks to domestic visitors during festive season

State Government’s 'Khushboo Gujarat Ki' campaign to help increase business.
Hotel industry anticipate increased occupancy during this festive season in Gujarat
with their focus more on domestic visitors than foreigners. The occupancy ratio at
star-category hotels is expected to see sharp rise from 60-62 per cent at present
to about 70-75 per cent during the four months of festivities during October-
January.
Financial uncertainty in Europe and US has raised concerns of a possible fall in
tourist footfalls from those countries. However, tourists from Japan, Australia and
South Korea are likely to visit the state during the festive months.
"Hotels are doing good and we expect about 10-15 per cent growth in business
over last year. However, this time more of domestic visitors are expected than
foreigners as US and Europe seem to be in bad shape. Gujarat has higher industrial
activities clubbed with good tourism promotion, which is believed to attract more
tourists this season," said S P Jain, former president of Hotel and Restaurant
Association (Western India) and MD, Pride Hotels.
Gujarat government's promotional campaign under, 'Khushboo Gujarati Ki', is
believed to attract good number of tourists from other parts of the country.
"Nearly 5-7 per cent of an additional growth in tourist arrivals is expected mainly
due to the state government's promotional campaign. We expect domestic
tourists visiting places like pilgrims and other tourist spots this festive season,"
said NarendraSomani, chairman and managing director, Bhagwati Banquets and
Hotels.
Increased tourist inflow is believed to raise room occupancy ratio in the state
thereby generating more business for hotels.
"Room occupancy ratio at the star-category hotels will see sharp increase from 60
per cent at present to more than 75 per cent during festive months," said Somani,
who is also the president of Gujarat Hotels and Restaurants Association.

However, availability of hotel infrastructure in state seems to be pushing pressure

on the room tariffs thereby making the competition more fierce. "Newer capacity
addition in the star-category hotels is creating tariff-war between hotels. Room
tariffs have already fallen by about 10 per cent against last year. Going forward,
there could be more pressure on tariffs with new capacities becoming operational
within a year," said Ashwin Gandhi, director of Express Hotels at Vadodara.
Cities like Ahmedabad, Surat and Vadodara are likely to get large number of new
room capacities during current fiscal.
Therefore, festive season is also seen as an opportunity to generate maximum
possible business as from next year onwards, the occupancy ratio is believed to
fall due to increased room capacities.

Showing signs of recovery, the GDP has risen to 5.7 since the Modi government
took over. Gujarat, the fastest growing state of India, is witnessing the upward
trend. One of the major consumer of cleaning products, the hospitality industry has
registered a whopping 10-15% growth in hotel room occupancy in Gujarat alone.
Combined survey from HVS Hospitality services and FHRAI reveals that Gujarat
has shown remarkably the best growth rate in hospitality industry in India. Over a
five-year period, the State has jumped up by five places. With around 2.9 crore
tourists visiting the State annually, the amalgamation of tourism industry and
soaring demand in business travel has made the State the ultimate ID for the
hospitality sector. SupritaAnupam elaborates on the recent developments in
hospitality sector and the consequential cleaning & facility services.
Gujarat has shown commendable improvement amongst all states, moving up to
number four. Increased supply of branded hotel rooms, a higher per capita income
and a better ranking of its state tourism website have all contributed to this
achievement…
Out of the 12 Indian major cities witnessing growth, three cities of Gujarat- Ahmedabad, Surat
and Vadodara – have been registering high occupancy and supply of hotel rooms. From
January 2010 to December 2013, around 2,300 rooms (35 new hotel projects including bed-
and-breakfast inns) have been approved in Gujarat. Latest FHRAI and HVS survey reveals that
almost seven new hotels with combined inventory of more than 700 rooms have opened in
the city in 2012-13 alone, and the city is expected to add an additional inventory of 1,500
hotel rooms in the next couple of years. With Marriott International among the very first
global player setting up its hotel there in 2010, a number of new players are now entering the
market which indicates the growing appeal of Ahmedabad.

Ahmedabad also has a strong industrial foothold in textiles, chemicals, plastics, automobile
and pharmaceuticals. The SarkhejGandhinagar Highway along with the neighbouring areas of
Prahlad Nagar have gradually developed into alternate Central Business District. The
momentum of growth is expected to be fuelled further in the coming years with futuristic
infrastructural projects like dedicated freight corridor and Delhi- Mumbai Industrial corridor
becoming a reality. The City has shifted gears as an investment hub for hotel investors in the
changing scenario.
Some other long term projects such as Gujarat International Finance Tec-city, Mindspace and
Sabarmati Riverfront Project at its peripherals have also helped gain higher room occupancy.
The city, earlier dominated by local players, is now witnessing a spurt of organised players
entering into the city.
Saurashtra
Saurashtra region is also poised to see a similar boom in hospitality. Key areas like Rajkot and
Bhavnagar are set to get the major chunk of the investments. Learning from Rajasthan
counterparts and riding on the demand, a majority of the palaces such as Kathiawad, Zalawad,
Gohilwad, Halar and Sorath have been converted into guest houses/hotels. Bhavnagar’s
Neelambaug Palace, Wankaner Palace and Gondal’s Riverside Palace have been converted
into heritage hotels and there is a plan to create a luxury hotel out of Khirasara Palace, a 500-
year-old heritage building. Falling geographically on the coastal belt of the region, Union
territory Diu is not far behind. World Class spa resorts and some hotels are in the process of
making at this little island.
Vadodara
Located on NH-8 between Ahmedabad and Surat, Vadodara is one of the most important
cities in Gujarat. It acts as the entry/exit point for major industrial zones such as Savli and
Halol along with the industrial townships of Dahej, Bharuch, and Ankleshwar. The industrial
focus is concentrated towards chemicals, power, petrochemicals, oil& gas sectors. Big
companies like L&T, ONGC, Alstom, Linde, Bombardier, Adani and Reliance have their
manufacturing plants in the city. Witnessing tremendous growth driven by the development
of SEZ and new factory setups and expansions of existing plants, a major share of the room
night demand for hotels in Vadodara has been generated from these industrial areas. “With
additional branded hotels under development in the city, this trend is likely to continue in the
short term. However, continued investment in the region supported by a pro-incentive State
Government along with expansions planned in existing manufacturing units, is anticipated to
drive steady growth of demand for hotels located in Vadodara,” observes HVS.

Government Initiatives
The hotel cleaning tool cart of housekeeperA vibrant and long term development in hospitality
essentially needs the coupling of well-developed infrastructure, increasing air connectivity and
the progressive policies of the government. To accelerate the growth of hospitality industry in
the State, the government has provided single window clearance system which has reduced
hassles for potential investors. Formulating the lucrative investment policy, the State
government has also provided more assistance for the investors in hospitality sector like tax
holidays, interest subsidies, concession in electricity duty and tariff, modification in lending
criteria, assistance in land acquisition and allotment, etc. However PK Mohankumar, MD &
CEO, Roots Corporation Ltd has his say, “The lease of land is a very expensive affair and if
calculated as per with a built up room then the budget hotel project will not be viable. The
government should divide a city in zones or come up with a master plan where the allocation
of land could be kept aside for hotel development too. They may try and give it out on lease
basis.”
Developing a dozen of new Special Investment Regions at places like Dholera, HalolSavli, and
Viramgam-Sanand has helped a lot in the growth of the hospitality sector as a chain effect and
the chain effect would continue to pull cleaning & FS industry too. Foreign players too have
forayed into the state to register their active presence either through the franchises or
acquisition of local players. Catering to over 60% of the guests, local players too have a
significant role to play in the development.
Witnessing 12-13% growth in the tourist footfall every year, the State Tourism Corporation
has planned to invest `550 crore this financial year in order to further upgrade the public
amenities and infrastructure like parking, public toilets, provision of safe drinking water, food
kiosks among others. With investment laid out, it aims to achieve 18% growth in tourist
arrivals which was around 2.9 crore last year. Of this, 10% are international tourists.
To further attract the tourists and encourage their longevity in the state, the Corporation is
promoting various state oriented festivals such as Mango festival, Monsoon festival, Tarnetar
fair, Navratri festival and The RannUtsav.
 MAJOR PLAYERS OF INDUSTRY
Hotel category No. of Hotels No. of Rooms
5 star deluxe/5 star 165 43, 965
4 Star 134 20, 770
3 Star 505 30,100
2 Star 495 22,950
1 Star 260 10,900
Heritage 70 4,200
Uncategorized 7,078 -
Total 8,707 1,32,885
Restaurants 12,750 -

Top 25 Hotels in Gujrat

 Radisson Hotel Kandla

 The House of MG
 Lords Resorts Sasan Gir
 Four Points by Sheraton Ahmedabad
 Madhubhan Resort & Spa
 The Gateway Hotel Athwa Lines Surat
 Shagun Hotel
 Re:gen:ta Central Harimangla, Bharuch
 Ganesh Meridian Hotel
 Hotel Shahi Palace
 Hyatt Regency Ahmedabad
 Crowne Plaza Ahmedabad City Centre
 Surya Palace Hotel
 The Fern Residency, Rajkot
 Bizz The Hotel
 The Fern Ahmedabad
 Hotel Tansha Comfort Regency
 Gateway Hotel at Akota Gardens Vadodara
 The Grand Bhagwati - Rajkot
 Krios Hotel

 Hyatt Ahmedabad
 Novotel Ahmedabad
 Regenta Ahmedabad
 The Fern Residency Somnath
 SWOT ANALYSIS OF HOTEL INDUSTRY IN U.S.A
Strength
 Basic standardization of hospitality terms helps travelers quickly assess
overnight accommodations -A double-double description, for example, tells
potential guests that a room has two double beds, while a boutique hotel
designation means a hotel offers unusual room arrangements or special
amenities.

 Membership in the large industry guilds, trade associations and industry

groups, including the Hospitality Financial and Technology Professionals,
the Hotel Asset Managers Association and the American Hotel and Lodging
Association, also enhance the level of professionalism experienced by
travelers as well as protect workers in the hospitality industry.

 Membership in these groups not only promotes the industry but helps
improve the overall standards of the industry.

Weakness
 The negatives of hospitality or tourism viewed as an industry include the
standardization that larger chain lodging and restaurant corporations use to
save money.
 Hotels across the country use one or two standard blueprints for buildings,
and restaurant menus offer the same items coast-to-coast
Opportunities
  Each day, nearly 5 million people check into a hotel. The hotel industry has
created jobs month after month for four consecutive years
 The industry employee more than 1.8 million Americans. The industry
generates nearly $1 trillion in travel revenue.
 It creates $163 billion in lodging sales revenue.
 - It raises $134 billion in business travel tax revenue annually.
 -It offers good salaries and benefits and provide incredible opportunities for
upward mobility.

Threats
 Extreme wage initiative:- For four consecutive years, the hospitality industry
has been growing jobs at a record month-to-month pace. This is especially
true for seasonal employees and college-age workers. In fact, our industry
provides a fasttrack to success, given that 80 percent of minimum wage
workers are eligible for a promotion in less than a year. Across the country,
local and state governments have proposed wage increases, and in some
cases those wage increases are simply too high and too fast for the industry
to absorb them. Certain localities, such as the Los Angeles City Council, are
targeting only hotels for these wage increases, which is discriminatory and
fails to comprehensively address employees‘ wages. As a result, the hotel
industry‘s ability to protect its employees and create more jobs is
compromised.

 Affordable care Act: A number of concerns have been raised about the
current law from both sides of the aisle. Congress has begun work to fix
parts of the law, most notably the existing definition of a full-time employee
which as currently written is negatively impacting our industry by restricting
the scheduling flexibility so valuable to our workforce. Enacting legislation to
change this definition back to 40 hours, as well as making other adjustments
to make this law work better for American businesses and employees,
whether through the regulatory or legislative process, are high priorities for
American hotel and lodging association.
Steepled Analysis of Hotel Industry in U.S.A
Social issues
The result was a move away from a perception of the consumer as an automaton,
receiving inputs and through a transformation process, producing outputs. As Belk
(1995: 62) states: ‗the new consumer behaviour precipitates the unavoidable conclusion
that consumers are not mere automatons who receive information inputs and produce
brand outputs that maximize satisfaction. Rather they are socially connected human
beings participating in multiple interacting cultures‘. The new consumer was perceived as
a socially construing individual participating in a multitude of interactions and contexts.
Within such a perspective the family is not a decisionmaking consumption unit, but a
consumption reality involving hegemonic control, core and peripheral cultures and
subcultures and relationships. Similarly, if we consider hospitality goods and services
within the paradigm of new consumption studies a product such as a hotel is not simply a
system of food, beverage and accommodation, but can be seen to be a vehicle for fun,
status, prestige, power, sex, achievement, alienation, etc.
The use of the term ‗consumer culture‘ is now widely expressed in a range of aspects of
everyday life, and this focus on a consumer society is taken to suggest that not only is the
economy structured around the promotion and selling of goods and services rather than
their production, but also that members of such a society will treat high levels of
consumption as indicative of social success, with the result that consumption is seen as a
life goal for members of such a society. Within the sociology of hospitality consumption,
there are a range of factors that will impact on behaviour and thus need to be
investigated, including aspects such as social class, culture, reference groups, the influence
of the household, ethnicity, ritual, symbolism and the consumption situation and setting.
The remainder of this article will consider a number of these aspects in detail.
a sense of self and spacecommunication and languagedress and appearancefood and
feeding habitstime and time consciousnessrelationshipsvalues and normsbeliefs and
attitudesmental processes and learningwork habits and practices.
Technological issues:
In the evolution of the hotel business, the guest is the driver and the dominant change in
guest behavior in recent years has undoubtedly been in the realm of technology. Guests
are increasingly tech-savvy leading them to demand higher and higher standards. These
fast-changing standards are increasingly difficult for hotels to reach. But they are a key
factor in guest choice.
It was a truism in the restaurant business that a customer would be disappointed if
presented with food inferior to what they could reproduce at home. The analogous
problem for hotels now is that guests often have far superior levels of networking and
technology at home, leading to a disappointment factor with the hotel.

