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BANARAS HINDU UNIVERSITY
DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION

VARANASI
SCHEMATA OF THE SYLLABUS

For
The MA (Mass Communication) degree in Communication with Specialization in:
 Hindi Print Journalism`
 Public Relations
 Development Communication
 Television, Radio & Film
 Media Management
 Health Communication
Note: The offer of the number of specialization will depend on the availability of the faculty
members/ experts
COURSE SESSIONAL THEORY PRACTICAL INTERN-

SHIP
FIRST SEMESTER
Core Course: 30 70 _________ _________
Course – MC 101 (3 Credits)
Introduction to Communication
Principles and Theories
Course - MC 102 (3 Credits)
History of Media and Press Laws 30 70 --- ---
Course –MC 103 (3 Credits)
Print Journalism : Reporting, Writing and
Editing (P) 30 --- 70
Course – MC 104 (2 Credits)
Skills for Communication (P) 30 --- 70
Course - MC 105 (3 Credits)
Computer Applications (P) 30 --- 70
Course – MC 106 (2 Credits) 30 70
Basics of Photography and Videography
(P)
Course - MC - 107 (2 Credits)
Science and Technology Communication 30 70
Total : 18 credits
Semester Break
25
Educational Tour
Extension work/ Internship(1 Credit)
SECOND SEMESTER
Core Courses 30 70 ------ ----
Course –MC - 201 (2 Credits)
Advertising
Course – MC – 202 (2 Credits) 30 70
1
Public Relations
Course - MC - 203 (3 Credits)
Communications Research Methodology 30 70 ---- ---
Course – MC - 204 (3 Credits)
Writing for Radio and Television (P) 30 ---- 70 ---
Course – MC - 205 (3 Credits) 30 70
Film Appreciation
Course - MC - 206 (2 Credits) 30 70
Seminar: Development Communication
Course – MC – 207 ( 2 credits) 30 70
Project in Science Communication (P)
Minor Elective (3 Credits)
Total : 20 Credits
Summer Break ---- --- ---- 50

Internship (2 Credits)
THIRD SEMESTER
Core Course
Audience Survey and Research
Techniques
Course – MC - 302 (3 Credits) 30 70
Technical Writing (P)
Advanced Print Journalism : Online
Journalism (P)
Specialized Paper (4 Credits)
Minor Elective (3 Credits) 30 70
Total : 20 Credits
Semester Break 25
Educational Tour
Extension work/ Internship(1 Credit)
FOURTH SEMESTER
Core Course 30 70
Course – MC – 401
Communication Technologies (3 Credits)
Minor Elective ( 3 credits)
Dissertation (4 Credits) 30 60 (Viva)10
Extension work +Internships 100
+educational tours (4 Credits)
Total: 22 Credits
1. MC : Signifies core course. If a core course is offered as minor elective also, then
2
it will be identified with MC/ME. A Minor elective course will be identified as
ME.
2. MC-ME: Core Course also offered as minor elective
3. MEC: Minor elective. It is marked uniformly against each minor elective in each
semester as 3 credits. But it need not be of 3 credits each. However, the students
will have to take in total 9 credits of minor elective courses during the MA (Mass
Communication) programme.
P = Practical Paper
Notes:
1. The marks/grades of the educational tours and internship will remain with the department. The
marks/grades of the educational tour and internships will be sent to the office of the COE at the end of
the fourth /final semester for the preparation of the final mark sheet.
2. Minor electives will be taken by the students in other departments and faculties as per their choice. The
office of the COE will be informed about the choices of the minor electives by the students at the end
of the semester before the term-end examinations.
3. Internships/Educational tours will be decided by the department. The students will be given practical
assignments during the tour. These will be done either individually or in groups. The reports on each
assignment will have to be submitted to the department after the completion of the tour. These then
will be graded.
4. The educational tours will have the financial subsidy support from the university as per rules for the
students and the accompanying teachers.
SUMMARY
3
A.
Core Courses (47 credits)
 Introduction to Communication Principles and Theories ……...(3 credits)
 History of Media and Press Laws ………………………………..(3 credits)
 Print Journalism: Reporting, Writing & Editing ……………….(3 credits)
 Skills for Communication ………………………………………...(2 credits)
 Computer Applications …………………………………………...(3 credits)
 Basics of Photography and Videography ………………………..(2 credits)
 Advertising ………………………………………………………...(2 credits)
 Public Relations …………………………………………………...(2 credits)
 Communications Research Methodology ………………………..(3 credits)
 Writing for Radio and Television ………………………………...(3 credits)
 Film Appreciation …………………………………………………(3 credits)
 Online Journalism ………………………………………………....(2 credits)
 Advance Print Journalism: Reporting Writing and Editing …...(3 credits)
 Audience Survey and Research Techniques …………………….(3 credits)
 Technical Writing …………………………………………………(3 credits)
 Science and Technology Communication …………………....…..(2 credits)
 Project in Science Communication ………………………………(2 credits)
 Communication Technology ……………………………………...(3 credits)
B.
Specialization / Major Electives: Students will have to choose any of the
Following specialized areas each consisting of 4 courses
 Hindi Journalism
 Development Communication ( 16 credits)
 Television, Radio, & Film
 Media Administration/Management

C.
Minor Elective/ Allied Discipline: Students will have to take courses from
the allied disciplines to enhance their knowledge and broaden their canvas
(9 credits)
D.
Dissertation: The dissertation will be of 4 credits (4 credits)
E.
Educational Tours / Extension work/ Internship: These activities during
the entire course will amount to 4 credits. The summer internship will be
of 8 – 10 weeks. (4 credits)
MA (Mass Communication)
4
SYLLABUS – FIRST SEMESTER
COURSE – MC 101
INTRODUCTION TO COMMUNICATION PRINCIPLES & THEORIES
This course introduces to the students the basic concepts, models and theories of Communication.
Most of these basic concepts, models and principles evolved in the western societies. In the formal
classes, the treatment of the topics will focus on the applicability of these in the Indian context. The
course will also concentrate on the alternative perspectives including the Indian perspective of
Communication.
Block I: Introduction to the Origin and Basic Concepts of Communication
Unit 1: Evolution of Communication as a Subject of Study
Unit 2: Nomenclature, Aspects and Specialized Areas
Unit 3: Concepts and Definitions of Communication
Unit 4: Types, Functions and Process
Block II: Early Models and Theories

Unit1: The Media-society Relationship; Relationship between Models and
Theories
Unit 2: Mainstream analysis of Communication
Unit 3: Early models of Communication
Unit 4: Later Models of Communication
Block III: Emergence of Theories

Unit 1: Propaganda: Concept, Devices and Theory; System Theory;
Information Theory
Unit 2: Cognitive and Consistency Theories
Unit 3: Attitude Change Theories
Unit 4: Interpersonal and Mass Communication Theories
Block IV: Advanced Theories

Unit 1: Agenda Setting, Cultivation Theory and Uses & Gratification Theory
Unit 2: Knowledge Gap Hypothesis; and Media Hegemony Theory
Unit 3: Frankfurt School and Emergence of Critical Theory
Unit 4: Phase of ‘Ferment in the Field’ and Aftermath
Block V: Alternative Models of Communication

Unit 1: Normative Theories
Unit 2: Development Communication and Various Alternative Perspectives
Unit3: Indian Perspective/ Context of Communication
Unit4: McBride Commission Report and International Communication
Reading List: (additional books will be prescribed by the respective teachers at a later date)
 McQuail Denis. Mass Communication Theory, 4 ed., Sage Publication Ltd., London, 2000.
th
 Rogers M. Everett. A History of Communication Study, New York, Free Press, 1997.
 Littlejohn, W. Stephen. Theories of Human Communication, 3 ed., Belmont, California, 1989.
rd
 Severin J.Werner, James W. Tankard Jr., Communication Theories – Origin, Methods, Uses, 2 ed., New York,
nd
Longman, 1988.
 Kincaid, D. Lawrence, Communication Theory – Eastern and Western Perspectives, Academic Press Inc., San
Diego, 1987.
 Kumar. J. Keval,'Mass Communication in India, Jaico Publishing house, Bombay, (New Ed.)
COURSE – MC 102
5
HISTORY OF MEDIA AND PRESS LAWS
This course will provide the students with the historical background of the media – the press (print),
radio, and television. It will also touch upon the recent developments in new media such as satellite,
cable, Internet, etc. The purpose of this course is to help the students to construct a historical
framework in which major technological discoveries will be highlighted. They will also be required
to analyze how these technological discoveries converged to give birth to major media and how these
have brought about a fundamental change in the society and culture of communication.
Block I: Origin and Growth of the Press in India

Unit 1: Historical Development of the Press as a media Institution in India
Unit 2: Advent of Printing Press in India and Newspaper.
Unit 3: Role of the Press in India’s social awakening in 19th century
Unit 4: Role of the Press in India’s Freedom Movement
Block II: Contemporary Indian Press

Unit1: Study of leading newspapers and journalists in India since 1947
Unit 2: The vernacular Press in India with reference to the Hindi language Press
Unit 3: Development of news agencies
Unit 4: Contemporary development in Indian Press, vis-à-vis other media
Block III: The Beginning and Evolution of Radio & Television in India
Unit 1: Invention and development of radio as a medium of mass communication
Unit 2: Development of radio in pre-independence & post-independence India
Unit 3: Invention and development of TV as a medium of mass communication in India
Unit 4: Advent and growth of satellite and cable TV in India
Block IV: Film Media

Unit 1: Film as medium of mass communication
Unit 2: Historical development of film in India
Unit3: Regional cinema
Unit4: Documentaries
Block V: Indian Constitution and Press Laws

Unit 1: Main features of the Indian Constitution
Unit 2: Rights, privileges and liabilities of the press; parliamentary privileges
Unit3: Contempt of court
Unit4: Important Acts and laws on press
 Nadiq Krishna Murthy. Indian Journalism, Prasaranga, University of Mysore, Mysore, 1966.
 Wilbur Schramm. The Story of Human Communication, Harper & Roy, New York, 1988.
 Rangaswamy Partha Sarathi. Journalism in India, Sterling Publisher, New Delhi, 2001.
 Chatterjee, P.C., Broadcasting in India, Sage, New Delhi, 1990.
 Luthra, I.I.R. Indian Broadcasting, Publications Division, New Delhi, 1986.
6
COURSE – MC 103
PRINT JOURNALISM: REPORTING, WRITING & EDITING
This course introduces to the students the process and art of print journalism. It will provide the
students the skills of reporting and editing of events following certain established rules and
conventions. The students will be given practical assignments to drill the skills needed for reporting,
writing and editing. Emphasis will be given to the practical assignments that the students will be
doing to complete their portfolio. A separate assignment sheet will be given to the students for the
portfolio.
Block I: Journalism
Unit 1: Concepts, dimensions and functions of journalism
Unit 2: Nature of the media and content: Print, electronic and on-line newspapers
Unit 3: Journalism as a profession: role and responsibilities and challenges; objectivity
and fairness; careers in journalism; training problems; perception & response
of the industry
Unit 4: Indian society – demography, socio-economic & political profile and the
responsibility of the press
Block II: News

