BIG DATA

WHO’S USING IT?

Companies across a variety of industries are leveraging Big Data as a competitive advantage, with Around the world and across industries,
Financial Services taking the lead followed by Technology, Telecommunications, and Retail. tech advancements are enabling companies
to take advantage of Big Data’s offerings.
BUSINESSES INVESTING IN BIG DATA, BY REGION
BIG DATA USAGE, BY INDUSTRY
Currently Planning to Invest Investment Total
Investing within a Year Increase Investing
Financial Services 22%
Technology 16%
NORTH AMERICA 37.8% 18.5% 48.9% 56.3%
Telecommunications 14%
Retail 9%
Government 7%

A COMPETITIVE WEAPON
EUROPE, MIDDLE
26.8% 17.5% 65.2% 44.3%
EAST, AND AFRICA Health Care 7%
Advertising & Entertainment 6%

FOR THE ENTERPRISE ASIA/PACIFIC 25.6% 27.3% 106.6% 52.9%

Gaming

Data Services 3%
6%

Energy & Utilities 3%

Big Data is all around us, produced across all digital processes. Every
SI Consulting 3%
day, the number of exabytes (1 billion gigabytes) created grows LATIN AMERICA 17.8% 11.1% 62.3% 28.9%
Shipping 1%
exponentially. In fact, 90% of the world’s data has been generated in 0 25 50 75 100 0 25 50 75 100 0 25 50 75 100 0 25 50 75 100
Transportation 1%
just the past 2 years.

The Global Hadoop* Market

TOP HIGH-IMPACT USE CASES
Big Data enables data discovery, helping you find new insights and ask questions you never
knew to ask. Integrate and analyze structured and unstructured data across all channels to
$50.2B better understand and discover the customer journey, find new revenue streams, gain huge
CUSTOMER ANALYTICS
• Increase customer acquisition
by 2020
operational efficiencies, and more. • Reduce churn
• Increase revenue per customer
BIG DATA “USE CASES” WITHIN BUSINESSES • Improve existing products

48% Customer Analytics

OPERATIONAL ANALYTICS
21% Operational Analytics
• Industrial monitoring and optimization
• Supply chain efficiency
• IT operation analytics
12% Fraud & Compliance • Network planning and optimization

10% New Product & Service Innovation

$1.5B 10% Enterprise Data Warehouse Optimization

NEW PRODUCT &
in 2012 SERVICE INNOVATION
• Integrated analytics
*Adds to 101% due to rounding
• Data-driven new products
• Data-improved service offerings

IS BIG DATA RIGHT FOR YOU?

Petabytes of data are generated every minute through mobile,
digital ads, social media, Web logs, electronic devices, and sensors
that can be combined and analyzed to give companies insights
never before revealed in siloed reports. Enterprises can use this
As technology grows, Big Data will become crucial in understanding your customer, company, and
industry. Enterprises that leverage and combine data from multiple sources will gain a deeper
understanding of their customer interactions, including what gets them to spend more time with their
*Hadoop is an open source, low-cost storage and compute
product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that platform for Big Data.

available data to gain new understandings of their customers’ properly interpret their Big Data will get faster insight to boost production efficiency and develop new
behavior and internal operations. data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org,
experfy.com, alliedmarketresearch.com