Bhopal

Subject:

Submitted to
Submitted by
Mr. Rudresh Pandey Faiz M.
Khan
Head Of Department
MBA VI Sem
School Of Management
A REPORT ON

“”

Submitted By

FAIZ M. KHAN
MBA VI th Semester

Acknowledgment
 Acknowledging debt is not easy to us as we are
indebted to many people but firstly towards my father and mother
those who have given me opportunity to be in such a professional
course. After that I am indebted to Mr. Arvind Sirasao (Zonal
Marcom, Airtel) Bharti Airtel ltd. Bhopal for their sincere guidance
and valuable suggestion in formulating the project.
My acknowledgement debt will be incomplete if I fail
to give sincere thanks to my faculty guide Mr.
Rudresh Pandey,( LNCT Bhopal) as without his
suggestion the project would not have materialized of.
I express my profound gratitude to my esteemed,
unswerving and erudite Distributor, Mohammad
Shariq Khan, (Distributor Airtel), for making me the
fortunate enough to get the opportunity to work under
his supervision and guidance. The keen interest shown
by him, his caring attitude, co-operation, inspiration
and continuous encouragement and motivation
enabled me to complete my research work. Last but
not the least I would like to thanks all the faculties of
IPC Bhopal and employees of Airtel for their kind
cooperation and guidance.
 Certificate
This is to certify that the Management Thesis titled “”
Submitted by Faiz M. Khan Enrolment No: R6-19091
during Semester-VI of the MBA Program (Session of
2010) embodies original work done by him.

Supervisor
Faculty
Mr. Rudresh Pandey Mr.
Verma
 Declaration
I, FAIZ M. KHAN, here by declaring that the
dissertation entitled “” has been personally done by
me under the guidance of MR. RUDRESH PANDEY in
partial fulfillment of the requirement for the
completion of Degree of “MASTER OF BUSINESS
ADMINISTRATION”
All the data represented in this dissertation is true &
correct to the best of my knowledge & belief. This
work has not been submitted for any other
degree/diploma exam elsewhere.

Place:
Name:
BHOPAL
Faiz M. Khan
Our Vision & promise
By 2010 Airtel will be the most admired brand in
India:
• Loved by more customers
• Targeted by top talent
• Benchmarked by more businesses

We at Airtel always think in fresh and innovative

ways about the needs of our customers and how we
want them to feel. We deliver what we promise and
go out of our way to delight the customer with a little
bit more
INTRODUCTION
Airtel
Airtel is a brand of telecommunication services in India
and Sri Lanka owned and operated by Bharti Airtel. It is the
largest cellular service provider in India in terms of number of
subscribers. Services are offered under the brand name Airtel:
Mobile Services (using GSM Technology), Broadband &
Telephone Services (Fixed line, Internet Connectivity (DSL) and
Leased Line), Long Distance Services and Enterprise Services
(Telecommunications Consulting for corporate). It has presence
in all 23 circles of the country and covers 71% of the current
population (as of FY07).

Telecom giant Bharti Airtel is the flagship company of

Bharti Enterprises. The Bharti Group has a diverse business
portfolio and has created global brands in the
telecommunication sector. Bharti has recently forayed into retail
business as Bharti Retail Pvt. Ltd. under a MOU with Wal-Mart
for the cash & carry business. It has successfully launched an
international venture with EL Rothschild Group to export fresh
agro products exclusively to markets in Europe and USA and
has launched Bharti AXA Life Insurance Company Ltd under a
joint venture with AXA, world leader in financial protection and
wealth management.
 Airtel comes to you from Bharti Airtel Limited, India’s
largest integrated and the first private telecom services provider
with a footprint in all the 23 telecom circles. Bharti Airtel since
its inception has been at the forefront of technology and has
steered the course of the telecom sector in the country with its
world class products and services. The businesses at Bharti
Airtel have been structured into three individual strategic
business units (SBU’s) - Mobile Services, Airtel Telemedia
Services & Enterprise Services. The mobile business provides
mobile & fixed wireless services using GSM technology across
23 telecom circles while the Airtel Telemedia Services business
offers broadband & telephone services in 95 cities and has
recently launched India's best Direct-to-Home (DTH) service,
Airtel digital TV. The Enterprise services provide end-to-end
telecom solutions to corporate customers and national &
international long distance services to carriers. All these services
are provided under the Airtel brand.

This business unit delivers end to end telecom solutions to

India’s large corporate. It serves as the single point of contact
for all telecommunication needs for corporate customers in
India by providing full suite of communication services across
data, voice and managed services.

It specializes in providing customized solutions to address

unique requirements of different industry verticals; BFSI, IT,
ITeS, Manufacturing and distribution, media, education,
telecom, Government and PSUs and retail among others.
 Backed by the alliances with leading technology companies
worldwide and state of the art infrastructure, it offers complete
range of telecom solutions. These solutions enable corporate to
network their offices within India and across the globe, provide
them infrastructure to run business critical applications and
provide them means to connect with their customers, vendors
and employees.

These services include; Internet, MPLS -VPN, domestic

and international private leased circuits, Satellite services
(VSAT), Audio & Video conferencing, Data centre services,
Managed network services, corporate value added services,
EPBX, Centrex, Contact centre solutions.