Unit1: Definition & Concept of news – news values, news elements, objectivity
Unit 2: Types of news: hard news, soft news, human interest news (stories), etc.
Unit 3: Story form: inverted pyramid structure; intros/leads; types of leads, etc.
Unit 4: Sources of news& news gathering: beats, PIB, press release, press notes,
handouts, electronic newsgathering devices and sources.
Block III: The Reporter & Reporting

Unit 1: Professional reporter; societal knowledge, ethics of reporting and professional hazards
Unit 2: Kinds of reporting: investigative, interpretative, in-depth, etc.
Unit 3: Photo journalism and photo-editing; photo and illustration; scaling a picture.
Unit 4: Interview; techniques for interviewing for gathering news.
Block IV: Writing

Unit 1: Writing styles needed for journalism
Unit 2: Art of writing features, reviews, profiles, obituaries; letter to the editor, etc.
Unit3: Editorials/and column writing
Unit4: Magazine writing
Block V: Editing
Unit 1: News values: basic norms, criteria for testing a copy and selecting news stories.
Unit 2: Sub editor: skills, duties, responsibilities of a sub-editor.
Unit3: Editing process: editing tools, copy editing and re-writing copy, space and
typographical aspects, etc.
Unit4: Newspaper production; layout, printing process, electronic news-room and
pagination
Reading List: : (additional books will be prescribed by the respective teachers at a later date)
 M.V. Kamath, The Journalists Handbook, Vikas Publishing House, New Delhi, 1995.
 George, T.J.S. Editing: A Handbook for the Journalist, IIMC, New Delhi, 1989.
 Srivastava, K.M. News Reporting and Editing, Sterling Publishers, New Delhi, 1995.
 Herbert Strentz, News Reporters and News Sources, Prentice Hall of India, New Delhi, 1992.
 George A. Hough, News Writing, Kanishka Publishers, New Delhi, 1998.
 Jan R. Hakemulder, Fay A.C. de Jonge and P.P.Singh,News Reporting and Editing, Anmol Publications, New
Delhi, 1998.
7
COURSE – MC 104
COMMUNICATION SKILLS
This is a practical course on listening, speaking, writing and visualization. The students will be
taught the skills of speaking in groups and public. They will be taught how the skills should be
applied to a formal gathering and in an informal one. The students should also develop their writing
abilities: usage of appropriate words, application of grammar, short sentences, structuring of the
pieces, etc. The students will be taught the skills of creating the visuals. They should be able to
select good visuals from the bad ones. A separate assignment sheet indicating the entire practical
exercises that each of the students will have to do for a portfolio during the session will be given at
the beginning of the session.
Block I: Formal Speaking Assignments

Unit 1: Presentation of a paper/speech
Unit 2: Presentation of a poem, short story, novel, summary from a piece, etc.
Unit 3: Participating in a formal discussion such as meeting, interview, etc.
Unit 4: Anchoring of a formal programme
Block II: Informal Speaking Assignment

Unit1: Speaking one to one on any topic
Unit 2: Speaking in a group informally on any topic
Unit 3: Speaking impromptu in a gathering
Unit 4: Preparation for informal speaking assignment
Block III: Writing

Unit 1: Writing paragraph/ short introduction/ brief
Unit 2: Writing from interviews
Unit 3: Writing summary/reports of speeches/discussion, etc.
Unit 4: Writing for speaking; anchoring of a programme, etc.
Block IV: Listening

Unit 1: Skills for listening
Unit 2: Listening to formal programmes versus informal programmes
Unit 3: Listening to audio/radio
Unit 4: listening & writing key terns/technical points, etc.
Block V: Understanding Visual Production & Presentation

Unit 1: Nature of images: paintings, posters, graphics, cartoons, photographs as representations
Unit 2: Photography as a medium of expression
Unit 3: Composition: frames, portraits, close-up, long shots, depth of field, computer software
Unit 4: Equipment’s usage: Camera, lenses, films, flash, filter, exposure, etc.
 Osborn, Michael and Suzanna Osborn, Public Speaking, 3rd edition, Hongaton Mifflin Co., 1994.
 McGregor, Graham and White, R.S. The Art of Listening, (eds.) Croon Helm, Sydney, 1986.
 Devito A. Joseph. Human Communication – The Basic Course, Harper Collins, 6th ed., New York.
 Natalie Rogers. How to Speak without Fear, Goyl Saab, Delhi, 1982.
8
COURSE – MC 105
COMPUTER APPLICATIONS
This course in computer theory and application is aimed to give the students basics of the computer
and how it can be applied to enhance their efforts to communicate to the audience. The students will
have theory classes and enough of practical sessions to practice whatever they will learn in theory
classes.
Block I: Introduction to Computer System

Unit 1: Basic principles of functioning of computer, Introduction to different operating
systems and Utility packages
Unit 2: Windows Basics, the User interface (Task bar, start Button, Title Bar, Right clicking)
Unit 3: Windows Accessories, Miscellaneous Features My computer icon, network
Neighborhood, explorer)
Unit 4: Internet, Intranet, surfing and searching.
Block II: Word Processing

Unit1: Introduction with special reference to MS WORD, Opening documents and moving
around, manipulating windows
Unit 2: Using the interface, proofing documents, document enhancement, creating and
printing merged documents
Unit 3: Using Wizards and Templates
Unit 4: Handling graphics and, creating tables and charts
Block III: Spreadsheet, Powerpoint and Presentation Package

Unit 1: Worksheet basics and data entry
Unit 2: Working with graphs and charts, database management
Unit 3: Power Point basics: Creating, handling and presentations
Unit 4: Adding clipart and other objects
Block IV: Adobe Photoshop Studio

Unit 1: Introduction to Photoshop and its features: Painting and Drawing
Unit 2: Creating and Understanding selection
Unit 3: Introduction to painting techniques and image editing
Unit 4: Automating Photoshop
Block V: Page Maker & Quark Express

Unit 1: Publication set-up, Graphics and Text Blocks
Unit 2: Indexes, Contents and Pagination
Unit 3: Different utilities available in Page Maker for Publication
Unit 4: Aldus Additions
 Jain, V.K. PC Software, BPB Publications
 Giordan & Mainz, Using Adobe Photoshop, PHI
 McMillan & Co. Mastering PageMaker, BPB Publication
9
Course – MC -106
BASICS OF PHOTOGRAPHY AND VIDEOGRAPHY
This course will introduce to the students the basics of visual language. The students will
mostly be target the skills required to handle the still camera and video camera. They will
learn to visually express themselves through visual.
Block – I: Still Photography

Unit-1: Photography making: Framing and Composition
Unit-2: Physical elements of photography
Unit-3: Camera and its mechanism: Focal length focus aperture, depth of the field.
Unit-4: Process of developing a photograph
Block – II: Approaches to Image making

Unit-1: Imaging devices: Basic Camera features of video camera
Unit-2: Shots and Camera angle
Unit-3: Color and tonality
Unit-4: Shooting Procedure
Block – III: Lights and filters

Unit-1: Measuring lights; Color of the light
Unit-2: Types of light; artificial light
Unit-3: Filters for film and video
Unit-4: Exposure and evaluating exposure
Block – IV: Microphones and Recorders

Unit-1: The nature of sound
Unit-2: Microphones
Unit-3: Cables
Unit-4: Recorders
Block – V: Sound Recording

Unit-1: Elements of Microphone pickup
Unit-2: Eliminating unwanted noise
Unit-3: Ambient Sound and Sound effect
Unit-4: Recording techniques
 Edwards, mark. Photography, Frederick Warne Ltd., London, 1977.
 Gross S. Lynne, and Ward W. Larry, electronic Movie Making, Wadsworth
Publishing Company, Belmont, 1997.
10
Course – MC - 107
SCIENCE AND TECHNOLOGY COMMUNICATION
The constitution of India advocated creating scientific temper among the citizens of the
country. This paper will be a small contribution towards that. The paper motivates the
students to take special interest in communication science and technology related news,
features and issues.
Block I: Science and Technology

Unit 1: What is Science and Technology?
Unit 2: Need for Science and Technology Communication
Unit 3: Historical background of Sc and technology and Communication
Unit 4: Institutions & organizations for SC and Technology Communication
Block II: Overview of Science and Technology Communication

Unit 1: Science and Technology in Print Media
Unit 2: Science and Technology in Radio and Audio
Unit 3: Science and Technology in Television
Unit 4: Science and Technology in Internet and online
Block III: Science and Technology Writing

Unit 1: Why write Science and Technology?
Unit 2: Forms for Science and Technology writings
Unit 3: Survey of the types of writing available in print media
Unit 4: Production (in group)
Block IV: Science and Technology in Visual Medium

Unit 1: Television and Science and Technology Communication
Unit 2: The survey of TV platforms for exhibition of Science and Technology
Unit 3: Non-TV platforms for Science and Technology exhibition
Unit 4: Production of TV spots/programmes
Block V: Science and Technology in Internet

Unit 1: Web-sites for Science and Technology
Unit 2: Survey of Content of web sites for Science and Technology
Unit 3: Designing of content for web for Science and Technology
Unit 4: Production of web-page of Science and Technology
Reading List:-
 Bucchi Massimiano. And trench, Brian (eds.) Handbook of Public Communication
of Science and Technology. Routledge, London, 2008.
 Kamungo Shivraj, Making Information Technology work, Sage, New Delhi, 1999.
 Cohen, Goel. Technology Transfer, Sage, New Delhi, 2003.
11
SECOND SEMESTER
COURSE – MC 201
ADVERTISING
This course on Advertising will introduce to the students the basic concepts and their
functions in advertising. It will teach the students the process of advertising from concept to
concrete advertisement. The course also envisions to introducing the research methods as
applied in Advertising.
Block – I: The Ways Advertising Works

Unit-1: Definition of Technical items
Unit-2: Basics of Advertising: General Information
Unit-3: How Sales are made up? give part formula
Unit-4: Types of Ad: Slice of life, Big, Small subtleties
Block – II: Advertising Man: Production of Ideas

Unit-1: Function of advertising
Unit-2: Target groups: usage, demographics, psychographs
Unit-3: Advertising Strategy
Unit-4: Understanding of marketing process
Block – III: Brands and Branding

Unit-1: Brands and Process of building Brands
Unit-2: Advertising and Promotion
Unit-3: Characteristics of Brands
Unit-4: Brand positing
Block – IV: Media Planning

Unit-1: What is media planning?
Unit-2: Brand success versus Brand failure
Unit-3: Curative ideas and media platform
Unit-4: Procedure of making budget
Block –V: Research in advertising

Unit-1: Research process
Unit-2: Secondary and primary research methods
Unit-3: Media Research
Unit-4: Manage research
 Jones Philip John., The Ultimate Secrets of Advertising, Sage Publication, New Delhi, 2002.
 Jones, Philip John, What's in a Brand? Building Brand Equity Through Advertising, Tata Mc Graw-Hill,
New Delhi, 1998.
 Sisson Z. Jack and Lincoln Bumba Advertising Media Planning, NTC Business Books, 3rd ed. USA.
 Sengupta. Subroto, Brand Positioning: Strategies for Competitive Advantage, Tata Mc Graw –Hill, New
Delhi, 1990.
 Wells Williams et. al Advertising Principles and Practices, 3rd ed. Prentice Hall, New Jersey, 1995
12
COURSE – MC 202
Public Relations
Public Relations (increasingly being called Corporate Communications) are an essential specialized
area of the discipline of Communication. This course will provide the students with the historical
background and latest developments. The students will be taught to use various tools of PR for
Communication. They will be taught the process of production of RP material. The students will be
asked to determine the kind of impact the PR campaigns can make on the audience.
Block I: Introduction to Public Relations

