20 1 8

IN F O
PAC K E T
0 1 W HO WE ARE

0 2 W HAT WE BELIEVE

0 3 W HAT WE DO

0 4 W HERE WE’VE BEEN AND WH ER E WE’R E GOIN G

0 5 PAST AND PRESENT PART ICIPA NTS, PA RT NER S, A N D F R IEN DS

0 6 W HO WE’RE LO OKING FO R

0 7 W HAT WE O FFER

0 8 H OW TO G ET INVOLVED

0 9 PREFERRED APPLICANT B ENEF ITS A ND IN FO

1 0 H OW TO APPLY

1 1 W HAT ARE T HE OBJEC T IV E SESSIONS A ND CA LLB ACK M EET INGS?

1 2 W HAT PEO PLE ARE SAYIN G

WH O
WE
AR E .
A MOSAIC .
We are a diverse community of creatives. Poets and musicians, artists and athletes.
Advocates and activists. Performers and communicators of all kinds. Bringing more than
a show. Messengers bringing more than a mantra or manifesto. The “scrap masses.”
A motley crew. Often battle scarred and broken... but, as we come together, stand
together, and serve together; a beautiful diversity.

Healing, Hopeful, Determined. We will not stand silent.

AN ALLIANC E.
Partnering with Community Groups and Clubs, Civic Organizations, Churches, Schools
and Institutions, Government Agencies and Municipalities that are working charitably to
meet the needs of the disenfranchised and underserved.

For almost 30 years now, in hundreds of communities, scattered throughout over 20

countries, our team members and partners have been on a mission to use our gifts,
skills, and abilities to bring Love, Hope, Unity, and vital Resources to people in need.

To Demonstrate Love. Not just Declare it. TOGETHER. Making a difference.

A MOVEMENT.
What began as an innovative outreach strategy in a small desert community in rural
America, has emerged as an expanding international movement, with activities and
partnerships established or being developed on virtually every continent on the planet!

Growing organically. Staffed completely, from top to bottom, by volunteers around the
world who receive no wages or salary for their service. Giving back. Giving freely. Not in
this for personal profit.

Compelled by Faith, Hope, and Love.

2
WH AT
WE
BE LIEV E .
We are the project of New Hope, a faith based 501(c)(3) nonprofit organization. We
believe the substance and values of our faith are best practiced, not just proclaimed;
We believe our lives should be spent expressing the Love that is central to our Faith.
Through demonstration, not just declaration. We believe that demonstration begins
through serving, not saying.

We believe that people who share our faith, and people who do not, may all share
in the desire to serve those in need in the communities we visit. These events
are meant to be inclusive community events. For this reason, opportunities to be
involved with this effort are open for applications from all people, regardless of race,
color, creed, orientation, or gender. We accept, review, and select both religious and
non religious artists for virtually all of our rosters each year.

We believe in using our gifts and skills to help others and make a difference.

We believe helping others starts by demonstrating love. We believe demonstrating

love starts with communicating dignity. And, we believe communicating dignity
begins with practicing inclusion and celebrating worth.

We believe all people matter: all colors, all creeds, all genders, all orientations.
ALL people.

NO ONE IS AN “ACCEPTABLE LOSS.”

NO ONE DESERVES TO BE FORGOTTEN.

We believe artistic expression matters. Artistic expression can be a powerful force

to promote unity, move hearts, prompt change, and, most importantly, to carry hope
and love. Music can be so much more than just amusement.

We believe message matters.

OUR MESSAG E.
You are not alone. You are not forgotten. You are loved.

You will be found.

3
WH AT
WE
DO.
C HARITABLE EVENTS.
We work with a network of charitable community and industry organizations to produce free,
cultural, festival-style events in hundreds of communities across the United States and around
the world.

Our goal with these events is to use music, the arts, and extreme sports activities to help
create a safe and appealing setting where diverse members of the community can come
together. Where people in need can be connected with resources and organizations that help
meet those needs.

We have seen these events lead to ongoing relationships and initiatives that help previously
fractured parts of the community come together, sparking long-term unity, positive
breakthrough, and change.

C REAT IVE C OMM UN IT Y.

Our Mission as an organization is to make a lasting impact with the influence we have within
the music industry and in the way we serve our partners in the communities we visit. We have
learned that this kind of real change and lasting impact only happens over time, through an
ongoing effort that continues even after the scheduled events each year. For this reason, we
have made a priority of building strong, long-term relationships with the community partners
and artists we work with.

We work with our industry partners to provide artists with exclusive opportunities to learn
from, and be mentored by, influential industry insiders and well-known established artists that
have been groundbreakers in their genre, or in the industry as a whole.

