MARKETING

PRINCIPALS
DEFINITION, PLANNING, PROCESS
& CONSUMER BEHAVIOR

ACES 2009 Ain Shams Univ

 1760
 Product Vs Production Concepts
 CRM
Decision Making
 BCG Growth-Share Matrix
 Electronic Collections of Information
Internal Data from Data Sources (i.e. Accounting)
Within the Company

Publicly Available Information

Marketing about Competitors and the
Intelligence Marketing Environment (i.e.
Technological)
Marketing Design, Collection, Analysis, and
Research Reporting of Data about a Specific
Marketing Situation
 Observational
Research
Survey Research
Gathering data
by observing Asking individuals Experimental
people, about attitudes, Research
actions and preferences or
situations buying behaviors Using groups of
(Exploratory) (Descriptive) people to
determine
cause-and-effect
relationships
(Causal)

5-19
 Colors
 Size, Intensity
 Position
 Sound (Jingle)
 Taste, Smell
 Ads !!
 Audi - iRobot
 Lamborghini – Dark Knight
 Apple - Many
 Subliminal Stimuli
 Sound
 Ads
 ACES Ads ???
 Marketing Concepts’ Awareness