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Question 1
As one of the leading organisations in Enterprise 2.0, Océ recognises that sharing and
collaboration is a critical part of Enterprise 2.0. Elaborate on the concept of enterprise
collaboration and discuss how enterprise collaboration would benefit an organisation.
1.0 Introduction
To create effective communications among more than 21,000 of its employees around world,
Océ turned towards technology and thus embarked itself on the Enterprise 2.0 initiative. Océ
was a very-segmented and silo-ed organisation and no corporate internal communications
existed when the initiative started. Consolidating all intranet platforms into one single
intranet is one of the greatest challenges Océ is facing since the existing platforms were
designed on Windows CMS, a system not designed to facilitate knowledge sharing or 2-way
communication of any kind. Due to low budget availability for this particular task, Océ faces
a real challenge to implement the system as it needed something low cost and yet powerful.
From the above definition, it is clear that aim of enterprise collaboration is to promote
communication and cooperative works in order create an effective working environment. In
doing so, any organization will gain a competitive edge on the business market impacted by
globalisation. It is important that Océ chooses the right ECS to address its issues.
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businesses are turning to more bespoke solutions that combine these functions with project
management and document management software. It is also worth noting that enterprise
collaboration can prove beneficial for teams based in the same office, or those separated by
thousands of miles. Collaborative technology is about breaking down the barriers preventing
enterprise co-operation from taking place, whether they are departmental, geographical,
temporal, or anything else for that matter.
Since different organisations have different needs the system will vary form organization to
organization. Figure 1 below shows the components of an ECS.
Electronic Communication Tools – they are software that helps communication and
collaboration with others by electronically sending messages, documents, and files in
data, text, voice, or multimedia over the Internet, intranets, extranets, and other
computer networks
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Electronic Conferencing Tools- they are software that helps networked computer
users share information and collaborate while working together on joint assignments,
irrespective of their geographical locations.
Collaborative Work Management (CWM) tools – they are different types of
software and online services that allow people to work together on common projects,
regardless of their physical location. It can be something as simple as email and as
complex as sophisticated project management software.
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areas, such as sales and marketing, manufacturing and production, finance and accounting,
and human resources (Laudon and Laudon, 2006).
As can be seen from Figure 2 an organisation is divided into operational, middle and upper
level. It is therefore normal that the requirements of information at each level will differ.
As stated by Laudon and Laudon (2006: 87), each organizational level corresponds to a
specific type of information system. The organization has executive support systems (ESS) at
the strategic level; management information systems (MIS) and decision-support systems
(DSS) at the management level; and transaction processing systems (TPS) at the operational
level. Systems at each level in turn are specialized to serve each of the major functional areas.
Thus, the typical systems found in organizations are designed to assist workers or managers
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at each level and in the functions of sales and marketing, manufacturing and production,
finance and accounting, and human resources (Laudon and Laudon, 2006).
Figure 3 : Examples of TPS, DSS, MIS, and ESS, showing the level of the organization and
business function that each supports
As per Laudon and Laudon (2014) the above mentioned four major types of information
systems can be defined as follows:
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DSS: Decision-support systems (DSS) focus on problems that are unique and rapidly
changing, for which the procedure for arriving at a solution may not be fully
predefined in advance. Although DSS use internal information from TPS and MIS,
they often bring in information from external sources, such as current stock prices or
product prices of competitors. Decision support systems are computer based
information systems that provide interactive information support to managers and
business professionals during the decision making process.
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MIS: They provide middle managers with reports on the organization’s current
performance. This information is used to monitor and control the business and predict
future performance. MIS summarize and report on the company’s basic operations
using data supplied by transaction processing systems.
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Figure 6: 3 TPS supplying summarised transaction data to the MIS reporting system.
Source Laudon, K. and Laudon,J. (2014:80)
ESS: They help senior management to make decisions. They address non-routine
decisions requiring judgment, evaluation, and insight because there is no agreed-on
procedure for arriving at a solution. It provides top management with immediate and
easy access to select information about key factors that are critical to organizational
strategic objectives.