Unit 1: Public relations in India: Definition, Nature and Scope of Public Relations.
Unit 2: Elements of Public Relations: Publicity and Propaganda
Unit 3: Tools and Methods
Unit 4: PRO; House Journals, Media Support and media
Block II: Public Relations and Corporate Public Relations Management

Unit 1: Public Relations as a management function
Unit 2: Role of Public Relations in Government, Industry, Public and Private Sectors
Unit 3: Public Relation Strategy
Unit 4: Implementation of strategy
Block III: Ethics, Accountability in Public Relations and Advertising

Unit 1: Need of Accountability and Ethics in Public Relations management and Advertising
Unit 2: Codes of conduct and professional PR organizations (PRSI, IPRA, etc.)
Unit 3: Public Relations & Credibility
Unit 4: Advertising and social and cultural change; Impact of ads on children, Women, etc;
Advertising and Consumerism.
Block – IV: Areas of Corporate Communication

Unit-1: Corporate identify, image and reputation
Unit-2: Corporate Advertising and media relation, investor relations
Unit-3: Technology Management
Unit-4: Crises management
Block – V: Case Studies in Corporate Communication

(To be assigned later by the teacher concerned)
 Seitel, P. Fraser. The Practice of Public Relations, 6th ed, Prentice Hall, New Jersey, 1995.
 Balan, R.K. Corporate Public Relations, Sterling Punishers Pvt. Ltd, New Delhi, 1992.
 Jethwani, Jaishree. Public Relations, Sterling, New Delhi.
 ______________, Effective Public Relations, Scot M. Culip & Centre, Prentice Hall International, London.
13
COURSE – MC 203
COMMUNICATIONS RESEARCH METHODOLOGY
The main aim of this course is to make the students aware of the importance of research in
Communications. The students will be taught the different methods for conducting Communications
research. The students will also be taught to design instruments to collect data with various
approaches to analyse data.
Block I: An Overview of Research in Communication

Unit 1: Origin of research in Communication; Administrative versus Critical research;
Communication research versus Marketing research
Unit 2: Context in Communication Research
Unit 3: Significance of Communication research; the process of theory building
Unit 4: Aspects of research; and Before Research Begins
Block II: Steps for Conducting Communication Research

Unit1: Title, Introduction, Rationale, Problem, Aim & Objectives
Unit 2: Theoretical/ Conceptual/ Operational Framework; Hypothesis
Unit 3: Methodology: Design, Universe/ Population, Variables, Sample, Instrument, Types of
Data, Data Collection, Time Schedule, Budget, Limitations, etc.
Unit 4: Data Analysis Methods, Writing of Report, Summary, Executive Summary,
Conclusion and Recommendations
Block III: Contemporary Research Designs

Unit 1: Qualitative, Quantitative, Interpretative, Basic and Applied
Unit 2: Experimental/ Naturalistic, Laboratory/ Field Research, Cross Section and
Longitudinal
Unit 3: Participant Observation; Non- participant Observation, Overt & Obtrusive
Unit 4: Content Analysis
Block IV: Sampling Methods

Unit 1: Formative, Process and Summative Research: Probability & Non- Probability; Sample
and Sampling; Pre-test and Pilot-test
Unit 2: Survey design in Probability Sampling: Simple Random, Systematic Random,
Stratified, Multistage Cluster Sampling
Unit 3: Survey Design in Non- Probability Sampling: Purposive, Convenience and Quota
Sampling; Designing of Instrument; ethical issues and current problems
Unit 4: Aspects of Media for Research
Block V: Qualitative Research Designs

Unit 1: Case Studies
Unit 2: Ethnography
Unit 3: Participant Observation and Non-Participant Observation
Unit 4: Focus Group, Ground Theory Methods, Action Research, Narratology.
 Khotari, R.C. Research Methodology: Methods and Technique, Delhi: Wiley Eastern Ltd. 1985.
 Gupta S.C. and Kapoor K.V. Fundamentals of Mathematical Statistics, Sultan Chand & Sons, Delhi, 1994.
 Rebecca B. Rubin et.al. Communication Research Measures, The Guilfor Press, New York, 1994.
 Susanna, Horning Priest. Doing Media Research: An Introduction, Sage, New Delhi, 1996
 Arthur, A. Berger. Media Research Techniques, Sage, New Delhi, 1996.
 Wimmer D. Roger & DominicK R. Joseph, Mass Media Research, 7th ed., Thomson Wadsworth, Singapore, 2003.
14
COURSE – MC 204
WRITING FOR RADIO AND TELEVISION
Radio and television are the integral parts of mass media. The students will be provided with the
knowledge of primary characteristics of these media. They will be taught how these are to be
considered when the programmes are made for various channels. The students will be taught about
the basic concepts and grammar of the visual language needed for production for these media. The
students will be assigned to produce short programmes for each of these media.
Block I: Writing for Radio

Unit 1: Nature of radio as a medium of communication
Unit 2: Radio news writing
Unit 3: Educational Feature/talk
Unit 4: Writing for community
Block II: Writing for Radio

Unit 1: Health
Unit 2: Agriculture
Unit 3: Education
Unit 4: Public Service
Block III: Writing Drama/skit

Unit 1: Plot/Theme
Unit 2: Characteristic
Unit 3: Dialogue
Unit 4: Post Production Techniques
Block IV: Writing for Television

Unit 1: Writing for educational TV
Unit 2: TV news
Unit 3: Writing for Health, Agriculture
Unit 4: Writing for Documentary
Block V: Television: the Basic for Writing

Unit1: Nature of TV as a medium of communication
Unit 2: The visual language
Unit 3: Production team: duties, functions and responsibilities
Unit 4: The process of producing a TV programme
Block VI: Writing for TV Serial/Sitcom

Unit1: Premise Writing
Unit 2: Characterization
Unit 3: Dialogue
Unit 4: Scene by Scene
 Gerald Millerson. The Technique of Television Production, 12th ed. Focal Press, London, 1990.
 Nick Dimbleby, Richard Dinberly and Ken Whittington. Practical Media: A Guide to Production Techniques,
Holder & Stoughton, London, 1994.
 Robert Leleish. The Technique of Radio Production: A Manual for Broadcasters, Focal Press, London, 1988.
 Stephen Prince. Movies and Meaning: An Introduction to Film, Allyn and Bacon. London, 1997.
 Chatterjee P.C. Broadcasting in India, Sage, New Delhi, 1990.
15
Course – MC -205
FILM APPRECIATION
In this course on film appreciation, the students will be introduced broadly to the origin and
development of film language and cinema in India and abroad. The emphasis will be on India. The
students will also gain information and knowledge about the operation of film industries.
Block – I: The Component of Film

Unit-1: The raw material and equipment
Unit-2: The story, screenplay and script
Unit-3: The actors, crew members, and the director
Unit-4: The process of film making
Block – II: Film Language and Evolution

Unit-1: Film language, form, movement etc.
Unit-2: Early cinema, Birth of a Nation and important films of the silent era
Unit-3: The Talkies
Unit-4: Early talkies
Block – III: Film Theories and Criticism

Unit-1: Realist theory; Auteurists
Unit-2: Psychoanalytic, Ideological, Feminists
Unit-3: How to read films?
Unit-4: Film Criticism / Appreciation
Block – IV: Development of Cinema in the World

Unit-1: Sergei Eisenstein and Soviet films
Unit-2: Akira Kurosawa and Japanese films
Unit-3: De Sica and Italian films
Unit-4: French film
Block – V: Indian Films Industry

Unit-1: The early era
Unit-2: The important films made by the directors
Unit-3: The regional films
Unit-4: The documentaries in India
Reading list: (additional books will be prescribed by the respective teachers at a later date)
 Kholi Vanita, The Indian Media Business, Response Books, New Delhi, 2003.
 Lumet Sidney, Making Movies, Vintage Books, New York, 1996.
 Thoraval Yues, The Cinemas of India, Macmillan, Delhi, 2000.
 Eisestein Sergei, Methods of Montage in Film Form.
16
Course – MC -206
Seminar: Development Communication
This course will focus on the current development issues in Communications. The students
will be assigned topics and they will write seminar papers and present the same in the class
formally. These will be evaluated and graded.
COURSE – MC- 207
Project in Science Communication
The students after having the orientation about Science and Technology Communication in
Course MC – 303 will take up small projects in science and technology. These may be in the
form of workshops, seminars, campaigns, evaluation of a science project, etc. The students
will document the process of these either in the written form or in the form of audio or video
programmes.
17
THIRD SEMESTER
Course – MC - 301
Audience Survey and Research Techniques
This course will help the students to focus more on specific methodologies required for
media research. The students will be taught to write research proposals and plan for media
based on research.
Block – I: An Overview of Research in Communication
Unit-1: Process of enquiry
Unit-2: Purpose of research
Unit-3: Context of research in communication
Unit-4: Process of media: print, Radio, TV (Cable included) and new media
Unit-5: The importance of research in each segment of this process
Block – II: Preparing a Research Proposal
Unit-1: The elements in research proposal
Unit-2: Theoretical and operational framework
Unit-3: Title, introduction, rationale aim, objectives and limitations
Unit-4: Activities, budget, time schedule, and presentation of a proposal
Unit-5: Methodology: design, population, samples, variables, instrument, and measurement of
variables.
Unit-6: Organizing the research report with chapter
Unit-7: Presentation technique, graphs, charts and tables.
Block – III: Contemporary Research designs
Unit-1: Qualitative designs: ethnographic, focus group, interviews (intensive), case studies,
participants observation.
Unit-2: Quantitative: survey, experimental, content analysis
Unit-3: Designing of instruments; questionnaire, schedule, structured note book, log-book, matrix
sheets.
Block – IV: Media & Audience Research
Unit-1: Vehicle distribution
Unit-2: Access to media
Unit-3: Coverage of media
Unit-4: Exposure
Unit-5: Perception
Unit-6: Audience size
Unit-7: Audience composition
Unit-8: Audience tasted and preference
Unit-9: Viewing & listening time and habit
Unit-10: Ways/incitements (devices) to called date: audience panels and audience meeting, diaries,
Telephone survey, electronic meter, scanner, electronic recording devices. Critical points
sample selection, methodology of sample selection and response rate, new media: Internet
to collect date?
Block – IV: Media & Audience Research
Unit-1: Audience research at: formative, process and summative level
Unit-2: Media planning and audience research-a symbiotic relation
Unit-3: Ethical issues in research
Unit-4: Technology and current problems in data collection
 Wimner D. Roger & Dominick R. Joseph, Mass Media Research: An Introduction, Thomson
Wadsworth, California. USA, 7th edition, 2003.
 Arthur A. Berger, Media Research techniques, Sage, New Delhi, 1996.
18
Course – MC - 302
TECHNICAL WRITING
The Technical Writing is an emerging new area to build one’s career. The students will be
taught various software needed for technical writing. The students will have to produce their
write-ups for various platforms for presented.
Block – I: Definition, Stakeholders and Prospect

Unit-1: Definition
Unit-2: Nature of Technical Writing
Unit-3: Stakeholders
Unit-4: What are the prospects?
Block – II: Qualities and Skills for Technical Writing

Unit-1: Essential Skills
Unit-2: Qualities of a Technical Writing
Unit-3: Process of technical writing
Unit-4: Recipient of technical writing
Block – III: Research and Structures of Technical Writing

Unit-1: Basic Questions what need answers
Unit-2: Checklist for Persona
Unit-3: Content of technical writing
Unit-4: How to crate content
Block – IV: The Process of Creating copies Technical Writing pieces

Unit-1: Language and dos and Don’ts
Unit-2: Difference between technical writing and other writing
Unit-3: Mechanical writing venue culture writing
Unit-4: Basic tools
Block – V: Software used for Technical Writing

Unit-1: Microsoft
Unit-2: Frame Maker
Unit-3: Robo-Help, Open office, GIMP, Wiki, Abiword
Unit-4: Doc Book and Docomatic
 Microsoft Manual of Style for Technical Publications by Microsoft Corporation. ‘
 Alred J. Gerald, ‘Handbook of Technical Writing’
 Price, Jonathan, How to communicate Technical Information: A Handbook of
software and Hardware Documentation.
19
Course- MC - 303
ADVANCED PRINT JOURNALISM & ON-LINE JOURNALISM
This course is an advancement of the basic course on the same subject (course 103 1st
Semester) in the fist semester. In this course, the students will be taught mostly to write
research based features, editorials, columns. The students will also be introduced to on-line
journalism. The students will be taught to produce laboratory and on-line newspapers.
Block – I: The Structure of a New Item.