Here are just some of the areas that we see as crucial to hotels today, based on customer
searches we monitor, customer reviews we collect, and general industry commentary
Guests Expect Speed
Guests are now traveling with their own technology, and prefer to choose and consume
their own media. This has a number of immediate implications.
Wireless broadband connections in rooms and throughout the hotel must now be fast,
easily accessible and preferably free. On the speed end, many hotel customers would now
routinely have 50Mb or 100Mb fibre connections to their homes, so inferior speeds at
hotels leads to frustration. It is not an exaggeration to say that the lack of quality high
speed wifi is an inhibitor to your business. At Bookassist, we see ―wifi‖ and ―free wifi‖ to
be a dominant search term for our hotels online.
As recently noted on Tnooz, some estimates put the amount of lost revenue across the
industry from lost bookings due to poor wifi at close to $5 billion a year.

Ethical issues:
Multi-Device Guests Are The Norm
A mistake that many hotels make is ―rationing of wifi connections. Providing access to
wifi based on guest name and room number log-in is commonplace, but often it is
restricted to one or two simultaneous logins per room. This is crazy in the modern age.
It‘s not just business travelers who need connectivity. Most of your guests will have two or
more wifi devices. It‘s not uncommon for one person to have a laptop, iPad and smart
phone all on the go at the same time and with a couple or a family in a room, the number
of devices required to be connected can quickly mushroom. Even cameras can now use
wifi to transfer photos to computers and iPads. Expect guests‘ smart watches to be adding
to the connectivity list by this time next year.
If you are aiming to deliver an experience that is even better than ―home away from
home‖, then your network architecture is an area that needs to be seriously and quickly
addressed.
Examples of recent hotel guest trends. Multiple devices are the norm and the number per
person is sure to grow. The expectation of wifi services is now a key decider in booking
trends.

Political issues:
Staffing Issues One of the biggest areas of political strife revolves around workforce
proposals, especially proposed wage hikes and immigration laws. As one of the nation's
leading job creators, restaurants are affected by ongoing compliance challenges including
the Americans with Disability Act, mandatory health care, paid/unpaid leaves, tip
allowances and union organizing.
Menu Mandates Food and nutrition topics including childhood obesity; diet-related
diseases; food safety; menu labeling; and allergen concerns are among top political issues
affecting restaurants. Import and export laws also impact your operations. Restaurateurs
may choose to be active in organized initiatives such as "Kids Live Well" and the
"Campaign to End Obesity" or take independent steps toward providing healthy menu
choices that satisfy customer requests.
Taxing Situations If you don't think tax reform is a make-or-break ongoing political issue,
consider the pain felt when the business meal tax deduction was reduced from 100 percent
to 25 percent. Restaurants are affected by a wide variety of politically motivated tax laws
and financial regulations including credit-card swipe fees, rules for food donations and
restaurant depreciation write-offs. Work opportunity tax credits, sales tax and tourism
add-ons such as lodging taxes are among other political issues that warrant a close watch.
Green Scene Energy initiatives, agricultural policies and packaging restrictions affect how
you do business. Some restaurants view obstacles as opportunities. They‘re off-loading
used fryer oil to alternative fuel providers or advertising sustainable use policies that
attract eco-minded customers, such as featuring local produce and products.
Local Input Every community has its own unique viewpoint when it comes to issues that
affect restaurant operations. Health inspections and state and local taxation are among
other issues that merit a watchdog attitude. In your own house, maintain a firm grip on
internal politics to avoid intrigue, duplication of effort and misunderstandings. Be clear in
setting the agenda, the hierarchy, the policies and the tone of the overall work climate.
Check in often with staff at all levels of the operation.
Speaking Up Your personal message to local, state and federal politicians carries more
weight than form letters or bulk e-mail petitions. Learn, monitor, participate and
represent by attending town halls to learn more about candidates and issues. Write or call
when an issue crucial to your business is being proposed or coming up for a vote;
addresses are available on-line or in the phone book. Representatives maintain local
offices in their districts; speak in person to staff at one of these listening posts about your
concerns.
The National Restaurant Association Political Action Committee and other industry
lobbying agencies provide information and assistance

Legal issues
 "The biggest issue hotel managers face in the coming year vis-à-vis the law is
compliance with the myriad applicable statutes, rules and duties owed.
 A hotel faces potential legal consequences for all of the following:
 negligence in the maintenance of its premises
 failure to comply with the Fair Labor Standards Act (minimum pay, overtime pay,
equal pay, child labor)
 discrimination against employees based on minority status
 denial of services to guests perceived as illegal discrimination
 contending with internet reviews, disagreements with a franchisor
 overstepping bounds with unions
 misapplying tip pools
 eradicating bed bugs and other pests
 dram shop violations
 food issues
 security concerns
 insufficient insurance
 trademark and copyright violations
 securing and maintaining necessary business licenses
 tax obligations
 sanitation issues in spas
 contract disagreements with suppliers
 guests' rights to privacy
 SEC mandates
 Managing employees to ensure compliance with all of the above, and much more.
 Missteps in any one of these areas can result in liability. Clearly hotel management
is not for the faint of heart. "

Economical issues:
According to Real Capital Analytics, Inc. (RCA), transaction volume across all five major
U.S. commercial property sectors was expected to reach $200 billion in 2011.
Unused reserve financial capital held by hedge funds increased to nearly $86 billion in
2011. This represents a significant amount of unused capital readily available for real
estate investments and shows that much of the capital hedge funds have raised has yet to
be deployed.
According to TravelClick‘s December 2011 North American Hospitality Review (NAHR),
hotels will continue to see strong growth in 2012, driven primarily by rate increases and
strong, steady room demand. The NAHR is based on actual hotel bookings from Q4 of
2011 through Q3 of 2012.
Several key elements inserted into the 2012 U.S. Omnibus Budget (approved last
December 23) will greatly enhance inbound foreign travel. This recent yet overlooked
Congressional action could have a major impact on hotels, especially in gateway markets
such as New York, San Francisco, Orlando and Miami. The actions include calls for (a)
the relaxation of requirements for in-person interviews, (b) extending the expiration dates
on certain visas, and (c) reducing visa wait times by increasing the number of visa
interview officers in Brazil, India and China.
U.S. travel emanating from China has increased by 300% since 2005. That number would
be even higher were it not for the difficulty experienced by Chinese travelers in obtaining
visas to the U.S. Chinese outbound travelers are expected to hit 100 million by 2020, up
from 65 million in 2011, with a great many heading to the U.S.
For a variety of reasons, the hotel sector continues to be a very attractive vehicle for those
investing in commercial real estate. Year-end performance for 2012 is expected to show
that the industry will nearly be back to its peak 2007 levels.
The industry saw more rooms occupied in 2011 than ever before, with over a billion room
nights sold.
Occupancy in 2011 was up 4.0% and rate increased 3.6%, generating RevPAR growth of
7.7%. The greatest rate of RevPAR growth was in the luxury segment (6.7%) followed by
the upscale segment (6.7%).
The lack of new hotel construction, due mainly to the virtual absence of construction
financing, will allow the hotel industry to continue to raise rates without the threat of any
meaningful supply increases for the foreseeable future.
Steepled Analysis of Hotel industry in Gujarat

Social Factors:
Gujarat is influenced with enculturation; a culture shared with members of the society
and passed on from one generation to the next. Enculturation has unified people with
common sense experience and influence that lead to knowledge and appreciation of
cultural traditions and lifestyles. The aspect of joining hands to greet or bow down comes
through age influences as offering reverence.
Social systems of learning, religious practices and forms of artistic expressions have led
way to more balanced lifestyles in Gujarat. People of Gujarat are found to be sharing
cultural traits and patterns with other regions and also extend beyond national
boundaries towards International culture.
As Gujarat stands as ‗Heart of India‘, Multiculturalism is traced in Gujarat. Shared
cultural background making people feel to home ground and more comfortable with
other people from their own culture. Culture shock unlike other countries is therefore, a
missing point which makes people more confident and energetic as they stand for a
challenge in global scenario. Therefore, festive season is also seen as an opportunity to
generate maximum possible business as from next year onwards, the occupancy ratio is
believed to fall due to increased room capacities.
Technological issues:
Here technological factors could be the usage of smart services in. And from the services
could be the usage of digital tablet. Through which they take the orders from their guests
that directly go to the chefs.
Political:-
 Due to the possible impacts on the Environment from the operations of a hotel, there is a
need to comply with Environment related regulations. The political environment is an
area that business organisations need to monitor constantly as politics can be very
unpredictable and influential at times.This is because governments have the power to
introduce legislation and regulations that may have a profound effect on organisations.
Whilst the UK is a relatively free market, the government will still keep a close on what is
going on in the private sector to ensure that businesses are functioning within the best
interests of the country. 1) Foreign direct investment 100% 2) Disinvestment 3) Taxes 4)
Eco-tourism-‗thrust industry‘ 5) Foreign collaboration 6) Government pressure to
increase security level, add sewage treatment plant etc 7) Government promoting tourism
8) Government permission is no longer required for hiring foreign technicians
Economic:- Both hotel stays and spa treatments essentially appeal to one's discretionary
income, thus a growth in discretionary income would become favourable to an
organization such as Solberri. The competition for an organization such as Solberri need
not necessarily come from similar hotels/spa facilities only, it could even arise from other
sources such as other competing forms of expenditure for one's discretionary income.

SWOT ANALYSIS OF HOTEL INDUSTRY IN GUJARAT

Strengths-
 The hotel industry in Gujarat has anticipated improved rate of occupied room throughout
the period of festival with a severe emphasis on national guests than the guest of other
countries.
 In case of star categories of hotels the number of rooms occupied increased from 60 to
62 per cent to nearby 70 to 75 per cent for the year2011 .
 In case of Gujarat State activities related to various industries combined with the
promotion of tourism, activities were supposed to appeal number of travellers.
 Large numbers of travellers from various parts of India were attracted by the
promotional campaign carried out by governments of “Gujarat under, the scheme
'Khushboo Gujarati Ki’,
 Supplementary growth of 5 to7 per cent arrivals of travellers was predicted as a result of
the State Government's promotional campaign.
 It was expected that domestic tourists would visit places of pilgrims and other tourist
spots in the festive seasons.
 It was understood that more number of tourist arrival would enhance the more number of
occupied room proportion creating added business for the hotels in the State
Weakness-
 The availability of hotel infrastructure in the Gujarat state has increased the burden on
the room prices charged which has resultant into competitive environment.
 In case of Star category of hotels extra requirements of rooms were found, and thus it
created price wars in rooms amongst hotels.
  The room price had reduced to10 per cent in comparison to year 2011. It was found that
huge burden on room prices with more room requirement were operative in a year," in
case of Ahmadabad City, Surat City, and Vadodara City which had found greater amount
of capacities for fresh rooms in the year 2011- 2012(www.businessstandard.com) .
 It was found that more and more number of rooms was occupied in the hotels of star-
category which became evident through the upsurge of hotel rooms from 60 per cent to
75 per cent during the season of festivals.
 Vadodara is placed at the third rank in the State of Gujarat. Most of the industrial
activities are based out in industrial estate called as Gujarat Industrial development
Corporation (GIDC) in the peripheral areas of Savli, Halol, Waghodia and Makarpura. .
In the year 2009, Larsen &Tourbo (L&T) had set up Knowledge City near Waghodia as
the Headquarters of three of its companies. It is expected to grow outside the limits of
Vadodara Municipal SevaSadan [VMSS] because of pressures of local taxation and land
availability. Its central part is heavily congested showing limited growth potential
(FH&RA Report Indian Hotel Industry Survey 2010-2011)15 Unbranded hotels have
enjoyed substantial command in Vadodara City. Only 05 branded hotels operate in the
Vadodara City.

 The Ahmedabad hotel market had witnessed a steady increase in occupancy rate in year
2010-2011. Ahmedabad is being regarded as a business friendly destination with
transparent Government policies having certain projects such as viz., the Gujarat
International Financial Tec-City (GIFT), and the Sabarmati Riverfront.

 A hotel room supply pipeline of approximately 2,300 rooms, 73 percent of which has
actively developed, serves as evidence to the bullish nature of hotel investors in the
Ahmedabad City.

 The strong demand growth in the market is expected to support the proposed new supply,
owing to the price sensitive nature of the Ahmedabad market and supply pressures, only
moderate increase in rate is expected in the near future (FH & RA Report Indian Hotel
Industry Survey:2010- 2011) .

