2009 Projection of Salary Increment Report.

A study conducted across 150 leading corporate in India by Hewitt Associates to understand the
impact of economic slowdown on compensation and salary trends in India has found that 63
percent of the organizations surveyed said that inflation and rising input costs have been
discussed and considered in the context of their salary increase budgets for 2009.

However, the year 2008 has still seen a strong average salary increase of 14.8 percent. The
global economic slowdown, US sub-prime crisis and rising inflation have caused Indian
companies to revisit budgets for 2009; and the average salary projections for the coming year are
lower by a percentage point at 13.9 percent.

Companies are looking to balance the pressures of inflation and lower HR budgets by
increasing productivity (57 percent) and redeployment of manpower (31 percent). Meanwhile 30
percent of them stated that they have increased performance linkages to counter fixed pay
increases. Only 20 percent of the organizations surveyed mentioned a hiring freeze or slowdown.

Contrary Statement on Salary Projection for 2009, by Sandeep Chaudhary, Leader OF

Hewitt’s

Sandeep Chaudhary, leader of Hewitt's Rewards Consulting Practice in India, commented,

"Contrary to expectations, there hasn’t been any dramatic move to downbeat macro-economic
factors on compensation. Instead, companies are looking at innovative ways to cut other costs
like travel and recreation without compromising on employee salaries or learning and
development. This is a healthy sign of a growing and mature economy. The war for talent is not
over and the current blip is transient. Hence organizations realize that they have to manage the
talent supply for the long term and not the downturn.”

While 25 percent of the companies surveyed are looking to reduce staff budgets, with cuts largely
in the areas of travel and recreation, only 9 percent of the companies mentioned a reduction in
training budgets. Also, only 1 percent of the companies are looking at increasing work hours to
manage rising costs of business while 4 percent of the organizations mentioned a promotion
freeze.
 Percentage Increase of Salary of Various Sectors

Average Salary Increases Across Industries

Infrastructure and BFSI leading; IT-ITES most affected

Industry 2007 2008 2009Proj

Infrastructure 28.4 24.1 18.8

1.
BFSI 16.4 16.5 14.2

Manufacturing 15.5 15.4 15.1

Telecom 17.2 14.9 16

FMCG 13.4 14.9 14.7

Retail 17.6 13.6 -

Pharma 13.2 13.5 12.4

ITES 14.1 12.6 11.4

IT 15.4 12.5 11.3

Overall 15.1 14.8 13.9

Explanation of above table based on industries wise as mentioned above.

1. Retaining its top position, Infrastructure sector is leading with 24.1 percent salary
increase in 2008, followed by Banking, Financial Services & Insurance (16.5 percent),
and Manufacturing (15.4 percent) while ITES and IT showed a drop against 2007
numbers at 12.6 percent and 12.5 percent respectively.

2. Projections for 2009 are slightly lower than the increases given in 2008 across sectors,
with Telecom being the only sector showing an increase. This is reflective of the cautious
approach companies are taking towards salary increases in the current economic
environment and the dip is largely in the range of 1 – 2 percentage points. Infrastructure
is showing the maximum dip although they are still projecting the highest increases for
2009 at nearly 19 percent.

3. Scarcity of talent coupled with increasing competition continues to augment salaries in the
real estate sector year on year.

4. While stable BFSI businesses are looking at lower increases, some organizations in the
sector are growing their operations given the strong long term potential of the Indian
market, and are hence giving higher salary increases. This data could be inflating the
overall average for the sector. The salary increase budgets in Banking, Financial
Services and Insurance have been set on current projections and could be revised later
in the year basis corporate performance.

5. The Telecom sector is projected to see continued growth in India. With the advent of 5
new players over the last one year, there is an acute talent crunch and hence we see a 1
percent increase in the projected salary increases for 2009.
 7. Adversely impacted by the recent rupee-dollar volatility and the slowdown in the global
economy, the IT-ITES sector is treading cautiously on salary & rewards.
8. After witnessing huge growth in 2007, the retail sector is seen stabilizing in 2008 with
average salary increases at 13.6 percent down from 17.6 percent in 2007. The figures for
2009 could not be reported since their budgeting process for FY09 has not yet
completed.

