Professional Documents
Culture Documents
The research aims to explore the social powers of high end luxury brands on consumer purchase
and lifestyle.
Interviewee: __________________________________________________________________
Location: ____________________________________________________________________
Legitimate:
Reward:
Coercion:
10. Can you recall a moment when you forgot to carry your favorite brands and felt bad
about it?
How did you feel?
Why you think you felt like that?
11. How your life has changed because you are the user of these high end luxury brands?
Can you recall your life before purchasing them and after purchasing?
Do you think not using will hurt you or your image?
Expertise:
12. What are the explicit features that make your brand the best?
Quality, performance consistency, knowledge about consumers’ needs and
wants…
13. Why you think these qualities and features make them exclusive and a reason to be
purchase?
Is the brand very innovative in designs?
Referent:
Auratic Power: