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tnsurance
R WEBSITE
CK TI
WOULD YOU LIKE GOOGLE TO DIRECT MORE In our case, they are looking for
people to your website? Do these two simple things to help your information about insurance
search engine optimization (SEO) efforts: products and services.
92%o of people looking for
HAVE A FREOUENTLY ASKED OUESTIONS (FAO) a local business start with an
PAGE Internet search, and Google
When I ask my workshop attendees why an FAQ page might be a has about an 80%o market share
good idea, I get answers like: among the search engines.
"So we won't need to answer the same questions over and Google has also gotten smarter.
over." Rather than entering just key-
"Some customers don't like to call; they want to find the lr.ords, sealchers realize that Google is non able to recognize their
answers on their own." questior-rs (tl-rrough a process knorvn as semantic search).
Google rvill reward your business u.ith favorable search engine
Which are both good reasons, of course. But remember that on the rar-rkings ifvou provide content that is relevant, authoritative, and
web, we need to cater to two audiences: (1) customers and potential shareable.
customers, and (2) the search engines. \\'ith an FAQ page, ,vou are able to legitimately enter the same
When people do searches on the Internet, they are not looking for irrsurance questions on -vour rvebsite that your insurance prospects
advertisements. They are instead looking for authoritative content. and customers are likelv entering into the search engine!