VIDYA JYOTI EDUVERSITY

LESSON PLAN-

PROGRAMME MBA - 907

COURSE TITLE INTERNATIONAL MARKETING

LECTUREHOURS

LECTURER DHARITI TANDON

CONTACT TIMINGS 0900 HRS TILL1600 HRS

CONTACT HOURS 48 HOURS PER SESSION

TERM

START DATE END DATE

WEEKLY FORTNIGHTLY MONTHLY

REVIEW
ST / PC / HOD DEAN PRINCIPAL

INSTRUCTIONAL OBJECTIVE:
The course aims at acquainting students with the concepts and procedures for
international marketing.
LEARNING OUTCOME:
Students will understand the various concepts and procedures for international
marketing.

The course will enable students to develop and implement plan and strategies for
entering international markets.

Students will learn to manage overseas operations.

TEACHING AND LEARNING STRATEGY

• Lectures

• White board method

• Group discussions

• Case studies

• Quiz

• PPT etc.

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LESSON PLAN-

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LESSON PLAN-

SYLLABUS FOR THE SUBJECT:

MBA-907 INTERNATIONAL MARKETING

Schedule Actual Week / Topics Teaching Remark / Page # Student /

Date date Class Method req. No Present
WEEK 1
UNIT 1 Introduction

Definition, Scope and importance White

and challenges board
International trade theories,
Reasons for international trade
lecture
Analysis for multinational trade PPT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 2
UNIT 1 International market segmentation
and positioning. lecture
Screening and selection of markets PPT and
Market entry strategies: Exporting, discussi
licensing on.

Manufacturing contract, Joint

venture M&A lecture
Setting up wholly owned
subsidiaries and strategic
alliance PPT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK3
UNIT 2 Unit 1 test and activity
International marketing
environment (PESTEL) & country
risk analysis

lecture
IMF , WTO
lecture
White
International Monetary System board.
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 4
UNIT 2 International trade barrier: tariff and White

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LESSON PLAN-

non tariff regional blocks board

EU, NAFTA, SAARC lecturer

ASEAN, MERCOSUR lecture
PPT
Signature to be taken as per the schedule listed on the front page from the following

ST PC HOD DEAN PRINCIPAL

WEEK 5
UNIT 2 Discussi
International marketing research on
PPT and
discussi
Selection of export markets on
Unit 2 test

Activity
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 6
Direction and composition of Indian
exports
UNIT 3 Indian export and import policy White
board
Export promotion organisation PPT
White
board,P
Export incentives PT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 7
UNIT 3 Producing for exports, export
quality control lecture
Export finance, shipment and White
procedures , export documents board
Activity
White
board,P
Rivision PT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 8
MST
MST
MST

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LESSON PLAN-

MST
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 9
Unit 4 How to process an export order. PPT
Organization and structure of export
and import,
Lecture
International product policy
Lecture
Product standardization and
adaptation Lecture
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 10
Int. product mix, PLC, new product
development. PPT
Export packaging, pricing policy
UNIT4 Int. pricing strategies lecture
White
Int. distribution policy board
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 11
UNIT 4 Distribution channels,types and
roles
ppt
Communication policy lecture
Strategies in international White
marketing board
International promotion mix PPT
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 12
Case study.
Q &A session
REVISION

Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

WEEK 13
REVISION
REVISION
REVISION

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LESSON PLAN-

REVISION
Signature to be taken as per the schedule listed on the front page from the following
ST PC HOD DEAN PRINCIPAL

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LESSON PLAN-

NOTE;
The above lesson plan include the Following
class tests
Surprise tests
Assessment test

The tests would be conducted either on weekly basis or at the end of each unit
Classes that are not held due to unplanned or sudden holidays in the academic
calendar would be shifted to the next available hour/day. The lecturer holds every right
to demand the presence of the students to compensate for the same.

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LESSON PLAN-

COURSE FILE
The following would be the index of the course file

1. Index
2. Syllabus
3. Lesson plan
4. Attendance sheet
5. Content - weekly with page no/ date of research and source/ relation to weekly
lesson plan
6. Unit wise question paper – technical questions
7. Sample paper of PTU
8. Case study
9. Single Word Glossary
10. Reference and bibliography
11. Assignment sheet
12. Mid term question paper
13. Manual

8 COMPILED by VJES, Chandigarh (www.VJES.ORG)

Disclaimer : - This is for internal circulation only.