Professional Documents
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Market Share
A company’s market share indicates whether it is doing well or not in its chosen
industry in relation to its competitors. It is now widely known that one determinant of
profitability is market share. It is used by investors to judge the effectiveness of any effort
exerted to produce revenue. With accurate computation of market share, a company can
advertisements & promotions and decide on other key business initiatives. A business with
market share reports has better view, unlike businesses that focus on internal management
only, on the impact of their company strategies on their revenues and it allows you to
The analysts constituted their suggested minimum production volume for each of
the product during the first year of operation based on the capability of the business
against projected demand. The analysts assumed that there will be a 5% annual increase on
their volume.
Marketing is an important process where you inform, attract and convince people
that your products or services are beneficial to them. Most aspects of a business depend on
successful marketing. Marketing creates a way to showcase your product, how it differs to
other highly similar items. Today, not only large companies do marketing, but small
businesses as well. If done right, it increases awareness & sales and it creates trust between
the consumers and the business. One of the famous marketing plan there is Marketing Mix
which involves the four tactical marketing tools – product, price, place and promotion –
that the business work with to achieve anticipated results from its chosen target market.
A. Product Strategy
Based on the responses from our survey, the 50.2% of the respondents prefer Duo
Stack, 37.4% prefer Triple Stack and the remaining 12.3% prefer Quatro Stack. All menu
items go with drinks as the bottom stack. Results show that respondents mostly prefer
finger food with 194 votes, followed by fruits having 118 votes and sweets being the least
preferred with only 95 votes. The survey results also showed that for the Fruit Stack 156
respondents prefer ripe mangoes, 139 respondents prefer apples, 118 respondents prefer
bananas, 93 respondents prefer green mangoes and 71 respondents prefer oranges. For the
Finger Foods Stack, fries ranked first with 170 votes, followed by cheese sticks with 146
votes, 106 votes for dumplings and 85 votes for hotdogs. Correspondingly, for the Sweets
Stack, cookies are the most preferred with 170 votes, fudge & crinkles ranked the second
having 154 votes, gummies come in third with 100 votes and 56 voted for mini biscuits. We
also considered the responses from the survey with which drink they would like to partner
their snacks with. For the bottom stack, containing the drinks, 101 of our respondents
The analysts firmly believed that giving customers a chance to decide what they
want for their stacks would improve the marketability of the business. So, they came up
PRODUCTS OFFERED
Fruits
Riped Mango
Green Mango
Banana
Apple
Orange
Snacks
Dumplings
Cheese Sticks
Fries
Hotdogs
Sweets
Sourbelts, Gummies and Jellies
Choco Fudge and Crinkles
Cookies
Mini Buiscits
Drinks
Juice
Soft Drinks
Gulaman
Cup D’ Up offers three kinds of products at the start of their operations. The Duo
Stack has one stack of snack and one stack of drinks. The Triple Stack has two stacks of
snacks and one stack of drinks. The Quatro Stack has three snacks and one stack of drinks.
Customers can also avail products made according to their preference, we call them the
Custom Stacks. Customers can order, for example, the Duo Stack and have the snack stack
contain two kinds of their chosen type of snack. For the drinks, we have three choices, fruit
juice, soft drinks and gulaman. Customers can pair any drink to their stacks.
B. Place Strategy
The exact location of Cup D’ Up is located inside the Polytechnic University of the
Philippines – Taguig Branch, General Santos Ave., Brgy. Upper Bicutan, Taguig City. It is
located inside a school because we want to expand the food choices for PUPTians and
provide easy, on-the-go, delicious and reasonably priced snack for students.
Cup D’ Up is here
According to our survey responses; 47% of the respondents are willing to pay for
their Cup D’ Ups with a price range of P 10.00 to P 35.00, 36% are willing to pay for P 36.00
to P 50.00, 5% for P 51.00 to P 80.00 and the remaining respondents chose less than P
10.00. Based from this result, we were able to determine the minimum price to our
customers but we also need to take into consideration the cost that we will incur in our
business operations. So, we used cost plus strategy to set the price of our product. The
SELLIN
PRODUCTS OFFERED
G PRICE
Fruits Stack 20
Snacks Stack 15
Sweets Stack 15
Drinks 10
D. Promotion Strategy
different platforms like magazines, flyers and on social media. Advertisements chosen by
the analysts are tarpaulin, a page on Facebook and Twitter, flyers and magazine
advertisement that contains their menu and witty statements to entice customers to try out
their products.
TARPAULIN
FLYERS
FACEBOOK PAGE