Unit-1: The Inverted Pyramid Style, hourglass style, focus style, Narrative style.
Unit-2: Descriptive Reporting
Unit-3: Investigative Reporting
Unit-4: Local Colour – documentary evidences
Block –II: Feature Stories

Unit-1: Process of selecting a topic: Reasons?
Unit-2: Economic: Agriculture & Industry
Unit-3: Education, Health, Living Condition
Unit-4: Administration: Political and governance
Block –III: Content: Ed and op-ed page

Unit-1: Editorial Writing
Unit-2: Column Writing
Unit-3: Feature Writing
Unit-4: Ombudsman of the Newspaper
Block –IV: Specialized Writing

Unit-1: Fine Arts: Painting, Sculpture
Unit-2: Performing Arts: Music, Dance
Unit-3: Book Reviews
Unit-4: Exhibitions, Displays, Fairs, etc.
Block – V: Writing for On-line

Unit-1: Characteristics of on-line writing
Unit-2: Journalists versus manager
Unit-3: Packaging techniques
Unit-4: Editorial skills
 Feedler Fred, et. Al. (edited), Reporting for the Media, Oxford University Press, Oxford, 7th
Ed. 2001.
 Lorenz L. A, and Vivian John, News Reporting and Writing, Pearson Education, Allyn &
Bacon, 1996
 Costro, Elizabeth, “HTML for the work wide web”.
 Lynch J. Patrick and Horton Sarah, Web Style Guide.
 Bucy P. Erik (ed), Living in the information Age: A New Media Reader.
20
FORTH SEMESTER
COURSE – MC- 401
Communication Technologies
The discipline of communication study is a by product of the development and growth of

technologies, particularly in the area of communication. Therefore, the issues in
communication/media study is largely influenced the kind of technologies that are employed in media
and communication industry. It is therefore, required for the students to know the kind of
technologies that are currently available in the market and that are being employed for the purpose of
communication. This course will provide the students with a canvas of available technologies and
their workings.
Block I: Technologies and their Development

Unit 1: Ways technologies develop
Unit 2: Factors leading to technological development
Unit 3: Broadly what are these technologies?
Unit 4: Adoption of technologies: Diffusion
Block II: The Evolution of Mass Communication and technologies

Unit 1: The old media
Unit 2: The New media
Unit 3: The convergence of media
Unit 4: The Implications of convergence for media and industry
Block III: The New Media and Future Trends

Unit 1: Personal Convenience: On-line papers/personal newspapers, personal TV,
Broadcast (radio)
Unit 2: Broadcast, TV, Cable, Satellite, Fiber optics
Unit 3: Films/ Motion Pictures; blur between old movies and new movies distribution
Unit 4: 3D: Holograms, Virtual reality, etc.
Block IV: New Technologies Information Society and Prospect of India

Unit 1: What constitute an information society?
Unit 2: Information Society: Increase or Decrease of Public sphere
Unit 3: Information Society, Globalization, and Nation State
Unit 4: What is the prospect for India?
Block V: Impact of Communication technologies

Unit -1: Social, religious and cultural
-2: Economic: World economy and Market; Global city
-3: Impact on education: Globalization
-4: Leading to equality or disparity?
 Rogers M. Everett, Communication Technology: The New Media Society, The Free Pres,
Collier Macmillan Publisher, London, 1986.
 Dizard Wilson Jr. Old Media, New Media- Mass Communication in the Information Age,
2nd ed, Longman, New York, 1997.
 Webster Frank, Theories of the Information Society, Routledge, New York, 1995.
21
GROUP – A
SPECIALIZATION: HINDI JOURNALISM
Spl: Hin - 01
fgUnh Hkk"kk vkSj i=dkfjrk % mn~Hko ,ao fodkl
lu~ 1826 es dydRrk ls izdkf'kr gq, igys fgUnh lekpkj i= ls orZeku le;
rd fgUnh i=dkfjrk us ,d yEch nwjh r; dh gSA fgUnh i=dkfjrk ds yxHkx
ikSus nks lkS lky ds bfrgkl esa blds Lo:i vkSj fetkt esa vusd cnyko
vk;s gSaA bUgha cnykoksa ds vuq:i fgUnh i=dkfjrk ds bfrgkl dks
fofHkUu dky [k.Mksa ds vUrxZr le>kuk bl ikB~;dze dk mís'; gSA
fgUnh i=dkfjrk ds bfrgkl dks tkuus ls iwoZ fgUnh Hkk"kk ds
mn~Hko] fosdkl] jktHkk"kk ds :i es fgUnh rFkk fgUnh lkfgR; ds
laf{kIr bfrgkl dks le>uk vko';d gS ftUgsa ikB~;dze ds izFke nks [k.M
es LFkku fn;k x;k gSA
CykWd 1 % fgUnh Hkk"kk% Lo:i ,oa fosdkl

;wfuV 1% Hkk"kk% ifjHkk"kk] izd`fr ,oa Lo:i
;wfuV 2% fgUnh Hkk"kk dh mRifr ,oa fodkldze
;wfuV 3% ekud fgUnh
;wfuV 4% fgUnh gsrq laoS/kkfud micU/k ,oa jktHkk"kk vf/kfu;e
CykWd 2% fgUnh lkfgR; dk laf{kIr bfrgkl
;wfuV 1% vkfn dky
;wfuV 2% HkfDr dky
;wfuV 3% jhfr dky
;wfuV 4% vk/kqfud dky
CykWd 3 %: -Lora=rk ls iwoZ fgUnh i=dkfjrk
;wfuV 1 % izkfjEHkd ;qx A 1826 & 67A
;wfuV 2% HkkjrsaUnq ;qx A 1867 & 1900A
;wfuV 3% f}osnh ;qx A 1900 & 1920A
;wfuV 4% x¡k/kh ;wqx A 1920 & 1947 A
CykWd 4 % & Lora=rk ds i'pkr fgUnh i=dkfjrk
;wfuV 1 % Lora=rk ds i'pkr fgUnh lekpkji=ks ,oa if=dkvks dh izxfr
;wfuV 2% LokfeRo ds Lo:i es ifjoZru
;wfuV 3% vakpfydrk dk cks/k
;wfuV 4% v/kqukru izo`fRr;kWa
CykWd 5% & fgUnh lkfgR; es ehfM;k ds fofo/k :i
;wfuV 1: jsfM;ks
;wfuV 2% Vsfyfotu
;wfuV 3% fQYe
;wfuV 4% U;w ehfM;k
22
lUnHkZ lwph%
 izlkn Mk0 oklqnsouUnu vk/kqfud fgUnh O;kdj.k vkSj jpuk]
Hkkjrh Hkou] iVuk] 2003
 dqekj vejsUnz] flag fu'kkUr % bDdhloha lnh vkSj fgUnh i=dkfjrk]
lkef;d izdk'ku] ubZ fnYyh] 2001
 oSfnd] Mk0 osn izrki ¼la-½ fgUnh i=dkfjrk ds fofo/k vk;ke]
fgUnh cqd lsaUVj] ubZ fnYyh] 1992
 dqekj pUnz% tu lapkj ek/;eks es fgUnh] Dykflsd ifCyds'kUl dEiuh]
ubZ fnYyh] 2000
Spl: Hin - 02
mPprj fjiksfVZax ,oa lEiknu
i=dkfjrk ds c<rs {ks= ds lkFk lkFk fjiksfVZax ,oa lEiknu esa fo"k;
fo'ks"kKrk dh ekax c<rh tk jgh gS A blh rF; ds vuq:i ikB;dze esa
fofo/k fo"k;d fjiksZfVax ,oa lEiknu dks LFkku fn;k x;k gS A
CykWd 1 % mPprj fjiksZfVax & 1

;wfuV 1% fooj.kkRed fjiksfVaZx
;wfuV 2% [kksth fjiksfVZax
;wfuV 3% fjiksfVZax es jax
;wfuV 4% fjiksfVZax esa oLrqijdrk
CykWd 2 % mPprj fjiksfVZax & 2
;wfuV 1% vijk/k fjiksfVZax ,oa U;kf;d fjiksfVZax
;wfuV 2% vkfFkZd ,oa d`f"k fjiksfVZax
;wfuV 3% 'kS{kf.kd fjiksfVaZax
;wfuV 4% LokLF; fjiksfVZax
CykWd 3 % mPprj lEiknu &1
;wfuV 1% lekpkj MsLd dk laxBu ,oa lekpkj lEiknu dh uohu
rduhd
;wfuV 2% 'kh"kZ dk p;u ,oa 'kh"kZ ys[ku
;wfuV 3% fo'ks"k ifjf'k"V dk lEiknu
;wfuV 4% bySDV~kfud ist ysvkmV% QksVks] xzkfQDl] foKkiu
vkfn
CykWd 4 % mPprj lEiknu &2
;wfuV 1% lEikndh; ys[ku
;wfuV 2% LrEHk ys[ku
;wfuV 3% Qhpj ys[ku
;wfuV 4% iqLrd] fQYe ,oa dyk leh{kk
CykWd 5% vuqokn
23
;wfuV 1: vuqokn% vFkZ izd`fr ,oa fl}zkUr
;wfuV 2% vuqokn ds izdkj% iw.kZ vuqokn] lkj vuqokn
;wfuV 3% vuqokn dh jpuk izfdz;k% okD; foU;kl] eqgkojs] mi;qDr
'kCnkoyh
;wfuV 4% rduhdh ,oa oSKkfud jpukdeZ vkSj vuqokn
lUnHkZ lwph%
 jktsUnz% laokn vkSj laoknnkrk] gfj;k.kk lkfgR; vdkneh
]paMhx<] 1975
 f=[kk uUnfd'kksj% lekpkj ladyu vkSj ys[ku] mRrj izns'k
fgUnh laLFkku] y[kum]1974
 Hkkukor Mk0 latho % lEiknu dyk] ;wfuoflZVh ifCyds'kUl
]t;iqj]1997
 Tkks'kh] jke'kj.k% i=dkfjrk esa vuqokn] jk/kkd`".k izdk'ku]
izkbosV fy0] ubZ fnYyh] 2003
Spl: Hin - 03
tu lapkj ek/;e vkSj fgUnh
tu lapkj ek/;eks dk nk;jk mRrjksRrj c<rk pyk tk jgk gS A foLr`r gksrs

tulapkj {ks= es fgUnh ds LFkku vkSj iz;ksx dks le>kus gsrq bl
ikB~;dze dk fu/kkZj.k fd;k x;k gS A tu lEidZ] foKkiu] lekpkj lfefr]
jsfM;ks] Vsyhfotu rFkk vk/kqfud ek/;e usV vkfn ij ek?;eksa dh
fof'k"Vrkvksa ds vuq:i fgUnh esa ys[ku dh tkudkjh nsuk ikB~;dze dk
mís'; gS A
CykWd 1% –tu lEidZ ,oa foKkiu es fgUnh

