Professional Documents
Culture Documents
Attitude Positive
User Type: skin care, makeup, fragrance, body care and hair use
TARGETTING
• Age group of 15 to 50 users who want to look
good and fulfill their dreams
• Young students
• Professionals
• Adults
DIFFERENTIATION
• Network Marketing (Direct Channel)
• Quality
• Natural herbs
POSITIONING
• European products from natural herbs at
affordable prices
• A complete fashionable cosmetic brand
• Premium Quality
MARKETING MIX
PRODUCT
ORIFMLAME has a wide variety of product lines and product
ranges which are:
Euro million
Euro million
CIS & Baltics 119.8 147.5 106.8 135.0 133.7