Carrier business unit provides long distance wholesale

voice and data services to carrier customers as well as to other
business units of Airtel. It also offers virtual calling card
services in the overseas markets.

The business unit owns a state of the art national and

international long distance network infrastructure enabling it to
provide connectivity services both within India and connecting
India to the world.

The national long distance infrastructure comprises of

83,389 Rkms of optical fiber, over 1,500 MPLS and SDH POPs
and over 1,000 POIs with the local exchanges, providing a pan
India reach.
 The international infrastructure includes ownership of the
i2i submarine cable system connecting Chennai to Singapore,
consortium ownership of the SMW4 submarine cable system
and investment in capacities across a number of diverse
submarine cable systems across transatlantic and transpacific
routes. In recent past it has announced investments in new cable
systems such as Asia America Gateway (AAG), India Middle
East and Western Europe (IMEWE), Unity North, & EIG
(Europe India Gateway).
HISTORY
Airtel was started or founded by Mr. Sunil Bharti Mittal
in 1985, a graduate from Ludhiana (PUNJAB). Earlier he was
owner of local telecom company Beetel. Afterwards he planned
to expand his company at national level and the consequence is
Airtel, what we see today.

Airtel Sri Lanka

In December 2008, Bharti Airtel rolled out third generation

services in Sri Lanka in association with Singtel. SingTel is a
major player in the 3G space in Asia. It operates third
generation networks in several markets across Asia. It had been
largely criticized in recent times on its inability to start
operation even two years after its certification and proposed
date of launch. [3]

Airtel's operation in Sri Lanka, known as Airtel Lanka,

commenced operations on the 12th of January 2009.

Airtel has also launched 16 MBPS broadband plans in India,

making it the first ISP to do so.
COMPANY PROFILE

We are one of India's leading providers of

telecommunication services with a nationwide presence in all the
23 licensed jurisdictions (also known as Telecom Circles). We
served an aggregate of 88,270,194 customers as of December 31,
2008; of who 85,650,733 subscribe to our GSM services and
2,619,461 use our Telemedia Services either for voice and/or
broadband access delivered through DSL. We are the largest
wireless service provider in the country, based on the number of
subscribers as of December 31, 2008. We also offer an integrated
suite of telecom solutions to our enterprise customers, in
addition to providing long distance connectivity both nationally
and internationally. We have recently forayed into media by
launching our DTH and IPTV Services. All these services are
rendered under a unified brand "Airtel".

The company also deploys, owns and manages passive

infrastructure pertaining to telecom operations under its
subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of
Indus Towers Limited.

Bharti Infratel and Indus Towers are the two top providers
of passive infrastructure services in India

Company shares are listed on the Stock Exchange,

Mumbai (BSE) and the National Stock Exchange of India
Limited (NSE)
Partners
The company has a strategic alliance with SingTel. The
investment made by SingTel is one of the largest investments
made in the world outside Singapore, in the company.

The company’s mobile network equipment partners

include Ericsson and Nokia. In the case of the broadband and
telephone services and enterprise services (carriers), equipment
suppliers include Siemens, Nortel, Corning, among others. The
Company also has an information technology alliance with IBM
for its group-wide information technology requirements and
with Nortel for call center technology requirements. The call
center operations for the mobile services have been outsourced
to IBM Daksh, Hinduja TMT, and Teletech & Mphasis.

The company & apos;s unique strategic outsourcing model

has been studied and documented by Harvard Business School
as a case study which is available for download
at:http://www.hbsp.harvard.edu/.

• Fact sheet At-a-glance guide to Bharti Airtel

• Organization Structure Organization chart depicting the
Senior Management positions
• Shareholding Structure Details on the latest shareholding
structure and major shareholders, as on March 31, 2009
Awards & Recognitions Laurels recognizing
Bharti's consistent efforts.

• Bharti Airtel to Observe Silent period from June 30, 2009.

• Bharti Airtel Introduces India’s First Android™ Phone,
the HTC Magic for Airtel Customers.
• Digital TV from Airtel launches 8 Annual Packages.
• Bharti Airtel Signs Managed Services Deal with Comviva.
• Bharti Airtel declared Service Provider of the Year at
Frost & Sullivan Asia Pacific ICT Awards.
• Notice of Postal Ballot for seeking the approval of the
shareholders for Amendment in Memorandum of
Association and Articles of Association of the Company
and payment of commission to independent non-executive
directors.
FACTSHEET

Name Bharti Airtel Limited.

Business Description Provides GSM mobile services in all

the 22 telecom circles in India, and
was the first private operator to have
an all India presence. Provides
telemedia services (fixed line and
broadband services through DSL) in
95 cities in India.

Established July 07, 1995, as a Public Limited

Company

Proportionate Revenue Rs. 369,615 million (year ended

March 31, 2009-Audited)
Rs. 270,250 million (year ended
March 31, 2008-Audited)
As per US GAAP Accounts

Proportionate EBITDA Rs. 151,678 million (year ended

March 31, 2009 - Audited)
Rs. 113,715 million (year ended
March 31, 2008 - Audited)
As per US GAAP Accounts

Shares in Issue 1,898,239,796 as at March 31, 2009

Listings the Stock Exchange, Mumbai (BSE)

the National Stock Exchange of India
Limited (NSE)
Market Capitalization
Customer Base 93,923,248 GSM mobile and 2,726,239
Telemedia Customers (status as on
March 31, 2009)
Operational Network Provides GSM mobile services in all
the 22 telecom circles in India, and
was the first private operator to have
an all India presence.
Provides telemedia services (fixed
line) in 95 cities in India.