;wfuV 1 & tu lEidZ vfHk;ku es fgUnh
;wfuV 2% tu lEidZ ds midj.k & izsl foKkfIr] izsl dkWaUQazsl] izsl Vwj
;wfuV 3% Hkkjrh; miHkksDrk cktkj] foKkiu vkSj fgUnh
;wfuV 4% foKkiu es fgUnh dkih ys[kuA
CykWd 2% –laokn lfefr vkSj fgUnh
;wfuV 1% laokn lfefr dk egRo vkSj vko';drk
;wfuV 2% Hkkjrh; laokn lfefr;ksa dk bfrgkl
;wfuV 3% fgUnh laokn lfefr & laokn ladyu vkSj izlkj.k
;wfuV 4% fgUnh laokn lfefr dh leL;k,sa ,oa Hkfo";
24
CykWd 3% – jsfM;ks izlkj.k gsrq fgUnh
;wfuV 1% O;ogk;Z fgUnh O;kdj.k vkSj cksypky dh fgUnh
;wfuV 2% Loj foKku% v{kj] cyk?kkr] mPpkj.k rFkk y;
;wfuV 3% jsfM;ks gsrq fgUnh lekpkj ys[ku
;wfuV 4% jsfM;ks gsrq fof'k"V ys[ku
CykWd 4% –Vsyhfotu izlkj.k vkSj fgUnh
;wfuV 1% Vsyhfotu gsrq lekpkj ys[ku
;wfuV 2% Vsyhfotu dk;Zdzeksa esa fgUnh ds fofo/k iz;ksx
;wfuV 3% laokn ys[ku
;wfuV 4% fodkl dk;Zdze gsrq ys[ku
CykWd 5% –fgUnh vkSj usV
;wfuV 1% baVjusV ij fgUnh
;wfuV % usV gsrq ys[ku
;wfuV 3% vku ykbu lekpkji=
;wfuV 4% osc ist gsrq ys[ku
lUnHkZ lwph%
 Tkskxysdj dk'khukFk xksfoUnjko tks'kh jke'kj.k ¼l½ laokn lfefr dh
i=dkfjrk] jk/kkd`".k izdk'ku izk0 fy0] ubZ fnYyh] 2003
 ipkSjh lq/kh'k] 'kekZ vpyk % u, tu& ek?;e vkSj fgUnh] jktdey
izdk'ku] ubZ fnYyh]2002
 tks'kh euksgj ';ke % iVdFkk ys[ku&,d ifjp;] jktdey izdk'ku] ubZ
fnYyh]2000
 jRrw ¼Mƒ0½ d`".k dqekj % nwjnZ'ku % fgUnh ds iz;kstuewyd
fofo/k iz;ksx] bukJh ifCy'klZ ] t;iqj] 1997
 pM~<k lfork % fgUnh i=dkfjrk nwjn'Zku vkSj VsyhfQYeas]
jktlw;Z izdk'ku] ubZ fnYyh] 2000
 ik.Ms; vk'kk % fgUnh foKkiu dh Hkk"kk] Cysdh ,.M ,u ifCyds'klZ
izk0 fy0] ubZ fnYyh]19
Spl: Hin - 04
fgUnh es if=dk ys[ku
if=dk ys[ku i=dkfjrk dh ,d vyx fo/kk gSA vius fo"k; oSf'k"V~~; ds dkj.k
if=dk ys[ku {ks= fo'ks"k esa fo'ks"kKrk dh ekax djrk gSA fgUnh esa
fofHkUu fo"k;ks dh if=dkvksa dh fLFkfr vkSj Lo:i dh tkudkjh iznku
djuk ikB~;dze dk mís'; gSA
CykWd 1: lkfgfR;d if=dk,sa

;wfuV 1: fgUnh txr dh izeq[k y?kq lkfgfR;d if=dk,sa
;wfuV 2% izeq[k lkfgR;dkjksa dk i=dkfjrk dks ;ksxnku
25
;wfuV 3% lfgfR;d i=dkfjrk dk cnyrk Lo:i
;wfuV 4% lkfgfR;d if=dkvksa dk laiknu
CykWd 2: jktuSfrd ,oa lelkef;d fgUnh if=dk,sa
;wfuV 1% fgUnh dh jktuSfrd ,oa lelkef;d if=dkvksa dk bfrgkl
;wfuV 2% fgUnh dh jktuSfrd ,oa lelkef;d if=dkvksa dk Lo:i rFkk
fo"k; oLrq
;wfuV 3% fgUnh dh jktuSfrd ,oa lelkef;d if=dkvksa dk izcU/ku vkSj
LorU+= fgUnh if=dk
;wfuV 4% izpfyr izeq[k fgUnh dh jktuSfrd ,oa leklkef;d fo"k;d
if=dk,sa
CykWd 3 : efgyk ,oa fgUnh if=dk,sa

;wfuV 1: fgUnh efgyk if=dkvksa dk fodkl
;wfuV 2% efgykvks ls lEcfU/kr izeq[k eqís vkSj if=dk,sa
;wfuV 3% efgyk if=dkvksa dh fo"k; oLrq
;wfuV 4% efgyk mRFkku es if=dkvksa dk ;ksxnku
CykWd 4 : cky i=dkfjrk

;wfuV 1% cky euksfoKku vkSj visf{kr l`tukRed n`f"V
;wfuV 2% fgUnh dh cky if=dkvksa dk bfrgkl
;wfuV 3% cky fp=dFkk,sa
;wfuV 4% cky if=dkvks dh orZeku fLFkfr vkSj Hkfo";
CykWd 5: okf.kT; ,oa vkfFkZd if=dk,sa

;wfuV 1: fgUnh es okf.kT; ,oa vkfFkZd if=dk,sa
;wfuV 2% okf.kT; ,oa vkfFkZd 'kCnkofy;k¡
;wfuV 3% okf.kT; ,oa vkfFkZd if=dkvksa dh i`"B lTtk&xzkQ lka[;dh;
vkdMs
;wfuV 4% Hkqe.Myhdj.k vkSj fgUnh esa okf.kT; ,oa vkfFkZd
if=dkvks dh mi;ksfxrk
lUnHkZ lwph%
 frokjh Mƒ0 jkepUnz % if=dk lEiknu dyk] vkys[k izdk'ku] ubZ fnYyh]
1977
 fodze Mƒ0 lqjsUnz % fgUnh cky i=dkfjrk&mnHko vkSj fodkl] lkfgR;
okfk.k bygkckn] 1991
 xqIrk Mƒ0 /kesZUn% y/kq if=dk,sa vkSj lkfgR;d i=dkfjrk] r{kf'kyk
izdk'ku] ubZ fnYyh] 2000
 prqosZnh iszeukFk % efgyk i=dkj vkSj if=dk,sa] lkfgR; laxe]
bygkckn]1997
26
 oSfnd] Mk0 osn izrki ¼la-½ fgUnh i=dkfjrk ds fofo/k vk;ke] fgUnh cqd
lsaUVj] ubZ fnYyh] 1992
GROUP – B
SPECIALIZATION: PUBLIC RELATIONS
Course: Spl- PR - 01
GROWTH & DEVELOPMENT OF PUBLIC RELATION IN INDIA
The main objective of this course is to introduce the basic nature of Public Relations to the students. It
will also trace the growth and development of Public Relations in India and identify the elements and
factors of development. The principles and functions of Public Relations along with the ethics have
been discussed in this course. The central and state Government Public relations, services have been
outlined in detail.
Block I: Nature and scope of Public Relations & Ethics

Unit 1: Definition of Public Relations
Unit 2: Concept of Public Relations Advertising & Publicity
Unit 3: Ethics or Public Relations Professionalism
Unit 4: Career Aspect of Public Relations
Block II: Evolution of Public Relation

Unit 1: Indian models.
Unit 2: The Propaganda model
Unit 3: The Publicity model
Unit 4: The Public Relations model
Block III: Principles and Functions of Public Relations

Unit 1: Principles of Public Relations
Unit 2: Organizations & Structure of Public Relations
Unit 3: Functions of Public Relations Structure.
Unit 4: Planning Public Relations Campaign and Programmes.
Block: IV: Information & Public Relations Services

Unit 1: Ministry of Information Broad Casting.
Unit 2: Press Information Bureau (PIB)
Unit 3: Press Conference
Unit 4: All India Radio and Doordarshan.
Block V: Attributes of the Public Relations Officer ( PRO).

Unit 1: Ethics of Public Relations officer
Unit 2: Job Profile
Unit 3: The advisor and Analyst
Unit 4: Public Relations Career for Women
 jktsUnz & yksdlEidZ & gfj;k.kk fgUnh xzUFk vdkneh paMhx< & vDVqcj] 1972
 dkyhnRr >k] j/kqukFk izlkn frokjh] Mƒ egsUnz e/kqi jkT; ljdkj vkSj tulaidZ &
ek[kuyky prqosZnh jk"Vªh; i=dkfjrk fo'ofo|ky;] Hkksiky] 1991
 Cutlip & Center – Effective PR, Prentice Hall, N.J. ,1978
 Stephenson, Howard: Handbook of Public Relation, New York, McGraw Hill, 1971
 Narasimha Reddy C.V.- How to become a Good PRO, Sharada Publications, Hyderabad, 1974
27
Course: Spl- PR-02
ROLE OF PUBLIC RELATIONS IN GOVERNMENT AND PRIVATE SECTOR
The main objective of this course is to introduce the functions of Public Relations. We shall examine
the status and position of the Public Relation in organizations. The Public Relations functions being
linked to the organizational activities, the structure of the Public Relations department varies from
being a one-man-show to complex multi-sectorial specialized departmental structure. We shall
examine the public relation set up of the central and state Governments, in the public and private
sectors, and also that in the research.
Block: A: Growth of Public Relation as a Profession

Unit 1: Growth and development of Public Relation in India
Unit 2: Professional Public Relation Organizations
Unit 3: Training and Research for Public Relation.
Unit 4: New Trends in Public Relation.
Block: B: State Government-Information and Public Relations Services

Unit 1: State Information and public relation department.
Unit 2: Union Territories Information
Unit 3: Autonomous organizations.
Unit 4: Public Relation in Educational sector
Block: C: Corporate Public Relations

