Professional Documents
Culture Documents
POLEWAY
New City NY 10956
845-639-1373 ~ cjpoleway@aol.com
EXECUTIVE PROFILE
Highly accomplished and seasoned digital and print Executive with proven success managing sales and operations
responsibilities within multimillion-dollar corporations. Repeatedly promoted into senior leadership roles based on
demonstrated success in taking risks, executing strategy, and breaking into competitive markets. Skilled in retaining
customers, optimizing P&L, and leading organizations through critical transitions. Adept in managing sales
initiatives within companies that set record growth in saturated markets. Decisive leader with expertise in
penetrating previously untapped markets, maximizing sales, and identifying growth opportunities.
AREAS OF EXPERTISE
• Sales Management • Business Development • Marketing & Creative Development
• Competitive Analysis • Contract Negotiation • Revenue Growth
• Talent Management • Strategic Planning • Consumer Marketing
• Digital Publishing • Operations Management • Financial Management
CAREER HIGHLIGHTS
• Pioneered the successful re-launch of CNNMoney.com, which encompassed building the sales, marketing,
and operations team that generated over $60 million in advertising revenues, $30 million in EBITDA, and
attracted over 9 million unique visitors to the site.
• Served as the President/Publisher of FORTUNE and Money Magazines, which delivered record revenue
and profit growth over a 6-year time frame.
• Launched 4 new businesses that leveraged brands on non-traditional platforms, which generated over $30
million in incremental revenue.
PROFESSIONAL BACKGROUND
Adify – New York, NY (2010 – Present)
Vice President Sales & Business Development
Actively involved in providing consultation and strategic guidance to leading media and technology companies in
the creation and development of new digital growth opportunities. The building and monetization of affinity
networks allows media companies to grow revenues and profits, extended brands and build new audiences.
Maintained sole accountability for global P&L responsibility for Time, Inc.'s business and finance magazines as
well as associated online businesses. Directed the re-launch of CNNMoney.com in January 2006. Combined web
properties of FORTUNE, Money, Business 2.0, and FORTUNE Small Business magazines to create the world's
most visited business and finance destination site, which encompassed 9 million visitors per month and 350 million
page views. Led the re-positioning and re-design of Money Magazine based on extensive consumer research, which
contributed to broader consumer acceptance and a doubling of profits over a 2-year period. Created new
subscription marketing techniques that drove an increase in the number of subscriptions sold.
Key Achievements:
• Led a team of 225 in the sales and marketing of advertising and subscriptions across a $300 million multi-
media division.
• Drove consistent revenue/profit growth over 6 years with record profit results achieved in 2006.
• Directed the strategic re-engineering of the sales and marketing teams to create a network approach to
advertising sales to better respond to customer demand for multi-platform marketing programs, which
boosted customer satisfaction, grew market share, and produced over $5 million in annual savings.
• Garnered recognition from Online Media & Marketing Association for CNNMoney.com being the number
one business website in 2006, which eclipsed competitors including Yahoo! Finance and MSN Money.
Additional tenure within Time Warner includes Circulation Manager – FORTUNE Magazine (1989 – 1992),
Manager Financial Reporting – Time, Inc. Corporate Finance (1987 – 1989), and Senior Financial Analyst –
Home Box Office (1982 – 1987)
AWARDS
B2B Media 40 to Watch (2006); Hoover's Board of Directors (1999 – 2001); Time, Inc. President’s Award (1996)
EDUCATION
Master of Business Administration – Fordham University
Bachelor of Business Administration – St. Bonaventure University