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An ECS will link all the four main information systems described above and will thus involve
the three levels of management present in an organisation. As a figure of speech we can say
that an ECS will make the organisation to “collaborate”.
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An Oracle White Paper (2010:10) mentioned that a carefully designed and well executed
enterprise collaboration strategy can bring significant boost to the productivity of an
organization.
Source http://www.oracle.com/us/corporate/insight/enterprise-collaboration-wp-171715.pdf
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1.6 Conclusion
Globalisation has impacted the way organisations are doing business especially in a fast-
growing digital economy. The internet is today shaping the business world to such an extent
that organisations are networked all over the world. Enterprise collaboration has enabled the
sharing of information, working on same projects irrespective of geographical position by
combining software technologies, networking capabilities and collaborative processes. To
address its communication issues, Océ was right to embark itself on the Enterprise 2.0
initiative. The tools provided by an entreprise collaboration system will greatly benefit any
organisation in enhancing sharing of information both internally and externally and
consequently improving its productivity.
Question 2
Enterprise collaboration is essential for a knowledge management endeavour that Océ
has adopted. Evaluate how an organisation can apply knowledge taxonomy to improve
collaboration and knowledge management.
2.0 Introduction
Océ has embarked on Enterprise 2.0 to address its issues of sharing and collaborating.
Adopting an ECS with a well-defined taxonomy will certainly bring more effectiveness to the
system as accessing data and information in a logical manner is a critical component of
information and knowledge management.
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Rouse (2013) states that knowledge management involves data mining and some method of
operation to push information to users. A knowledge management plan involves a survey of
corporate goals and a close examination of the tools, both traditional and technical that is
required for addressing the needs of the company. The challenge of selecting a knowledge
management system is to purchase or build software that fits the context of the overall plan
and encourages employees to use the system and share information.
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Dalkir (2005) states that taxonomies are basic classification systems that enable us to describe
concepts and their dependencies typically in a hierarchical fashion. The higher up the concept
is placed, the more general or generic the concept is. The lower the concept is placed, the
more specific an instance it is of higher-level categories
Fouché (2006:83) states in her dissertation that according to Gilchrist and Kibby (2000) the
development of structure around information is by no means a new concept. Society tends to
organise itself by subject, whilst institutions and organisations such as governments,
academia, organisations, industry and people cluster concepts to create order and structure to
information in a way that comply with their respective terms of reference and interactions.
With the arrival of the knowledge economy, and the increased reliance on the effective use
and exploitation of human intellectual capital to gain competitive advantage, it becomes
understandable that organisations want to place some basic structure behind their
information. Structuring access to information not only helps prevent information overload
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but can ease the identification and retrieval of critical information and knowledge resources
within the organisation.
From the few definitions of taxonomy above it can be said that taxonomies have different
meanings in various contexts and will be dependent on the approach, goal or challenge facing
the organisation.
A classical taxonomy assumes that each element can only belong to one branch of the
hierarchical tree. However, in a corporate environment, such formal ordering is neither
feasible nor desirable. For example, a document on a competitor's product may be of interest
to different departments in the organisation for different reasons, forcing it into a single
predefined category may be neater, but also reduces its usefulness. Corporate taxonomies
need to be flexible and pragmatic as well as consistent.
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Source https://www.amazon.com
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technology, particularly the Internet and the Web, presents a further series of challenges that
are extending the requirement for taxonomies into a far wider sphere.
Woods (2004:2) states also that there are three key drivers for the current level of interest in
taxonomies, namely:
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2.4 Conclusion
Knowledge management helps people in an organisation to collaborate by sharing
information and ideas. This mutual sharing of information is beneficial since information is
being distributed throughout the organisation. Knowledge management and collaboration can
be enhanced if an appropriate taxonomy can be carefully designed to organise information
into meaningful categories so that it can be easily accessed. Stair and Reynolds (2010:445)
are of the view that a knowledge management system can help an organization increase
profits or achieve its goals, but using knowledge can be difficult.
This is where taxonomy comes into play as an important tool to make the use of knowledge
easier.