By facilitating ongoing relationship and engagement between participating artists, our

friends, and partners in the music industry and in the communities we visit (before, during,
and after the events we produce), we foster an ongoing community of creatives that have
determined to use their gifts, skills, and abilities to serve people in need.

This effort has sparked a multitude of additional organic collaborative opportunities for
participating artists, helping them advance in their careers and in their efforts to serve others
charitably. We are not alone. TOGETHER, we are stronger. Through community, we make a
greater difference!

4
WH E R E
WE ’V E B E E N &
WH E R E
WE ’R E G O I NG .

This project began as the unlikely charitable effort of a few visionary young
filmmakers and artists in a small rural farming community in the high deserts of
Idaho. What started as an initiative to use concerts and events to build a bridge and
connect at-risk youth with local support groups and mentoring became a rapidly
growing movement across the West Coast, throughout the United States, and
around the world!

Our teams and volunteers have now produced events and collaborated with
community partners for charitable projects in hundreds of American cities, as well
as in many other countries (including 11 countries in Europe, 4 countries in the
Caribbean, 3 countries in Asia, 2 countries in South America, and coast to coast in
Canada and Mexico)!

Our next planned expansion includes events and efforts being developed in 5
new countries in Europe, 4 countries in Africa, and in Australia. This will bring this
developing movement to virtually every continent on the planet! Together, we will
Rock the World!

5
PAST A ND
PRESENT
PART I C I PA NTS ,
PART NE R S , A ND
F R I E NDS :
ART ISTS LIKE: CH A R ITA BLE OR GA NIZ AT IONS A N D
Kurtis Blow COM M UNIT Y PA RT N ER S LIK E:
Ricky Skaggs Compassion International
Michael W. Smith World Vision
KJ-52 Come&Live!
House of Heroes The Message Trust
Braille (Humble Beast) ACT International
Bruce Carroll The Luis Palau Association
Spoken Ekco Nation
GTM International
AND ME MBE R S OF: Local Schools, Colleges, and Universities
DC Talk
Audio Adrenaline A ND LOCA L C H A P T ER S OF:
Pillar The Salvation Army
WU-TANG The Boys and Girls Club
P.O.D. The YMCA
Petra Celebrate Recovery
Whiteheart The Union Gospel Mission
and more! and others!

6
W H O WE ’ R E
LO O K I N G
FO R .
WE ARE LOOKING FOR ARTISTS, ATHLETES, OR PERFORMERS OF ANY KIND THAT
WANT TO USE THEIR GIFTS, SKILLS, AND ABILITIES TO HELP PEOPLE IN NEED.

We prefer these artists be ready and able to tour, and they must have the ability to
perform a setlist appropriate for an all ages audience (No profanity, obscenity, or
explicit content).

As we work with many charitable and community organizations that serve

underage youth, and as our artists and performers may have interaction with these
populations both on and off the stage, we are required to thoroughly review and
screen each potential applicant for our roster.

Artists interested in being involved must file an application through our online
application site and must digitally sign a consent form allowing us to run an in-
house criminal background check for each potential performer or support personnel
traveling with them while they are potentially with us.

7
WH AT
WE
OFFER.
We work very hard to make this a rewarding experience for the artists that take part. We
appreciate the artists who lend their time and talent to these events.

Unlike most touring opportunities available to indie artists, bands, and performers, we do
arrange for varying levels of provision or support for all approved artists to help meet travel
needs such as food, lodging, and some transportation. Please review the information available
at the application site for how we determine the level of support for each accepted applicant.

Also, while the events are all free to attend and the organization charges no guarantee,
percentage, or honorarium to the community partners that bring us to their city—unlike most
other current festival and tour opportunities in the industry—we do not use a “pay-to-play”
model. There are no “buy ons” or performance fees charged to artists selected for any of
the tour rosters.

Artists participating on the roster for one of our events also can make additional money by
selling their merchandise at the events. Again, unlike other industry opportunities, we do not
take a percentage of artist merch sales as most other tours and festivals do.

Finally, during The Extreme Tour, we have planned a schedule of meetings, studies, and
experiences that will help the artists we select develop as artists, as communicators, and as
career musicians with a Calling.

For example, we have arranged for special artist mentors from the music industry, a few of
them even very well known and accomplished as musicians themselves, to serve as staff or
occasionally spend time on the tour, and in cities we visit, personally meeting with the artists we
select, advising them on steps they can take to develop their music and pursue their Calling.

We have also optimized our tour schedule to provide as many practical learning opportunities
as possible. During their time with The Extreme Tour, artists will have opportunity to develop
their promotional and marketing skills, their stage performance, and their songwriting and
arrangement ability. And they will have opportunities to learn better ways to improve their ability
to relate with, connect with, and communicate to the audiences they perform for.

