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  • Akamai Security Webcast Lead Gen

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    Andrés Albarracín
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    The document outlines a marketing campaign for Akamai to distribute a whitepaper on moving beyond traditional security perimeters. The campaign will target US-based IT directors and VPs in industries including technology, manufacturing, and retail through an IDG-hosted webinar. The webinar asset is a whitepaper that argues traditional network security approaches leave enterprises vulnerable and that a zero-trust model is needed to combat cybercriminals.

    Original Description:

    se me prendio el special

    Original Title

    Akamai Q1 US IDG Security Perimeter on Demand Webcast June 16300 Brief

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    The document outlines a marketing campaign for Akamai to distribute a whitepaper on moving beyond traditional security perimeters. The campaign will target US-based IT directors and VPs in industries including technology, manufacturing, and retail through an IDG-hosted webinar. The webinar asset is a whitepaper that argues traditional network security approaches leave enterprises vulnerable and that a zero-trust model is needed to combat cybercriminals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views3 pages

    Akamai Security Webcast Lead Gen

    Uploaded by

    Andrés Albarracín
    The document outlines a marketing campaign for Akamai to distribute a whitepaper on moving beyond traditional security perimeters. The campaign will target US-based IT directors and VPs in industries including technology, manufacturing, and retail through an IDG-hosted webinar. The webinar asset is a whitepaper that argues traditional network security approaches leave enterprises vulnerable and that a zero-trust model is needed to combat cybercriminals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Company: Akamai

    IDG E Brand: CIO


    Campaign: Akamai Q1 US IDG Security Perimeter On Demand Webcast June 16300

    Campaign end date: 13/09/2018


    Asset: 1
    Asset Type: WhitepaperAkamai
    Total leads: 100

    Campaign Criteria
    Country US
    Company Size 2,000+
    Job Title IT Director, IT Vice President only
    Function: Security/Networking
    Industry
    Tech: Communication Carriers (ISP, Telecomm, Data Comm, Cable)
    Tech: Computer/Network Consultant
    Tech: E-commerce/Internet
    Tech: Manufacturing - Hardware/Software
    Tech: Retailer/Distributor/Wholesaler (computer-related)
    Tech: Service Provider (MSP, BSP, ASP, ESP, Web Hosting)
    Tech: VAR/VAD/OEM
    Tech: Other
    Non-Tech: Advertising/Marketing/PR/Media (Publishing,
    Broadcast, Online)
    Non-Tech: Agriculture/Forestry/Fisheries
    Non-Tech: Business Services/Consultant
    Non-Tech: Construction/Architecture/Engineering
    Non-Tech: Aerospace/Defense Contractor
    Non-Tech: Education
    Non-Tech: Finance/Banking/Accounting
    Non-Tech: Government - Federal (including Military)
    Non-Tech: Government - State/Local
    Non-Tech: Healthcare/Medical/Pharmaceutical/Bio-Tech
    Non-Tech: Insurance/Real Estate/Legal
    Non-Tech: Manufacturing & Process Industries
    Non-Tech: Mining/Oil/Gas
    Non-Tech: Retailer/Wholesaler/Distributor (non-computer)
    Non-Tech: Travel/Hospitality/Entertainment/Recreation
    Non-Tech: Transportation/Utilities (Energy, Water, etc.)
    Non-Tech: Venture Capital/Private Equity/M&A
    Non-Tech: Venture Service Provider (Inv.
    Banker/Legal/Accounting/Etc.)
    Non-Tech: Other

    • Company Size: 2,000+ (AKA 5,000+)


    • Industry: EXCLUDE: government, education industries and Students, Interns, Consultants,
    VARs, Systems Integrators and partners
    • Competitors: Competitors and customers(supression list to be provided)
    • Other: Dedupe back 90 days, Business Email Only, no more than 4-5 leads per company

    Asset Overview
    Asset Whitepaper
    Type
    Asset(s): Asset Name: Moving Beyond the Traditional Security Perimeter
    Asset Description: The number one cause of corporate breaches is the failure to adapt to the
    security needs of today’s cloud and mobile world. Continuing to embrace either the traditional hub
    and spoke network architectures or the moat and castle security perimeter approach leaves enterprises
    vulnerable to attack.
    Adopting a zero-trust security model is key to combating cybercriminals who are probing security
    perimeters and enterprise resources for vulnerabilities with a distinct purpose.

    Telemarketing Script

    Good afternoon Sir/Ma’am, [Name of Contact]. My name is … and I’m calling from ___ in Dublin, Ireland,
    on behalf of __ how are you doing today?

    Great to hear. [Name of Contact], my call today is in relation to a new and exclusive Whitepaper and it
    deals with the topic of __Moving Beyond the Traditional Security Perimeter __ I would like to send this
    over to you (confirm details).

    Required Data: Email, First Name, Last Name, Company Name, Company Size, Street Address, City,
    State, Country, Zip Code, Job Title, Industry, applicable custom questions – if noted below

    Thank you [first name] for your time today. You are now officially registered for the exclusive
    whitepaper. A representative from ___ will be in touch to answer any questions you may have, what
    would be the best time for a representative to get in contact? (Mornings, afternoons any specific day).
    On behalf of ___, ___ and myself thank you for taking my call.
    Custom Required Qualifying Question:

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