Unit 1: Corporate sector
Unit 2: Planning and Co-ordination the corporation's
Unit 3: Coordinate corporate performance with the public interest
Unit 4: Bring it to the notice of the public through communication
Block: D: Public Relation. in Government and Industry

Unit 1: Public Relation in public sectors
Unit 2: Public Relation in private sectors
Unit 3: Public relations in non Government and voluntary organizations.
Unit 4: The role of public relations practitioners in confronting challenges in this sector
Block: E: Public. Relation & Training

Unit1: Academic Discipline.
Unit 2: Curriculum.
Unit 3: Indian Scenario.
 Prof. K.R. Balan. Corporate Public Relations, Sterling Publishers Pvt. Ltd. New Delhi , 1992
 Sam Black. Practical Public Relation, Universal Book stall, Ansari Road, New Delhi , 1976
 Mƒ0 fot; dqyJs"B tulaidZ izpkj ,oa foKku] jktLFkku izdk'ku] t;iqj] 2000
 Dr. C.V. Narasimha Reddi – Public Relations and Communication Handbook, Public
Relation Foundation, Hyderabad, 2002
 Srinivas R.Melkote, Communication for Development in the Third world – Theory Practice
1991
 D. S. Mehta – Handbook of Public Relations in India; Allied Publishers Ltd, 1980
28
Course: Spl PR-03
MEDIA, PUBLIC RELATIONS, AND LAWS
Public Relations are a modern and effective tool. Media plays a vital role for development of
Public Relations programmes. Media in public relations means using media according to
objectives needed to support a campaign. The correct media selection saves time, money and
effort, and helps in designing messages for special groups or audiences. Public Relations and
media are also related to practical work of Public Relations Officer (PRO). This course will
introduce the basic concepts and relationship between Media and Public Relations.
Block I: Public Relations Tools & Methods

Unit 1: Public Relations Strategies
Unit 2: Public Relations Press and Electronic Media
Unit 3: House Journal
Unit 4: The Public Relations Message design
.
Block II: Information Technology for Public Relations
Unit 1: Communication Technology in Public Relations
Unit 2: Interactive Radio & TV
Unit 3: Internet
Unit 4: Website
Block III: Fundamental Rights

Unit 1: The law of defamation
Unit 2: The Patent Act 1970
Unit 3: The Prize competitions Act 1955
Unit 4: The Protection of Civil Rights Act 1955
Block IV: Public Relations Laws and Cyber Laws

Unit 1: The emblems and names Act 1950 (prevention of improper use)
Unit 2: Intellectual property rights
Unit 3: The consumer protection Act 1986
Unit 4: Cyber Laws
Block V: Public Relation & Management

Unit 1: Part of Top Management, Image Builder, etc
Unit 2: Skill with Words, Source of Information, Media Relations
Unit 3: Exhibitions and Campaign
 Lesley, Philip, Lesley’s Handbook of Public Relations and Communication
Jaico Publications, New Delhi , 1992
 Durga Das Basu, Law of the Press in India, Prentice Hall of India Private limited, New
Delhi, 1980
 Mƒ latho Hkkukor] izsl dkuwu vkSj i=dkfjrk] jktLFkku fgaUnh xzUFk vdkneh] t;iqj ]
2000
 B. N. Ahuja, History to Press, Press Laws & Communications, Surjeet Publications,
1988.
29
 Nolte, L. D., Fundamentals of Public Relations Pergamon Press, L.T.D.,Oxford, 198
Course: Spl- PR-04

RESEARCH IN PUBLIC RELATIONS
The Public Relations professionals in India have not utilized the research methods to
effectively monitor their performance. And that is one of the reasons why the Public
Relations, in spite of great possibilities and strengths, are yet to emerge as an important tool
of management. In this course, the students will be introduced to the basic concepts of
research and also how to conduct research studies.
Block I: The Tools of Public Relations Research

Unit 1: Public Opinion Research
Unit 2: Public Relation Management Research
Unit 3: Various Market Research
Unit 4: Audience Research
Block II: Research Methodology

Unit 1: Survey Techniques
Unit 2: Public Relations Professional; in- Depth survey
Unit 3: its merits and its limitations
Unit 4: Valuable themes for the Public Relations Campaigns
Block III: Research in Public Relations

Unit 1: Right selection and motivation
Unit 2: Right evaluation
Unit 3: Training and Development
Unit 4: Feedback in Public Relations
Block IV: Evaluation in the Public Relations Programmes

Unit 1: Importance of evaluation in the Public Relations Programmes at Various Stages
Unit 2: Kinds of evaluation Tools and Techniques
Unit 3: Their suitability
Unit 4: Correct interpretation of Data in the context of the Public Relations
Block V: Media Assessment

Unit 1: Interpretation of feedback
Unit 2: A Framework
Unit 3: Need assessment and setting objectives
 Edward I. Ralinson; Public Relations and Survey Research, New York,
Appletion, Century – Crafts. 1969
 H. Frazier Moore, Frank B, Public Relations, Principles, Cases and Problems; Kalupa Surieet
Publication; 1985
 Bill Cantor, Experts in Action- Inside Public relations, New York; Longman; 1984
 Jefkins, Frank , Press Relation Practice, Interbooks, London, 1968
30
Group – C
SPECIALISATION: DEVELOPMENT COMMUNICATION
Course: Spl. Dev. Com - 01

GROWTH OF DEVELOPMENT COMMUNICATION
Development is the main challenge for the Third World countries. The main theme of this
course is to discuss the various concepts and theories of development, and to understand how
communication plays a vital role in the process of development. We will also discuss the
growth of Development Communication as a separate branch of Communication
Block – I: Fundamental Concepts of Development

Unit-1: Concept and indications of Development
Unit-2: Economic, Social, Psychological and Political aspects of Development
Unit-3: The Measures / Indexes of Development
Unit-4: Development Dichotomies
Block –II: Theories and Strategies of Development

Unit-1: Stages of Growth
Unit-2: Balanced Verses Unbalanced Growth.
Unit-3: Marxist theory of Development
Unit-4: Gandhian theory of Development and alternative models
Block – III: Evolution of Development communication

Unit-1: Modernization theory and importance of Communication.
Unit-2: Origin of the Concept: Daniel Lerner and Wilbur Schramm.
Unit-3: Growth of Development Communication: Nora Quebral, Everett Rogers
and Rozario Braid
Unit-4: Diffusion of Innovation and the concept of social network for
Development
Block – IV: Critique of Development Communication.

Unit-1: A Critical approach to Mass Media and Modernization
Unit-2: Research and Practice of Diffusion of Innovations
Unit-3: Critique of World Financial and Economic Institutions
Unit-4: New Roles of Communication in Development
Block – V: The Third World Aspirations

Unit-1: Dependency Theory
Unit-2: UNCATAD and demand for NIEO
Unit-3: Information Imbalance and NWICO
Unit-4: North –South and South- South Cooperation
 Srinivas Mekote and H. Laslie Steovs, Communication for Development in the Third World, 2nd
Edition, Sage, 2001.
 Wilbur Schramm, Mass Media and National Development, Stanford, Calif, orthia 1964.
 Rogers, Everette. Diffusion of Innovations, The Free Press, New York, 1983.
31
 Hunt Dian, Economic Theories of Development: An Analysis of the Competing Paradigms,
Harvesters Whitsheaf, New York, 1989.
Course: Spl. Dev Comm. -02

DEVELOPMENT SUPPORT COMMUNICATION IN INDIA
The paper is mainly concerned with the application of Development Communication in socio
economic and cultural fields, particularly in agriculture, education, health, nutrition, family
welfare, women and child welfare and political decentralization. The course emphasizes on
Indian experiences in these fields.
Block –I: Agricultural development and DSC.

Unit-1: Development, support Communication: The Genesis
Unit-2: Agricultural Extension
Unit-3: System Approach in Agricultural Communication
Unit-4: Case studies on DSC to Agricultural Extension
Block – II: Health Nutrition and Family Welfare.

Unit-1: DSC activities and family welfare
Unit-2: Nutrition Communication
Unit-2: Health Communication
Unit-3: DSC and Health Behavior
Block – III: Education and DSC

Unit-1: Education and Literacy Programmes
Unit-2: Formal Education and DSC
Unit-3: Informal Education and DSC
Unit-4: Case Studies
Block – IV: Women and Child Welfare

Unit-1: Concept of Gender in Society.
Unit-2: Feminist Movements and Communication.
Unit-3: Child Rights and Communication.
Unit-4: Case Studies.
Block – V: Democratization and Decentralization

Unit-1: Concept of Social Spaces
Unit-2: Democracy, Tolerance and Pluralistic Society
Unit-3: Panchayati Raj and Promotion of Participation Society
Unit-4: Case Studies
 Agrawal, Binod C and Rai Kumkum, Women Television and Rural Development, New Delhi,
National Publishing House, 1988
 Ostman Ranals, E (ed.), Communication and Indian Agriculture, Sage Publications, New Delhi
1989.
 Joshi P.C., Communication and National Development. Anamika Publication, New Delhi, 2002.
32
Course: Spl. Dev Comm. - 03
THE ALTERNATIVE APPROACH TO DEVELOPMENT
The aim of this paper is to explore and understand some exciting and relatively recent
perspectives for development, such as cultural and participatory approaches towards
Communication and Development. Besides examining these perspectives, we will discuss the
role and impact of third sector, new social movements and new communication technologies
on development.
Block-I: Need for an Alternative Approach to Communication and Development

Unit-1: Communication and Development in a cultural context
Unit-2: Blending of Traditional v/s Modern cultural approaches
Unit-3: Folk Culture and Traditional Media for development
Unit-4: Cultural Identity and cultural imperialism
Block-II: Participatory Communication for Social Change

Unit-1: Need for peoples, participation.
Unit-2: Factors hindering peoples, Participation
Unit-3: Concepts in participation: Ownership, Management, Leadership, etc.
Unit-4: Themes and perspectives in Participatory Communication.
Block-III: New social movements and non-Govt. Alternative

Unit-1: Critique of the current society
Unit-2: The need for the third sector- NGO's / Civil society
Unit-3: The concept of empowerment
Unit-4: Factors hindering Empowerment
Block-IV: Studies in grass roots Communication Initiatives.

Unit-1: Methods of promoting participation in Development
Unit-2: Case/Studies of some NGO's: SEVA, ANAND, etc.
Unit-3: Case studies in grass roots Communication initiator / Person
Unit-4: Critique of grass root Communication.
Block-V: New Technologies and prospect of Development.