THREATS:
 Huge development was found in such regions as raw materials were easily available,
trained manpower was found and there was Special Economic Zones (SEZ) (Ibid).
 An attempt has been made to provide brief sketch of general and managerial problems
faced by the hotel industry as follows:
 Among the major problems being confronted by the hotel industry such as viz.,
declining occupancy rates, increasing competition from budget hotels, over supply,
decreasing profitability, increasing taxes, exorbitant interest rates, increasing cost of
light, heat and power, the fuel shortage, reduced company standing, non-availability of
mortgage and equity hinds.
 The problems of the hotel industry occur due to the following reasons:
 The most serious problem being faced by the hotel industry is that it is not only capital
intensive industry but also a high proportion of its capital is locked up in the form of
fixed charges and fixed assets like land and buildings.
 Since most of the hotels are built in the heart of the city where land is more expensive
and the construction of hotel building requires large proportion of capital and long
gestation period, it causes a financial problem, which is not encountered by other
industry (Kannan, 2005).
 It is being said that a new hotel must go bankrupt before it can pay its wage; it also
suffers from an acute shortage of skilled workers at various levels and trained experts for
running hotels particularly at executive level; another problem of the industry is with
regards to its hotel tariff.
 The hotel is always and everywhere a seasonal business.
 The industry sometimes suffers from low occupancy.
 Even in case of most successful hotels, cent per cent occupancy throughout the year is
just not possible as it happens in case of Banking and other Tertiary sectors; hotel fails to
meet the demand, as it cannot readily vary its operation, or its offerings.

 Supply of its services is very inelastic. Hotels main product being latent in character can
neither be stored, nor can it reduce its staff suddenly.
 Automation has serious limitation in the hotel industry. It needs considerable amount of
information for guidance in operations. In order to exploit the market potentiality it needs
guest history file and information about purchases and stock of thousands of items and
much more required information to enhance its productivity. There are very few hotels,
that can afford a very sophisticated data processing system, but most of the hotels are
reluctant to do so because of fear of bringing the confidential matters into limelight; the
hotel Industry is treated very unfavourably for taxation purposes. On account of this,
growth of hotel industry is not impressive (Ibid).
 The hotel tariff in India is reported to far higher than many South East Asian countries; it
also suffers from the lack of proper safety measures of fire detection and alarming
system; the satisfaction of customers in this industry is a highly subjective affair.
Satisfying the customers is most difficult because service is highly personalized.
 Some of the clients are dissatisfied although they are being provided with the best of the
room comforts and the choicest product of culinary art.
 It makes the most difficult task for the industry from the marketing point of view.
 It lacks adequate standard of accommodation facilities with the increasing standard of
living and greater comforts at home.
 It has its own economic problems that has never been as profitable as most other
industries. The huge amount of capital once invested cannot be diverted for any other
purpose.
 Besides, the establishment of hotels in the centre of the city leads to severe competition
and higher costs and low profitability; In order to meet the expectations of its clientele of
the hotel industry it constantly needs, refurbishing, renovation and modernization
involving considerable sum of investment; It also lacks proper advertisement network in
both domestic and foreign countries due to high cost of publicity.
  As a result the inflow of foreign tourist traffic is thwarted; lastly, one of the major lacuna,
of this is that it suffers from the severe competition between the public sector and private
sector hotels, which tends to hamper the effective co-ordination and adequate
communication among various constituents units of the industry
 The hotel industry also suffers from some of the managerial problems as follows:. It
includes Administrative problems, Low efficiency and profitability, Poor sales and
marketing programs, Low occupancy, Problems of Raising Funds. Some of the external
problems such as viz., Heightened competition, Global uncertainty, Safety and security,
Changing technology, Tough legal and economic environment

OPPORTUNITIES:
An attempt has been made to outline challenges faced by the hospitality industry of India as
follows:
 The hotel industry in India is going through an exciting phase.

 One of the major reasons for the increase in demand for hotel rooms in India is the boom
in the overall economy and high growth in sectors like Information Technology,
Telecom, Retail and Real Estate.
 Rising stock market and new business opportunities are also attracting hordes of foreign
investors and international corporate travellers to look for business opportunities in India.
But, hospitality industry too would face following serious challenges that need to be
addressed and it has been outlined as follows:
 It is found that non-availability of skilled and trained manpower in diverse levels is the
biggest challenge faced by the hospitality industry.
 This industry was not much successful in retaining qualified and trained professionals.
 It was also found that retaining the task force through training and development in the
hotel industry is a problem and attrition levels are too high. One of the reasons for this is
unattractive wage packages.
 Though there is boom in the service sector, most of the hotel management graduates are
joining other sectors like retail and aviation; the hotel industry is facing heavy shortage
of rooms; it has witnessed heightened competition with the arrival of new players, new
products and new systems.
 The competition from neighboring countries and negative perceptions about Indian
tourism product constrains the growth of hospitality and tourism sector of India.
 The image of India as a country over run by poverty, political instability, safety concerns
and diseases also adversely affects the tourism industry; As India is emerging as a
destination on the global travel map, expectations of customers are rising.
 The companies have to focus on customer loyalty and repeat purchases; though most
reputed chains have IT enabled systems for property management, reservations, etc.,
almost all the data which actually make the company work are filled in manual log books
or are simply not tracked; Some of the services required in the tourism and hotel
industries are highly personalized, and no amount of automation can substitute for
personal service providers. India is focusing more on white collar jobs than blue collar
jobs. The shortage of blue collar employees’ too poses various threats to industry
AN OVERVIEW OF RAJASTHAN
Rajasthan – literally ‘Land of Kings’ – conforms to a popular ideal of romantic India, boasting
more maharajas’ palaces, camel treks and colourful festivals than you could experience in a
lifetime.
Itineraries tend to revolve around the state’s main cities, each of which is distinguished by a different
hue: the salmon pink of the capital, Jaipur; the cobalt blue of Jodhpur’s old city; the yellow ochre
of Jaisalmer’s desert citadel; and the white alabaster of Udaipur. Big cats tend to be high on the
agendas of most visitors to this region, thanks to the presence in Rajasthan of one of India’s foremost
tiger reserves, Ranthambore, while the Pushkar Camel Fair is a popular event to attend.

Rajasthan is India's largest state by area(342,239 square kilometres (132,139 sq mi) or 10.4% of
India's total area). It is located on the western side of the country, where it comprises most of the
wide and inhospitable Thar Desert (also known as the "Rajasthan Desert" and "Great Indian Desert")
and shares a border with the Pakistani provinces of Punjab to the northwest and Sindh to the west,
along the Sutlej-Indus river valley. Elsewhere it is bordered by the other Indian states: Punjab to the
north; Haryana and Uttar Pradesh to the northeast; Madhya Pradesh the southeast; and Gujarat to
the southwest. Its features include the ruins of the Indus Valley Civilization at Kalibanga; the Dilwara
Temples, a Jain pilgrimage site at Rajasthan's only hill station, Mount Abu, in the ancient Aravalli
mountain range; and, in eastern Rajasthan, the Keoladeo National Park near Bharatpur, a World
Heritage Siteknown for its bird life.
The state was formed on 30 March 1949 when Rajputana – the name adopted by the British Raj for
its dependencies in the region – was merged into the Dominion of India. Its capital and largest city
is Jaipur, located on the state's eastern side

The history of Rajasthan

It is now thought that the ancient cities of the Indus Valley had their precursors in northern Rajasthan.
It seems that the area was inhabited by the Bhils and Minas people, who dispersed following the
arrival of horse-riding nomads from the northwest some time around 1400 BC. From the reign of
Harsha (7th century ad) to the time when the Delhi Sultanate was founded by the Muslims (1206 AD),
Rajasthan fragmented into competing kingdoms.
In the 16th century the Mughals made northern India their home. Winning over Rajasthan was the
achievement of Akbar. His trump card was matrimonial alliances with the Hindu Rajputs, which
turned them from dangerous enemies into faithful allies. Many princesses from Jaipur and Jodhpur
married into the Mughal royal line, but when the Mughals weakened, the Rajputs were quick to
reassert their sovereignty.
After the British captured Bengal in 1757, Rajasthan resisted, although by the beginning of the 19th
century the British were in control. Rajputana was Rajasthan’s old name under the British, “land of
the Rajputs”, and the Maharaja of Mewar (Udaipur) was the acknowledged head of their 36 states.
When India became independent, 23 princely states were consolidated to form the State of
Rajasthan, “home of rajas”.

Rajasthani architecture
Always central to the region’s identity, Rajasthan’s flamboyance reaches its most arresting heights in
the palaces and forts erected by the local Rajput maharajas. Bountiful trade and expedient military
alliances with the Mughals paid for a building boom of lavish proportio

A portrait of Hemu from the 1910s.

Parts of what is now Rajasthan were part of the Indus Valley Civilization. Kalibangan,
inHanumangarh district, was a major provincial capital of the Indus Valley Civilization. It is believed
that Western Kshatrapas (405–35 BC) were Saka rulers of the western part of India (Saurashtra and
Malwa: modern Gujarat, Southern Sindh, Maharashtra, Rajasthan). They were successors to
the Indo-Scythians and were contemporaneous with the Kushans, who ruled the northern part of
the Indian subcontinent. The Indo-Scythians invaded the area of Ujjain and established the Saka
era (with their calendar), marking the beginning of the long-lived SakaWestern Satraps state. Matsya,
a state of the Vedic civilisation of India, is said to roughly corresponded to the former state
of Jaipur in Rajasthan and included the whole of Alwar with portions of Bharatpur. The capital of
Matsya was at Viratanagar (modern Bairat), which is said to have been named after its founder
king Virata.

The Rajputs, Jats, Meenas, Gurjars, Bhils, Rajpurohit, Charans, Yadavs, Bishnois, Sermals, PhulMali
(Saini) and other tribes made a great contribution in building the state of Rajasthan. All these tribes
suffered great difficulties in protecting their culture and the land. Millions of them were killed trying to
protect their land. A number of Gurjars had been exterminated in Bhinmal and Ajmer areas fighting
with the invaders.
MaharanaPratap of Mewar resisted Akbar in the famous Battle of Haldighati (1576) and later
operated from hilly areas of his kingdom. The Bhils were Maharana's main allies during these wars.
Most of these attacks were repulsed even though the Mughal forces outnumbered MewarRajputs in
all the wars fought between them. The Haldighati war was fought between 10,000 Mewaris and a
100,000-strong Mughal force (including many Rajputs like Kachwahas from Dhundhar).

MaharanaPratap Singh, legendary sixteenth-centuryRajput ruler of Mewar

Jat king Maharaja Suraj Mal (February 1707–25 December 1765) or Sujan Singh was ruler
ofBharatpur in Rajasthan. A contemporary historian has described him as "the Plato of the Jat
people" and by a modern writer as the "Jat Odysseus", because of his political sagacity, steady
intellect and clear vision.
Gurjars ruled for many dynasties in this part of the country, a region that was long known
as Gurjaratra. Up to the tenth century almost the whole of North India, excepting Bengal,
acknowledged the supremacy of the Gurjars with their seat of power at Kannauj.

Chittorgarh Fort the largest fort in Asia.

The GurjarPratihar Empire acted as a barrier for Arab invaders from the 8th to the 11th century. The
chief accomplishment of the GurjaraPratiharaempire lies in its successful resistance to foreign
invasions from the west, starting in the days of Junaid. Historian R. C. Majumdar says that this was
openly acknowledged by the Arab writers. He further notes that historians of India have wondered at
the slow progress of Muslim invaders in India, as compared with their rapid advance in other parts of
the world. Now there seems little doubt that it was the power of the GurjaraPratihara army that
effectively barred the progress of the Arabs beyond the confines of Sindh, their first conquest for
nearly 300 years.

The Mehrangarh Fort at Jodhpurwas built by RaoJodha in 1459.

The earlier contributions of warriors and protectors of the land (the Jats, Meenas, Gurjars, Ahirs and
Bhils) were ignored and lost in history due to the stories of great valour shown by certain specific
clans in later years, which gained more prominence than the earlier acts of bravery.
Modern Rajasthan includes most of Rajputana, which comprises the erstwhile nineteen princely
states, two chiefships, and the British district ofAjmer-
Merwara. Marwar (Jodhpur), Bikaner, Mewar (Udaipur), Alwar and Dhundhar (Jaipur) were some of
the main Rajput princely states.Bharatpur and Dholpur were Jat princely states whereas Tonk was a
princely state under a MuslimNawab. Rajput families rose to prominence in the 6th century CE. The
Rajputs put up a valiant resistance to the Islamic invasions and protected this land with their warfare
and chivalry for more than 500 years. They also resisted Mughal incursions into India and thus
contributed to their slower-than-anticipated access to the Indian subcontinent. Later, the Mughals,
through skilled warfare, were able to get a firm grip on northern India, including Rajasthan. Mewar led
other kingdoms in its resistance to outside rule. Most notably, RanaSanga fought the Battle of
Khanuaagainst Babur, the founder of the Mughal empire.

HawaMahal ("Palace of Winds") inJaipur

Hemu, the Hindu Emperor, was born in the village of Machheri in Alwar District in 1501. He won 22
battles against Afghans, from Punjab to Bengal and defeated Akbar's forces twice
at Agra andDelhi in 1556, before acceding to the throne of Delhi and establishing the "Hindu Raj"
in North India, albeit for a short duration, from PuranaQuila in Delhi. He was killed in the Second
Battle of Panipat.
Over the years, the Mughals began to have internal disputes which greatly distracted them at times.
The Mughal Empire continued to weaken, and with the decline of the Mughal Empire in the 18th
century, Rajputana came under suzerainty of the Marathas. The Marathas, who were Hindus from
the state of what is now Maharashtra, ruled Rajputana for most of the eighteenth century.
The Maratha Empire, which had replaced the Mughal Empire as the overlord of the subcontinent,
was finally replaced by the British Empire in 1818.
Rajasthani language
Rajasthani (Devanagari: राजस्थानी) is a language of the Indo-Aryan languages family. It is spoken by
20 million people in Rajasthan and neighbouring states of India and Pakistan, or 50 million
if Marwari is counted as Rajasthani, as it often is. It is one of the languages descended from old
western Rajasthani, AKA Maru-Gujar or Maruwani.

Most of the Rajasthani dialects are chiefly spoken in the state of Rajasthan.
The geographic features of Rajasthan are the Thar Desert and the Aravalli Range, which runs
through the state from southwest to northeast, almost from one end to the other, for more than 850
kilometres (530 mi). Mount Abu lies at the southwestern end of the range, separated from the main
ranges by the West Banas River, although a series of broken ridges continues into Haryana in the
direction ofDelhi where it can be seen as outcrops in the form of the Raisina Hill and the ridges
farther north. About three-fifths of Rajasthan lies northwest of the Aravallis, leaving two-fifths on the
east and south direction.

Camel ride in the Thar Desert nearJaisalmer.

 State symbols of Rajasthan

Formation
1 November
day

State animal Chinkara and Camel

State bird Great Indian bustard

State flower Flower - Rohida

State Tree Khejri

FLORA AND FAUNA

The great Indian bustard has been classed as endangered since 2011.

Though a large percentage of the total area is desert with little forest cover, Rajasthan has a rich and
varied flora and fauna. The natural vegetation is classed as Northern Desert Thorn Forest (Champion
1936). These occur in small clumps scattered in a more or less open forms. The density and size of
patches increase from west to east following the increase in rainfall.
The Desert National Park in Jaisalmer is spread over an area of 3,162 square kilometres
(1,221 sq mi), is an excellent example of the ecosystem of the Thar Desert and its diverse fauna.
Seashells and massive fossilised tree trunks in this park record the geological history of the desert..
The Ranthambore National Park located in SawaiMadhopur, one of the finest tiger reserves in the
country, became a part of Project Tiger in 1973.
The Dhosi Hill located in district of Jhunjunu, known as 'Chayvan Rishi's Ashram', where
'Chayawanprash' was formulated for the first time, has unique and rare herbs growing.
The Sariska Tiger Reserve located in Alwar district, 200 kilometres (120 mi) from Delhi and 107
kilometres (66 mi) from Jaipur, covers an area of approximately 800 square kilometres (310 sq mi).
The area was declared a national park in 1979.
Tal Chhapar Sanctuary is a very small sanctuary in Sujangarh, Churu District, 210 kilometres
(130 mi) from Jaipur in the Shekhawati region. This sanctuary is home to a large population
of blackbuck

The People

Rajasthan has a large indigenous populace Minas (Minawati) in Alwar, Jaipur, Bharatpur, and
Dholpur areas. The Meo and the Banjara are travelling tradesmen and artisans. The GadiaLohar is
the Lohar meaning ironsmith who travels on Gadia meaning bullock carts; they generally make and
repair agricultural and household implements. The Bhils are one of the oldest peoples in India and
inhabit the districts of Bhilwara, Chittaurgarh, Dungarpur, Banswara, Udaipur, and Sirohi and are
famous for their skill in archery. The Grasia and nomadic Kathodi live in the Mewar region. Sahariyas
are found in the Kota district, and the Rabaris of the Marwar region are cattle breeders.

The Oswalshail from Osiyan near Jodhpur are successful traders and are predominately Jains. While
the Mahajan (the trading class) is subdivided into a large number of groups, some of these groups
are Jain, while others are Hindu. In the north and west, the Jat and Gujar are among the largest
agricultural communities. The Gujars who are Hindus dwell in eastern Rajasthan. The nomadic
Rabari or Raika are divided in two groups the Marus who breed camels and Chalkias who breed
sheep and goats.

The Muslims form less than 10% of the population and most of them are Sunnis. There is also a
small but affluent community Shiite Muslims known as Bhoras in southeastern Rajasthan.

The Rajputs though represent only a small proportion of the populace are the most influential section
of the people in Rajasthan. They are proud of their martial reputation and of their ancestry.

Religion

Hinduism, the religion of most of the population, is generally practised through the worship of
Brahma, Shiva, Shakti, Vishnu, and other gods and goddesses. Nathdwara is an important religious
centre for the Vallabhacharya sect of Krishna followers. There are also followers of the AryaSamaj, a
reforming sect of modern Hinduism, as well as other forms of that religion.

Jainism is also important; it has not been the religion of the rulers of Rajasthan but has followers
among the trading class and the wealthy section of society. Mahavirji, Ranakpur, Dhulev, and Karera
are the chief centres of Jain pilgrimage.

The Dadupanthi forms another important religious sect the followers of Dadu (d. 1603), who
preached the equality of all men, strict vegetarianism, total abstinence from intoxicating liquor, and
lifelong celibacy.
Islam, the religion of the State's second largest religious community, expanded in Rajasthan with the
conquest of Ajmer by Muslim invaders in the late twelfth century. KhwajahMuin-ud-Din Chishti, the
Muslim missionary, had his headquarters at Ajmer, and Muslim traders, craftsmen, and soldiers
settled there. The State's population of Christians and Sikhs is small.

Wildlife protection

Reclining Tiger, Ranthambore National Park

Rajasthan is also noted for its national parks and wildlife sanctuaries. There are four national park
and wildlife sanctuaries:Keoladeo National Park of Bharatpur, Sariska Tiger Reserve of
Alwar, Ranthambore National Park of SawaiMadhopur, and Desert National Park of Jaisalmer.
Ranthambore National Park is known worldwide for its tiger population and is considered by both
wilderness lovers and photographers as one of the best place in India to spot tigers. At one point, due
to poaching and negligence, tigers became extinct at Sariska, but five tigers have been relocated
there.[30] Prominent among the wildlife sanctuaries are Mount Abu Sanctuary, BhensrodGarh
Sanctuary, Darrah Sanctuary, Jaisamand Sanctuary, Kumbhalgarh Wildlife Sanctuary, JawaharSagar
sanctuary, and Sita Mata Wildlife Sanctuary.

Governance
The politics of Rajasthan is dominated mainly by the BharatiyaJanata Party and the Indian National
Congress. The Chief Minister, serving a second term, is VasundharaRaje.

The Jain temple at Ranakpur is inPali district.

Rajasthan is divided into 33 districts within seven divisions

Division Districts

 Jaipur
 Alwar
Jaipur  Jhunjhunu
 Sikar
 Dausa
 Udaipur
 Banswara
 Chittorgarh
Udaipur
 Pratapgarh
 Dungarpur
 Rajsamand
 Ajmer
 Bhilwara
Ajmer
 Nagaur
 Tonk
 Barmer
 Jaisalmer
 Jalore
Jodhpur
 Jodhpur
 Pali
 Sirohi
Division Districts

 Bikaner
 Churu
Bikaner
 Sri Ganganagar
 Hanumangarh
 Baran
 Bundi
Kota
 Jhalawar
 Kota

Bharatpur
 Dholpur
Bharatpur
 Karauli
 SawaiMadhopur

Economy :
Rajasthan's economy is primarily agricultural and pastoral. Wheat and barley are cultivated over large
areas, as are pulses, sugarcane, and oilseeds. Cotton and tobacco are the state's cash crops.
Rajasthan is among the largest producers of edible oils in India and the second largest producer
of oilseeds. Rajasthan is also the biggest wool-producing state in India and the main opium producer
and consumer. There are mainly two crop seasons. The water for irrigation comes from wells and
tanks. The Indira Gandhi Canalirrigatesnorthwestern Rajasthan.

A marble quarry in Kishangarh Ajmer.

INDUSTRY
The main industries are mineral based, agriculture based, and textile based. Rajasthan is the second
largest producer of polyester fibre in India. The Pali and Bhilwara District produces more cloth
than Bhiwandi, Maharashtra and the bhilwara is the largest city in suitings production and export and
Pali is largest city in cotton and polyster in blouse pieces and rubia production and export. Several
prominent chemical and engineering companies are located in the city of Kota, in southern
Rajasthan. Rajasthan is pre-eminent in quarrying and mining in India. The TajMahal was built from
the white marble which was mined from a town called Makrana. The state is the second largest
source of cement in India. It has rich salt deposits at Sambhar, copper mines at Khetri, Jhunjhunu,
and zinc mines at Dariba, Zawar mines at Zawarmala for zinc, RampuraAghucha (opencast)
near Bhilwara. Dimensional stone mining is also undertaken in Rajasthan. Jodhpur sandstone is
mostly used in monuments, important buildings and residential buildings. This stone is termed as
"chittarpatthar". Rajasthan is also a part of the Mumbai-Delhi Industrial corridor is set to benefit
economically. The State gets 39% of the DMIC, with major districts of Jaipur, Alwar, Kota and
Bhilwara benefiting.[31]

The Indira Gandhi Canal passes through the Thar Desert near Chhatargarh.

Transport

NH 8 between Udaipur and Ahmedabad.

Rajasthan is connected by many national highways. Most renowned being NH 8, which is India's first
4–8 lane highway. Rajasthan also has an inter-city surface transport system both in terms of railways
and bus network. All chief cities are connected by air, rail and road.
Air
There are three main airports at Rajasthan- Jaipur International Airport, Udaipur Airport, and Jodhpur
Airport. These airports connect Rajasthan with the major cities of India such as Delhi and Mumbai.
There are three other airports in Kota, Jaisalmer and NAL(Bikaner) but are not open for
commercial/civilian flights yet. Jaisalmer airport is open for civilians but only during season time (from
August to March). One more airport at Kishangarh, Ajmer is being constructed by the Airport
Authority of India
Rail
Rajasthan is connected with the main cities of India by rail. Jaipur, Kota, Bharatpur, Bikaner, Ajmer,
Alwar, Udaipur, Abu Road and Jodhpur are the principal railway stations in Rajasthan. Kota City is
the only Electrified Section served by three Rajdhani Expresses and trains to all major cities of India.
There is also an international railway, the Thar Express from Jodhpur to Karachi. However, this is not
open to foreign nationals.
Road
Rajasthan is well connected to the main cities of the country
including Delhi, Ahmedabad and Indore by State and National Highways and served by Rajasthan
State Road Transport Corporation (RSRTC) and Private operators.

Children performing for Independence Day in village in Alwar district, Rajasthan

Rajasthan has a mainly Rajasthani population of approximately 68,621,012. Rajasthan's population is

made up mainly of Hindus, who account for 88.45% of the population. Muslims make up
9.08%, Sikhs 1.27% and Jains 1% of the population. The state of Rajasthan is also populated
by Sindhis, who came to Rajasthan from Sindh province (now in Pakistan) during the India-Pakistan
separation in 1947.
Culture
Rajasthan is culturally rich and has artistic and cultural traditions which reflect the ancient Indian way
of life. There is rich and varied folk culture from villages which is often depicted and is symbolic of the
state. Highly cultivated classical music and dance with its own distinct style is part of the cultural
tradition of Rajasthan. The music has songs that depict day-to-day relationships and chores, often
focused around fetching water from wells or ponds.

Rajasthani Thali.

Rajasthani cooking was influenced by both the war-like lifestyles of its inhabitants and the availability
of ingredients in this arid region. Food that could last for several days and could be eaten without
heating was preferred. Scarcity of water and fresh green vegetables have all had their effect on the
cooking. It is known for its snacks like BikaneriBhujia, MirchiBada, PyaajKachori and ghevar. Other
famous dishes includebajreki roti (millet bread) and lashunki chutney (hot garlic
paste), mawakachori from Jodhpur, Alwar kaMawa(Milk Cake), malpauas from Pushkar and
rassgollas from Bikaner. Originating for the Marwar region of the state is the concept Marwari
Bhojnalaya, or vegetarian restaurants, today found in many part of India, which offer vegetarian food
of the Marwari people. 4 Dal-Bati-Churma is very popular in Rajasthan. Traditional way to serve it is
to first coarsely mash the Baati then pour pure Ghee on top of it. It is served with the daal (lentils) and
spicy garlic chutney. Also served with Besan (gram flour) kikadi. It is commonly served at all
festivities, including religious occasions, wedding ceremonies, and birthday parties in Rajasthan.
"Dal-Baati-Churma", is a combination of three different food items — Daal (lentils), Baati and Churma
(Sweet). It is a typical Rajasthani dish.
"Up-down" dolls are found in the roadside shops of Jaisalmer.

The Ghoomar dance from Udaipur and Kalbeliya dance of Jaisalmer have gained international
recognition. Folk music is a large part of Rajasthani culture. Kathputli, Bhopa, Chang, Teratali,
Ghindr, Kachchhighori, and Tejaji are examples of traditional Rajasthani culture. Folk songs are
commonly ballads which relate heroic deeds and love stories; and religious or devotional songs
known as bhajans and banis which are often accompanied by musical instruments like dholak, sitar,
and sarangi are also sung.