This is a rare opportunity, as most record labels and management companies long ago stopped
making an effort to truly develop the artists they sign or contract with. They prefer to find artists
that have already developed themselves. The Extreme Tour is one of the last few places in the
Industry where artists can find these practical developmental opportunities.
8
H OW TO
GE T
I N VO LV E D.
As a “Preferred Applicant,” the standard $50 application fee for General Applications
has been waived for you. You should have been provided with an individual code
that will allow you to submit your application without paying that fee. (*Please note
that you will still be required to submit a digitally signed consent form and the
smaller accompanying fee for the administration costs of the booking, required
review, vetting, and in-house background check.)

A detailed description of the application, review, and booking process can be found
on the application website here:

C LIC K HERE

9
“P R E F E R R E D
AP P L I CA N T ”
BE N EF I TS &
I N FO.
You have received this informational packet as you have been recommended by a community
partner, previous artist, a member of our Selection Panel, and/or our A&R Team. This qualifies you
to be designated as a “Preferred Applicant,” which entitles you to the following benefits:

As a “Preferred Applicant,” the standard $50 application fee for General Applications has
been waived for you. You should have been provided with an individual code that will allow
you to submit your application without paying that fee. (*Please note that you will still be
required to submit a digitally signed consent form and the small accompanying fee for the
required in-house background check.)

“Preferred Applicants” are reviewed and selected first, before unsolicited general applicants
are considered, for any remaining slots. As preferred applicants are not generally competing
with general applicants for slots, the likelihood of being selected is usually much higher, and
notice of selection is given much sooner.

As a “Preferred Applicant,” should you be selected by the Artist Selection Panel, you will
automatically be approved for a minimum of “Tier Two” level support or higher. For more
information on the tier system we use for making selections and determining support, please
review the information posted on the Application Site.

Upon filing an application as a “Preferred Applicant,” you will automatically be approved for
invitation to the Callbacks and the Industry Networking Meetings we will hold in Nashville
called The Objective Sessions. A separate PDF with further details about this unique event
has been included with this packet. The Callbacks are by invitation only, and we will make
arrangements for any fees that may be charged for admission to be covered for you and
your guests. Please use the “Preferred Applicant” code you were given previously when
registering at the link that will be provided in your invitation email.

HOW TO APPLY.
Please follow the instructions sent with this packet in order to apply as a “Preferred Applicant.”

10
WH AT ARE THE
O BJECTIVE SESSION S &
CALLBACK MEETINGS?

THE OBJECTIVE SESSIONS are a series of practical workshops and mentoring/networking meetings
with world-renowned recording artists and many top influential leaders in the music industry. The
sessions are by invitation only and are intertwined with Callback Meetings for final-round applicants
for The Extreme Tour and other charitable projects of The Reach Alliance. The goal of The Objective
Sessions is to connect The Extreme Tour applicants with established artists and industry leaders who
want to support the charitable work of The Extreme Tour by offering valuable support and assistance
to artists that have participated in their efforts.

THE CALLBACK MEETINGS are intended to help The Extreme Tour and its industry partners gain
interaction and information about top-ranked applicants that will aid them in making the final
selections for their rosters or opportunities. The Callback Meetings are designed to also help the
applicants gain valuable information about The Extreme Tour and the other charitable efforts and
opportunities available through their industry and community partners. The goal is to prepare artists
likely to be selected and also to provide information that will help them better evaluate any roster slot
or opportunity they may be offered as a result of their application.

WHO TAKES PART:

AWARD-WINNING AND WORLD-RENOWNED RECORDING ARTISTS: Ricky Skaggs, Michael W. Smith,
Kurtis Blow, members of P.O.D., Audio Adrenaline, Skillet, DC Talk, Pillar, and WU-TANG are just a few
that have participated as Artist Mentors or speakers in the past few years.

INFLUENTIAL INDUSTRY LEADERS AND ORGANIZATIONS: Tom Jackson (Live Music Producer for
Taylor Swift, The Band Perry, and Jars of Clay), Brett Manning (Vocal Coach for Taylor Swift, Keith
Urban, Miley Cyrus, and Hayley Williams), Jesse Boyce (Iconic Recording Artist/Producer for Stevie
Wonder, Little Richard, and The Temptations), as well as representatives of Capitol Records, Curb
Records, Warner Entertainment, Sovereign Music Group, Dark Horse Recording, Warped Tour,
World Vision, Compassion International, and GMA, are just a few of the industry leaders who have
participated, offered opportunities, or been represented in the past few years.