Registered Office Bharti Airtel Limited

(A Bharti Enterprise, Aravali
Crescent, 1, Nelson Mandela Road,
Vasant Kunj, Phase II, New Delhi –
110070,India)
ORGANIZATION
STRUCTURE
As an outcome of a restructuring exercise conducted
within the company; a new integrated organizational structure
has emerged; with realigned roles, responsibilities and reporting
relationships of Bharti’s key team players. With effect from
March 01, 2006, this unified management structure of ’One
Airtel' will enable continued improvement in the delivery of the
Group’s strategic vision
Bharti Airtel - Organization
Structure
Bharti Enterprises -
Organization Structure
RESULTS
Annual Results

The period for the annual results is April 01 to March 31

every year
View the Annual Report (IGAAP) for the financial year
FY2007-2008
View the audited consolidated financial statements as per US
GAAP for year ended March 31, 2008.

Quarterly Results

The periods for the quarterly results are demarcated into

four quarters in a particular year.

The individual quarters are a cumulative sum of the months as

described -
Quarter 4 (January, February,
March)
Quarter 3 (October, November,
December)
Quarter 2 (July, August, September)

Quarter 1 (April, May, June)

CHAIRMAN’S PROFILE
Chairman & Managing Director since October 2001
Board Director since: July 1995

Sunil Bharti Mittal is the Chairman & Managing Director

of Bharti Airtel Ltd. head quartered at New Delhi, India.

Bharti Airtel, India's leading private integrated telecom

company has been at the forefront of the telecom revolution and
has transformed the telecom sector with its world-class services
built on leading edge technologies. Bharti has been a pioneering
force in the telecom sector and today enjoys a strong nationwide
presence.

Bharti Airtel has grown successfully in partnership with

various leading companies of the world - Singapore Telecom,
Vodafone, Warburg Pincus, British Telecom to name a few.
Bharti Group has joint ventures with AXA for financial
services, with Wal-Mart for retail and with Del Monte for its
agri-business. Beetel Teletech, another group company, is
India's largest manufacturer and exporter of telephone
terminals.

Sunil started his career at a young age of 18 after

graduating from Punjab University in India and founded
Bharti, with a modest capital, in the year 1976. Today, at 51 he
heads a successful enterprise, amongst the top 5 in India, with a
market capitalization of over US$ 25 billion and employing over
30,000 people.
 Sunil is an alumnus of Harvard Business School, MA,
USA.

Sunil has been honored with one of India's highest civilian

award – Padma Bhushan.

Sunil has been conferred the degree of Doctor of Science

(Honoris Causa) by the G B Pant University of Agriculture &
Technology. He is also an Honorary Fellow of "The Institution of
Electronics and Telecommunication Engineers (IETE)".

Sunil received the GSM Association Chairman's Award for

the year 2008. He is also on the board of the International
Telecommunication Union (ITU), the leading United Nations
Agency for Information and Communication Technology.

Sunil has been honored with the 'Global Vision' Award

2008 by the U.S.-India Business Council (USIBC). He has been
the co-chairman of the World Economic Forum in 2007 in
Davos and is a member of its International Business Council

Sunil was chosen the Asia Businessman of the Year by

Fortune and Asia Pacific CEO of the Year by Frost & Sullivan
in 2006.
Sunil was the Honorary Consul General of the Republic of
Seychelles in India (August1999 to June 2008).
COMPANY’S
BACKGROUND
Type Public, BSE: 532454
Founded 1985 by Sunil Mittal
Headquarters New Delhi, India
Key people Sunil Mittal (Chairman and CEO)
Industry Telecommunication
Products Mobile and Fixed-Line Telecommunication operator
Revenue $6 Billion
Website Bharti Group Airtel

Bharti Airtel Limited, a part of Bharti Enterprises, is India's

leading provider of telecommunications services. The businesses at Bharti

Airtel have been structured into three individual strategic business units

(SBU’s) - mobile services, telemedia services (ATS) & enterprise services.

The mobile services group provides GSM mobile services across India in

23 telecom circles, while the ATS business group provides broadband &

telephone services in 94 cities. The Enterprise services group has two sub-

units - carriers (long distance services) and services to corporate. All

these services are provided under the Airtel brand

 OTHER PRODUCTS

Touchtel

Until September 18, 2004, Bharti provided fixed-line telephony

and broadband services under the Touchtel brand. Bharti now
provides all telecom services including fixed-line services under
a common brand "Airtel"

BlackBerry

On 19 October 2004 Airtel announced the launch of a

BlackBerry Wireless Solution in India. The launch is a result of
a tie-up between Bharti Tele-Ventures Limited and Research in
Motion (RIM).

Digital TV
Main article: Airtel Digital TV.

On 9 October 2008, Airtel joined the DTH bandwagon in India

with Airtel Digital TV, a Direct-to-Home Television service.

