Professional Documents
Culture Documents
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INTRODUCTION.. about nike
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VISION of NIKE
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ETHICS AND CONDUCT
NIKE has a code of ethics for all employees called Inside the Lines.
It defines the standards of conduct that the company expects
employees to follow and includes a range of topics on employee
activity, ethical behavior, product safety, legal compliance,
competition and use of resources.
Any reported concerns around accounting, auditing or internal control
are communicated to the Board’s audit committee, which determines
appropriate action.
While Inside the Lines addresses the behavior of employees of NIKE
the Code of Conduct addresses contractors that manufacture Nike-
branded products.
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INTRODUCTION.. About csr
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To guide it for the long term, Nike developed North Star in
collaboration with the Natural Step.
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CSR activities towards people
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towards people…
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towards people…
EMPLOYEES
• NIKE employees regularly participate in delivering inspiration by
donating their time and talent to community organizations.
• NIKE are leveraging employees’ skills as well as company
commitment through the Nike School Innovation Fund (NSIF),
which complements and builds funding and support for public
schools in backward communities.
• NSIF operates under the umbrella of the Portland Business
Alliance Charitable Institute, a registered nonprofit organization.
• Nike executives and employees supported public school students
by volunteering more than 3,000 hours.
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towards people…
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towards people…
PROGRAMS
• They aim at elimination homelessness through out the world by
their contributions to Homeless World Cup, an organization that
supports homeless people by helping them change their life
circumstances.
• Nike is a founding partner of the United Nations High
Commission for Refugees (UNHCR) ninemillion.org initiative,
which aims to focus global attention on the world’s refugee youth,
and to raise funds to provide education and sports programming
for the more than 9 million youth who are living in refugee camps
today.
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towards people…
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towards people…
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towards people…
NIKE FOUNDATION
• As a separate nonprofit organization the Nike Foundation focuses
on adolescent girls in the developing world as powerful agents of
change in their communities, capable of unleashing a ripple effect
that will change the course of poverty.
• Nike partnered with the LA84 Foundation to transform 22 sport
surfaces across the city of Los Angeles using Nike Grind™
surfaces, made from shoes recycled through Nike’s Reuse-A-
Shoe program.
• In 2007, Nike joined Changemakers’ founder Ashoka to launch a
platform exploring the idea that sport is a catalyst to create a
better world
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towards people…
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CSR activities towards planet
1) CONSIDERED DESIGN:
• Through innovative design, NIKE designs out waste, chemicals
and energy, and design in new materials and new approaches.
They call this concept Considered Design.
• By this they reduce waste and carbon dioxide emissions across
the whole supply chain.
• Under this waste that cannot be eliminated is recycled and
product is less reliant on oil and water.
• They use healthier chemistry to minimize the impact of product
ingredients through the product lifecycle.
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Towards planet…..
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Towards planet…..
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Towards planet…..
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Towards planet…..
3) WASTE MANAGEMENT
• In 2006, they began to understand the physical waste across the
entire company by performing a waste mapping study of more
than 100 sources.
• In 2006, they shared targets for reductions in footwear
manufacturing and packaging.
• In 2007-09 they increased their focus further on high-volume
materials to concentrate their reduction efforts on those items that
have the most impact.
• They have also led to the development of waste management
centers near clusters of contract factories.
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Towards planet…..
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Towards planet…..
4) PETROLEUM-DERIVED SOLVENTS
• Nike manages this effort through its Restricted Substance List
(RSL) program to reduce petroleum derived solvents used in
footwear manufacturing.
• They continue to see value in cooperative efforts in the industry
to reduce or eliminate these materials by sharing their lists
through working groups such as AFIRM (Apparel and Footwear
International RSL Management).
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Towards planet…..
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Towards planet…..
6) WATER
• Nike incorporates water responsibly and returning it clean to
communities.
• All new Nike apparel suppliers enroll in the Water Program during
their new source approval process.
• Nike Water Program guidelines for standard water quality
indicators (pH, biochemical oxygen demand (BOD), chemical
oxygen demand, total suspended solids and color) were
developed with Business for Social Responsibility’s Sustainable
Water Group.
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CSR activities and profit
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CSR activities and profit
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