Unit-1: What are the new technologies?
Unit-2: The 'haves' and 'have not' and Communication Technologies
Unit-3: The Sociological perspectives of New Technologies
Unit-4: The Economical Implications
 Shirley White K Sandanandan Nair and Joseph Ascroft (eds.) Participatory Communication:
Working for Change and Development, Sage, New Delhi, 1994.
 Jan Servaes, Thomas Jacobnson and Shirley White (eds.) Participatory Communication for
Social Change, Sage, New Delhi, 1996.
 Nair and Shirley White (eds.) Perspectives on Development Communication, Sage, New Delhi,
1993.
33
 Britha Mikkelsen Methods for Development Work and Research : A Guide for Practitioners,
Sage, New Delhi 1995.
Course: Spl. Dev. Comm. - 04

PROJECT EVALUATION AND WRITING REPORTS
In this Paper, the students will first be taught the technique of evaluation and procedure for
monitoring. They will be asked to identify five Projects of the categories mentioned below
and study them in-depth. The students must evaluate these and write professional reports on
them.
A. Teaching of the technique of evaluation & Procedure for monitoring

B. Project evaluation from the following projects
1. Projects related to women's Development.
2. Projects related to Mother and Child care
3. Projects related to Agriculture Extension
4. Govt. Projects on Food –for- work or similar projects.
5. NGO Activities in Varanasi and surrounding districts.
34
Group –D
SPECIALIZATION: TELEVISION, RADIO & FILM
Course: Spl- TRF -01

SINGLE CAMERA PRODUCTION
This basic course in television production deals with both the single and multi-camera
production will help the students to have a grip on the process of television production. It
will also help the students to acquire the skills of using camera, conduct shooting and edit
their footage and capsule the same.
Block - I: The Basics of Television Programme

Unit-1: The hardware for television
Unit-2: The basic language of television
Unit-3: Genre of TV programme
Unit-4: Television and audience
Block –II: Single Camera Production

Unit-1: Script for single camera production
Unit-2: Preproduction: The process
Unit-3: Production: The responsibility
Unit-4: Stages of production
Block – III: Image Making

Unit-1: Camera lenses and Light
Unit-2: Shots, filters, microphones, recorders, and /Shooting process
Unit-3: The process of post-production
Unit-4: Editing the sound
Block –IV: Made for TV-film and Programmes

Unit-1: Why made for TV-film and Programmes?
Unit-2: Writing for studio based film for video
Unit-3: Set and stage design
Unit-4: Production process: Team & Packet.
Block – V: Field Programme for Television

Unit-1: Why field programme? Types of programmes
Unit-2: Preparation for field programme
Unit-3: Cortextualities and collaboration.
Unit-4: Editing in field progrmme
 Ward W.Larry and Gross S. Lynne, Electronic Movie Making, Wadsworth Publishing Company,
1997.
35
 Rabiger Michael, Directing: Film Techniques and Aesthetics, Focal Press, Boston, 1997.
 Katz Steven, Shot by Shot: Visualising from Script to Screen, Focal Press, Boston.
 Rabiger Michael, Directing the Documentary, 2nd edition, Focal Press, Boston.
Course: Spl-TRF-02
SCREENPLAY WRITING
Scripts form the basics of all the electronic media production. A successful script for any
medium is difficult to come by, more so in film industry. The course makes an attempt to
help those students who would like to become a professional screenplay writer. At the end of
the course, the students should be able to produce a full length screenplay each. And each of
them should be in a position to translate their own screenplay into a film.
Block – I: Screenplay
Unit-1: Screenplay and its subjects
Unit-2: Screenplay format
Unit-3: The Demand of the visual medium
Unit-4: The Foundation for a screenplay
Block – II: The Process of Writing

Unit-1: The Idea and steps to write
Unit-2: The Conflict: Protagonist, antagonist and the Problem
Unit-3: The characters
Unit-4: Non-linear Circular approach
Block – III: Structure of Writing

Unit-1: Frame, shot, scene, sequence and film
Unit-2: The hero's journey
Unit-3: Developing scenes
Unit-4: Developing dialogues
Block – IV: Developing the Screenplay

Unit-1: Expand and collapse scenes
Unit-2: Assessing the quality continuously
Unit-3: Write and rewrite
Unit-4: Write on the set
Block – V: Adaptation or original and problem.

Unit-1: Adaptation ---- How?
Unit-2: Camera angles and impact of written medium
Unit-3: Pitching the ideas/stories
Unit-4: Resources for the scriptwriter
 Rabiger Michael, Directing Film: Techniques and Aesthetics, Focal Press, 2nd
Edition, Boston, 1997.
 Wolff Jorgen & Cox Kerry, Successful Scriptwriting, Writers Digest Books, Ohio,
USA, 1998.
36
Course: Spl- TRF -03
STUDIO BASED TELEVISION PRODUCTION
This course will focus on the multiple camera studio application. The elements of content,
visuals, sound and technical aspects will be emphasized. Each student will be required to take
up the leadership in each genre of programmes. Similarly, each student will be asked to take
orders and implement the same in each type of production. All these emphasizing that TV
Production is a team work.
Block – I: Understanding TV Technology

Unit-1: TV/ Video picture and its technology
Unit-2: Video camera; characteristics and features
Unit-3: Lighting a studio and placement of equipment
Unit-4: Camera language; shots; movement of Camera
Block – II: Television News

Unit-1: Characteristics and components of TV News
Unit-2: Writing TV news to graphics, still and video footage
Unit-3: TV reporting, Piece to camera, Voice over
Unit-4: Field reporting for special event / incident / areas news bulletin
Block – III: Compiling and Presenting TV News

Unit-1: Newsroom organization, studio set-up, equipment
Unit-2: Qualities of a news presenter
Unit-3: News reading, anchoring, reading, commentary, and live commentary
Unit-4: Editing and preparing news capsule
Block – IV: TV programme formats

Unit-1: Interviews and Discussion
Unit-2: Magazine programmes including news magazine
Unit-3: Docu-feature on chosen topics
Unit-4: Chat shows
Block – V: Producing a Serial

Unit-1: Concept / ideas and developing a script
Unit-2: Developing stories, characters, background, etc.
Unit-3: Writing episodes and the art of selling episodes
Unit-4: Shooting and editing the episodes
 Wurtzel and Rosenbaum, Television Production, 4th ed.,
 Zetll Herbert. Sight-Sound-Motion: Applied Media Aesthetics, 2nd ed., Belmont CA: Wadsworth,
1990.
37
Course: Spl- TRF-04
RADIO PRODUCTION
This course will expose the students to the process of making various types of programmes in
audio for broadcasting purposes. The students will be taught to clearly understand the basic
concepts of each type of programme, write for them and produce the same, and if possible
voice the same.
Block – I: Basic Concept of Audio

Unit-1: Sound and its importance
Unit-2: Microphones
Unit-3: The Process of Recording and Editing Sound
Unit-4: The Process of Radio Broadcasting
Block –II: Radio News

Unit-1: Understanding radio news; sources of radio news
Unit-2: Writing and structuring radio news
Unit-3: Actualities and sound bytes
Unit-4: Preparing a news bulletin and casting the same
Block – III: Studio Based Programmes

Unit-1: Interview and skills for interviewing
Unit-2: Group and panel discussion; and preparing for the same
Unit-3: Skits and dramas and the process of producing them
Unit-4: Talks and features
Block – IV: Field Programmes

Unit-1: Local colors – and its importance
Unit-2: Collection of sound and sound creation
Unit-3: Commentaries for special events cultural religious, social etc.
Unit-4: Sports commentaries
Block – V: Radio Production

Unit-1: Planning and production of radio programmes
Unit-2: Studio and OB recording techniques
Unit-3: Sound mixing and editing
Unit-4: Understanding of radio programme formats
 Wat kinson, John. The Art of Digital Audio. Newton, MA: Focal Press 1994.
 Nisbett, Alex. The Use of Microphones, 3rd ed. Newton, MA: Focal Press 1989.
 O'Donnell Lewis B., Philip Benoit, and Carl. Hausman Modern. Radio Production 2nd ed. Belmont
CA: Wadsworth, 1990.
38
Group: E
SPECIALIZATION: MEDIA MANAGEMENT
The following courses are to be offered for specialization to the students, who would like to
take Media Management as their specialization. These courses are currently being offered by
the faculty of Management studies, BHU. These will be offered with mutual agreement
between the Department of Journalism & Mass Communication and the Faculty of
Management studies
 Principles of Management
 Strategic Management
 Personnel Management
 Logistics Management
 Marketing
 Finance
The approved full course structure is available with Faculty of Management Studies.
39
Group: E
SPECIALIZATION: HEALTH COMMUNICATION
The following courses are to be offered for specialization to the students who would like to
take Health Communication as their specialization. These courses are part of the programme
of the postgraduate diploma in health communication offered by the department as a special
course
PGDHC - 02: Health Communications – Perspectives, Policies and Approaches

PGDHC - 03: Health Communication – Needs Assessment and Strategy Designing
PGDHC - 04: Health Communication – Production of Communication Material and
Campaigns
PGDHC - 06: Health Communication – New Technologies for Health
Communication
40
ME - 001
Films of Satyajit Ray
In this course on the films of Satyajit Ray, the students will be exposed to the various facets
and aspects of his films made over a period of about 35 years. The students will be shown
Ray films and will be helped to assess the story line, development of characters, dialogues,
cinematography, music and over all philosophy. The students, at the end of the course,
should be able to understand the qualities of our own master of a medium which is a little our
100 year old.
Block-I: Satyajit Ray's Background

Unit 1: The socio- cultural background and Bengal Renaissance
Unit 2: The Family of Ray and His Childhood
Unit 3: His involvement with Cinema and early Influence
Unit 4: His Decision to make films
Block-II: The Apu Trilogy and Early Films

Unit 1: Panther Panchali
Unit 2: Aparajita and Apur Sansar.
Unit 3: Jalsaghar, Devi and Monihara - films on feudal backdrop
Unit 4: Rabindranath Tagore's Influence: Charulata and Teen Kenya
Block-III: Ray's Own Themes: II phase of his Filmography

Unit 1: Kanchanjangha, Abhijan, Mahanagar, Nayak, etc.
Unit 2: Contemporary Themes: Aranyer Din Ratri, Pratidwandi,
Seemabaddha, Ashani Sanket, Jana Aranya
Unit 3: Films for Children: Gupi Gayen Bagha Bayen, Joi Baba Phelunath
Soner Kella, Heerak Rajar Deshe
Unit 4: Ray's Film in Hindi: Satrang Ke Khilari, Sadgati, and a short film
Pikoo
Block- IV: Documentaries and the Last Phase with a Trilogy

Unit 1: Rabindranath, Sikkim, The Inner Eye, Bala and Sukumar Ray
Unit 2: Gharey Bairey
Unit 3: Ganashatru, Sakha Proshakha and Agantuk
Unit 4: A comparison of the First Trilogy with the Last Trilogy
Block-V: Portrait of a Master

Unit 1: Ray As a film Industry man; director
Unit 2: Screenplay writer, Scenarist, Musician and Editor
Unit 3: His Writings
Unit 4: Awards and his place in the world as a creative genius
Reading List:
 Thoraval Yves, The Cinemas of India, Macmillan, 2000.
 Seton, Marie, Potrait of a Director: Satyajit Ray, Penguin Books, 2003.
41
 Dasgupta Chidananda, The Cinemas of Satyajit Ray, National Book Trust, 1992.*Allied Course /
Minor Elective Course. The course number will depend on the semester when it will be offered.
ME - 002
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ME - 003
PROGRAM PLANNING
This paper will teach the students how to plan for television programme. It will take the
students step by step from the inception of idea to the finished product.
Unit-1: Basic Issues in Programme Planning

 Idea, subject matter, issues, themes
 The treatment, the need of the subject matter/idea - dictates the genre
 Decision on the programme format
 The programme: what in a programme? Who will do hat? How will that be done? Director, actors’
scriptwriter --- main forces? Role of finance
 People with finance approach the director and talents
 The directors/talents approach the financier
Unit-2: Production Planning and Budgeting