IPhone 3G

As of 22 August 2008, the Apple iPhone 3G is available in India

on Airtel and Vodafone.
AIRTEL INNOVATION
FUND
Innovation has been the core of our company’s DNA.
Be it our unique business model based on outsourcing or world
class products and services. The Airtel innovation fund is a
pioneering step to promote innovation and help budding
entrepreneurs release the dream of running their own
enterprise. We are confident that this initiative will promote
their twin pillars of innovation and entrepreneurship to usher in
path breaking changes in the sector.

Airtel Innovation Fund is aimed at promoting innovation

and entrepreneurship in the field of telecommunications.
The objective of the Fund is to give opportunities to budding
entrepreneurs with a vision to build businesses
based on innovation ideas. The Fund will have an initial corpus
of Rs 200 crores and will be led and administered
by Bharti Airtel.

The Airtel Innovation Fund shall provide seed money to

entrepreneurs who may not otherwise be able to
access funds to realize their dreams.
 SHARES

The equity shares of Bharti Airtel are currently listed

on National Stock Exchange of India Limited (NSE) and
The Stock Exchange, Mumbai, (BSE). Bharti Airtel offered
185,336,700 equity shares in the initial public offering (IPO) and
raised Rs 8,340.15 million through this process. The shares were
over subscribed 2.56 times.

With this IPO, Bharti Airtel established certain important

landmarks in the history of the Indian capital market. Together
with being the first 100% book building process that this
country has seen, the listing was completed within a record time
of ten working days. Of the close of the issue. Moreover the
process of allotment and issue of shares was also completed
within one day of the last day of pay-in.

The book running lead managers for the IPO were JM

Morgan Stanley and DSP Merrill Lynch and the registrars to
the issue was Karvy Consultants Limited.

BSE
Currency : Rupees Code : 532454 View Chart
Price 783.60 Day High 827.00

Bid 0.00 Day Low 773.00

Offer 0.00 52 Week High 990.00

Change On Day -33.65 52 Week Low 484.00

Percentage Change -4.12%

Last Trade 06-07-2009 Opening Price 825.00

Daily Volume 384,260 Prev. Closing 817.25

NSE
Code :
Currency : Rupees View Chart
BHARTIARTLEQ

Price 782.95 Day High 827.00

Bid 0.00 Day Low 771.55

Offer 0.00 52 Week High 1,036.00

Change On Day -36.10 52 Week Low 483.00

Percentage Change -4.41%

Last Trade 06-07-2009 Opening Price 824.00

Daily Volume 2,834,656 Prev. Closing 819.05

CORPORATE GOVERNANCE

Bharti Airtel Limited firmly believes in the principles of

Corporate Governance and is committed to conduct its business
in a manner, which will ensure sustainable, capital-efficient and
long-term growth thereby maximizing value for its
shareholders, customers, employees and society at large.
Company’s policies are in line with Corporate Governance
guidelines prescribed under Listing Agreement/s with Stock
Exchanges and the Company ensures that various disclosures
requirements are complied in ‘letter and spirit’ for effective
Corporate Governance.

During the financial year 2003-04, your Company was

assigned highest Governance and Value Creation (GVC) rating
viz. ‘Level 1’ rating by CRISIL, which indicates that the
company’s capability with respect to creating wealth for all its
stakeholders is the highest, while adopting sound Corporate
Governance practices. This rating was re-affirmed by CRISIL
on April 20, 2006.
ACTION PLAN FOR MARKETING PURPOSE

CONTENTS

 SURVEY ON TELECOM OUTDOOR ADVERTISING

ELEMENTS.
o OBSERVATION.
 RESULTS.
• ANALYSIS AND LEARNINGS.

 RURAL SELLING AT RAISEN.

 IFFCO-AIRTEL GREEN CARDS.
 IFFCO TORCH.
 IFFCO LANTERN.

o OBSERVATION.
 RESULTS.
• ANALYSIS AND LEARNINGS.

 RURAL SELLING AT VIDISHA.

 IFFCO-AIRTEL GREEN CARDS.
 IFFCO TORCH.
 IFFCO LANTERN.

o OBSERVATION.
 RESULTS.
• ANALYSIS AND LEARNINGS.
 RETAIL AUDITING.

o OBSERVATION.
 RESULTS.
• ANALYSIS AND LEARNINGS.

 PREPAID AUDITING.

o OBSERVATION.
 RESULTS.
• ANALYSIS AND LEARNINGS.

 URBAN SELLING AT RELIANCE FRESH.

 PREPAID SIM CARDS WITH NEW SCHEMES.

o OBSERVATION.
 RESULTS.
• ANALYSIS AND LEARNINGS.
  SURVEY ON TELECOM OUTDOOR
ADVERTISING ELEMENTS

TYPES OF ADVERTISING ELEMENTS:

 ELECTRIC POLL KIOSKS.

 ELECTRIC LIGHT BOX.

 POLICE CHOWKI’S.

 BUS SHELTERS.

 CITY BUSES SERVICES.

 HOARDINGS.

 GLOW SIGN BOARDS.

OUR FIRST ASSIGNMENT

  SURVEY ON BUS SHELTERS IN BHOPAL CITY

My training is based on marketing so I have to start with

the survey on advertising elements of telecom sector in Bhopal;
the first assignment gave by my mentor.

He gave me all knowledge about the advertising elements

of telecommunication sector so that I can aware of, how to do
advertisements in this field and which advertising elements are
now in use and which can be used.