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Question 3
Knowledge taxonomies allow knowledge to be graphically represented in such a way that it
reflects the organisation of concepts within a particular field of expertise or for the
organisation at large. In light of the aboves tatement, develop a knowledge taxonomy that
depicts the enterprise system for Oce.
Management Tools
Task & Project management
Workflow systems
Resource Management
Time tracking
Knowledge Management
Team Collaboration
Messaging system Wiki
Email Discussions
Contacts Search
Tasks Documents
Calendar Activity feed
Océ
Collaboration Tools
Business Services Video Conferencing
Chat
Customer communication
Web conferencing
services
Voice chat
Mail system services
Presence
Invoice process services
Products
Technologies Large format printing
Cutsheet printers
UVgel
Continuous feed printers
iQuarius
Software & servers
Variadot
Single pass
Screen point
All other technologies
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Question 4
Blockchain is the world's leading software platform for digital assets and this technology is
associated with Bitcoin known as the digital currency. Blockchain is claimed to revolutionise
business and redefine companies and economies. Expand on the concept of Bitcoin and the
Blockchain technology and discuss the impact Bitcoin and Blockchain has on the
organisations.
4.0 Introduction
Schueffel (2017:9) states that a digital currency is a type of currency that is non-physical (i.e.
no banknotes and coins exist thereof) and which can only be transmitted via electronic
means, typically allowing for instantaneous transactions and borderless transfer of ownership.
Cryptocurrency is a form of digital currency and is different from other digital currencies in
the sense that it is not centralised, that is, it is not controlled by any state, government or
company. In its simplest description, it is a digital currency created from codes.
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4.2 Bitcoin
It is unanimously accepted that Bitcoin is the first cryptocurrency established and dates back
to 2009.
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Bitcoins can be obtained by buying them over an exchange like Coinmama, accepting them
for goods and services or by mining new ones. Schueffel (2017:5) defines mining as the
process of creating and releasing new Bitcoin currency. This is done by verifying and adding
transactions to the Blockchain as rewards for doing computational work.
Bitcoins are stored in ‘wallets’ to enable transactions of cryptocurrencies. The wallet in itself
is an address stored on a Blockchain. A website article described a wallet as a string of
numbers and letters, such as 18c177926650e5550973303c300e136f22673b74. This is an
address that will appear in various blocks within the Blockchain as transactions take place.
No visible records of who did what transaction with who, only the number of a wallet. The
address of each particular wallet is also a public key ( https://cointelegraph.com/bitcoin-for-
beginners/how-blockchain-technology-works-guide-for-beginners#hash-function ). An
example of a wallet is Bitcoin Core and to date there are numerous wallets available for
purchase from different providers online.
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1. Hardware wallets: This is the most secure and safest way to store your bitcoins
because they are stored in an offline environment. At the time of this writing, there
has been no reported theft or loss of bitcoins from a hardware wallet. The private keys
and digital signature needed to spend bitcoins are generated via these wallets
2. Mobile wallets : Bitcoin wallet applications which are installable on mobile phones
are called mobile wallets. For each mobile operating system, such as iOS, Android,
Windows, and Blackberry, compatible wallets are available.
3. Desktop wallets : Desktop wallets are Bitcoin wallets which are installable on
different desktops, and as per the user’s needs, are compatible with Windows, Mac,
and Linux
4. Web wallets: Wallets which are basically web services and are accessible through
web/internet-based browsers such as Google Chrome, Firefox, and IE are called web-
based Bitcoin wallets.The private keys are held online in these kinds of wallets. They
are accessible via an internet address such as https://xyz.com. They are also called
“hosted wallets” because you store your bitcoins on the servers of the agency which
you have chosen as your online wallet.
5. Paper wallets: Paper wallets are a piece of paper with a public address and the private
address printed on them. A public address to send any amount of bitcoins. The piece
of paper can be saved as it also contains the private key which can be used to
transfer/spend bitcoins or sweep the Bitcoin paper wallet completely to another
wallet. Since the keys are offline, printed and secured by the owner, there is no threat
of any electronic damage to bitcoins unless the printed keys are lost.
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The blockchain has been labelled as a global public ledger or spreadsheets where information
about transactions is being kept and near impossible to forge. Blockchain has revolutionised
the way information and transactions are being carried out in terms of security, speed and
cost of use.