Mr. Chaudhary commented “Organizations need to set new performance agenda and
reassess if their compensation strategy is driving organizational and employee performance.
Organizations which feel today that “cash” is the name of the game cannot be more wrong on
the front. Yes, it is the most perceptible aspect of the employment deal, but not the complete deal
in itself. It is important to respond to the real needs of the employees, which invariably are around
career opportunities, learning & development etc.”

Level Wise Average Salary Increases

2007 2008 2009 Proj

Top Management 13.9 12.2 11.7

Senior Staff 15.4 13.7 12.7

Middle Management 15.9 14.6 13.8

Junior 16.0 15.2 14.4

Manager/Supervisor/Profes
sional

General Staff 13.4 14.4 13.2

Manual Workforce 11.7 11.9 12.7

Overall 15.1 14.8 13.9

General Staff and Manual Workforce benefit the most on Salary Increases.

1. The average salary increases across levels continues to be led by middle and junior
management, however the 2009 projections are a little lower across levels.

2. Interestingly, general staff and manual workforce is witnessing higher salary increases. This
directly correlates with the fact that high inflation has impacted this level more than others.

Changing compensation management dynamics –

No salary freeze for 2009; Variable pay assumes greater significance in difficult times
When asked how they saw compensation management in their organizations change in 2008 vis-
à-vis 2007,
1. 42 percent of companies said that they would have lower salary increases, bringing in a
greater correlation between performance and pay.
2. 28 percent of companies stated that they would have lesser hiring.
3. 28 percent expected no change.
4. None of the organizations surveyed are expecting a salary freeze for 2009.
5. 30 percent of the companies surveyed said they have increased performance linkage to
counter fixed pay increases. This was led by Pharma (50 percent), FMCG (43 percent)
and BFSI (40 percent) .
6. Variable bonus as a percentage of annual salary has gone up consistently across levels
(see chart/graph) .
 Variable Pay as a Percentage of CTC across levels

2007 2008 2009 Proj

Top Executive 25.3 28.0 27.9

Senior Management 21.7 23.2 24.8

Middle Management 18.1 18.5 18.8

Junior 15.5 15.7 16.9

Manager/Supervisor/Professional

General Staff 14.2 11.9 12.5

Manual Workforce 12.2 10.9 11.5

7. Fixed pay for General Staff and Manual Workforce has increased, with variable pay at
these levels dropping from 14.2 percent and 12 .2 percent in 2007 to 11.9 percent and
10.9 percent in 2008 respectively. This indicates that companies are trying to help their
junior employees cope with the pressures of the rising cost of living.

Mr. Chaudhary commented “The job market has slowed down considerably across sectors, and
the irrational salary offers being given to hire talent in the past will now be restricted to a much
smaller population. Companies should focus on grooming internal talent and build from within to
manage their future talent needs.”

Marked fall down in attrition rate.

1. Average attrition for 2009 YTD across industries is at 15.4 percent, which is a marked drop
from the average attrition for 2008 at 19.4 percent.

2. Attrition has reduced across industries with traditionally high employee turnover sectors like
ITES, Retail and Telecom seeing marked drops.

3. Junior Management, Middle Management and General Staff continue to lead attrition across
levels of management, although the quantum has reduced significantly across all levels. The
maximum drops are seen at Top Executives, Senior Management and Manual Workforce.

“India is currently mirroring the Global macroeconomic scenario; however, India’s domestic
consumption story remains intact. While salary increases in India have been between 14 – 15%
since 2004, a slightly lowered projection is not a sign of worry. This is a good time for
organizations to consolidate their HR strategies towards a high performance orientation and also
look at removing redundancies from their organization structures.” says Mr. Chaudhary.