The first task of doing the survey on outdoor advertising

elements (bus shelters in Bhopal) is very beneficial for me; I
have to do this task in a group of two, me and my colleague. We
have to calculate that how many bus shelters are there in Bhopal
city of city service star buses, and have to make a report on that:

 Total number of bus shelters in Bhopal.

 How many of them are acquired by telecom

companies.

 How many of them are by others companies.

 Which communication line is written on that?

o OBSERVATION REPORT OF SURVEY ON BUS

SHELTER IN BHOPAL.

S. Telecom Communication Address

no Company
1. ---------- kamal sariya Gandhi chowk,
bairagarh.
2. ---------- S.B.I. (home loans) Halalpura bus
stand, bairagarh.
3. Vodafone Cricket alerts @ Rs 30/month. Mahaveer taikri,
Airport road.
4. ---------- ACC Cement (build with confidence). Airport square.
5. ---------- No company. Saifia II gate,
koh-e-fiza.
6. ---------- No company. Koh-e-fiza,
hospital.
7. ---------- Raj express. Collecttorate.
8. ---------- Aviva life insurance. S.B.I. square,
Sultania road.
9. Tata indicom. Teen guna bolo, bolo be dhadak. S.B.I. square,
Sultania road.
10. Vodafone Bane star of the match Royal market.
11. Vodafone Cricket alerts @ Rs 30/month. Kamla park.
12. Tata indicom. The internet device that plays many Polytechnique
roles. square.
13. ---------- Prabhatam aviation. Polytechnique
square.
14. ---------- Xtra power. Polytechnique
square.
15. ---------- Raj express. Old vidhan sabha.
16. Vodafone Cricket alerts @ Rs 30/month. M.V.M. college.
17. Tata indicom Baat kijiye, hello, hello, nahi. P.H.Q bus stop.
18. ---------- Bajaj fans. Jehangirabad.
19. ---------- Sadhna news. Jinsi, 1, square.
20. ---------- Sahara samay. L.H.Q subhash
nagar.
21. ---------- No company. Govt press.
22. ---------- Ghar aangan. M. p. nagar.
23. ---------- ACC Cement (build with confidence). Board office
square.
24. ---------- S.B.I. (home loans) Sanchi complex.
25. ---------- Indian oil (auto gas). Bank street, M.P.
nagar.
26. Vodafone Bane star of the match Sargam Cineplex,
M.P. nagar.
27. ---------- Bajaj fans. Sargam Cineplex,
M.P. nagar.
28. ---------- V.N.S. institute. Habibganj.
29. Vodafone Bane star of the match Habibganj,
railway station.
30. ---------- Raj express. Habibganj,
railway crossing.
31. ---------- Raj express. Anna nagar.
32. ---------- Sadhna news Security lines.
33. ---------- Prabhatam aviation. Career college.
34. ---------- No company. Chetak bridge.
35. ---------- No company. Sanchi
corporation.
36. ---------- Xtra premium. Habibganj,
railway station.
37. ---------- Ghar aangan. Mansarovar
complex.
38. Tata indicom The internet device that plays many 1100 quarters.
roles.
39. ---------- Sadhna news Shahpura.
40. ---------- Sadhna news Manisha market.
41. ---------- No company. 10. No stop.
42. ---------- No company. Nutan college.
43. Vodafone Cricket alerts @ Rs 30/month. 6. No stop.
44. ---------- No company. Narmada
bhawan.
45. ---------- Raj express. Harshwardhan
nagar.
46. ---------- Navdunya. Manit square.
47. ---------- Grand Prabhatam. Nehru nagar.
48. Vodafone Cricket alerts @ Rs 30/month. Jawahar chowk.
49. ---------- S.B.I. (home loans) Ret ghat.
50. ---------- ACC Cement (build with confidence). Sadar manzil.
51. ---------- No company. Hamidia hospital.
52. ---------- No company. Bhopal talkies.
53. Vodafone Cricket alerts @ Rs 30/month. Bharat talkies.
54. ---------- S.B.I. (home loans) Sultania hospital.
55. ---------- Ad world. Capital petrol
pump. Bogda
pull.
56. ---------- ACC Cement (build with confidence). Prabhat petrol
pump, Bogda
pulls.
57. ---------- Doordarshan. Apsara talkies,
govindpura.
58. ---------- Prabhatam aviation. Bijli nagar
colony.
59. ---------- Sadhna news Govindpura.
60. ---------- Navdunya. J.K road.
61. ---------- Raj express. Indrapuri.
62. ---------- No company. Piplani petrol
 pump.
63. ---------- No company. Sonagiri.
64. ---------- Sadhna news Jubilee gate,
BHEL.
65. Vodafone Cricket alerts @ Rs 30/month. Jyoti talkies.
66. ---------- Navdunya. Vallabh bhawan.
67. Vodafone Cricket alerts @ Rs 30/month. Roshan pura.
68. ---------- Millennium group of institutes. Teen shade.
69. Vodafone Cricket alerts @ Rs 30/month. Mata mandir.
70. ---------- No company. Rang mahal.

Vodafone Bane star of the match T.T.nagar.