According to Tapscott and Tapscott (2016:25) big banks and some governments are
implementing blockchains as distributed ledgers to revolutionize the way information is
stored and transactions occur. Their goals are laudable—speed, lower cost, security, fewer
errors, and the elimination of central points of attack and failure. These models don’t
necessarily involve a cryptocurrency for payments. However, the most important and far-
reaching blockchains are based on Satoshi’s bitcoin model. Bitcoin or other digital currency
is not saved in a file somewhere; it is represented by transactions recorded in a blockchain—
kind of a global spreadsheet or ledger, which leverages the resources of a large peer-to-peer
bitcoin network to verify and approve each bitcoin transaction. Each blockchain, like the one
that uses bitcoin, is distributed: it runs on computers provided by volunteers around the
world; there is no central database to hack. The blockchain is public: anyone can view it at
any time because it resides on the network, not within a single institution charged with
auditing transactions and keeping records. And the blockchain is encrypted: it uses heavy-
duty encryption involving public and private keys (rather like the two-key system to access a
safety deposit box) to maintain virtual security.
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Source : https://yourfreetemplates.com/blockchain-technology-powerpoint-templates/
Blockchain is all about the technology and its use in the transactions of cryptocurrencies has
revealed it to the world but the technology can be applied in various business fields. Some
examples are given below :
Monitor supply chains: Williams (2018) argues that by removing paper-based trails,
businesses should be able to pinpoint inefficiencies within their supply chains quickly,
as well as locate items in real time. Further, blockchain would allow businesses, and
possibly even consumers, to view how products performed from a quality-control
perspective as they traveled from their place of origin to the retailer
Copyright and royalty protection: Williams (2018) states that in a world with
growing internet access, copyright and ownership laws on music and other content
has grown hazy. With blockchain, those copyright laws would be beefed up
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considerably for digital content downloads; ensuring the artist or creator of the
content being purchased gets their fair share. The blockchain would also provide real-
time and transparent royalty distribution data to musicians and content creators
Managing Internet of Things networks: Williams (2018) indicates that networking
giant Cisco Systems may be behind a blockchain-based application that would
monitor Internet of Things (IoT) networks. The IoT describes wirelessly connected
devices that can send and receive data. Such an application could determine the
trustworthiness of devices on a network and continuously do so for devices entering
and leaving the network, such as smart cars or smartphones.
The merits of blockchain have been greatly acclaimed mainly due to its handling of
cryptocurrency transactions. But some experts in the field believe that the blockchain
technology has some potential vulnerabilities. A few are listed below :
Size of the network: Daisyme ( 2018) states that for blockchain to work, there need
to be at least hundreds or preferably thousands of nodes working in unison. This
makes blockchain systems especially vulnerable to attack and corruption during the
early stages of growth
Lack of regulation creates a risky environment: Marr (2018) mentioned that due to
the lack of regulatory oversight, scams and market manipulation are commonplace.
Among the high profile cases is Oncecoin – recently revealed as a ponzi scheme
which is believed to have robbed millions from investors who believed they were
getting in early on what would become the “next Bitcoin”.
Unavoidable security flaw: Bauerle (n.d) states that there is one notable security
flaw in bitcoin and other blockchains: if more than half of the computers working as
nodes to service the network tell a lie, the lie will become the truth. This is called a
'51% attack' and was highlighted by Satoshi Nakamoto when he launched bitcoin. For
this reason, bitcoin mining pools are monitored closely by the community, ensuring
no one unknowingly gains such network influence.
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Smart contracts : Orcutt (2018) believes that perhaps the most complicated
touchpoints between blockchains and the real world are “smart contracts,” which are
computer programs stored in certain kinds of blockchain that can automate
transactions. In 2016, hackers exploited an unforeseen quirk in a smart contract
written on Ethereum’s blockchain to steal 3.6 million ether, worth around $80 million
at the time, from the Decentralized Autonomous Organization (DAO), a new kind of
blockchain-based investment fund
4.5 Conclusion
Since its first inception in 2009 , Bitcoin has revealed to the world that a decentralised system
of cash transaction is possible with a peer-to-peer electronic cash system. The need for a
trusted third party, as in the case for fiat currency transactions, has been eliminated since the
system uses the blockchain technology which is highly encrypted. More and more
organisations are looking into the possibility to apply the blockchain technology in their
respective businesses. However, due to it being a nascent technology, some experts on the
subject believe that it has not yet proven itself in the real world amidst possible
vulnerabilities in the system.