Traditional musical instruments of Rajasthan

Rajasthan is known for its traditional, colourful art. The block prints, tie and dye prints, Bagaru prints,
Sanganer prints, and Zariembroidery are major export products from Rajasthan. Handicraft items like
wooden furniture and crafts, carpets, and blue pottery are commonly found here. Shopping reflects
the colorfulculture,Rajasthani clothes have a lot of mirror-work and embroidery. A Rajasthani
traditional dress for females comprises an ankle-length skirt and a short top, also known as
a lehenga or a chaniyacholi. A piece of cloth is used to cover the head, both for protection from heat
and maintenance of modesty. Rajasthani dresses are usually designed in bright colours like blue,
yellow and orange.

A decorated Indian elephant at a fair in Jaipur.

The main religious festivals

are Deepawali, Holi, Gangaur, Teej, Gogaji, ShriDevnarayanJayanti, MakarSankranti and Janmashta
mi, as the main religion is Hinduism. Rajasthan's desert festival is held once a year during winter.
Dressed in costumes, the people of the desert dance and sing ballads. There are fairs with snake
charmers, puppeteers, acrobats and folk performers. Camels play a role in this festival.
Spirit possession has been documented in modern Rajasthan. Some of the spirits possessing
Rajasthanis are seen as good and beneficial, while others are seen as malevolent. The good spirits
include murdered royalty, the underworld god Bhaironji, and Muslim saints. Bad spirits include
perpetual debtors who die in debt, stillborn infants, deceased widows, and foreign tourists. The
possessed individual is referred to as a ghorala ("mount"). Possession, even if it is by a benign spirit,
is regarded as undesirable, as it entails loss of self-control and violent emotional outbursts.[35]
Education

Children at a non-formal education center

Malaviya National Institute of Technology

During recent years, Rajasthan has worked on the state of education. The state government has
been making sustained efforts to improve the education standard.
In recent decades, the literacy rate of Rajasthan has increased significantly. In 1991, the state's
literacy rate was only 38.55% (54.99% male and 20.44% female). In 2001, the literacy rate increased
to 60.41% (75.70% male and 43.85% female). This was the highest leap in the percentage of literacy
recorded in India (the rise in female literacy being 23%). At the Census 2011, Rajasthan had a
literacy rate of 67.06% (80.51% male and 52.66% female). Although Rajasthan's literacy rate is
below the national average of 74.04% and although its female literacy rate is the lowest in the country
(followed by Bihar at 53.33%), the state has been praised for its efforts and achievements in raising
male and female literacy rates.
Rajasthan is home to the educational institutions Birla Institute of Technology and
Science Pilani, Malaviya National Institute of Technology Jaipur, IIT Jodhpur, IIM Udaipur, AIIMS
Jodhpur and LNMIIT. Kota, Rajasthan, is known for its excellent coaching for the engineering and
medical college entrance examinations. Rajasthan has nine universities and more than 250 colleges,
55,000 primary and 7,400 secondary schools. There are 41 engineering colleges with an annual
enrolment of about 11,500 students. The state has 23 polytechnic colleges and 152 Industrial
Training Institutes (ITIs) that impart vocational training.
In 2009, Central University of Rajasthan a central university fully funded by Government of India,
came into force near Kishangarh inAjmer district.
In rural areas of Rajasthan, the literacy rate is 76.16% for males and 45.8% for females. This has
been debated across all the party level except BJP, when the governor of Rajasthan set a minimum
educational qualification for the village panchayat elections.

Sukhadia Circle, Udaipur.

Main article: Tourism in Rajasthan

Rajasthan attracted 14 percent of total foreign visitors during 2009–2010 which is the fourth highest
among Indian states. It is fourth also in Domestic tourist visitors. Tourism is a flourishing industry in
Rajasthan. The palaces of Jaipur and Ajmer-Pushkar, the lakes of Udaipur, the desert forts of
Jodhpur, Taragarh Fort (Star Fort) in Bundi, and Bikaner and Jaisalmer rank among the most
preferred destinations in India for many tourists both Indian and foreign. Tourism accounts for eight
percent of the state's domestic product. Many old and neglected palaces and forts have been
converted into heritage hotels. Tourism has increased employment in the hospitality sector.

Pushkar Lake, a sacred Hindu lake, is surrounded by more than fifty bathinghats.
Economy of Rajasthan

Tourism forms an integral part of Rajasthan's economy. Rajasthan's economy is primarily agricultural
and pastoral. Wheat and barley are cultivated over large areas, as are pulses, sugarcane, and
oilseeds. Cotton and tobacco are cash crops. Rajasthan is among the largest producers of edible oils
in India and the second largest producer of oilseeds. Rajasthan is also the biggest wool-producing
state in India. There are mainly two crop seasons. The water for irrigation comes from wells and
tanks. The Indira Gandhi Canal irrigates northwestern Rajasthan.

The industrialization of Rajasthan slowly began in 1960s. The main industries are mineral based,
agriculture based, and textiles. Rajasthan is the second largest producer of polyester fibre in India.
The Bhilwara District produces more cloth than Bhiwandi, Maharashtra.

Rajasthan is pre-eminent in quarrying and mining in India. The state is the second largest source of
cement. It has rich salt deposits at Sambhar, copper mines at Khetri and zinc mines at Dariba, Zawar
mines at Zawarmala for zinc, rampuraaghucha (opencast) near Bhilwara. Dimensional stone mining
is also undertaken in Rajasthan: Jodhpur sandstone is mostly used in monuments, important
buildings, residential buildings, etc. This stone is termed "chittarpatthar".

Endowed with natural beauty and a great history, tourism is flourishing in Rajasthan. The palaces of
Jaipur, lakes of Udaipur, and desert forts of Jodhpur, Bikaner &Jaisalmer are among the most
preferred destination of many tourists, Indian and foreign. Tourism accounts for eight percent of the
state's domestic product. Many old and neglected palaces and forts have been converted into
heritage hotels. Tourism has increased employment in the hospitality sector.

Demographics

Rajasthan has a mainly Rajasthani population. Hindus account for 88.8% of the population. Muslims
make up 8.5%, Sikhs 1.4% and Jains 1.2% of the population. Rajasthan state is also populated by
Sindhis, who came to Rajasthan from Sindh province (now in Pakistan) during the India-Pakistan
separation in 1947.

The mother tongue of the majority of people in Rajasthan is Rajasthani. Rajasthani and Hindi are the
most widely used languages in Rajasthan. After independence, Rajasthani was used as a medium of
instruction, along with Hindi and English, in some schools. Some other languages used in Rajasthan
are Sindhi, Gujarati and Punjabi.

Culture

Rajasthan is culturally rich and has artistic and cultural traditions which reflect the ancient Indian way
of life. There is rich and varied folk culture from villages which is both fascinating and mesmerizing.
Highly cultivated classical music and dance with its own distinct style is part of the cultural tradition of
Rajasthan. The music is of uncomplicated innocence and songs depict day-to-day relationships and
chores, more often focused around fetching water from wells or ponds.
 HOTEL INDUSTRY IN RAJASTHAN

Rajasthan emerges as a global leader in hospitality industry

In the category of Top, sumptuous and Family hotel divisions were there also. India has placed
a well built attendance with about 8 wins in top hotel divisions and 6 each in Family and
Luxury hotel types. Overall, it flounced the “Inns” & “B&Bs (Bed & Breakfast)” grouping with
an awesome twelve wins. Taken as a whole, India received the 2nd place with 39 awards in
entire Asia subsequent to Indonesia which won with about 41 awards. Inside the nation,
Rajasthan has materialized as the principal state in the hospitality industry, with hotels from the
state scoring an amazing 50 awards from corner to corner of the globe where Asia & India
made the record. The well known “Oberoi Group of Hotels” directed the show with 2 hotels of
each being the Top and Luxury hotels inventory in the globe.

The state of Rajasthan has always been a voyager’s enchantment when it comes to console,
luxuries and style. As you would have thought, once more, Rajasthan has surpassed other states
of the nation on the global hospitality raised area at the 12th edition of “Travellers’ Choice
Awards 2014” for hotels proclaimed by the famous TripAdvisor this year. As declared by the
reviews, Rajasthan is the executive boss in hospitality industry with hotels from the state
scpring an remarkable 50 awards all over the globe, Asia & India categories which is again
followed by the state of Kerala with 36 awards , Karnataka with 30 awards and Goa with 17
remarkable awards.

The Indian hotels have seized 222 awards all over the globe, and in Rajasthan “The famous
OberoiUdaivilas in Udaipur has ranked 5the place in the opulence category of the “World’s
Top hotel” grouping.

On the other hand, across various categories, Taj Lake Palace has received the number one in
the romance grouping whereas the Ranthambhore, OberoiVanyavilas got placed in the small
category and Jaipur Friendly Villa has got the position in the Inns and B&B segment.

Rajasthan makes an ultimate score on the worldwide hospitality prospect with magnificent wins
in the World list. Rajasthan is proud that for the first time in the record of the awards, the state
has recorded such a vibrant incidence on the World & Asia lists. This simply continues to
establish the first-rate standards that the Indian (Rajasthani) hospitality business, right from
gigantic hotel chains to small-sized boutique properties utilize.

Indian Hotels stand out on the World Map in the twelfth edition of the Travellers’ Choice
Awards 2014 for hotels declated by TripAdvisor anchored in reviews that was gathered per
annum. In keeping with the reviews, Rajasthan is the executive organizer in hospitality with
hotels from the state scoring an inspiring 50 awards all over the World, Asia & India inventory.
Rajasthan Tourism Buzz passes on good wishes to all the captivating hotels and wishes them all
the best for their upcoming efforts.

TAXATION ON HOTELS IN RAJASTHAN – F.Y. 2015-16

The government has displayed a paradigm change in the Indirect Tax Laws and both the state
and central budgets have indicated a swift transition from Service Tax and VAT regime to the
Goods and Services Tax (GST) regime in India over the next one year. These changes are
equally visible in the Rate of Taxes under the Service Tax, VAT and other Commercial Taxes
for the FY 2015-16.
The applicable rate of Service Tax is changing from 12.36% to 14% w.e.f. 01-06-2015.

We are enclosing the Rate of VAT and Luxury Tax on Hotels and Restaurants in Rajasthan
applicable after the State Budget, 2015.
ATTENTION - The changes in rates are applicable with immediate effect (i.e. 09-03-2015)
and need to be changed in the softwares immediately.
The major changes are:-
1. Peak Rate of VAT has been increased from 14% to 14.50%.
2. Cooked food like Pizza, burgers, fried chicken, French fries, sandwich, hot dog, noodles, potato
chips, bakery items and any other cooked food items served and sold including home delivery
thereof OTHER THAN under a brand name by any branded chain outlet of cooked food shall be
taxed under VAT at applicable for other cooked food instead of peak rate of 14%. Therefore going
forward these items will be charged @5% in all hotels where the rate of VAT for cooked food is
5%.
3. Luxury Tax will be exempted during off-season of May to July instead of 50% rate charged in
off season previously.
SWOT ANALYSIS OF HOTEL INDUSTRY IN RAJASTHAN

4
STRENGTHS

A very wide variety of hotels is present in the country.

There are international players in the market such as Taj and Oberoi
& International Chains

A manpower cost in the Indian hotel industry is one of the lowest in the world.

India offers a readymade tourist destination with the resources

Natural and cultural diversity

Demand-supply gap

Government support

Increase in the market share

WEAKNESSES

The cost of land in India is high at 50% of total project cost as against 15% abroad.

The hotel industry in India is heavily staffed.

High tax structure in the industry makes the industry worse off than
i t s international.

Only 97,000 hotel rooms are available in India today.

Only limited value added services

Poor support infrastructure

Slow implementation

Susceptible to political events

.
OPPORTUNITIES

Demand between the national and the inbound tourists can be easily managed dueto
difference in the period of holidays.

In the long-term the hotel industry in India has latent potential for growth.

Unique experience in heritage hotels.45

Rising income
.Open sky benefits.
THREATS

Guest houses replace the hotels.

Political turbulence in the area reduces tourist traffic and thus the business of
thehotels

Changing trends in the west demand similar changes in India

The economic conditions of a country have a direct impact on the earnings in hotelindustry.

Lack of training man power in the hotel industry.

Fluctuations in international tourist arrivals.

