P3 REVISION PLAN 19TH MAY TO 21ST MAY 2015

1. Mendelow’s matrix-used for stakeholder analysis and management based on Power and
Interest ( Strategic Analysis)
Key players, Keep satisfied, Keep informed, Ignore or minimum attention
2. Porter’s Five Forces- used for analysis of immediate environment of firm in competitive
markets. Threats of New Entrants, Threat of Substitute goods, Existing rivalry, Bargaining
power of customers, Bargaining power of suppliers (Strategic Analysis)
3. Porter’s Generic model can be used to analyse any scenario involving firms which are
struggling - Cost Leadership, Differentiation, Focusing( apply one at a time sos as not be
stuck in the middle) ( Strategic Analysis)
4. Porter’s Diamond model- Factor conditions, Demand conditions, Supporting industries, Firm
infrastructure (used to analyse competitive advantage of MNCs)
5. SWOT( model of JSW) used for internal appraisal of firm of its strengths and weaknesses(
inside out approach)
6. TOWS model of Weirich (used as external appraisal of firm( outside in approach)
7. PESTEL/SLEPT/STEEPLE Analysis( used for external appraisal of macro-environment of firm)
8. Porter’s Value Chain model ( used to assess internal performance of firm to know wastage
areas and areas to improve). May be linked with supply chain to see level of integration
upstream, mid- stream, and downstream
9. Balanced Scorecard of Kaplan & Norton- used for internal performance appraisal. It has
financial and non-financial indicators. May point out Critical Success Factors, Key Financial
Indicators. 4 Elements are Customer’s Perspective, Internal Processes Perspective, Learning
and Innovation Perspective, and Financial Perspective( Strategic Implementation)
10. Ansoff’s Matrix- Market Penetration, Product Development, Market Development,
Diversification (related and unrelated). Options for a firm planning change and expansion
for survival in a competitive market ( Strategic Options)
11. BCG Matrix- Cash Cow, Star, Problem Child, Dog (on the bases of growth potential and
market share). Strategies are Build or invest in, Harvest, Withdraw or Divest, Hold/ Maintain
12. Product Life Cycle- Introduction, Launch, Growth, Shakeout, Maturity, Saturation, Decline/
Extension strategies
13. Bowman’s Strategic Clock- No frills, Low Cost, Hybrid Differentiation, Differentiation,
Focused Differentiation/ Premium product, Failed strategies of cowboy goods( Options)
14. Market Gap Analysis ( Strategic Options)- gap beteen actual performance and potential
performance. Gap filled by elements of Ansoff model- Market Penetration, Product
Development, Diversification, Market Development, Innovation, Strategic Alliances
15. pProduct Positioning Mapping- Strategic Positioning relative to competitors’ products on the
market, using axes of price and quality
16. Cultural web for change management- rituals, routines, power, artefacts, symbols, controls,
stories and legends, structure,
17. McKinsey’s 7S- for change management. Structure, Systems, Strategy, Staff, Skills, Styles,
Shared Meanings or paradigm
18. Strategic Lenses ( JSW)- Strategy as Ideas( Mintzberg’s Emergent Approach), Strategy as
Experience( Simon’s Bounded Rationality or James Quinn’s Logical Incrementalism)/
Lindlom’s Incrementalism, Strategy as Design( Rational model)
19. 5Ps of strategy- Plan, Ploy, Patterns, Perspectives, Position ( Mintzberg)
20. Harmon’s Processes Model- Make or buy decisions, outsourcing, offshoring, internal
competences and capabilities (VRIN/VRIO models). Unique resources, threshold resources,
core resources, Strategic Importance versus Strategic Complexity
21. Methods of Growth and expansion- Internal/Organic, External- Acquisitions, Takeovers, Joint
ventures, Mergers, Licensing, Franchise, Strategic Alliances, Corparate Parenting, Holding
Company structure with subsidiaries
22. 4Ps, 7Ps, Disintermediation, B2B, B2C, G2G, G2C, C2G, C2B, We 2.0, Data warehousing, Data
Mining, CRM, Telecommuting, e-commerce, e-tailing, viral marketing, social media (
Facebook, Twitter, Whatsapp, Instagram, below-the –line adverts, word of mouth, word of
mouse, personal selling, pull through or customer-centred marketing, push or
product/production-centred marketing, marketing mix( 4Ps), segmentation, targeting, niche
and mass marketing, AIDA model of attract, interest, desire, action
23. Human resource, motivation, leadership styles, knowledge workers, team working, conflicts
at work, supportive roles, team integration, flexible working methods-
teleworking/telecommuting, flexible organisation structures, shamrock organisation, types
of leadership styles- autocratic, democratic, laissez faire, action-centred leadership
24. Accounting ratios, decision trees, regression analysis
25. 9 Ms – Materials, Machinery, Methods/procedures, Marketing, Management, Money, Men
and women, Measurement (Performance Management), Minutes/Time Management,
Motivation/Morale
26. SFA Criteria- Suitability, Feasibility/ Sustainability, Acceptability
27. Failure of softwares, ERP
28. Organisational structures- functional, matrix, bureaucratic, geographical, product, hybrid,
shamrock, etc