 Above the line cost: hiring/negotiating the services of: talents, directors, script writers, set designer,
editor, graphic arts, assistant directors, secretarial assistants
 Below the line cost: Decision on hiring technical service like engineers, camerapersons, electricians,
etc.
 Other overheads and contingencies: a typical budget (prototype)
 Decision and finalization of budget, talents and distribution of responsibilities
Unit-3: Scheduling Production

 Plan meeting : preparing the production schedules, fixing shooting dates (consideration of weather,
socio and cultural festivities) and editing dates
 Booking studios, equipment, obtaining police clearances (in case of out door shooting), settling
copywriter, royalties, etc.
 Transport arrangement, booking of tickets, booking accommodation, facilities for crew members,
talents and other management personnel, set designing in studio/outdoor, floor planning
 Dry runs, rehearsal
 Checking every minute details
 Mapping each days schedule step by step; lists of every little need
Unit-4: Managing Production

 Coordinating the coordinators, always checking the checklist and re-checking with other
coordinators. Constitute crises management group - the ambiance should be tension free; causes for
tension
 Periodic meetings to have full control on production process, flexibility and re-scheduling of plan
43
 Budget and finance management
 Review of every day’s work and lessons learned
Unit-5: Post production – Editing

 Strategies to edit: first assembly - Editor alone? Director done? Editor and director together?
Differences in approach
 Assembly to rough cut to fine cut
 Finalisation
 Sound mix: music, looping and Foley
 Mixing of titles and acknowledgement. (clearance needed)
 Handing over for distribution [a new phase altogether]
 Rabiger Michael. Directing Film Technique and Aesthetics , Focal Press, Boston, 2nd ed. 1997
 Utz, Peter. Today’s Video: Equipment, Setup and Production, Prentice-Hall Inc. Englewood
Cliff, New Jersey. 1987.
ME - 004
TELEVISION GENRES
This course will help the students to learn the types of television programmes that are usually
presented in TV channels. They will learn the purpose of each types programme and what it takes to
produce them.
Unit-1: Context of Television as a medium of Communication
 Context: social, cultural, religious, economical, education –values of a society.
 TV – like furniture in a house hold, common - reflects all that happens in a particular context
 Historical development of TV as a medium of communication
 The types of programmes dependent: the philosophy, aim, economics, social needs, demands, access
and reach
 Genres change as the context changes.
Unit-2: News Current Affairs, News based documentaries/features.
 What new in news?
 Coverage
 Tilt (political and social)
 Structure - Macro & Micro
 Organization of news items
 News: words and visuals, sound /visual bites
 Experts comments
 Analysis/ views
 Background
 Sources
 Talk shows; subject matter - light & serious
Unit-3: Serial/ Situation Comedy & Made – for –TV film
 Ideas, themes, subject matter, treatment
 Why serials?
 Audience for serial
 Timing
 Repeat telecasts
 Collection of eye-balls
 Fundamental issue: economics
 What is made for TV film?
 Film based programmes: songs, excerpts (Talking Movies type of programme); production values
 Economics
 Situation comedy: demands and requirement
Unit-4: Cultural Features
 Material practices of a society
 Song, dance, instrumental music
44
 Folk dance and songs
 Dress: color, design and style
 Food - types, cooking process
 Religion - ritual , offerings
 Birth and death – rituals involved
 Marriages – rituals, customs, etc.
Unit-5: Communication Policies and Structure
 Communication/press policies; structure of the government in a society
 Relationship between press and other sections in a society
 Laws, ordinances, unwritten laws/ customs
 The relationship among the political, military and economic powers and the role of press
 Public Broadcasting Service versus the commercial broadcast
 Steven Katz, Shot by Shot: Visualising, from Script to Screen
 Gerald Millerson. The Technique of Television Production. 12th ed. Focal press, London, 1990.
ENTRANCE TEST FOR

THE MA (Mass Communication) DEGREE COURSE
1. MA (Mass Communication) - 2 years

The Entrance Test will have two parts:
PART - I
(a) GK /Current Affairs : 150 mks.
(b) Language Proficiency : 150 mks
(English, Hindi. Précis, comprehension, translation)
(c) Quantitative, Analytical, Reasoning : 150 mks
Total 450 mks
Notes:
*As per the BHU norms, the questions in each of the above categories should be MCQ type
* The question paper will be in English only.
Syllabus for Part I

Section - A:
Current Affairs: The recent issues with regard to the political, economical and social aspects
of the Indian States, basic statistics about the broad aspects of the Indian population;
industry, agriculture growth rate, and issues and development in science and technology.
General Knowledge: The general knowledge with regard to History, Culture, Cinema, TV,
Radio and Newspaper, etc.
Section - B:
Language Proficiency
(a) Use of article, order of words, spelling, structure of sentences, vocabulary
stock, idioms, tense, parts of speech.
(b) Comprehension: paragraphs with questions based on the content of the
paragraph.
(c) Translations and Précis: Translation from Hindi to English, English to Hindi, and
précis for those whose mother tongue in not Hindi
(d) Special arrangement for those whose mother tongue in not Hindi
45
(e) Synonymes, Antonymes, etc.
Section - C:
 Quantitative and Analytical Methods.
Quantitative methods (Arithmetic, Algebra, Geometry, and Mensuration) of standard ten
class under various state and central boards of secondary education.
Fraction, decimal, square roots, ratio & proportion, speed, distance and time, profit & loss,
percentage, simple interest, average, algebra formulae, angles, triangles, quadrilaterals and
basic theorems, perimeter, area, volume of square and cube shapes.
 Reasoning
PART - II
The Part – II test will be on the Skills of Writing. The question paper will be in English only.
The skills of writing will be tested on the following:
1) Paragraph Writing on some general topic: 200 words
2) Story Writing on some given information : 200 words
3) Essay Writing on a current topic 500 words
4) Plan of Presentation of a given topic 100 words
5) Translation (English to Hindi)
Or
Précis Writing (For those whose mother tongue in not Hindi)
This test will carry 100 marks. The test will be of 2 hours. The final merit list for admissions
will be made from total of the scores of Part I & Part II.
The candidates will be permitted to write Part II either in English or in Hindi and not in both.
The candidates should indicate their preference of language ahead of the test, preferably in
the admission form.
46
Ordinance
for
MA (Mass Communication) degree Programme
1. A course of study leading to MA (Mass Communication) degree shall be conducted by the

university and shall be of two-year duration spread over four semesters.
2. A candidate holding a Bachelor's degree in any subject with 50% marks in aggregate
of all three years under the 10+2+3 system will be eligible to apply.
3. The candidate will not be permitted to enroll in MA (Mass Communication) degree course
with any other full-time degree/diploma course.
4. The candidates who are in service should apply through proper channel with "no objection
certificate" and 'study leave' certificate for two years from the authority.
5. The admission will be made through competitive admission test in order of merit. The
category-wise distribution of seats will be as per the rules of the Government of India. The
supernumery quota of seats will be as per the rules of the university
6. The MA (Mass Communication) degree course will consist of 80 credits. This will consist
of the following
A.
Core Courses (47 Credits)
B.
Specialization / Major Electives: Students will have to choose any of the Following
specialized areas each consisting of 4 courses. The offer of specialization will depend on the
resource persons (teachers) available and minimum no. of students opting for a specialized
area. This will be decided by the DPC (Department planning Committee) from time to time.
 Hindi Journalism
 Development Communication ( 16 credits)
47
 Television, Radio, & Film
 Media Management
C.
Minor Elective/ Allied Discipline: Students will have to take courses from the allied
disciplines to enhance their knowledge and broaden their canvas.
(9 credits)
D.
Dissertation: The dissertation will preferably in their specialized areas.
(4 credits)
E.
Internship/Educational tour: The internship/educational tour will be of 8-10 weeks
and would have 4 credits
(4 credits)
F.
Education Tour Fee: the students will participate in educational tours as will be decided
by the department. A fee of Rs.1000/- will be charged to the students for the tour. In addition
they will be given subsidies as per the rule of the university.
7. The university follows letter grade system for evaluation of the performance of the
students. The equivalence of the letter grade in given in the following table
% age Marks Letter Grade Grade Points (P)

Greater than or equal to 90 ( > 90) S 10
Greater than or equal to 80 and less than 90 ( > 80 < 90) A 9
Greater than or equal to 70 and less than 80 ( > 70 < 80) B 8
Greater than or equal to 60 and less than 70 ( > 60 < 70) C 7
Greater than or equal to 50 and less than 60 ( > 50 < 60) D 6
Greater than or equal to 40 and less than 50 ( > 40 < 50) E 5
Passed with Grace P 4
Below 40 F 0
Non appearance in examinations (Incomplete) I -
Incomplete Project/Dissertation/Training X -
Non-Completion of Course Z -
 Minimum Pass Grade is ‘E’ for each course.

 The ‘F’ grade denotes poor performance, i.e. failing a course.
8. The term-end examinations and the sessional for both theory and practical courses will be
conducted as per the rule of the university. The ratio between sessional and term-end
examination will be 3:7.
48

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BANARAS HINDU UNIVERSITY

DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION

SCHEMATA OF THE SYLLABUS

COURSE SESSIONAL THEORY PRACTICAL INTERN-

Summer Break ---- --- ---- 50

2. MC-ME: Core Course also offered as minor elective

Block II: Early Models and Theories

Block III: Emergence of Theories

Block IV: Advanced Theories

Block V: Alternative Models of Communication

Block I: Origin and Growth of the Press in India

Block II: Contemporary Indian Press

Block IV: Film Media

Block V: Indian Constitution and Press Laws

Block II: News

Block III: The Reporter & Reporting

Block IV: Writing

Block I: Formal Speaking Assignments

Block II: Informal Speaking Assignment

Block III: Writing

Block IV: Listening

Block V: Understanding Visual Production & Presentation

Block I: Introduction to Computer System

Block II: Word Processing

Block III: Spreadsheet, Powerpoint and Presentation Package

Block IV: Adobe Photoshop Studio

Block V: Page Maker & Quark Express

Block – I: Still Photography

Block – II: Approaches to Image making

Block – III: Lights and filters

Block – IV: Microphones and Recorders

Block – V: Sound Recording

Block I: Science and Technology

Block II: Overview of Science and Technology Communication

Block III: Science and Technology Writing

Block IV: Science and Technology in Visual Medium

Block V: Science and Technology in Internet

Block – I: The Ways Advertising Works

Block – II: Advertising Man: Production of Ideas

Block – III: Brands and Branding

Block – IV: Media Planning

Block –V: Research in advertising

Block I: Introduction to Public Relations

Block II: Public Relations and Corporate Public Relations Management

Block III: Ethics, Accountability in Public Relations and Advertising

Block – IV: Areas of Corporate Communication

Block – V: Case Studies in Corporate Communication

Block I: An Overview of Research in Communication

Block II: Steps for Conducting Communication Research

Block III: Contemporary Research Designs

Block IV: Sampling Methods

Block V: Qualitative Research Designs

Block I: Writing for Radio

Block II: Writing for Radio

Block III: Writing Drama/skit

Block IV: Writing for Television

Block V: Television: the Basic for Writing

Block VI: Writing for TV Serial/Sitcom

Block – I: The Component of Film

Block – II: Film Language and Evolution

Block – III: Film Theories and Criticism

Block – IV: Development of Cinema in the World

Block – V: Indian Films Industry