Increasing competition
The Business Description
About – “The Taj Group of Hotels”
Introduction and Overview
The Company was incorporated in 1902 and it opened its first hotel, The TajMahal Palace & Tower, Mumbai,
in 1903. The Company then undertook major expansion of The TajMahal Palace & Tower, Mumbai by
constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. With the
completion of its initial public offering in the early 1970s, the Company began a long term programme of
geographic expansion and development of new tourist destinations in India which led to its emergence as a
leading hotel chain in India. From the 1970s to the present day, the Taj Group has played an important role in
launching several of India's key tourist destinations, working in close association with the Indian Government.
The Taj Group has a philosophy of service excellence which entails providing consistently high levels of
personalized service and innovative means of improving service quality.
The Taj Group has been active in converting former royal palaces in India into world class luxury hotels such as
the Taj Lake Palace in Udaipur, the Rambagh Palace in Jaipur and UmaidBhawan Palace in Jodhpur. In 1974,
the Taj Group opened India's first international five star deluxe beach resort, the Fort Aguada Beach Resort in
Goa. The Taj Group also began its business in metropolitan hotels in the 1970s, opening the five-star deluxe
hotel Taj Coromandel in Chennai in 1974, acquiring an equity interest and operating contract for theTaj
President, a business hotel in Mumbai, in 1977, and opening the TajMahal Hotel in Delhi in 1978.
In 1980, the Taj Group took its first step internationally by opening its first hotel outside India, the Taj Sheba
Hotel in Sana'a, Yemen and in the late 1980s, acquired interests in the Crown Plaza - James Court,
London and 51 Buckingham Gate Luxury Suites and Apartmentsin London.
In 1984, the Taj Group acquired under a license agreement each of The Taj West End, Bangalore, Taj
Connemara, Chennai and Savoy Hotel, Ooty, with which the Taj Group made its foray into Bangalore.
With the opening of the five star deluxe hotel Taj Bengal in Kolkata in 1989; the Taj Group became the only
hotel chain with a presence in the five major metropolitan cities of Mumbai, Delhi, Kolkatta, Bangalore and
Chennai. Concurrently with the expansion of its luxury hotel chain in the major metropolitan cities, the Taj
Group also expanded its business hotels division in the major metropolitan and large secondary cities in India.
During the 1990s, the Taj Group continued to expand its geographic and market coverage in India. It
developed specialized operations (such as wildlife lodges) and consolidated its position in established markets
through the upgrading of existing properties and development of new properties. Taj Kerala Hotels & Resorts
Limited was set up in the early 1990s along with the Kerala Tourism Development Corporation. In 1998 the Taj
Group opened the Taj Exotica Bentota which strengthened the Taj Group's market position in Sri Lanka. In
2000, the launch of the 56 acre Taj Exotica, Goa and the TajHariMahal in Jodhpur were completed.
In 2000, the Taj Group entered into a partnership with the GVK Reddy Group to set up Taj GVK Hotels and
Resorts Limited and thereby obtained a prominent position in the market in the southern business city of
Hyderabad, holding three hotels and a major share of the market. In 2001, the Taj Group took on the
management contract of Taj Palace Hotel, Dubai, and has established itself as an up-market hotel in the
Middle East region. The Taj Exotica Resort & Spa, Maldives launched the Taj Group into the premium luxury
hotel market and since its opening in July 2002, has won several international awards. The Taj Group also
obtained licenses to manage and operate two leisure hotels; the Rawal-Kot, Jaisalmer and UshaKiran Palace,
Gwalior in October 2002.
In September 2002, the Taj Group acquired an equity interest in the former Regent Hotel in Bandra which
gave the Taj Group access to the midtown and North Mumbai market. The hotel has since been renamed as
the TajLands End, Mumbai.
In 2003, the Company celebrated the centenary of the opening of its Flagship hotel, the TajMahal Palace &
Tower, Mumbai.
In 2004 the Taj Group opened Wellington Mews, its first luxury serviced apartment in Mumbai. In the same
year, the Taj Group also launched the first of its "value-for-money" hotels in Bangalore branded 'Ginger',
which division has 11 hotels in various locations in India and is owned through its wholly owned subsidiary.
In 2005 the Company acquired on lease The Pierre, a renowned hotel in New York City, to enter the luxury
end of the developed hotel markets internationally. The Company entered into a management contract for
Taj Exotica in Palm Island Jumeirah in Dubai to expand its existing presence in the United Arab Emirates.
The Company enhanced its position as an operator of converted palaces by entering into a management
contract for UmaidBhawan Palace, Jodhpur in the princely state of Rajasthan in India. The Company, through a
subsidiary, acquired the erstwhile 'W' hotel in Sydney, Australia in February 2006 and renamed it as 'Blue,
Woolloomooloo Bay'. To expand its presence in the US market, the Company acquired in early 2007 Ritz
Carlton in Boston and Taj Campton Place in San Francisco.
Hotels operated by the Taj Group internationally are located in US, Australia, Dubai, Maldives, Malaysia, Sri
Lanka, the United Kingdom, South Africa, Bhutan and Zambia.
Scheme of Amalgamation ("Scheme")
On October 12, 2006, the Board of Directors of the Company approved the Scheme, under Sections 391 to 394
of the Companies Act for the for the amalgamation of Indian Resorts Hotel Limited, Gateway Hotels and
Getaway Resorts Limited, Kuteeram Resorts Private Limited, Asia Pacific Hotels Limited, TajLands End Limited
(Transferor Companies) with the Company. The Scheme was approved by the respective High Courts.
Rationale for the Scheme of Amalgamation
The Transferor Companies and the Company were engaged in the leisure and business hotels as part of the
Taj group of hotels. A consolidation of the Transferor Companies and the Company was therefore expected to
lead to greater synergy in operations, a more efficient utilisation of capital and create a stronger base for
future growth of business in general and the Company in particular. The amalgamation was expected to result
in administrative rationalization, organizational efficiencies, and optimal utilization of various resources.
Milestones achieved by the Company since incorporation are listed below:
YearEvent
1) 1903 - The Company opens its first hotel, the "TajMahal Palace" in Mumbai, India.
2) 1974 - The Company opens its first five star deluxe beach resort, the "Fort Aguada Beach Resort" in
Goa.The Company begins business in metropolitan hotels by opening the five star deluxe hotel, the
"TajCoramandel" in Chennai.
3) 1980 - The Company opens its first hotel outside India, the "Taj Sheba Hotel" in Sana'a, Yemen.
4) 1984 - The Company entered into a licence agreement to operate the "Taj West End" in Bangalore, "Taj
Connemara" in Chennai and the "Savoy" in Ooty.
5) 1989 - The Company opens a five star deluxe hotel in Calcutta, the "Taj Bengal".
6) 1990 - The Company establishes the Taj Kerala Hotels and Resorts Limited with the Kerala Tourism
Development Corporation.
7) 1998 - The Company opens the "Taj Exotica" in Bentota, Sri Lanka.
8) 2000 - The Company establishes Taj GVK Hotels and Resorts Limited with the GVK group to operate three
hotels in Hyderabad.
9) 2001 - The Company is awarded the management contract for the "Taj Palace", Dubai.The Company
launches the "Taj Exotica Spa and Resort" in Maldives.
10) 2002 - The Company obtains licences to manage and operate two leisure hotels: the "Rawal-Kot" in
sJaisalmer and the "UshaKiran Palace", Gwalior.The Company acquires an equity interest in "Regent Hotel"
in Bandra, Mumbai which is later renamed as the "TajLands End".
11) 2003 - The Company relaunches its flag ship property as the "TajMahal Palace and Tower".
12) 2004 - The company opens its first Jiva Spa at the UshaKiran Palace in Gwalior.The Company launches its
first luxury serviced apartments, "Wellington Mews" in Mumbai.The Company opens its first economy
hotel under the brand "Ginger" in Bangalore.
13) 2005 - The Company obtains a management contract to operate "The Pierre" in New York, USA.The
Company entered into a management contract to operate the "Taj Exotica" in Palm Island, Jumeirah,
Dubai.The Company obtained the operating agreement for the "UmaidBhawan Palace" in Jodhpur.
14) 2006 - The Company acquires the "W" hotel in Sydney, Australia which is later renamed as the "Blue
Sydney".The Company commences operation of its first wildlife lodge at MahuaKothi, Bandhavgarh.
15) 2007 - The Company acquires the "Ritz-Carlton" in Boston, USA which is later renamed as the "Taj
Boston".The Company commences operation of its second wildlife lodge at Baghvan, Pench.
16) 2008 - Taj's flagship property in the United Kingdom, 51 Buckingham Gate, Taj Suites and
Residence'sSouth Indian restaurant, Quilon has received the ultimate culinary accolade - a Michelin
star.Taj Hotels Partner with Saraya Islands to Operate Taj Exotica Hotel in Ras Al Khaimah, United Arab
Emirates.Taj Hotels and the Tashi Group join hands to create the new benchmark for premium hotels in
Bhutan - TajTashi Bhutan.ALDAR Hotels and Hospitality and Taj Hotels enter into an exclusive agreement
involving a number of hotel projects. The first hotel to be developed by ALDAR Hotels and Hospitality
under the agreement is a five-star, 500 room luxury resort hotel which will be in a spectacular waterfront
location on ALDAR's mega entertainment destination, YAS Island.The Taj Safaris circuit will be complete in
Madhya Pradesh with the addition of two more luxury lodges in Panna, PashanGarh and
Kanha, BanjaarTola.

The TajMahal Hotel, New Delhi unveils Delhi's first contemporary Japanese restaurant 'WASABI by Morimoto'.
Taj Hotels Resorts and Palaces won 2 prestigious awards at The 2008 World Travel Awards: 1) Rajput Suite at
The TheTajMahal Palace & Tower, Mumbai won India's Leading Suite. 2) Taj Lake Palace, Udaipur awarded
India's Leading Castle & Palace.
Taj Boston celebrates the 120th season of summer polo matches at the Myopia Polo Club in Hamilton, MA
sponsoring the 2nd annual Taj Boston Cup.
Taj International Hong Kong Ltd, signed a management contract with CuitingHotspring Hotel Management
Company Ltd. Taj will operate the latter's Temple of Heaven Park property in Beijing and the Hainan Hotel
project.
Taj Safaris unveiled two new luxury lodges: PashanGarh and BanjaarTola which will be the third and fourth
lodges added to the Taj Safari circuit.
Taj Hotels Resorts and Palaces Introduces Telepresence Services in Collaboration with Tata Communications.
Graze, the Modern European dining restaurant at Taj Residency, the only restaurant in Bangalore to be
honoured the coveted Wine Spectator Award of Excellence 2008 from America's leading wine appreciation
magazine Wine Spectator.
The TajMahal Hotel launches VARQ.
Taj Hotels Resorts and Palaces have won the Condé Nast Traveller UK in 10th Readers' Travel Awards. Taj's
luxury properties have been recognised within the following categories: Overseas Business Hotel, the World's
Top 100 and Overseas Leisure Hotel in Asia and the Indian Subcontinent.
Taj Hotels Resorts and Palaces unveiled a premium business hotel - Taj Residency Trivandrum. Enters into a
Management contract with DodlaIntenational Limited.
Taj Hotels Resorts and Palaces, launched a new brand "The Gateway Hotel".
Taj Hotels Resorts and Places has ranked No. 1 in the Best Hotel Chain in India category at the Business
Traveller Awards 2008. The spas at the UshaKiran Palace, Gwalior and the Rambagh Palace, Jaipur have been
included among The 101 Best Spas in The World - Tatler Spa Guide 2008.
Taj Boston is the First United States Hotel and 51 Buckingham Gate, Taj Suites and Residences is the First UK
Hotel introducing Cisco TelePresence Rooms for Public Use Taj Hotels Resorts and Palaces in collaboration
with Tata Communications and Cisco.
Taj Boston in cooperation with Susan Cole of Boston Assemblies launches Social Style for Children. These
etiquette programs for children provide easy access to the social skills essential in daily life.
The TajMahal Palace & Tower, Mumbai was under siegh during the 26/11 Mumbai Terror attacks.
The Taj Boston was named the best hotel in Boston and for the second year in a row ranked #22 among the
world's top 100 hotels in the latest survey of hotels worldwide by Institutional Investor magazine.
The Taj Hotels Resorts & Palaces 'No room for the Ordinary' advertising campaign for the print media bagged
the 2008 PATA Gold Award in the Marketing - Hospitality category and also won a second award - the 2008
Gold Magellan Award.
The Gateway Hotel Athwa Lines Surat has added a new block of rooms to take up its inventory to 208 making
it the largest hotel in Gujarat. It also launches three brand new restaurants - "Flow" the all day dining
restaurant, "Spice" an Indian specialty restaurant and "T3" a Tea lounge and Deli.
Taj launches The Jiva Spa Boat at Taj Lake Palace, Udaipur.
On December 21st, The TajMahal Palace & Tower reopens the rooms in the TheTajMahal Tower.
Taj Hotels Resorts & Palaces announced the opening of their 'Upper Upscale' brand in Bangalore. The hotel
bears a new name and identity: "Vivanta by Taj - Whitefield, Bangalore".
With the announcement of its forthcoming reopening, The TajMahal Palace & Tower provides further details
on the reopening of the Tower Wing. 268 rooms will be available, which include 9 Suites and 26 Taj Club
Rooms. Exclusive services to commemorate the special occasion of the hotel's reopening have been
introduced with the opening of the Tower Wing.
The Taj Group set up a public service welfare Trust fund named - "Taj Public Service Welfare Trust" (TPS
Welfare Trust), In response to the unprecedented attack on Mumbai between November 26 to 29, 2008,
where many people from the security forces, the Police, Fire service, hotel employees, guests of the Taj and
general public were killed or wounded.
Taj Hotels Resorts and Palaces unveiled a new world-class premium hotel in Chennai - Taj Mount Road.

17) 2009 - Taj Lake Palace, Udaipur voted as the winner of the Editor's Choice Award 2008 for Gallivanter's
Guide.Taj Boston awarded 2009 Mobil Four-Star honors in recognition of its gracious and efficient service
and luxurious accommodations and public spaces.Taj Hotels Resorts and Palaces introduces Kefi - the
Mediterranean restaurant at Taj Mount Road.