CLICK HERE FOR A DEEPER LOOK AT ALL OF LAST YEAR’S SPEAKERS AND MENTORS

WHEN AND WHER E:

This year’s The Objective Sessions and Callback Meetings will be held from May 17-May 20, 2018 in a
collection of venues and settings in downtown Nashville, Tennessee. The worldrenowned Rocketown
campus (601 Fourth Ave South) will serve as the primary location for most meetings and activities.
Registration details will be sent with the invitation for the Callback Meetings. Any Objective Sessions
admissions fee is that may be charged will be waived for artists who have “Preferred Applicant” status.

Click here to watch an artist’s video review from The Objective 2017. 11
 WH AT
PEOPLE
AR E
SAY IN G .

“ Thank you for all you are doing for young

artists!” -Ricky Skaggs, Hall of Fame and
Grammy Award Winning Artist
“ I don’t know of anything [else] personally that
takes in developing artists and just helps give
them a really well rounded idea of what to
expect. From a business perspective, from a

“ Artists, you don’t want to miss an experience

like this!” -Bruce Carroll, Grammy and Dove
Award Winning Artist
spiritual one, just the work that they’re doing
to bless and benefit artists is amazing...If
you’ve never been, you should come. Your life

“ Truly life-changing...Made us really want to will be better for it especially if you’re an artist
focus even more on serving others through or creative type.” -Chad Johnson, Founder of
our music and really connecting with our Come&Live!, Former A&R Director,
audience.” -Zach Allen Tooth&Nail Records

“ I thank God daily for bringing The Extreme Tour

into my life.” -Michael Ray “ The tour changed our band in many ways. We
made some great friendships that have led to
tremendous collaboration and opportunity for

“ I really want to thank you for starting up The

Extreme Tour. It is amazing what you have
done...It is truly a blessing to know there are
us...never would have made these friendships
without The Extreme Tour.” -Jagged Row

people out there, like yourself, that are willing

to support bands...It truly means a lot.”
-Dana, Vitruvia
“ I was able to find myself during our time
together. I can’t even explain the feeling of
“home” being with you all. The creativity and
diversity was simply amazing. The music was

“ It’s not an event. It’s a movement.” -Michael W.

Smith, Grammy and Dove Award Winning Artist
rockin’, and the people were awesome.”
-Sean Cox, Hip Hop Artist

“ Thank you for putting together such an

incredible movement!...The experience we
had both musically and spiritually was unlike
“ For me...life changing...One thing I loved the
most was seeing the diversity of people and
music coming together for one cause. I’m sure
anything I’ve ever experienced...We thoroughly that heaven will look a lot like what I saw...”
loved our time with all of you and the other -Amanda Leonard, Miracle Made, CCM Artist
artists.” - Luke Weber, Country Artist

12

“ I have been blessed beyond what words
“ Extraordinary...As a Jew and a Rabbi,
“ We were completely blown away! THANK YOU:
© Extreme Tour Events 2018
http://www.theextremetour.com
WH AT
PEOPLE
AR E
SAY IN G . P 2
could express...I never thought when we were
contacted a year and half ago how much of
“ I just really wanted to say thank you for such
an incredible experience. Our country’s
neighborhoods need this in such an incredible
a divine connection it would become. I am so way...I can’t get enough!” -Arnold C.
thankful for what you’re doing. Excited to be a
part of such a powerful movement!”
-Joanna, FUE “ I confess to you that before coming to
The Objective, I had doubts, fears, and
questions...I can say with confidence that
you might understand at first I was a bit
uncomfortable. But as we moved through...I
after The Objective, all those doubts, fears,
and questions are gone...The questions were
answered throughout...It was worth every
could see all the commonalities—the sincere second of time and every penny we spent, no
desire to help those in need and the blessings doubt.” -Patrick & Jason, FaithHead
we can and do bring to people’s lives...And the
passion to want to help others. So beautiful...A
complete validation of what I consider is
perhaps my most sincere calling—a calling I
“ We, as a band, learned so much from our
time with you. All the speakers, mentoring,
and networking with other bands was really
first experienced when I was 15 years old— inspiring. We came home a different band.
singing songs I write for people who listen...I Thank you for all you do. Please know that
felt such joy and light. Thank you for allowing your work, while often hard, is making a
that to happen. I kinda teared up when difference. You guys are world changers.”
describing it to my wife and daughter...I will -Eric, Circle of One
be processing “The Objective” weekend for a
long time and pondering...” -Steven B.
“ We are two weeks removed and I still get
chills as I relive the moments...To say that
my whole perspective has been changed
Thanks for putting all of this together—The
Extreme Tour, the Sessions, and everything
because of your outpouring and service is an
understatement!” - Damon C.
else! Thank you, thank you, thank you.”
-Kassie, The Following
All rights reserved, New Hope Community Church of the Valley DBA The Extreme Tour, Canyon Lake, CA. 13
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