Question 5
Data analytics is becoming a hot topic in the IT field. Determine how organisations such as
South African Airways can use Big Data in times of disruption to defeat market
revolutionaries.
5.0 Introduction
The rise of digital technology has brought increasing generation of data in any organisations
over the years, a trend which will continue with new developments in the digital world. As
per Manyika et al. (2011:2) big data refers to datasets whose size is beyond the ability of
typical database software tools to capture, store, manage and analyse. Manyika et al. (2011:6)
further added that the use of big data is becoming a key way for leading companies to
outperform their peers.
Soubra (2012) claims that there are 3 defining properties of Big data and they are :
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1. Volume: The size of available data has been growing at an increasing rate and this
applies to companies and to individuals. More sources of data with a larger size are
added on a continuous basis increasing the volume of data that has to be analysed.
This is a major issue for those looking to put that data to use instead of letting it just
disappear. Peta byte data sets are common these days and Exa byte is not far away.
2. Velocity: Initially companies analyzed data using a batch process. One takes a chunk
of data, submits a job to the server and waits for delivery of the result. That scheme
works when the incoming data rate is slower than the batch processing rate and when
the result is useful despite the delay. With the new sources of data such as social and
mobile applications, the batch process breaks down. The data is now streaming into
the server in real time, in a continuous fashion and the result is only useful if the delay
is very short.
3. Variety: From excel tables and databases, data structure has changed to loose its
structure and to add hundreds of formats like pure text, photo, audio, video, web, GPS
data, sensor data, relational data bases, documents, SMS, pdf, flash and many others.
One no longer has control over the input data format. Structure can no longer be
imposed like in the past in order to keep control over the analysis. As new
applications are introduced new data formats come to life.
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Source https://www.datasciencecentral.com/forum/topics/the-3vs-that-define-big-data
Marr (2014) argues that 2 more Vs can be added that will further define big data :
Veracity: It refers to the trustworthiness of the data. With many forms of big data,
quality and accuracy are less controllable (just think of Twitter posts with hash tags,
abbreviations, typos and colloquial speech as well as the reliability and accuracy of
content) but big data and analytics technology now allows us to work with these type
of data. The volumes often make up for the lack of quality or accuracy.
Value: It is all well and good having access to big data but unless we can turn it into
value it is useless. It can safely be argued that 'value' is the most important V of Big
Data.
As per Rajaraman (2016) data analytics is concerned with extraction of actionable knowledge
and insights from big data. This is done by hypothesis formulation that is often based on
conjectures gathered from experience and discovering (sometimes serendipitously)
correlations among variables. There are four types of data analytics:
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1. Descriptive Analytics: This essentially tells what happened in the past and presents it
in an easily understandable form. Data gathered is organized as bar charts, graphs, pie
charts, maps, scatter diagrams, etc., for easy visualization which gives insight into
what the data implies
2. Predictive Analytics: It extrapolates from available data and tells what is expected to
happen in the near future. The tools used for extrapolation are time series analysis
using statistical methods, neural networks, and machine learning algorithms.
3. Exploratory or Discovery Analytics: This finds unexpected relationships among
parameters in collections of big data. Collection of data from a variety of sources and
analyzing them provides additional opportunities for insights and serendipitous
discovery.
4. Prescriptive analytics: This identifies, based on data gathered, opportunities to
optimize solutions to existing problems. In other words, the analysis tells us what to
do to achieve a goal.
SAA hope of beating out its competitors lies in the analysis of its big data to uncover hidden
information that can transform its way of doing business. SAA must leverage the use of
technology applied in the travel industry to provide itself with the appropriate analytics to
make strategic decisions.