Taj Safaris open doors of its new luxury lodge, BanjaarTola at Kanha National Park from February 18, 2009.
The Pierre, re-opens on June 1 following a meticulous $100 million renovation to create new guestroom and
bath interiors and to reconfigure first floor public areas to accommodate a new restaurant, Le Caprice at The
Pierre, as well as 2 East, a new lobby lounge, and a graciously welcoming reception area.
Taj Hotels Resorts and Palaces announce their new premium hotel, "Vivanta by Taj - Panaji, Goa", slotted in
the "upper upscale" segment.
Indian Hotels Company Limited announced that it is going to acquire a controlling stake in ELEL, the company
which holds a long term sub-lease for the land on which the Sea Rock Hotel is located in Bandra, Mumbai, for
Rs. 680 crores.
The Taj Residency Ummed in Ahmedabad migrated to The Gateway Hotels portfolio, making this its third
property in Gujarat and the 31st Gateway hotel in India.
Taj launches Vivanta by Taj in Maldives.
Karambir Singh Kang, General Manager, The TajMahal Palace & Tower, Mumbai has been awarded the
prestigious Virtuoso Hotelier of the Year Award, 2009 at the Virtuoso "Best of the Best" Hotel Awards held in
Las Vegas recently during the Virtuoso's 21st Annual Travel Mart Conference.
TajLands End introduces 125 new rooms comprising 107 Taj Club rooms and 18 Suites, increasing the
inventory to 493 rooms.
The Gateway Hotels has signed a management contract to set up a 125 room hotel on a 16-acre prime
location in Shirdi.
Rambagh Palace, Jaipur has been voted the Best Hotel in the World by Condé Nast Traveller in the Readers
Travel Awards for 2009 across travel and industry categories, in the World Top 100. It also tops the list of
'Overseas Leisure Hotels for Asia and the Indian sub-continent'. Scoring an overall 95.62, Rambagh Palace has
the 'best ambience/décor' (98.12) and 'location' (96.5) of all hotels in the category.
Taj Exotica Resort & Spa, Maldives has been ranked 18th best Overseas Leisure Hotel in Middle East, Africa &
the Indian Ocean Islands in the Condé Nast Readers' Awards 2009.
Taj Coromandel relaunches Golden Dragon - The signature Specialty Schezwan restaurant in the city.
The Taj Palace launches Blue Ginger thus introducing Vietnamese cuisine to the Delhi.
Taj Palace introduces 'The Blue Bar'.
Taj Exotica Resort & Spa, Maldives has challenged to protect the natural tropical flora and fauna and
surrounding blue waters of EmboodhuFinolhuisland.
On 26th of November 2009, The TajMahal Palace & Tower, Mumbai saw the coming together of employees
and families of staff members, for a remembrance meeting that paid respects to those who lost their lives last
year. There were multi faith prayers held for peace and harmony.
The standalone hotel, previously known as the Ummeid Jodhpur, was migrated to the brand The Gateway
Hotel Jodhpur. This is the third Gateway property in Rajasthan after Jaisalmer and Jaipur and the 33rd
property in the country overall.
The Taj celebrates the opening of TajKhazana at TajLands End, its first signature boutique store in Mumbai.
The TajMahal Palace & Tower, Mumbai announced the reopening of the iconic restaurant Golden Dragon on
the 25th of November 2009.
The legendary Wasabi and the historical Harbour Bar at The TajMahal Palace & Tower, Mumbaireopened their
doors on Dec 3, 2009.
The Indian Hotels Company Ltd announces its foray into Srinagar, in Jammu and Kashmir. A management
contract for a hotel under the upper upscale brand Vivanta by Taj was signed on, December, 10, 2009 at
Srinagar with SAIFCO Hill Crest Hotels Pvt. Ltd, part of a well-known business house in the state.
Taj Hotels Resorts & Palaces has been recognised for its excellence and service for its properties - Taj Exotica
Resort & Spa, Maldives and Taj West End, Bangalore - at the Leading Hotels of the World Annual Convention
held in Venice, Italy in November 2009.
18) 2010 - The UmaidBhawan Palace, Jodhpur has been voted the Hotel Of The Year by the Gallivanter's Guide
Editor's Choice Awards.

Taj Hotels Resorts and Palaces, one of Asia's largest and finest group of hotels, and VICTORIA-JUNGFRAU
COLLECTION, an exclusive hotel group comprising four of Switzerland's leading luxury hotels have entered into
a strategic joint marketing alliance to develop cross-promotional opportunities for both companies to harness
each other's strengths in their respective markets.
Taj Hotels Resorts and Palaces announced the opening of Taj Cape Town. This new luxury hotel in the historic
city of Cape Town is a joint venture between Indian Hotels Company Ltd and city centre developers Euro cape,
with the investment in the project topping R500 million.
TajHariMahal, Jodhpur won the award in 'Hotel Providing Best Facilities for Differently Abled guest' category.
Chef Ananda Solomon, Executive Chef, Taj President Mumbai and Corporate Chef Taj Group of Hotels along
with Chef V.K. Chandrassekaran, Executive Chef Taj West End, Bangalore has been awarded as 'Best Chef in
India' in the National Tourism Awards 2008-2009 by The Ministry of Tourism, Government of India.
The Indian Hotels Company Ltd announced a new hotel in North-East India, with the unveiling the foundation
stone for Vivanta by Taj - Guwahati, Assam.
The TajMahal Palace & Tower, Mumbai announced the reopening of the elegant and legendary Ballroom, in
the iconic Heritage Wing of the property on the March 30th , 2010.

Indian Hotels Company Limited has been recognised for its employment engagement at the workplace and is
one of the 25 organisations to win the 'Gallup Great Workplace 2010' awards announced by The Gallup
Organization.
The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and
Palaces and is recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of
the Tata Group, Mr.Jamsetji N. Tata, the company opened its first property, The TajMahal Palace Hotel,
Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across India with an additional 16
international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle
East.
Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill
stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the
apogee of Indian hospitality, vantage locations, modern amenities and business facilities.
IHCL operate in the luxury, premium, mid-market and value segments of the market through the following:
1) Taj
2) Taj Exotica
3) Taj Safaris
4) Vivanta by Taj Hotels & Resorts
5) The Gateway Hotels & Resorts
6) Ginger
 The Gateway Hotel:
Situated in the business centre of the city, The Gateway Hotel at Akota Gardens Vadodara is equipped with
spaces ranging from a boardroom to scenic gardens. It is ideal for business meetings or private events.
The Gateway Hotels & Resorts, is designed keeping, the modern nomad, in mind. At The Gateway, they
believe in keeping things simple. Part of the Taj Group of Hotels, The Gateway Hotels & Resorts are full service
upscale hotels and resorts in the South Asia region.Theyoffer consistent, quick and crisp service for smart
travellers seeking hassle-free and contemporary experiences.

Their hotels are divided into 8 zones - Enter, Stay, Hangout, Meet, Work, Workout, Unwind and Explore.Their
24/7 services such as the 24/7 breakfast, 24/7 'active studio' and 24/7 laundry are all designed to cater to
guests round-the-clock. They deliver fitness through services like 'in-room yoga' and 'active foods'. They let
the guests enjoy their space.They take the unwanted surprises out of travel with a theylcoming, consistent
and enjoyable stay experience, unobtrusive service and warm, friendly hospitality.

The Gateway Hotels & Resorts are located in 24 cities and holiday destinations with plans to open in many
more.They currently have 40 operating and signed up hotels and plan to take this number to at least 50 over
the next few years.

What Do THEY Do?

Driven by their passion for perfection, they welcome their customers to a refreshingly enjoyable and hassle-
free experience, anytime, everywhere. Offering the highest consistency in quality, service and style they set
new standards and take the unwanted surprises out of travelling. Their warm Welcome makes them feel at
home and their crisp. Through their unrivalled network they provide Welcome perfection, anywhere their
customers want or need to be.

WHAT TO THEY OFFER?

A relaxed, refreshing and contemporary experience across their zones - enter, stay, hangout, meet, work,
workout, unwind and explore to better deliver the brand promise. Be it 24/7, their belief that all key hotel
services should be available round-the-clock, or menus that help you take advantage of what every day has to
offer, the focus is always on creating sanctuaries that refresh, refuel and renew the modern day traveller.
'Active foods' - superfoods and low glycemic index foods for the health conscious; 'eat-in' - their refreshed in-
room dining menu; 'wake up' - the buffet breakfast with a range of healthy & indulgent options and regional
home-style cuisine. 'In-room yoga' amenities for the yoga enthusiasts; 'explore' - packages that lend
themselves to exploring the destinations their hotels are located in.

They are flexible, on the move, and instantly responsive. They work around the clock and around guests'
schedules. They have a 24/7 attitude. They are the breakfast at 2 PM. They are the workout at night. They are
about active and healthier choices. They are about flexibility and freedom.

SWOT Analysis:

Strength:
  The Hospitality experience of Taj -the no.1hotel chain in India.
 The widest footprint in Tier 2 town for business tourists among competition- easy access to properties.
 Has flexible services specially designed to cater to the business traveler.

Weakness:
 Weaker salience among international tourists who are more familiar with global hotel chains like
Hilton, Sheraton etc.
 Gap in services when compared to other business hotels like Sheraton/Fortune in the same price.

Opportunities:
 The continuing growth of Indian economy even at the time of global recession.
 Rising no. of international tourists and mismatch between demand and supply in the Indian tourism
industry.
 The Rise in domestic business travellers who have huge trust in the brand name “Taj”.
 Wide range of business travellers, which allows for effective targeting and differentiation.
Threat:
 Partnership among Indian hotel chains and global renowned brands
 Entry of expectedly 12 global chains of hotels in the next 5 years- ability to compete with evolved
business model and offerings from the global scale.
 Dependence on foreign tourists, in times of global economic slowdown.

PRODUCT/SERVICE:

THE GATEWAY HOTEL

AKOTA GARDENS, VADODARA

I. ROOMS

All Rooms At The Gateway Hotel Akota Gardens Vadodara Offer these Amenities:

 International direct dial ability

 Colour television with satellite programmes
 Wifi services for resident guests (terms and conditions apply)
*Basic access complimentary
* Premium access - at a nominal charge
 Tea/coffee maker
 Additional amenities with every room level

Standard Rooms
 These well-appointed rooms are chic and comfortable. They're ideal for the business traveler who wants quiet
privacy and to have all the basics well covered.

Superior Rooms
These spacious, contemporary rooms are designed to make business a pleasure. Each includes a balcony and
all the conveniences guests need to stay comfy.

II. HOTEL OFFERS

1.Weekend Getaway
The Gateway Hotel Akota Gardens Vadodara Has Weekend Rewards For Guest Stays On Friday, Saturday Or
Sunday. Special Room Rates Encourage Mini-Vacations Throughout The Year.

2.Extended Stay
A "Home Away From Home" The Gateway Hotel Akota Gardens Vadodara Offers Special Rates To Guests Who
Would Like To Stay Over Three Nights And Above. The More they Stay, The Better It Gets!

Minimum Length Of Stay - 3 Nights.

3.Early Bird Offer

Booking a t The Gateway HotelAkota Gardens Vadodara And Save On the Stay. Minimum Advance Booking
Restriction Applies.

Can Be Booked Minimum 10 Days Prior To Arrival.100% Deposit. No Cancellation And Non Refundable.

Breakfast Club
Kick Start the Day With A Variety Of Choices From Indian And International Cuisines At G A D - Gateway All
Day. Avail Of The Breakfast Inclusive Offer At The Gateway Hotel Akota Gardens Vadodara.
Cancellation Policy 48 Hrs Prior To Arrival

III. CONVENIENCES
Work

 Business Centre
 High-speed Internet with Wi-Fi option
 Workstations
 Secretarial services
 Colour printing assistance
 Multimedia computers
 Video/Teleconferencing
 Translation/interpretation services

Active

 Fitness Centre
 Swimming pool
 Unwind

 Beauty Saloon

More

 Car hire service

 Currency exchange
 Doctor-on-call
 Laundry service/valet
 Travel assistance
 24-hour room service

IV. EVENT SPACE

Meeting Rooms & Banquet Facilities

 Three banquets halls and two meeting rooms

 Spacious lawns for large gatherings and receptions up to 2,500
 Outdoor Catering is available for breakfast, lunch, dinner, meeting breaks and parties.

Incentives

 Video/Teleconferencing
 Translation/Interpretation services

Host A Business Event

For Hosting a business function at The Gateway Hotel the customer have to let one of the hotel’s meeting
planners help them with all the details. To get started, send them some info about the event.
Submit a Request for Proposal
Submit a Request for Information
Host A Wedding
For hosting a wedding let one of the hotel’s wedding planners help create the dream wedding. To get started,
simply send them some info about the event.

Market Analysis & Marketing Plan India:

The Hospitality sector is among the top 15 sectors in India to attract the highest Foreign Direct Investment
(FDI). According to the data released by Department of Industrial Policy and Promotion (DIPP), the hotel and
tourism sector attracted around US$ 8.5 billion of FDI between April 2000 and September 2015.

he hotel industry in India thrives largely due to the growth in tourism and travel. Due to the increase in
tourism with rising foreign and domestic tourists, hotel sector is bound to grow. There is an emergence of
budget hotels in India to cater to the majority of the population who seek affordable stay. International
companies are also increasingly looking at setting up such hotels. Imbalance in increase in tourists both
domestic and foreign not been supported with equal number of rooms is a latent source of opportunity for
growth.
India has an estimated 1,70,000 hotel rooms. Even with the expected addition of another 60,000 hotel rooms
(across segments) over the next 3-5 years, the industry is expected to fall short of meeting the long term
demands of an economy growing at 7-9% p.a. Also, as per Cygnus estimates, around 40 international brands
are said to enter the country in the next five years.

