A

SUMMER TRAINING PROJECT REPORT

ON

AN EMPERICAL STUDY ON ANALYSING CUSTOMER

PERCEPTION TOWARDS INDIAN FMCG WITH SPECIAL
REFERENCE TO PATANJALI AYURVED LIMITED

Submitted to

Dr A P J Abdul Kalam Technical University, Lucknow

In the partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(2017-2019)

Under the guidance of: Submitted By:

External Guide Name; Harsh Mohan Sharma Student Name; Shiv poojan Gupta
Designation of External Guide M.B.A- IIIrd Sem.
Organization Name; Patanjali Ayurved Ltd Roll No.– 1703370030
 Raj Kumar Goel Institute of Technology
Department of Management Studies
(ISO: 9001: 2015 Certified)
5th KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003

Date: ……………….

TO WHOM SOEVER IT MAY CONCER

This is to certify that MrShiv Poojan Gupta is a bonafide student of MBA 2nd year of this institute

for the session 2018-2019 and he/she has undergone the summer training in Patanjali Ayurved LTD

organization and prepared Summer Training Project Report titled AN EMPERICAL STUDY

ON ANALYSING CUSTOMER PERCEPTION TOWARDS INDIAN FMCG WITH

SPECIAL REFERENCE TO PATANJALI AYURVED LIMITED, for partial fulfillment of

Master of Business Administration (MBA) affiliated to Dr A P J Abdul Kalam Technical

University, Lucknow.

I wish him/her all the best for his/her future endeavors.

Dr. Vibhuti
Professor and Head
(Department of Management Studies)
 Declaration
I Shiv Poojan Gupta S/o Mr. Mangal Prasad am pursuing Master of Business
Administration (MBA) 2nd year from Raj Kumar Goel Institute of Technology ,
Ghaziabad in the session 2018-19. I hereby declare that this summer training
research project report titled “AN EMPERICAL STUDY ON ANALYSING
CUSTOMER PERCEPTION TOWARDS INDIAN FMCG WITH SPECIAL
REFERENCE TO PATANJALI AYURVED LIMITED.” is the outcome of my own

effort at organization Patanjali Ayurved LTD under the guidance of Mr/ Ms

……………………..........., designation. The same report has not been
submitted earlier to any Institute/ University for awarding any degree/ diploma
of MBA or any other professional course. If there will be any violation of IPR, I
will be solely responsible to that and Institute/ University has right to cancel my
degree.

Date: ………………… Sign with Full Name

Place: RKGIT, Ghaziabad Roll. No:

 PREFACE

As a student of management, it’s a great pleasure to undergo Project work training. In our
BBA 6th semester, IMS Ghaziabad we are required to take the project as it is a part of our
curriculum. Therefore, it a great pleasure for me to complete my project in one of the best
organisation in India, PATANJALI AYURVED LIMITED. It was really an enriching
experience for me.

The project contents brief information about PATANJALI AYURVED LIMITED and
detailed analysis about CUSTOMER PERCEPTIONabout PATANJALI
AYURVEDLIMITED.

The project provide practical environment for us to explore.

 ACKNOWLEDGEMENT

Summer Training is a bridge connecting the educational qualification and professional

use. It is the path leading to success by shouldering responsibilities under the careful

guidance of seniors and experienced personnel without fear and failure.

It gives me immense pleasure to take the opportunity to remember and thanks the

personalities who have involved with this project work. I express my sincere thanks and deep

gratitude who are directly and indirectly associated in completion of this project.

I would like to thanks to Mr/ Ms ……………………………, designation

………….……………….. of ……………………………. organization for assigning an

extremely challenging project thereby giving unique opportunity to meaningful contribution

of such growing and vibrant organization, guiding throughout the project, without his help

the project would have not added enough value. I am extremely grateful for the time he spent

from his busy schedule.

Student Name
 TABLE OF CONTENTS

S.NO. TOPIC PAGE NO.

1. DECLARATION I
2. CERTIFICATE II
3. PREFACE III
4. ACKNOWLEDGEMENTS IV
5. INTRODUCTION 1
6. OBJECTIVE OF STUDY
7. REVIEW OF LITERATURE
8. RESEARCH METHODOLOGY
9. DATA ANALYSIS AND INTERPRETATION
10. FINDINGS
11. CONCLUSION
12. RECOMMENDATION
13. LIMITATION OF THIS STUDY
14. REFERENCES AND BIBLOGRAPHY
15. QUESTIONNAIRE