Provenance Invests in Marine Layer

San Francisco, CA, September 25, 2018 --(PR.com)-- Marine Layer, an omnichannel casual lifestyle
brand headquartered in San Francisco, has received a significant minority investment from Provenance, a
growth equity investment firm based in Los Angeles. Originally founded in 2010, Marine Layer currently
has 37 stores across the country, with plans for continued significant expansion.

"Mike Natenshon and the Marine Layer team have created an outstanding lifestyle brand that has
transcended its foundation built on the 'absurdly soft' tee shirt," said Anthony Choe, founder of
Provenance. "We're proud to partner with the company to replicate their success in other markets
throughout the country, as well as help them grow their direct-to-consumer business." Provenance also
joins the Marine Layer Board of Directors.

"We're excited to partner with Provenance. They have a strong track record of performance, and they
really understand our business and brand, which is huge for us," said Marine Layer CEO and founder
Mike Natenshon. “I look forward to working closely with Provenance to take Marine Layer to the next
level."

"Provenance is a value-added investor, and their approach to helping create value through customer
analytics is unparalleled in the investment community,” said Adam Lynch, COO. "We look forward to
our continued beneficial partnership for years to come."

Provenance was represented by Perkins Coie LLP in conjunction with the transaction. The Company was
advised by Financo LLC with legal advice from Latham & Watkins LLP.

Marine Layer
Mike Natenshon originally founded Marine Layer in 2010 after his girlfriend threw away his favorite
shirt. Headquartered in San Francisco, the company now has 37 stores across the country and a rapidly
growing online platform. The Company offers a wide variety of quintessentially casual California
lifestyle apparel, outerwear and accessories for both men and women. To learn more about Marine Layer,
please visit https://www.marinelayer.com/

Provenance
Based in Los Angeles, Provenance is a growth stage investor focusing on digitally-intensive omnichannel
brands. Utilizing a unique data-driven approach, Provenance was founded to assist an entire generation of
brands navigating increasingly complex omnichannel growth strategies. Provenance seeks to partner with
outstanding brands to help shape aggressive but prudent long-term growth strategies to maximize brand
and enterprise value while minimizing risk to the organization. To learn more about Provenance, please
visit http://www.provenance.digital/

Contacts:

Marine Layer

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Mike Natenshon
info@marinelayer.com

Provenance
Anthony Choe
info@provenance.digital

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Contact Information:
Marine Layer
Mike Natenshon
1-844-544-5199
Contact via Email
www.marinelayer.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/765415

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