Largely depends on business travelers but tourist traffic is also on the rise. Also, there is seen an increasing
demand for medical tourism. Demand normally spurts in the peak season between November and March.

Leading hotel consultancy firm HVS noted subtle yet evident recovery in branded hotel business in India
during 2014-15. Nation-wide occupancies during FY15 grew almost two percentage points, crossing the 60%
mark for the first time in four years. The occupancy closed at 60.3% as against 58.4% in 2013-14. Similarly,
there was a marginal growth in the nation-wide RevPAR (Revenue per room) in branded hotels in 2014-15.
RevPAR performance of India's organised supply rose to Rs 3,324 from the last year's Rs 3,275. This was noted
the first in four years where RevPAR has grown.

As per a report by World Economic Forum (WEF), India was ranked 12th in the Asia Pacific region and 55th
overall in the list of the world's attractive destinations. It was estimated that the Indian Hotel Industry will
reach Rs 230 billion, growing at a robust CAGR of over 12.2%, by 2015. Further, a total investment of Rs 448
billion is expected in the next five years.

As per a report by ICRA, the domestic hotel industry is estimated to touch US$ 1.8 billion by 2016, from US$
0.8 billion presently. The growth is expected to come from the rise in online bookings. Hotel bookings is one of
the leas penetrated segments in the travel categories in India. Online bookings account for 16% of the hotel
bookings currently and is expected to grow to 25% in 2016. It is estimated that 8.4 million Indians are likely to
book hotels online by 2016, up from 3.5 million in 2014.

Segmentation:

A brand for every guest

Market Analysis & Marketing Plan U.S.A for Hotel Industry:

The U.S. hotel industry is expected to continue to report performance increases in the remainder of 2014 and
in 2015.
In 2014, the U.S. hotel industry is predicted to report a 1.4-percent increase in occupancy to 63.1 percent, a

4.2-percent rise in average daily rate to US$115.00 and a 5.7-percent gain in revenue per available room to

US$72.55.

Demand in the U.S. is forecasted to increase 2.6 percent, while supply is predicted to grow by 1.2 percent.

Segmentation for Hotel Industry in U.S.A:

Geographic:

 The Taj Hotels presently in U.S.A:

Boston- Taj Boston

New York- TajPierrie

San Francisco- Taj Campton Place

Demographic:

 Age, Income, Race, Culture

Psychographic:
 Life Style, High Class Income Group

Target Market:
 Corporates
 Youngsters
  Foreigners
 Females
 Old age people

4Ps of Marketing:

Product:

Product The brand “Taj Hotels Resorts and Palaces "comprises 58 hotels across India and 17 hotels in
international locations. The hotels are grouped into 3 categories - Luxury, Leisure and Business. The Taj Luxury
Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centre and spas and well-
equipped business Taj believes that the their core product is space. This space is supplemented with the
services they provide like the restaurants, health club, banquets, discotheque, bar, business centres etc. Their
other supplementary products also include travel arrangements, ticketing, airport pick-ups, sightseeing etc.
A hotel with services and facilities to make the stay for business travellers hassle free and comfortable.

Place and Time:

Place and Time As far as place is concerned, all the Taj services and facilities are provided at one point. To
ensure timely delivery of their services, they have set processes in place and in case of failure or delay of
service, they have built in contingencies and trained their staff to communicate the delay to the customer in
the right manner. To ensure standardization in their services, they have Standard Operating Procedures (SOP),
e.g. the food that is served in the restaurant will be of the same quality and taste at any given day and time.
Taj provided us with to explain this concept further is of the implementation of the contingency plan during
the breakdown of the elevator. In case of breakdown of the elevator, the Room Service makes use of the
elevator in the other wing to ensure timely delivery to the customer.

Promotion:

Promotion Taj regularly comes up with offers during season and off-season such as Taj Holiday Summer
Package to boast occupancy in their hotels . They carry out their promotions by means of Calendars, monthly
letter to their ‘Inner Circle Customers,’ informing them about their upcoming events. Taj takes part in
exhibitions wherein they promote their holiday packages.
High end magazines, advertised on travel sites which account for largest source of reservation.

Price:

Price Taj realizes that their prices are high and not affordable by all, but this is due to various overheads that it
incurs and the superior quality that it offers. For e.g. a roadside sandwich seller sells his sandwich for Rs.10 as
he has no overheads and has no quality standards to maintain, like the quality of the bread and the
vegetables. But at The Taj, they serve the best quality and also incur overhead expenses. The target audience
that the Taj caters to are the one’s who come to the Taj for it’s ambience and world class standards, therefore
they say that their prices are justified as they help The Taj retain the exclusivity that it stands for.
Currently at the medial level of pricing of the mid market segment of hotels

PORTER’S FIVE FORCES MODEL WITH RESPECT TO HOTEL INDUSTRY:

THREAT OF NEW ENTRANTS:

International competitors entering new attractive domestic market.Emergence of new entrepreneurial

players.

Threat of Substitute Services:

Porter indicated that substitute products can be existing or potential products and services which are

able to perform the same function. Substitute products can reduce costs, and/or provide better quality

performance and better value which very often the result of technological innovation.

 The Hotel Industry in all major cities is not threatened by substitute products except that in times of

recession domestic travel might replace international or overseas travel and certain destinations

replace more expensive ones on cost grounds.

 A hotel operator in anywhere can compete on a low cost basis in a niche segment. It can also

compete on the basis of a modern, comfortable but not luxurious hotel situated in a popular and

convenient location.

 There is no major threat of substitute products specific to a hotel’s product and service. A hotel will

be subject to powerful buyers only if its marketing strategy concentrates on attracting tour groups,

provided no oversupply for the hotel’s target market develops.A hotel may not appear to be

particularly vulnerable to intense rivalry because of the fragmented nature of the competition in its

strategic group and the potential growth rate of its target market.

SUPPLIER POWER:

Suppliers in this industry are defined as property owners, developers and real estate companies,

interior design and furnishing companies, architects, management and training service providers,

marketing companies, industry consultants, and information and computer technology (ICT)

manufacturers. Real estate companies are often much smaller companies than hotel and motel
operators and rather than being globalized, they are usually local to the property they develop, which

reduces their financial muscle and ability to negotiate favorable contracts. Furthermore, hotels can

integrate backwards and operate their own real estate business. The quality and availability of supplier

services and equipment is essential to the hotel and motel industry. The industry is also labor

intensive. Staff costs are significant as success in the hotel industry is strongly influenced by the quality

of the service provided. Supplier power is assessed as moderate overall.

BUYER POWER:

Unlike its international counterparts, the Indian industry was not affected by a decline recently and

so may emerge from the global recession period stronger. Within the hotels and motels industry,

where switching costs are rather negligible and competing on price alone is no longer a key to success,

brand recognition and innovation helps to attract first-time customers and also repeat business. Due

to a high reliance on sophisticated technology and systems and the growing importance of mobile

communication channels, some suppliers may exert strong supplier power.

RIVALRY:

There are also a large number of independent players present in the industry apart from the existing

houses. Larger number of players means increased competition. Many larger operators have

diversified to some extent and own additional businesses, such as casinos, restaurants and shops. To

attract and sustain more business, operators try to offer more and more complex packages and value-

added services, such as free breakfast and parking, free third night, etc. A recent trend among major

hotel chains is lifestyle hotels whic cater to the conscientious traveler's demands for eco-friendly

practices, social responsibility, and affordable style. The largest hotel and motel operators are fairly

well insulated from unpredictable market conditions by geographical diversification. However, others

are based largely or exclusively in one country.

Export Import norms

Our business will not require exporting anything because we will purchase the raw materials and all

the relevant things to business from USA itself.

Modes of entry to foreign markets:
Hotel industry characteristics and entry mode Entry modes abroad can be divided into three large groups
according to the generic options that are available to an enterprise in order to make the most of its specific
advantages beyond the domestic market:1. supplying foreign markets through commercial transactions
(exportation)2.; transferring knowledge to the destination country through a contractual agreement; or
moving productive or commercial capabilities, 3.providing capital through foreign direct investment (FDI),
either jointly (joint venture) or on its own (wholly owned subsidiary). These modes of entry fall into two broad
categories: non-equity entry modes (including exports and contractual agreements) and equity entry modes
(including FDI modes). Considering the exchange flows and the characteristics of each alternative, FDI implies
better control of operations abroad and greater profit potential, but at the expense of committing more
resources and consequently assuming a greater risk. In the case of the hotel industry, a high degree of control
can also be achieved with contractual agreements, but, since it is not necessary to invest in real estate,
growth can take place faster and assuming less risk.
It must be remembered that the hotel industry has a number of distinctive features derived from its status as
a service activity. Information and communications technology may allow bookings, payments, tourist advice
and perhaps other services, all embedded in a package, to be delivered remotely. However, if a hotel wants to
offer its core hospitality services in a foreign tourist destination, it has to operate facilities in that country.
Thus, one of the characteristics that has a direct bearing on the entry mode is the simultaneity between
production and consumption; after all, this is a ‘soft’ or inseparable service, i.e. it requires the proximity of
both the supplier and the customer or the presence of the object on which the service is going to be
delivered.
This means permanent contact with the customer, as a result of which the latter becomes actively involved in
the production process. The constant interaction with the customer, added to the impossibility to store and
transport the service, makes it necessary for the firm that has decided to undertake internationalisation to
have a suitable, significant presence at every single market it is operating in.

Country factors and entry modes:

The specific characteristics of each destination turn out to be essential when choosing the entry mode. In this
regard, cultural distance and the risk existing in the target country have traditionally been two of the variables
most often used in previous research works. Cultural distance refers to possible differences concerning the
way in which individuals from different countries regard certain behaviours, something that will become
essential in order to determine whether the transfer of practices and work methods from one country to
another is valid or not.
Projected Financial Statements for next 3 years

Projected Balance Sheet

Enter your Company Name here

Historical Projected
as of mm/dd/yyyy as of mm/dd/yyyy
Assets

Current Assets
Cash in bank $ - $ -
Accounts receivable - -
Inventory - -
Prepaid expenses - -
Other current assets - -
Total Current Assets $ - $ -

Fixed Assets
Machinery & equipment $ - $ -
Furniture & fixtures - -
Leasehold improvements - -
Land & buildings - -
Other fixed assets - -
(LESS accumulated
depreciation on all fixed
assets) - -
Total Fixed Assets (net
of depreciation) $ - $ -

Other Assets
Intangibles $ - $ -
Deposits - -
Goodwill - -
Other - -
Total Other Assets $ - $ -

TOTAL Assets $ - $ -

Liabilities and Equity

Current Liabilities
Accounts payable $ - $ -
Interest payable - -
Taxes payable - -
Notes, short-term (due
within 12 months) - -
Current part, long-term
debt - -
Other current liabilities - -
Total Current Liabilities $ - $ -

Long-term Debt
Bank loans payable $ - $ -
Notes payable to
stockholders - -
LESS: Short-term portion - -
Other long term debt - -
Total Long-term Debt $ - $ -
 Total Liabilities $ - $ -

Owners' Equity
Invested capital
Retained earnings -
beginning
Retained earnings - current
Total Owners' Equity
$ - $ -
- -
- -
$ - $ -

Total Liabilities & Equity $ - $ -

I
31st March 2015 31st march 2016

Revenue

Rooms, Restaurants, Banquets and Other Income from xxxxxxxx

Operations

Other Income xxxxxxxx

Total xxxxxxxx

Expenses

Food and Beverages Consumed

Employee Benefit Expense and Payment to Contractors

Finance Costs

Depreciation and Amortisation

Other Operating and General Expenses

Totalxxxxxxxx

Profit Before Tax and Exceptional Items xxxxxxxx

Exceptional Items

Profit/ (Loss) Before Tax xxxxxxxx

Tax Expenses

Current Tax

Deferred Tax

Minimum Alternate Tax Credit (

Short/ (Excess) Provision of Tax/ Deferred Tax of Earlier Years (net)

Total xxxxxxxx

Profit/Loss After Tax xxxxxxxx

Findings:

 Taj can enter foreign markets with joint ventures.

 Considering its existence in USA already it will not need joint venture since it is
known to US market.

 Had always learned that foreigner people generally gets attract towards the Indian
Tadka food. So considering that Indian food will be the major focus overthere.

 Taj had already tapped the three major cities of USA Boston, New-york & San-
Francisco, so it’s a great opportunity for such a renown hotel to tap other cities as
well.

 Assuming that now USA do have wholesalers / retailers who supplies the Indian
spices to the end consumer. So taj will not have to get engage in a major
export/import of goods.

 Something different which is to be serve to the guests which will keep Taj unique in
services and food.
Conclusion

Opportunities for hotel industry is dependent on tourists, and from the above
information of USA it was understood that half of the hotels in USA is doing well just
because of the good no. of visitors they have.
Taking an example of Houston in Texas promises good no. of visitors over there who come
for an adventurous trip that will definitely bring a nice business to the industry.