71.
  RESULT

We had sincerely done the survey of bus shelters in Bhopal city

and found this:

Total number of Bus Shelters in Bhopal: - 71

Telecom advertising on bus shelters: - 17

Other companies advertising on bus shelters: - 54

 • ANALYSIS AND LEARNING

There are four groups who did the survey on other outdoor
advertising elements like electric poll kiosks, square box at
traffic signal, hoardings, police chowki advertising etc. our
survey element is bus shelters in Bhopal so, we had successfully
done the survey on bus shelters in Bhopal city in three days.

In this survey we found the total number of bus shelters in

Bhopal city, and discussed about the other survey elements with
other groups also, so that we know about the all other elements
result and our knowledge got nurtured.

In advertisement classical conditioning is frequently used,

therefore we learn all about the outdoor advertising elements of
telecom sector and had a great experience of working with
corporate while training.
  RURAL SELLING EXPERIENCE AT
RAISEN.

The next task which I had met with was a tour of three
days at Raisen. I had two colleagues with me to complete this
task at Raisen; we have to sell SIM cards of IFFCO-AIRTEL at
agricultural science and farming development fair.

Airtel had a merger with Iffco, and forms a new brand

IFFCO-AIRTEL. Airtel is the India’s leading telecom company
which ranked 1 in this sector and Iffco (Indian farmers
Fertilizers Corporation) is one of the India’s leading fertilizers
manufacturing company which ranked no-1 in India, it is the
semi-government company which makes fertilizers and other
utility product for farmers.

The main objective of the merger is to provide all the

information to farmers related with agriculture with the help of
telecommunication, therefore it does a merger with Airtel and
launched a new sim card for farmers, this merger has did to
provide the extra facility or agricultural information to farmers,
which has fabulous features and utilities especially for farmers
to help in their agricultural field with the help of
telecommunication services.

The sim cards which literally named Green Cards were

relates with agriculture. Iffco are using the Airtel network
towers to activate and execute these SIM cards. This card has
been launch in the rural areas especially for farmers.
o OBSERVATION
 Green card is available at the Agricultural science and
farming development fair held at the districts of all the states for
easy and direct buying by the farmers.

With this sim card, we also have to sell the product of Iffco
itself that is Iffco torch and lantern, Iffco lantern and torch were
also a very useful product of Iffco, they gave full satisfaction to
farmers utility of night lamp and focus lights because it has
marvelous features in it.

The main objective of the torch and lantern is to provide

the maximum utility to farmers because it has a wide and
lengthy focus, water proof body and white color focus, and two
years replaceable guaranty, it contains all that features which
gives full satisfaction to the farmer’s and their investment.
IFFCO - AIRTEL

 GREEN CARD

Now iffco- Airtel presents the green card for farmers @

only Rs 20/ life time sim card, which has fabulous features and
utilities especially for farmers to help them in the field
agriculture.

FEATURES:-

 Daily 5 voice messages from 8 am TO 5 pm in which

 Agricultural market/mandi rates of M.p.

 Urvarak availability.

 Information related to farming.

 Information related to government schemes for farmers,

farmers loans, interest rates & vice-versa.
These are all make available to farmers.

 Iffco to iffco @ 50 Ps/min life time without any tariff

vouchers.

 Farmer’s helpline/ toll free number- 534351.

 It provides solutions to all problems of farmer’s related

to agricultural sciences and farming cattle’s by doctors
and scientist of iffco.

 Free talk time of Rs 10.

URJA SADA SARVDA FREEPLAY
ENERGY FOR LIFE ECO FRIENDLY, ECO CHARGE

IFFCO
KISAN TORCH
HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF THE KISAN TORCH:

Did you ever thought that how much you have to pay for
changing the battery, bulb and fuse of torch? You had bought a
torch at cheap rate but don’t ever think about the life of it.
Sometimes glass break’s or sometimes it loses its life by
dropping in water. And sometimes, it is not in use because of
discharge.

Now buy a kisan torch and forget about sensitive

handling.

FEATURE:-

 2Yrs replaceable guaranty.

 300 ft focus.

 White color focus.

 Hand changeable

 Rotate the handle @130rpm,

 :-by 130 times and use
10min.
:-by half an hour and
use 3hrs.

 22Yrs guaranty of focus bulb.

 5yrs guaranty of lithium battery.

 Unbreakable body

 Water proof body.

Ek baar kharch, jeevan bhar ka aaram.

URJA SADA SARVDA FREEPLAY
ENERGY FOR LIFE
ECO FRIENDLY, ECO CHARGE

IFFCO
KISAN LANTERN
HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF KISAN LANTERN

Did you ever thought that how much you have to pay for
changing the battery, bulb and fuse of torch? You had bought a
lantern at cheap rate but don’t ever think about the life of it.
Sometimes glass break’s or sometimes it loses its life by
dropping in water. And sometimes, it is not in use because of
discharge.

Now buy a kisan lantern and forget about sensitive

handling.

FEATURE:-

 2yrs replaceable guaranty.

 Hand changeable
 Rotate the handle @130rpm,
:-by 130 times and use
10min.
:-by half an hour and
use 3hrs.

 5yrs guaranty of lithium battery.

 Unbreakable body

 Water proof body.

 4 mode of lights
: - table lamp.
: - night light (slow mode).
: - night light (fast mode).
: - night light (medium mode).

