VIDYA JYOTI EDUVERSITY

LESSON PLAN-

PROGRAMME MBA - 204

COURSE TITLE MARKETING MANAGEMENT

LECTUREHOURS

LECTURER DHARITI TANDON

CONTACT TIMINGS 0900 HRS TILL1600 HRS

CONTACT HOURS 48 HOURS PER SESSION

TERM

START DATE END DATE

WEEKLY FORTNIGHTLY MONTHLY

REVIEW
ST / PC / HOD DEAN PRINCIPAL

INSTRUCTIONAL OBJECTIVE: The course aims at making students understand concepts,

philosophies, processes and techniques of managing the marketing operations of a firm in turbulent
business environment.

The course is to equip students with basic knowledge of commerce and

management .
• LEARNING OUTCOME:

• Students will learn how to handle the complexities associated with the
marketing operations of an organisation.

• Students will learn various marketing strategies.

• The course will enable students to explore emerging trends in the field of
marketing.

TEACHING AND LEARNING STRATEGY

• Lectures

• White board method

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LESSON PLAN-

• Group discussions

• Case studies

• Quiz

• PPT etc.

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LESSON PLAN-

SYLLABUS FOR THE SUBJECT:

MBA-204 MARKETING MANAGEMENT

Schedule Actual Week / Topics Teaching Remark / Page # Student /

Date date Class Method req. No Present
WEEK 1
UNIT 1 Introduction

Definition, Scope and importance of White

marketing. board
Marketing concepts and 4Ps
PPT
Difference between marketing and
selling. PPT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 2
UNIT 1 Effect Of Liberalization and
Globalization lecture
Marketing Environment- Micro, Macro PPT and
discussi
on.
Corporate Strategic Planning: defining
role marketing strategies lecture
Marketing planning processS PPT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK3
UNIT 1 M I S: Concept and Components.
Business Buying Process,
Understanding Business Buyer
Behaviour.

PPT
Consumer Behaviour, Factors
Influencing Consumer Buying
Behaviour lecture
Business Buying Process,
Understanding Business Buyer
Behaviour.

lecture
Activity
Signature to be taken as per the schedule listed on the front page from the following

3 COMPILED by VJES, Chandigarh (www.VJES.ORG)

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LESSON PLAN-

ST PC HOD DEAN PRINCIPAL

WEEK 4
UNIT 2 Creating and Managing Product:
Market Segmentation & Targeting.
Differentiation & Positioning,
Competitors Analysis. White
board
Product Decisions: Product Mix, PPT
Packaging And Labelling Decisions, PPT
What is Branding & Brand Equity PPT
Signature to be taken as per the schedule listed on the front page from the following

ST PC HOD DEAN PRINCIPAL

WEEK 5
UNIT 2 Services Marketing, New Product
Development process. Discussi
on
PPT and
PLC and strategies.Consumer discussi
adoption process. on
Objective of pricingPricing
decisions, methods and strategies.
PPT
Revision unit 1&2
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 6
Test unit 1 & 2
UNIT 3 Delivering and Promoting Product:
Supply Chain Decisions: Nature, Types White
board
Channel Design and Channel
Management Decisions, Retailing,
Wholesaling,
PPT
Managing Logistics and Supply Chain.. White
board,P
PT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 7
UNIT 3 Promotion Decisions: Communication
Process, lecture
Promotion Mix, Advertising, Sales
Promotion, Public Relations, Direct PPT

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LESSON PLAN-

Selling and Online Marketing.

Personal Selling: Personal Selling
Process, Managing the Sales Force, lecture
White
Designing Quota & Territories, board,P
Evaluating Performance PT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 8
MST
MST
MST
MST
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 9
Unit 4 Emerging Trends in Marketing: Green
Marketing, Event Marketing
PPT
Network Marketing, Direct Marketing,
Lecture
Social Marketing, Buzz Marketing/ Group
Viral Marketing, discussi
on
Consumerism, Customer
Relationship Management (CRM),
Customer Satisfaction, Loyalty,
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 10
Review
Customer retention
UNIT4 Global Marketing, Rural Marketing lecture
E-Commerce: Marketing In The Digital White
Age. board
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 11
UNIT 4 Case study

Case study
Q & A SESSION

REVISION
Signature to be taken as per the schedule listed on the front page from the following

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LESSON PLAN-

ST PC HOD DEAN PRINCIPAL

WEEK 12
Activity
activity
Test unit 3 & 4

Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 13
REVISION
REVISION
REVISION
REVISION
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

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LESSON PLAN-

NOTE;
The above lesson plan include the Following
class tests
Surprise tests
Assessment test

The tests would be conducted either on weekly basis or at the end of each unit
Classes that are not held due to unplanned or sudden holidays in the academic
calendar would be shifted to the next available hour/day. The lecturer holds every right
to demand the presence of the students to compensate for the same.

7 COMPILED by VJES, Chandigarh (www.VJES.ORG)

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LESSON PLAN-

COURSE FILE
The following would be the index of the course file

1. Index
2. Syllabus
3. Lesson plan
4. Attendance sheet
5. Content - weekly with page no/ date of research and source/ relation to weekly
lesson plan
6. Unit wise question paper – technical questions
7. Sample paper of PTU
8. Case study
9. Single Word Glossary
10. Reference and bibliography
11. Assignment sheet
12. Mid term question paper
13. Manual

8 COMPILED by VJES, Chandigarh (www.VJES.ORG)

Disclaimer : - This is for internal circulation only.