SAA can make use of the Hadoop platform to leverage its big data. Ohlhorst (2013:25)
mentioned that The Hadoop platform is designed to solve problems caused by massive
amounts of data, especially data that contain a mixture of complex structured and
unstructured data, which does not lend itself well to being placed in tables. Hadoop works
well in situations that require the support of analytics that is deep and computationally
extensive, like clustering and targeting.
According to Rajaraman(2016) An Airbus A350 plane uses 6000 sensor across the plane.
There are sensors in the wings, landing gear, engine, air conditioning system and other
critical areas. Each day around 300 GB data is collected and analysed primarily to optimize
engine performance to minimize fuel consumption.
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Fuel consumption is one of the biggest expenses in the aviation industry and carrying out a
deep analysis in its usage to reduce cost will yield economic benefits. For example, SAA can
use the numerous data fed from its aircraft sensors via the Hadoop platform to calculate the
best economic routes for its flights or even set the fuel loads for each aircraft. Bellamy (2017)
mentioned that Qantas Airways is currently using a new technology called “FlightPulse”
which provides the necessary information to pilots to enable them to fly effectively to reduce
fuel burn and emissions .SAA can adopt similar technology for its aircraft fuel consumption
monitoring.
Maintenance of aircrafts will incur disruptions in the flight schedule and the use of predictive
analytics is important to reduce such occurrence. Software suite especially designed for this
purpose can help aviation organisations maximize their revenue potential through standard,
lean and predictable maintenance.
Bellamy (2017) states that in a 2017 case study adoption of Maintenix Fleet, a software
developed by software provider IFS, to improve data collaboration and sharing across China
Airlines’ maintenance department and services led to a 10% increase in line management
process efficiencies and to annual cost saving of $560,000. Moreover, there was also a 30
days layover in scheduled aircraft maintenance, resulting in a savings of $1.3 million.
Maintenix can help SAA in optimising its fleet maintenance and improve collaboration and
sharing in the department.
As per Williams (2018) a huge amount of data is being generated every hour on an aerial
journey and an average of 240TB of data is being collected from the plane on a 6 hour trip. If
this data is inspected and analysed, it goes a long way in improving the safety of the flight.
Southwest Airlines has a partnership with NASA since many years, to be warned of any
safety concerns and maintain air safety. NASA along with machine learning algorithms has
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an automated system which analyses huge volumes of data and finds out inconsistencies
leading to any accidents.
One of the most mentioned programme for safety in the aviation industry is the Data4Safety
(D4S) initiated by the European Aviation Safety Agency (EASA).
EASA (2017) indicated that its aim is to collect and gather all data that may support the
management of safety risks at European level. This includes safety reports (or occurrences),
flight data (i.e. data generated by the aircraft via the Flight Data Recorders), surveillance data
(air traffic data), weather data to mentioned a few.
The participation of SAA in such a programme will allow it to know better where the risks
are by verifying whether its delivered safety actions are to the required level.
Sagina (2017) reported that about 5.73 bags per thousand passengers were mishandled in
2016. Baggage mishandling is a serious concern to the aviation industry. This not only results
in losing millions of dollars (compensation) but also losing valuable customers. Radio-
frequency identification (RFID) is the way to minimize baggage mishandling, replacing the
barcode hand scanning that can help in minimizing baggage claims, prevent journey
disruption and improve handling efficiency. Williams (2018) mentioned an improved system
introduced by Delta Airlines for baggage tracking through a mobile application. Baggage
check data are being used as a tracker and managed by the Delta staff members who will then
push the info to the customers on their mobile through the app.
A similar technology can be adopted by SAA to improve or change its handling of baggage.
5.4 Conclusion
Through the analytics of Big Data any organisation can benefit in terms of efficiency,
productivity, revenue, and profitability. The cost associated with storing Big Data has
decreased over the years thanks to the advancement in technology. Consequently,
organisations should take this opportunity to carry out more analysis of their Big Data to
derive information that will help them increase their performance on all fronts of their
businesses. SAA should leverage the use of Big Data analytics to transform its operations to
be at least on par with its competitors.
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