Ek baar kharch, jeevan bhar ka aaram.

  RESULT

With all these features, this sim card has a least price of Rs
20/-. And we had sincerely made efforts to sell the sim cards,
and we got succeed in selling.

We had sold:

• Sixty one (61) sim cards in three days, Worth Rs 1220/-

• Sixteen (16) iffco torch in three days, Worth Rs 10960/-

• Six (6) iffco lantern in three days, Worth Rs 4650/-

We had total sales of Rs 16830/- at Raisen.

 • ANALYSIS AND LEARNING

We had sold total 83 products of Rs 16830/- at Raisen.

Beyond selling our first motive is to learn each and every aspect
of working with the corporate world. Our goal is to make the
consumer associate a specific emotion with the product.

We had a great sense of learning and nothing else we need

beyond this. What is learning, Learning is nothing but the
relatively permanent change in the behavior due to experience
and or practice. It is truly said by someone that learning has no
ending; it is the continuous process throughout the life.

Therefore, we learnt all about selling in rural sector and

had a great experience of working with corporate world while
training.
  RURAL SELLING EXPERIENCE AT
Vidisha
o OBSERVATION

After the task of Raisen, the next task which I had met
with was a tour of three days to Vidisha. I had two colleagues
with me to complete this task at Vidisha; we have to sell SIM
cards of IFFCO-AIRTEL at agricultural science and farming
development fair, same as Raisen task.

Green card is also available here at the Agricultural

science and farming development fair at the company’s Stoll for
easy and direct buying by the farmers.

With this sim card we also have to sell the product of Iffco
itself as like at Raisen that is torch and lantern. We had sold
Iffco torch and Iffco lantern also at Raisen and now in Vidisha.
Iffco lantern and torch were also a very useful product by Iffco,
they gave utility to farmers because it has marvelous features in
it.

The main objective of the torch and lantern is to provide

the maximum utility to farmers because it has a wide and
lengthy focus, water proof body and white light focus, and two
years replaceable guaranty which gives full assurance to the
farmer’s investment in it.
IFFCO - AIRTEL

 GREEN CARD

Now iffco- Airtel presents the green card for farmers @

only Rs 20/ life time sim card, which has fabulous features and
utilities especially for farmers to help in their agricultural field.

FEATURES:-

 Daily 5 voice messages from 8 am TO 5 pm in which

 Agricultural market/mandi rates of M.p.

 Urvarak availability.

 Information related to farming.

 Information related to government schemes for farmers,

farmers loans, interest rates & vice-versa.
These are all make available to farmers.

 Iffco to iffco @ 50 Ps/min life time without any tariff

vouchers.

 Farmer’s helpline/ toll free number- 534351.

 It provides solutions to all problems of farmer’s related

to agricultural sciences and farming cattle’s by doctors
and scientist of iffco.

 Free talk time of Rs 10.

URJA SADA SARVDA FREEPLAY
ENERGY FOR LIFE ECO FRIENDLY, ECO CHARGE

IFFCO
KISAN TORCH
HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF THE PRODUCT:

Did you ever thought that how much you have to pay for
changing the battery, bulb and fuse of torch? You had bought a
torch at cheap rate but don’t ever think about the life of it.
Sometimes glass break’s or sometimes it loses its life by
dropping in water. And sometimes, it is not in use because of
discharge.

Now buy a kisan torch and forget about sensitive

handling.

FEATURE:-

 2Yrs replaceable guaranty.

 300 ft focus.

 White color focus.

 Hand changeable
 Rotate the handle @130rpm,
:-by 130 times and use
10min.
 :-by half an hour and
use 3hrs.

 22Yrs guaranty of focus bulb.

 5yrs guaranty of lithium battery.

 Unbreakable body

 Water proof body.

Ek baar kharch, jeevan bhar ka aaram.

URJA SADA SARVDA FREEPLAY
ENERGY FOR LIFE
ECO FRIENDLY, ECO CHARGE

IFFCO
KISAN LANTERN
HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF KISAN LANTERN

Did you ever thought that how much you have to pay for
changing the battery, bulb and fuse of torch? You had bought a
lantern at cheap rate but don’t ever think about the life of it.
Sometimes glass break’s or sometimes it loses its life by
dropping in water. And sometimes, it is not in use because of
discharge.

Now buy a kisan lantern and forget about sensitive

handling.

FEATURE:-

 2yrs replaceable guaranty.

 Hand changeable
 Rotate the handle @130rpm,
:-by 130 times and use
10min.
:-by half an hour and
use 3hrs.

 5yrs guaranty of lithium battery.

 Unbreakable body

 Water proof body.

 4 mode of lights
: - table lamp.
: - night light (slow mode).
: - night light (fast mode).
: - night light (medium mode).

Ek baar kharch, jeevan bhar ka aaram.

  RESULT

With all these features, this sim card has a least price of Rs 20/-.
And we had sincerely made efforts to sell the sim cards, and we
got succeed in selling.

We had sold:

• Sixty one (55) sim cards in three days, Worth Rs 1100/-

• Eight (8) iffco torch in three days, Worth Rs 5480/-

• Five (5) iffco lantern in three days, Worth Rs 3875/-

We had total sales of Rs 10455/- at Vidisha, and gross total

sales of Raisen and Vidisha is Rs 27285/-
 • ANALYSIS AND LEARNING

We had total sales of Rs27285/- at Raisen and Vidisha.

Beyond selling our first motive is to learn each and every aspect
of the working with the corporate world. Our goal is to make
the consumer associate a specific emotion with the product.

We had a great sense of learning and nothing else we need

beyond this. What is learning, Learning is nothing but the
relatively permanent change in the behavior due to experience
and or practice. It is truly said by someone that learning has no
end; it is the continuous process until life ends.

Therefore, we learnt all about selling in rural sector and

had a great experience of working with corporate world while
training.
 PREPAID SIM CARDS AUDITING

Before knowing what is prepaid sim cards auditing, first

let we know what is prepaid. Prepaid is nothing but to paid in
advance before using, and in telecom sector prepaid is the word
using while talking of GSM sim cards. Prepaid sim cards are
most running product of the telecom sector, which has a validity
of incoming and outgoing calls, and it also has a main account
balance or talk time for outgoing calls. For getting recharge
your main account balance, you have to pay in advance and then
use its talk-time or balance. Prepaid recharge or top-up is the
FMCG of telecom sector.

This is the era of life time validity sim cards. Each and
every company wants to launch the GSM services to provide the
facility. Life time validity sim cards are those sim cards which
have life validity for incoming calls, whether you do outgoing
calls or not.
 o OBSERVATION

Our task is to audit the different plans of life time validity sim
cards and to observe the most selling plan of life time validity
sim card of Airtel and to compare the feature of sim card and
most selling sim card between Airtel and Idea. For that, our
mentor had made three groups of two trainees each and allots a
specific area for each group to do observation or auditing.

We have to audit the retailers to do our observation and to get

the information from the retailers that which is most selling plan
of life time validity sim card and to make chart of plans.

Our mentor allotted the new market area for auditing and gave
three days to submit the final report.
  RESULT

We completed the task of audit in the given area, and do

our best in gaining the information as much as possible. And
make the report which is most probably beneficial for our
mentor and also to the company.

This report shows that the prepaid life time sim card of
Airtel worth Rs 25/- 99/- and 125/- has more attraction and sales
than others, because it has more customer focus than any other.

SPECIMEN OF REPORT:

S. no Name of retailer Co. name Prepaid sim cards

2 5 9 10 12 17
5 1 9 1 5 5
Gupta
telecommunications
1 . Airtel √ √ √
Idea √ √
2 Next step. Airtel √
Idea √ √
3 Entertainment. Airtel √ √
Idea √
4 D.K.Watch. Airtel √
Idea √
5 S.K. Department. Airtel √
Idea √
6 Music mahal. Airtel √ √
 Idea √
7 Classic collection. Airtel √
Idea
8 Praksh collection. Airtel √
Idea √
9 Anil electronics. Airtel √
Idea √
10 Sheetal collection. Airtel √
Idea √ √
11 Samrat stores. Airtel √
Idea √
12 Deshmat collection. Airtel
Idea √
13 Utsav mobiles. Airtel √
Idea √
14 Bombay stores. Airtel √
Idea
15 M.D. collections. Airtel
Idea
16 Sai mobile care. Airtel
Idea
17 Super collection. Airtel
Idea
18 King collection. Airtel √
Idea √
 • ANALYSIS AND LEARNING

After performing this task we had realized that how much

learning’s and knowledge this training gives to us.

This task gave all the information about the prepaid life
time sim cards available in the market of Airtel and its
competitors, and about the retail sales that which sim card has
more sales, more customer attraction at retail shops and of
which telecom company it was.

With this we learnt all the features of prepaid vouchers,

SIM cards and about their selling in different sectors society, so
all these gave a wonderfull experience at training for life time.
  PREPAID SELLING AT RELIANCE HYPER STORE

Now the next and the last task which we have perform, is
the urban selling of life time prepaid sim cards at reliance hyper
store. Why they (our mentors) named this the urban selling
because we have to sell our product to the high profile
customers who already have a prior knowledge about the
features of the product.

This task also proves interesting for us because selling the

Airtel product at Reliance hyper store is very much surprising
for us and our customer’s also. This is so because Airtel has does
a merger with reliance hyper stores since a couple of months
ago, to sell its Mobile phones, Prepaid sim cards, Easy
recharges, Super value vouchers (svv’s) and vice-versa.
 o OBSERVATION

At reliance hyper stores we observed that the customer

enters the door of reliance hyper stores are highly educated and
high profiled. That’s why we named this task ‘the urban selling
at reliance hyper’.

Because of having more outgoing local calls, customers are

very much interested in this sim card because it was having:

For Rs 125/- only:

: Super value voucher already recharge in it.

: Free assured gift.

: Free hello tunes for one month.

: And main balance of Rs 30/-.

: @ Rs 125/- only.

For normal usage customers preferred this sim card

because it was having:

For Rs 51/- only:

: Free assured gift.

: Free hello tunes for a month.

: And main balance of Rs 5/-

: @ Rs 51 only.

 RESULT
 After performing the task the result which came out is
marvelous, we sold seventy connections in till the last day of our
training.

We did 10 connections of plan of Rs 51/- each.

We did 61 connections of plan of Rs 125/- each.

Total connections sold were 71.